A company has made a new product with exciting features, and you want it to be readily sold in the market. It cannot be done without proper marketing and sales strategy. Who will do that? The marketing executive. They are aware of global tactics and tend to maximize profits by developing various marketing strategies. He or she is the person behind all the production, market research, advertising, distribution, and sales.
The minimum qualification to offer services as a marketing executive is a bachelor's degree in any discipline. But a degree in business and management is preferred as you will be developing and executing business strategies for promoting sales. Annually, you will get about $65,765 per year, which is approximately $31.62 per hour while working 9-5 every business day.
The marketing executive has the responsibility to oversee so many aspects of a marketing campaign. They will provide useful strategies while working with various departments such as marketing, advertising, and public relations for generating excellent profit. So, next time you see an attractive new product out there, remember that it is the result of hard work done by the marketing executive.
There is more than meets the eye when it comes to being a marketing executive. For example, did you know that they make an average of $31.0 an hour? That's $64,470 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing executives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a marketing executive, we found that a lot of resumes listed 12.3% of marketing executives included online, while 6.4% of resumes included company website, and 6.0% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing executive job title. But what industry to start with? Most marketing executives actually find jobs in the media and finance industries.
If you're interested in becoming a marketing executive, one of the first things to consider is how much education you need. We've determined that 63.0% of marketing executives have a bachelor's degree. In terms of higher education levels, we found that 12.8% of marketing executives have master's degrees. Even though most marketing executives have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing executive. When we researched the most common majors for a marketing executive, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing executive resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a marketing executive. In fact, many marketing executive jobs require experience in a role such as account executive. Meanwhile, many marketing executives also have previous career experience in roles such as internship or sales representative.