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Become A Marketing Executive

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Working As A Marketing Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $81,540

    Average Salary

What Does A Marketing Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Executive Jobs

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Marketing Executive Career Paths

Marketing Executive
Product Manager Brand Manager Creative Director
Advertising Director
6 Yearsyrs
Sales Manager Sales And Marketing Manager Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Project Manager Product Manager Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Business Development Executive Senior Account Executive Brand Manager
Customer Marketing Manager
7 Yearsyrs
Business Development Executive Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Director Of Sales Marketing Consultant Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Business Development Manager Marketing Director
Director, Global Marketing
13 Yearsyrs
Director Of Sales Senior Project Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Director Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Senior Account Executive Marketing Consultant Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Office Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Product Manager Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Office Manager Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Sales Consultant Business Development Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Project Manager Program Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Development Manager Senior Account Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Sales Consultant Sales Manager Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Director Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Senior Account Executive Sales And Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
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Do you work as a Marketing Executive?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Marketing Manager 2.9 years
Marketing Analyst 2.1 years
Marketing Advisor 2.0 years
Top Employers Before
Internship 7.9%
Manager 3.9%
Top Employers After
Consultant 5.0%
Manager 4.8%
Owner 3.3%

Do you work as a Marketing Executive?

Marketing Executive Demographics

Gender

Female

50.3%

Male

46.2%

Unknown

3.5%
Ethnicity

White

51.6%

Asian

17.6%

Hispanic or Latino

14.3%

Black or African American

10.3%

Unknown

6.1%
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Languages Spoken

Spanish

29.3%

French

11.3%

Mandarin

10.3%

Chinese

9.6%

Hindi

4.4%

Japanese

4.2%

Arabic

3.9%

Cantonese

3.7%

Russian

3.2%

German

3.2%

Urdu

3.0%

Korean

2.5%

Portuguese

2.2%

Italian

1.7%

Gujarati

1.5%

Turkish

1.5%

Vietnamese

1.2%

Hebrew

1.2%

Indonesian

1.0%

Thai

1.0%
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Marketing Executive Education

Schools

University of Phoenix

12.6%

University of Central Florida

5.6%

Syracuse University

5.3%

University of Washington

5.3%

New York University

5.0%

Michigan State University

5.0%

Arizona State University

5.0%

University of California - Los Angeles

5.0%

University of Houston

5.0%

Pennsylvania State University

4.6%

Florida Atlantic University

4.6%

Northeastern University

4.6%

George Mason University

4.3%

Oklahoma State University

4.3%

University of Nevada - Las Vegas

4.0%

Temple University

4.0%

University of Texas at Austin

4.0%

Cornell University

4.0%

DePaul University

4.0%

Florida International University

4.0%
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Majors

Business

27.2%

Marketing

22.3%

Communication

8.4%

Management

7.1%

Finance

4.2%

Psychology

3.4%

Public Relations

3.3%

English

2.4%

Political Science

2.3%

Accounting

2.3%

Education

2.2%

Computer Science

2.0%

Hospitality Management

1.9%

International Business

1.8%

Human Resources Management

1.7%

Kinesiology

1.7%

Graphic Design

1.5%

Journalism

1.5%

Economics

1.5%

Criminal Justice

1.4%
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Degrees

Bachelors

44.4%

Masters

25.9%

Other

17.6%

Associate

4.6%

Certificate

3.1%

Diploma

2.6%

Doctorate

1.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Executive Salaries

Job Title Company Location Start Date Salary
Global Marketing Executive Visa U.S.A. Inc. Miami, FL Oct 01, 2012 $250,000
Software Marketing Executive-Commercial Strategy General Electric Company-GE Global Research Cent San Ramon, CA Jul 10, 2013 $175,000
Marketing Analytics Executive Swift Financial Corp Conshohocken, PA Jan 09, 2016 $135,000 -
$140,000
Global Marketing Placement Executive Tangerine Lord Inc. New York, NY Mar 14, 2016 $125,000
Marketing Executive Bromley Communications LLC Miami, FL Feb 25, 2011 $109,034
Chief Marketing Executive Illusion's Signature Corp Doral, FL Sep 27, 2012 $108,000
Chief Marketing Executive Illusion's Signature Corp Doral, FL Sep 19, 2012 $108,000
Marketing Analytics Executive Swift Financial Corporation Conshohocken, PA Jan 01, 2014 $103,000
Marketing Executive Salesforce.Com, Inc. San Francisco, CA Feb 01, 2010 $96,741
Marketing and Strategy Executive Smart Network Solutions Communications Corp Miami, FL Dec 12, 2007 $95,350
Global Marketing Placement Executive Tangerine-Lord, LLC Santa Monica, CA Jul 22, 2013 $93,915
Global Marketing Placement Executive Tangerine-Lord, LLC Portland, OR Jul 22, 2013 $93,915
Creative Executive, CAA Marketing Creative Artists Agency, LLC Los Angeles, CA Nov 07, 2016 $92,893 -
$130,000
Communications & Marketing Executive Coordinator Blackrock Financial Management, Inc. New York, NY Jun 27, 2011 $84,926 -
$135,000
Marketing Executive Seven Corners Insurance Solutions Inc. El Segundo, CA Oct 01, 2011 $80,933
Executive, Marketing & Communications MacQuarie Holdings (USA) Inc. New York, NY Aug 02, 2016 $80,000
Marketing Executive Seven Corners Insurance Solutions Inc. El Segundo, CA Oct 01, 2011 $78,874
Sales and Marketing Executive Aeosphere LLC New York, NY Nov 02, 2009 $78,000
Sales & Marketing Executive Aeosphere LLC New York, NY Nov 23, 2009 $78,000
Experiential Marketing Executive Translation LLC New York, NY Sep 27, 2012 $76,000 -
$96,000
Marketing Executive Altare Publishing Inc. Edgewater, NJ Aug 28, 2015 $75,400
Marketing Executive Overbrook Plaza Pharmacy, Inc. Philadelphia, PA Sep 01, 2014 $62,400
Advertising and Direct Marketing Executive Tourism Ireland Ltd. New York, NY Nov 01, 2011 $62,293 -
$98,378
Marketing Executive, Content Television & Digital Content Media Corporation Santa Monica, CA Mar 21, 2016 $61,600
Marketing Executive MGM Mirage International Marketing Las Vegas, NV Jul 12, 2010 $61,200
Sales & Marketing Executive Nikola World Foods Inc. Belle Vernon, PA Apr 20, 2014 $60,377
Sales & Marketing Executive Prosoft Technologies Inc. Duluth, GA Jun 01, 2011 $60,341
Marketing Research Executive Millward Brown, Inc. Los Angeles, CA Nov 05, 2007 $60,210
Sales & Marketing Executive Nikola World Foods Inc. Belle Vernon, PA Apr 20, 2012 $60,001

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Top Skills for A Marketing Executive

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  1. Product Development
  2. Company Website
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Created and executed marketing campaigns, including new product introductions and existing product development.
  • Coordinated online and offline marketing efforts for company websites.
  • Maintain existing client relationships, recruit new clients and develop professional relationships.
  • Created and developed targeted Online Marketing strategy utilizing segmented email campaigns and focused landing page creation to targeted markets.
  • Developed and executed marketing and business publicity plans for each event, including press coverage, email programs and advertising.

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Top Marketing Executive Employers

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Jobs From Top Marketing Executive Employers

Marketing Executive Videos

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

Career Advice on becoming a Marketing Executive by Charlie C (Highlights)

Digital Marketing Executive: Are you ready?

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