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Working As A Marketing Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $65,000

    Average Salary

What Does A Marketing Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Executive Career Paths

Marketing Executive
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Owner Marketing Director
Regional Marketing Director
7 Yearsyrs
Consultant Owner Marketing Director
Brand Director
10 Yearsyrs
Consultant Account Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Senior Account Executive Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Consultant Business Development Manager Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Senior Account Executive Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Senior Account Executive Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Marketing And Operations Manager
Marketing Operations Director
8 Yearsyrs
Marketing Specialist Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Business Development Executive Business Development Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Business Development Executive Principal Director Of Communications And Marketing
Executive Director, Marketing
9 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Consultant Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Analyst Senior Marketing Analyst Assistant Marketing Manager
Retail Marketing Manager
7 Yearsyrs
Graphic Designer Marketing Coordinator Senior Marketing Specialist
Assistant Vice President, Marketing
7 Yearsyrs
Account Officer Bank Officer Assistant Vice President, Marketing
Vice President, Marketing & Development
12 Yearsyrs
Marketing Consultant Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.1 years
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Top Careers Before Marketing Executive
Internship 9.1%
Manager 3.5%
Cashier 3.4%
Executive 2.5%
Server 2.4%
Top Careers After Marketing Executive
Manager 4.9%
Consultant 4.7%
Owner 3.7%
Internship 3.4%
Executive 3.2%

Do you work as a Marketing Executive?

Average Yearly Salary
$65,000
Show Salaries
$40,000
Min 10%
$65,000
Median 50%
$65,000
Median 50%
$65,000
Median 50%
$65,000
Median 50%
$65,000
Median 50%
$65,000
Median 50%
$65,000
Median 50%
$106,000
Max 90%
Best Paying Company
BlackRock
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
2.3 years
How much does a Marketing Executive make at top companies?
The national average salary for a Marketing Executive in the United States is $65,765 per year or $32 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $106,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing Executive Salaries

Job Title Company Location Start Date Salary
Global Marketing Executive Visa U.S.A. Inc. Oct 01, 2012 $250,000
Software Marketing Executive-Commercial Strategy General Electric Company-GE Global Research Cent Jul 10, 2013 $175,000
Marketing Analytics Executive Swift Financial Corp Jan 09, 2016 $135,000 -
$140,000
Global Marketing Placement Executive Tangerine Lord Inc. Mar 14, 2016 $125,000
Marketing Executive Bromley Communications LLC Feb 25, 2011 $109,034
Chief Marketing Executive Illusion's Signature Corp Sep 27, 2012 $108,000
Chief Marketing Executive Illusion's Signature Corp Sep 19, 2012 $108,000
Marketing Analytics Executive Swift Financial Corporation Jan 01, 2014 $103,000
Marketing Executive Salesforce.com, Inc. Feb 01, 2010 $96,741
Marketing and Strategy Executive Smart Network Solutions Communications Corp Dec 12, 2007 $95,350
Global Marketing Placement Executive Tangerine-Lord, LLC Jul 22, 2013 $93,915
Global Marketing Placement Executive Tangerine-Lord, LLC Jul 22, 2013 $93,915
Creative Executive, CAA Marketing Creative Artists Agency, LLC Nov 07, 2016 $92,893 -
$130,000
Communications & Marketing Executive Coordinator Blackrock Financial Management, Inc. Jun 27, 2011 $84,926 -
$135,000
Marketing Executive Seven Corners Insurance Solutions Inc. Oct 01, 2011 $80,933
Executive, Marketing & Communications MacQuarie Holdings (USA) Inc. Aug 02, 2016 $80,000
Marketing Executive Seven Corners Insurance Solutions Inc. Oct 01, 2011 $78,874
Sales & Marketing Executive Aeosphere LLC Nov 23, 2009 $78,000
Sales and Marketing Executive Aeosphere LLC Nov 02, 2009 $78,000
Experiential Marketing Executive Translation LLC Sep 27, 2012 $76,000 -
$96,000
Marketing Executive Altare Publishing Inc. Aug 28, 2015 $75,400
Marketing Executive Overbrook Plaza Pharmacy, Inc. Sep 01, 2014 $62,400
Advertising and Direct Marketing Executive Tourism Ireland Ltd. Nov 01, 2011 $62,293 -
$98,378
Marketing Executive, Content Television & Digital Content Media Corporation Mar 21, 2016 $61,600
Marketing Executive MGM Mirage International Marketing Jul 12, 2010 $61,200
Sales & Marketing Executive Nikola World Foods Inc. Apr 20, 2014 $60,377
Sales & Marketing Executive Prosoft Technologies Inc. Jun 01, 2011 $60,341
Marketing Research Executive Millward Brown, Inc. Nov 05, 2007 $60,210
Sales & Marketing Executive Nikola World Foods Inc. Apr 20, 2012 $60,001

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Top Skills for A Marketing Executive

  1. New Product Development
  2. Company Website
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Results-oriented executive with experience in new product development and marketing.
  • Created focused graphic art and sales materials for the company, also helped create a new company website to generate sales.
  • Exceeded sales goals by generating over $500,000 worth of revenue within the first year through business to business sales.
  • Created state-of-the-art online marketing campaigns, e-newsletters and partnerships and effectively promoted travel from the Americas region to Great Britain.
  • Conducted excellent customer service by answering guest questions about property facilities/ services and surrounding area entertainment options.

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Top 10 Best States for Marketing Executives

  1. Washington
  2. New York
  3. Colorado
  4. Rhode Island
  5. New Jersey
  6. Idaho
  7. California
  8. Virginia
  9. Delaware
  10. Pennsylvania
  • (1,069 jobs)
  • (2,536 jobs)
  • (815 jobs)
  • (125 jobs)
  • (897 jobs)
  • (86 jobs)
  • (6,115 jobs)
  • (961 jobs)
  • (86 jobs)
  • (1,071 jobs)

Marketing Executive Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 7,632 Marketing Executive resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Executive Resume

View Resume Examples

Marketing Executive Demographics

Gender

Female

48.8%

Male

45.4%

Unknown

5.8%
Ethnicity

White

52.1%

Asian

16.7%

Hispanic or Latino

14.8%

Black or African American

10.6%

Unknown

5.8%
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Foreign Languages Spoken

Spanish

29.0%

French

12.5%

Chinese

9.3%

Mandarin

9.2%

Arabic

4.7%

Hindi

4.2%

Japanese

4.0%

Cantonese

3.7%

German

3.2%

Italian

3.0%

Portuguese

2.7%

Russian

2.5%

Urdu

2.5%

Korean

2.3%

Gujarati

1.8%

Turkish

1.3%

Vietnamese

1.2%

Thai

1.2%

Marathi

1.0%

Hebrew

0.8%
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Marketing Executive Education

Schools

New York University

10.9%

Arizona State University

7.4%

National University

6.3%

University of Nevada - Las Vegas

6.0%

More Tech Institute

5.6%

University of California - Los Angeles

5.3%

American University

5.3%

University of Alabama

4.9%

Brigham Young University

4.6%

University of Florida

4.6%

Johnson & Wales University

4.6%

Pennsylvania State University

4.2%

Florida Atlantic University

4.2%

Hult International Business School

4.2%

Kent State University

3.9%

Florida State University

3.9%

Florida International University

3.9%

University of South Florida

3.5%

Georgia State University

3.5%

University of Texas at Austin

3.5%
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Majors

Business

27.2%

Marketing

23.8%

Management

7.5%

Communication

7.3%

Finance

4.6%

Psychology

3.0%

Hospitality Management

3.0%

English

2.8%

Accounting

2.7%

Public Relations

2.5%

International Business

2.2%

Computer Science

2.0%

Economics

1.9%

Political Science

1.7%

Graphic Design

1.6%

Education

1.3%

Criminal Justice

1.3%

Advertising

1.2%

Specialized Sales And Merchandising

1.2%

Kinesiology

1.1%
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Degrees

Bachelors

50.1%

Masters

27.9%

Associate

6.2%

Diploma

5.6%

Certificate

5.0%

High School Diploma

3.7%

Doctorate

1.1%

License

0.4%
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Marketing Executive Videos

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

Career Advice on becoming a Marketing Executive by Charlie C (Highlights)

Digital Marketing Executive: Are you ready?

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Updated May 18, 2020