Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Marketing Executive
Top Careers After Marketing Executive
Hispanic or Latino10.0%
Black or African American1.6%
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University of Phoenix12.6%
University of Central Florida5.8%
Michigan State University5.5%
University of California - Los Angeles5.1%
University of Washington5.1%
Pennsylvania State University4.8%
University of Houston4.8%
New York University4.4%
University of Nevada - Las Vegas4.4%
Arizona State University4.4%
Florida State University4.4%
Florida Atlantic University4.4%
Texas A&M University4.1%
George Mason University4.1%
Florida International University4.1%
Georgia State University3.8%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Global Marketing Executive||Visa U.S.A. Inc.||Miami, FL||Oct 01, 2012||$250,000|
|Software Marketing Executive-Commercial Strategy||General Electric Company-GE Global Research Cent||San Ramon, CA||Jul 10, 2013||$175,000|
|Marketing Analytics Executive||Swift Financial Corp||Conshohocken, PA||Jan 09, 2016||$135,000 -
|Global Marketing Placement Executive||Tangerine Lord Inc.||New York, NY||Mar 14, 2016||$125,000|
|Marketing Executive||Bromley Communications LLC||Miami, FL||Feb 25, 2011||$109,034|
|Chief Marketing Executive||Illusion's Signature Corp||Doral, FL||Sep 27, 2012||$108,000|
|Chief Marketing Executive||Illusion's Signature Corp||Doral, FL||Sep 19, 2012||$108,000|
|Marketing Analytics Executive||Swift Financial Corporation||Conshohocken, PA||Jan 01, 2014||$103,000|
|Marketing Executive||Salesforce.Com, Inc.||San Francisco, CA||Feb 01, 2010||$96,741|
|Marketing and Strategy Executive||Smart Network Solutions Communications Corp||Miami, FL||Dec 12, 2007||$95,350|
|Global Marketing Placement Executive||Tangerine-Lord, LLC||Santa Monica, CA||Jul 22, 2013||$93,915|
|Global Marketing Placement Executive||Tangerine-Lord, LLC||Portland, OR||Jul 22, 2013||$93,915|
|Creative Executive, CAA Marketing||Creative Artists Agency, LLC||Los Angeles, CA||Nov 07, 2016||$92,893 -
|Executive, Marketing & Communications||MacQuarie Holdings (USA) Inc.||New York, NY||Aug 02, 2016||$80,000|
|Marketing Executive||Seven Corners Insurance Solutions Inc.||El Segundo, CA||Oct 01, 2011||$78,874|
|Sales and Marketing Executive||Aeosphere LLC||New York, NY||Nov 02, 2009||$78,000|
|Sales & Marketing Executive||Aeosphere LLC||New York, NY||Nov 23, 2009||$78,000|
|Experiential Marketing Executive||Translation LLC||New York, NY||Sep 27, 2012||$76,000 -
|Marketing Executive||Altare Publishing Inc.||Edgewater, NJ||Aug 28, 2015||$75,400|
|Pre-Sales and Marketing Executive||GSM Systems Holdings, LLC||New York, NY||Sep 05, 2013||$75,000|
|Marketing Executive||Agent Silverfox||San Francisco, CA||Dec 01, 2009||$75,000|
|Marketing Executive||MGM Mirage International Marketing||Las Vegas, NV||Jul 12, 2010||$61,200|
|Sales & Marketing Executive||Nikola World Foods Inc.||Belle Vernon, PA||Apr 20, 2014||$60,377|
|Sales & Marketing Executive||Prosoft Technologies Inc.||Duluth, GA||Jun 01, 2011||$60,341|
|Sales & Marketing Executive||Nikola World Foods Inc.||Belle Vernon, PA||Apr 20, 2012||$60,001|
|Marketing Executive||Kirshenbaum Bond + Partners LLC||New York, NY||Feb 04, 2010||$60,000|
|Marketing Executive (Korea)||MGM Mirage International Marketing||Las Vegas, NV||Oct 01, 2010||$60,000|
|Marketing Executive||Kirshenbaum Bond + Partners LLC||New York, NY||Jan 22, 2008||$60,000|
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