A company has made a new product with exciting features, and you want it to be readily sold in the market. It cannot be done without proper marketing and sales strategy. Who will do that? The marketing executive. They are aware of global tactics and tend to maximize profits by developing various marketing strategies. He/She or she is the person behind all the production, market research, advertising, distribution, and sales.

The minimum qualification to offer services as a marketing executive is a bachelor's degree in any discipline. But a degree in business and management is preferred as you will be developing and executing business strategies for promoting sales. Annually, you will get about $65,765 per year, which is approximately $31.62 per hour while working 9-5 every business day.

The marketing executive has the responsibility to oversee so many aspects of a marketing campaign. They will provide useful strategies while working with various departments such as marketing, advertising, and public relations for generating excellent profit. So, next time you see an attractive new product out there, remember that it is the result of hard work done by the marketing executive.

What Does a Marketing Executive Do

There are certain skills that many marketing executives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Marketing Executive does

How To Become a Marketing Executive

If you're interested in becoming a marketing executive, one of the first things to consider is how much education you need. We've determined that 69.5% of marketing executives have a bachelor's degree. In terms of higher education levels, we found that 14.0% of marketing executives have master's degrees. Even though most marketing executives have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Executive

Marketing Executive Career Paths

Average Salary for a Marketing Executive

Marketing Executives in America make an average salary of $73,499 per year or $35 per hour. The top 10 percent makes over $108,000 per year, while the bottom 10 percent under $49,000 per year.
Average Marketing Executive Salary
$73,499 Yearly
$35.34 hourly
$49,000
10 %
$73,000
Median
$108,000
90 %

What Am I Worth?

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How To Become a Marketing Executive
How To Become a Marketing Executive Career Overview

States With The Most Marketing Executive Jobs

Mouse over a state to see the number of active marketing executive jobs in each state. The darker areas on the map show where marketing executives earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Executive Jobs By State

RankStateNumber of JobsAverage Salary
1California4,273$82,803
2Texas4,269$60,341
3Florida3,099$66,927
4Illinois2,580$66,993
5Georgia2,138$60,378
6Pennsylvania2,037$73,470
7Washington2,011$82,775
8Virginia1,978$64,766
9New Jersey1,878$65,687
10Massachusetts1,839$68,079
11North Carolina1,712$70,067
12New York1,710$71,360
13Ohio1,555$70,237
14Colorado1,413$67,941
15Minnesota1,302$63,046
16Arizona1,212$74,073
17Michigan1,117$79,568
18Maryland1,073$64,977
19Wisconsin969$69,678
20Utah935$61,935
21Missouri933$62,560
22Tennessee922$67,860
23Indiana846$68,409
24Connecticut800$58,024
25South Carolina590$61,816
26Alabama550$55,092
27Oregon529$72,501
28Kansas520$58,485
29Kentucky517$64,025
30Iowa494$63,068
31Arkansas489$62,108
32Louisiana430$73,679
33Nevada387$83,563
34Nebraska382$59,527
35Oklahoma381$70,192
36Idaho336$70,789
37New Hampshire336$59,074
38Rhode Island335$61,707
39Delaware308$65,788
40Montana282$63,279
41New Mexico260$60,638
42Mississippi259$58,599
43Maine252$56,089
44Vermont244$57,110
45West Virginia210$65,221
46North Dakota185$59,252
47South Dakota170$61,091
48Hawaii170$62,536
49Wyoming143$58,771
50Alaska139$59,912

Marketing Executive Education

Marketing Executive Majors

26.3 %
19.4 %

Marketing Executive Degrees

Bachelors

69.5 %

Masters

14.0 %

Associate

7.2 %

Top Colleges for Marketing Executives

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Marketing Executive

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing executives listed digital marketing on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Marketing Executive Resume templates

Zippia allows you to choose from different easy-to-use Marketing Executive templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Executive resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Executive Demographics

Marketing Executive Gender Distribution

Female
Female
53%
Male
Male
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing executives, 52.8% of them are women, while 47.2% are men.

  • The most common race/ethnicity among marketing executives is White, which makes up 71.2% of all marketing executives.

  • The most common foreign language among marketing executives is Spanish at 29.0%.

Work Experience Programs For Marketing Executives

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Accessing the World of Work Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Careers in Government Program

Company: NSW Government Virtual Program

Cost: Free

Duration: 1-2 hours

Strategy Consulting Program

Company: Accenture Australia

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

Marketing Analysis Program

Company: Wayfair

Cost: Free

Duration: 3 hours

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Best States For a Marketing Executive

Some places are better than others when it comes to starting a career as a marketing executive. The best states for people in this position are Nevada, California, Washington, and Michigan. Marketing executives make the most in Nevada with an average salary of $83,563. Whereas in California and Washington, they would average $82,803 and $82,775, respectively. While marketing executives would only make an average of $79,568 in Michigan, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Executive Jobs:
2,011
Highest 10% Earn:
$131,000
Location Quotient:
1.52

2. Nevada

Total Marketing Executive Jobs:
387
Highest 10% Earn:
$130,000
Location Quotient:
1.02

3. Arizona

Total Marketing Executive Jobs:
1,212
Highest 10% Earn:
$114,000
Location Quotient:
1.14
Full List Of Best States For Marketing Executives

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Top Marketing Executive Employers

Most Common Employers For Marketing Executive

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$112,217$53.956
2AT&T$103,513$49.7717
3Citi$101,596$48.849
4LivingSocial$92,241$44.3515
5The Coca-Cola Company$89,826$43.199
6IBM$88,850$42.7228
7MLive Media Group$86,161$41.427
8Brafton$86,158$41.4214
9Seven Corners$84,296$40.536
10Bank of America$84,050$40.4117

Marketing Executive Videos