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Marketing Executive demographics and statistics in the US

Marketing executive demographics research summary. Zippia estimates marketing executive demographics and statistics in the United States by using a database of 30 million profiles. Our marketing executive estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing executives after extensive research and analysis:

  • There are over 275,143 marketing executives currently employed in the United States.
  • 52.8% of all marketing executives are women, while 47.2% are men.
  • The average marketing executive age is 39 years old.
  • The most common ethnicity of marketing executives is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
  • Marketing executives are most in-demand in Las Vegas, NV.
  • The retail industry is the highest-paying for marketing executives.
  • 10% of all marketing executives are LGBT.
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Marketing Executive demographics by:

Marketing Executive gender statistics

52.8% of marketing executives are women and 47.2% of marketing executives are men.
  • Female, 52.8%
  • Male, 47.2%

Marketing Executive gender ratio

GenderPercentages
Female52.8%
Male47.2%

Marketing Executive gender pay gap

Women earn 94¢ for every $1 earned by men

male-income
Male Income
$74,201
female-income
Female Income
$69,925

Marketing Executive gender ratio over time

This data breaks down the percentage of men and women in marketing executive positions over time. Currently, 52.8% of marketing executives are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Marketing Executive gender ratio by year

YearMaleFemale
201067.10%32.90%
201166.77%33.23%
201267.38%32.62%
201367.31%32.69%
201465.51%34.49%
201565.04%34.96%
201664.92%35.08%
201763.89%36.11%
201849.48%50.52%
201948.39%51.61%
202046.78%53.22%
202147.16%52.84%

Marketing Executive related jobs gender ratio

We compared marketing executives with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.

Job TitleMaleFemale
Catering Sales Manager19%81%
Director Of Admissions And Marketing20%80%
Media Traffic Manager20%80%
Marketing Executive47%53%
Director Of Sales Engineering93%7%
Route Sales Manager94%6%
Sales Superintendent95%5%

Marketing Executive demographics by race

The most common ethnicity among marketing executives is White, which makes up 74.6% of all marketing executives. Comparatively, 8.7% of marketing executives are Hispanic or Latino and 8.2% of marketing executives are Asian.
  • White, 74.6%
  • Hispanic or Latino, 8.7%
  • Asian, 8.2%
  • Unknown, 5.3%
  • Black or African American, 3.0%
  • American Indian and Alaska Native, 0.2%

Marketing Executive Race

Marketing Executive RacePercentages
White74.6%
Hispanic or Latino8.7%
Asian8.2%
Unknown5.3%
Black or African American3.0%
American Indian and Alaska Native0.2%

Marketing Executive race and ethnicity over time

See how marketing executive racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Executive race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201083.20%3.77%4.83%6.40%
201182.97%3.67%5.02%6.54%
201281.98%4.30%4.92%6.96%
201382.82%3.53%5.17%6.71%
201481.64%4.15%5.07%7.25%
201581.26%3.56%5.82%7.41%
201680.88%3.69%5.85%7.32%
201780.80%3.66%6.04%7.44%
201879.66%3.34%7.30%7.37%
201977.79%3.14%8.02%8.43%
202075.01%3.41%8.18%8.85%
202174.58%3.04%8.15%8.67%

Marketing Executive wage gap by race

According to our data, asian marketing executives have the highest average salary compared to other ethnicities. Black or african american marketing executives have the lowest average salary at $69,926.
$82,000
$79,000
$76,000
$73,000
$70,000
$67,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$73,809
White$73,463
Black or African American$69,926
Asian$81,046
Hispanic or Latino$73,199

Average marketing executive age

See how the average age of marketing executives varies based on ethnicity and gender.
Male
Female

Marketing Executive age by race and gender

RaceMale AgeFemale Age
Unknown37.536
White4037
Black or African American4537
Asian3936
Hispanic or Latino3934

Marketing Executive age breakdown

The average age of marketing executives is 40+ years years old, representing 44% of the marketing executive population.

40+ years

30-40 years

20-30 years


Marketing Executive age breakdown

Marketing Executive YearsPercentages
40+ years44%
30-40 years39%
20-30 years17%

Marketing Executive educational attainment

The most common degree for marketing executives is bachelor's degree, with 70% of marketing executives earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 7%.
  • Bachelor's, 70%
  • Master's, 14%
  • Associate, 7%
  • Diploma, 5%
  • Other Degrees, 4%

Marketing Executives by degree level

Marketing Executive DegreePercentages
Bachelor's70%
Master's14%
Associate7%
Diploma5%
Other Degrees4%

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Marketing Executive wage gap by degree level

According to the data, marketing executives with a Doctorate degree earn more than those without, at $90,738 annually. With a Master's degree, marketing executives earn a median annual income of $86,728 compared to $76,309 for marketing executives with an Bachelor's degree.
$92,000
$89,000
$86,000
$83,000
$80,000
$77,000
$74,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$86,728
Bachelor's Degree$76,309
Doctorate Degree$90,738

Marketing Executive employment statistics

Most marketing executives work for a private in the media industry.

Company size where marketing executives work

Below, you can see the size of companies where marketing executives work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Marketing Executive jobs by employer size

Company SizePercentages
< 50 employees5%
50 - 100 employees13%
100 - 500 employees21%
500 - 1,000 employees10%
1,000 - 10,000 employees18%
> 10,000 employees33%

Marketing Executive jobs by company type

Employees with the marketing executive job title have their preferences when it comes to working for a company. For instance, most marketing executives prefer to work at private companies over public companies.

Education

Public

Private

Government

Marketing Executive jobs by sector

Company TypePercentages
Education2%
Public35%
Private61%
Government2%

Marketing Executive jobs by industry

The most common industries for marketing executives are media, finance and technology.

Fortune 500

Media

Finance

Technology

Hospitality

Marketing Executive turnover and employment statistics

Marketing Executive unemployment rate over time

The unemployment rate for marketing executives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
  • Unemployment rate

Marketing Executive unemployment rate by year

YearMarketing Executive Unemployment Rate
20107.47%
20116.19%
20125.30%
20134.87%
20143.70%
20153.36%
20163.08%
20172.97%
20183.34%
20193.54%
20204.71%
20214.59%

Average marketing executive tenure

The average marketing executive stays at their job for 1-2 years, based on the 7,632 marketing executives resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Executive tenure statistics

Number of yearsPercentages
Less than 1 year24%
1-2 years42%
3-4 years13%
5-7 years11%
8-10 years4%
11+ years6%

Marketing Executive LGBT ratio compared to similar jobs

Review the percent of marketing executives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job TitleLGBTJob Openings
Central Region Sales Manager7.25%105,118
Recruitment Advertising Manager9.54%6,762
Marketing Executive9.86%-
Marketing & Community Relations Director16.11%97,785

Similar marketing executive jobs LGBT demographics

ProfessionPercentages of LGBT Job Openings
Central Region Sales Manager7.25%105,118
Recruitment Advertising Manager9.54%6,762
Marketing & Community Relations Director16.11%97,785

Foreign languages spoken by marketing executives

The most common foreign language among marketing executives is Spanish at 29.0%. The second-most popular foreign language spoken is French at 12.5% and Chinese is the third-most popular at 9.3%.
  • Spanish, 29.0%
  • French, 12.5%
  • Chinese, 9.3%
  • Mandarin, 9.2%
  • Arabic, 4.7%
  • Other, 35.3%

Marketing Executive languages spoken

Foreign LanguagePercentages
Spanish29.0%
French12.5%
Chinese9.3%
Mandarin9.2%
Arabic4.7%
Other35.3%

Marketing Executive Jobs

Marketing Executive location demographics

Where do marketing executives earn the most?

Marketing executives earn the most in Nevada, where the average marketing executive salary is $83,563. The map here shows where marketing executives earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average Salary

Which city has the most Marketing Executives?

By looking through more than 7,632 resumes, we found that the most popular places for marketing executives are New York, NY and Atlanta, GA.
Number of Marketing Executives

Marketing Executive jobs by state

RankStateNumber of JobsAverage Salary
1California4,273$82,803
2Texas4,269$60,341
3Florida3,099$66,927
4Illinois2,580$66,993
5Georgia2,138$60,378
6Pennsylvania2,037$73,470
7Washington2,011$82,775
8Virginia1,978$64,766
9New Jersey1,878$65,687
10Massachusetts1,839$68,079
11North Carolina1,712$70,067
12New York1,710$71,360
13Ohio1,555$70,237
14Colorado1,413$67,941
15Minnesota1,302$63,046
16Arizona1,212$74,073
17Michigan1,117$79,568
18Maryland1,073$64,977
19Wisconsin969$69,678
20Utah935$61,935
21Missouri933$62,560
22Tennessee922$67,860
23Indiana846$68,409
24Connecticut800$58,024
25South Carolina590$61,816
26Alabama550$55,092
27Oregon529$72,501
28Kansas520$58,485
29Kentucky517$64,025
30Iowa494$63,068
31Arkansas489$62,108
32Louisiana430$73,679
33Nevada387$83,563
34Nebraska382$59,527
35Oklahoma381$70,192
36Idaho336$70,789
37New Hampshire336$59,074
38Rhode Island335$61,707
39Delaware308$65,788
40Montana282$63,279
41New Mexico260$60,638
42Mississippi259$58,599
43District of Columbia253$66,777
44Maine252$56,089
45Vermont244$57,110
46West Virginia210$65,221
47North Dakota185$59,252
48South Dakota170$61,091
49Hawaii170$62,536
50Wyoming143$58,771
51Alaska139$59,912

Where are marketing executives in high demand?

Marketing executives are in high demand in Las Vegas, NV. There are currently 9 job openings for marketing executives here. We looked over job openings to determine where in the country marketing executives are in the most demand.
Jobs Openings

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