If you're ready to join a rapidly growing, world class sales organization that partners with local businesses to drive measurable results we want you on our team. We are looking for a self-driven Sales and Marketing Executive with professional persistence and a positive attitude ready to engage our internal and external customers. Our selling methodology is to listen more than we speak, utilize best of breed media tactics and work as a consultant to propose solutions that solve problems for local businesses. Of course there is a base salary, but ultimately you direct total compensation with your success. We reward performers!
PositionSummary: You'll get a great understanding of our solutions, learn how they achieve customer goals and utilize top-notch platforms to build and communicate custom proposals to local small, medium and large local decision makers. Our team is a group of sales and marketing professionals who use consultative selling methods to uncover and understand the needs of businesses, thoughtfully craft a proposal designed to address those needs, close and execute agreements for monthly recurring campaigns.
Education/Experience:
Required: Valid driver's license, a reliable insured vehicle and a minimum of two years of relevant sales experience.
Strongly Preferred: Experience in sales and knowledge of digital advertising tactics including targeted display, Google Ads, targeted social media, streaming video, email and SMS, SEO, website solutions and Google Analytics. College bachelor's degree in marketing, advertising or related field strongly preferred. Previous digital sales, newspaper or other media sales experience a plus.
Knowledge, Skills and Abilities:
* Must be able to work independently within the parameters of the position, make sound business decisions, and problem solve as needed.
* Must be very well organized and self-directed with a focus on goal attainment as top priority.
* Must have the desire to establish new business relationships and embrace prospecting initiatives when needed.
* Must have strong client service skills that focus on customer retention and possess a professional demeanor and appearance.
* Must be very driven, attentive to detail, organized and goal oriented with strong time management skills.
* Must possess excellent oral and written communication skills and understand how to use them both on the phone, in person and through email.
* Must routinely apply logic to troubleshoot solutions to achieve customer satisfaction.
* Strong typing, spelling and grammatical skills required as well as basic computer skills in Word, Excel, PowerPoint, Outlook and the Internet.
* Knowledge of social media platforms to include Facebook, Instagram, YouTube preferred.
We offer a competitive compensation package with a base plus commission structure. In addition, we offer a variety of medical, dental and vision options to best fit your needs. We also offer 401(k) and life insurance options as well as a generous paid time off plan.
The Sentinel is part of the Lee Enterprises group of companies. Lee Enterprises is a leading provider of local news and information, and a major platform for advertising, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 77 markets in 26 states. Year to date, Lee's newspapers have average daily circulation of 1.2 million, and our legacy websites, including acquisitions, reach more than 43 million digital unique visitors. For more information about Lee, please visit www.lee.net.
EOE
Why Join Us?
Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.
Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.
We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
Other details
* Job Family Multiple Dept
* Pay Type Salary
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* Carlisle, PA 17013, USA
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How to hire a Marketing Executive
Marketing executive hiring summary. Here are some key points about hiring marketing executives in the United States:
- The median cost to hire a marketing executive is $1,633.
- It takes between 36 and 42 days to fill the average role in the US.
- HR departments typically allocate 15% of their budget towards recruitment efforts.
- Small businesses spend $1,105 per marketing executive on training each year, while large companies spend $658.
- It takes approximately 12 weeks for a new employee to reach full productivity levels.
- There are a total of 275,143 marketing executives in the US, and there are currently 145,040 job openings in this field.
- Las Vegas, NV, has the highest demand for marketing executives, with 9 job openings.
How to hire a marketing executive, step by step
To hire a marketing executive, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a marketing executive, you should follow these steps:
Here's a step-by-step marketing executive hiring guide:
- Step 1: Identify your hiring needs
- Step 2: Create an ideal candidate profile
- Step 3: Make a budget
- Step 4: Write a marketing executive job description
- Step 5: Post your job
- Step 6: Interview candidates
- Step 7: Send a job offer and onboard your new marketing executive
- Step 8: Go through the hiring process checklist
What does a Marketing Executive do?
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Post A Marketing Executive Job For Free, Promote It For A Fee
Identify your hiring needs
Before you post your marketing executive job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing executive for hire on a part-time basis or as a contractor.
Determine Employee vs Contractor StatusIs the person you're thinking of hiring a US citizen or green card holder?Hiring the perfect marketing executive also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.
This list shows salaries for various types of marketing executives.
Type Of Marketing Executive Description Hourly Rate Marketing Executive Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. $23-51 Graphic Designer, Marketing A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations... Show More $16-33 Marketing Communications Coordinator Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show More $17-32 Create an ideal candidate profile
Common Skills:- Digital Marketing
- Marketing Campaigns
- Product Development
- Sales Strategies
- SEO
- Email Campaigns
- PowerPoint
- Market Research
- Sales Presentations
- B Testing
- Business Development
- Google Analytics
- Media Sales
- Target Audience
Responsibilities:- Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
- Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
- Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
Make a budget
Including a salary range in your marketing executive job description helps attract top candidates to the position. A marketing executive salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.
For example, the average salary for a marketing executive in Mississippi may be lower than in Nevada, and an entry-level marketing executive usually earns less than a senior-level marketing executive. Additionally, a marketing executive with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.
Average marketing executive salary
$73,499yearly
$35.34 hourly rateEntry-level marketing executive salary$49,000 yearly salaryUpdated March 19, 2025Average marketing executive salary by state
Rank State Avg. Salary Hourly Rate 1 California $89,490 $43 2 Nevada $83,302 $40 3 Washington $83,125 $40 4 Michigan $79,778 $38 5 Arizona $74,003 $36 6 Pennsylvania $73,708 $35 7 Louisiana $73,335 $35 8 Oregon $72,233 $35 9 New York $71,875 $35 10 Massachusetts $67,987 $33 11 Florida $67,370 $32 12 Illinois $67,070 $32 13 New Jersey $66,268 $32 14 Maryland $64,916 $31 15 Virginia $64,821 $31 16 Minnesota $63,185 $30 17 Texas $61,059 $29 18 Georgia $60,660 $29 Average marketing executive salary by company
Rank Company Average Salary Hourly Rate Job Openings 1 Microsoft $112,217 $53.95 49 2 Goldman Sachs $101,982 $49.03 6 3 iTech US $97,417 $46.84 4 BlackRock $95,518 $45.92 22 5 Quinnox $95,195 $45.77 6 MGM Studios $94,483 $45.42 2 7 Hughes $85,883 $41.29 1 8 Hyatt Hotels $85,557 $41.13 29 9 KBS+ (Kirshenbaum Bond Senecal + Partners) $85,271 $41.00 10 Seven Corners $84,296 $40.53 11 Gartner $84,146 $40.45 162 12 Grc $83,777 $40.28 13 Marriott International $83,133 $39.97 422 14 Hermes Landscaping $82,223 $39.53 2 15 Churchill Living $81,851 $39.35 16 L3Harris $80,747 $38.82 98 17 HUB International $79,490 $38.22 151 18 C&C Group $78,611 $37.79 19 AssuredPartners $78,315 $37.65 100 20 Global Value Add $78,046 $37.52 Writing a Marketing Executive Job Description
A marketing executive job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing executive job description:
Marketing Executive job description example
Post your job
To find the right marketing executive for your business, consider trying out a few different recruiting strategies:
- Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
- Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing executives they would recommend.
- Recruit at local colleges. Attend job fairs at local colleges to recruit marketing executives who meet your education requirements.
- Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
- Post your marketing executive job on Zippia to find and recruit marketing executive candidates who meet your exact specifications.
- Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
- Post a job on free websites.
Interview candidates
To successfully recruit marketing executives, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.
It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new marketing executive
Once you have selected a candidate for the marketing executive position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
Once that's done, you can draft an onboarding schedule for the new marketing executive. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing executive?
Before you start to hire marketing executives, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing executives pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.
You can expect to pay around $73,499 per year for a marketing executive, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing executives in the US typically range between $23 and $51 an hour.
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Updated March 19, 2025