Marketing Executive job description
Updated March 14, 2024
12 min read
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Example marketing executive requirements on a job description
Marketing executive requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing executive job postings.
Sample marketing executive requirements
- Bachelor's degree in marketing, business, or related field.
- At least 3 years of marketing experience.
- Thorough understanding of marketing principles and best practices.
- Proficient in relevant software, such as Adobe Creative Suite.
- Ability to develop and implement effective marketing strategies.
Sample required marketing executive soft skills
- Excellent organizational and communication skills.
- Analytical and creative thinker.
- Ability to work independently and as part of a team.
- Strong attention to detail.
- Ability to work under tight deadlines.
Marketing Executive job description example 1
Lee Enterprises marketing executive job description
If you're ready to join a rapidly growing, world class sales organization that partners with local businesses to drive measurable results we want you on our team. We are looking for a self-driven Sales and Marketing Executive with professional persistence and a positive attitude ready to engage our internal and external customers. Our selling methodology is to listen more than we speak, utilize best of breed media tactics and work as a consultant to propose solutions that solve problems for local businesses. Of course there is a base salary, but ultimately you direct total compensation with your success. We reward performers!
PositionSummary: You'll get a great understanding of our solutions, learn how they achieve customer goals and utilize top-notch platforms to build and communicate custom proposals to local small, medium and large local decision makers. Our team is a group of sales and marketing professionals who use consultative selling methods to uncover and understand the needs of businesses, thoughtfully craft a proposal designed to address those needs, close and execute agreements for monthly recurring campaigns.
Education/Experience:
Required: Valid driver's license, a reliable insured vehicle and a minimum of two years of relevant sales experience.
Strongly Preferred: Experience in sales and knowledge of digital advertising tactics including targeted display, Google Ads, targeted social media, streaming video, email and SMS, SEO, website solutions and Google Analytics. College bachelor's degree in marketing, advertising or related field strongly preferred. Previous digital sales, newspaper or other media sales experience a plus.
Knowledge, Skills and Abilities:
* Must be able to work independently within the parameters of the position, make sound business decisions, and problem solve as needed.
* Must be very well organized and self-directed with a focus on goal attainment as top priority.
* Must have the desire to establish new business relationships and embrace prospecting initiatives when needed.
* Must have strong client service skills that focus on customer retention and possess a professional demeanor and appearance.
* Must be very driven, attentive to detail, organized and goal oriented with strong time management skills.
* Must possess excellent oral and written communication skills and understand how to use them both on the phone, in person and through email.
* Must routinely apply logic to troubleshoot solutions to achieve customer satisfaction.
* Strong typing, spelling and grammatical skills required as well as basic computer skills in Word, Excel, PowerPoint, Outlook and the Internet.
* Knowledge of social media platforms to include Facebook, Instagram, YouTube preferred.
We offer a competitive compensation package with a base plus commission structure. In addition, we offer a variety of medical, dental and vision options to best fit your needs. We also offer 401(k) and life insurance options as well as a generous paid time off plan.
The Sentinel is part of the Lee Enterprises group of companies. Lee Enterprises is a leading provider of local news and information, and a major platform for advertising, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 77 markets in 26 states. Year to date, Lee's newspapers have average daily circulation of 1.2 million, and our legacy websites, including acquisitions, reach more than 43 million digital unique visitors. For more information about Lee, please visit www.lee.net.
EOE
Why Join Us?
Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.
Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.
We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
Other details
* Job Family Multiple Dept
* Pay Type Salary
Apply Now
* Carlisle, PA 17013, USA
PositionSummary: You'll get a great understanding of our solutions, learn how they achieve customer goals and utilize top-notch platforms to build and communicate custom proposals to local small, medium and large local decision makers. Our team is a group of sales and marketing professionals who use consultative selling methods to uncover and understand the needs of businesses, thoughtfully craft a proposal designed to address those needs, close and execute agreements for monthly recurring campaigns.
Education/Experience:
Required: Valid driver's license, a reliable insured vehicle and a minimum of two years of relevant sales experience.
Strongly Preferred: Experience in sales and knowledge of digital advertising tactics including targeted display, Google Ads, targeted social media, streaming video, email and SMS, SEO, website solutions and Google Analytics. College bachelor's degree in marketing, advertising or related field strongly preferred. Previous digital sales, newspaper or other media sales experience a plus.
Knowledge, Skills and Abilities:
* Must be able to work independently within the parameters of the position, make sound business decisions, and problem solve as needed.
* Must be very well organized and self-directed with a focus on goal attainment as top priority.
* Must have the desire to establish new business relationships and embrace prospecting initiatives when needed.
* Must have strong client service skills that focus on customer retention and possess a professional demeanor and appearance.
* Must be very driven, attentive to detail, organized and goal oriented with strong time management skills.
* Must possess excellent oral and written communication skills and understand how to use them both on the phone, in person and through email.
* Must routinely apply logic to troubleshoot solutions to achieve customer satisfaction.
* Strong typing, spelling and grammatical skills required as well as basic computer skills in Word, Excel, PowerPoint, Outlook and the Internet.
* Knowledge of social media platforms to include Facebook, Instagram, YouTube preferred.
We offer a competitive compensation package with a base plus commission structure. In addition, we offer a variety of medical, dental and vision options to best fit your needs. We also offer 401(k) and life insurance options as well as a generous paid time off plan.
The Sentinel is part of the Lee Enterprises group of companies. Lee Enterprises is a leading provider of local news and information, and a major platform for advertising, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 77 markets in 26 states. Year to date, Lee's newspapers have average daily circulation of 1.2 million, and our legacy websites, including acquisitions, reach more than 43 million digital unique visitors. For more information about Lee, please visit www.lee.net.
EOE
Why Join Us?
Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.
Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.
We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
Other details
* Job Family Multiple Dept
* Pay Type Salary
Apply Now
* Carlisle, PA 17013, USA
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Marketing Executive job description example 2
The Kraft Heinz Company marketing executive job description
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Job Description
It's a Question of Taste
Kraft Heinz has spent the last 12-18 months improving our marketing technology stack with a focus on improving digital performance, agile creativity and connecting our various tech across the digital consumer journey.
The Digital Marketing Executive is driving force behind our digital marketing strategy and the central point to deliver on our ambitions in data and tech across marketing analytics, our customer data platform, web development, email and other digital initiatives.
The primary focus will be improving the performance of our owned channels including web and social by providing ongoing reporting across SEO, SEM, Social, Web, eDM, etc for our core brands - with a focus on Food In a Minute, New Zealand's largest recipe platform.
Additionally, they will deliver our data acquisition strategy in partnership with our international and external agency partners. This includes building our new Customer Data Platform and implementing its use cases across our campaign activity.
Key Responsibilities
Drive 2-3 year digital marketing strategy Provide recommendations to improve web and social performance Develop our 1st, 2nd and 3rd party data acquisition strategy Build audiences in our CDP and connect to marketing activation platforms Review website performance and provide insights into audience behavior Work with external agencies for SEO, web development, data and analytics Collaborate with internal content and campaign teams to implement digital strategy Support brand campaigns and communications team Managing and processing all invoices of digital agencies
To be successful in this role you must have:
Tertiary QualificationA minimum of 3 years of experience working in digital Advanced Google Analytics knowledge Experience building audiences in a CDP or DMPData analysis through tech such as Big QueryWebsite tagging in GTM preferred CMS experience HTML basic knowledge, code and usage Exceptional project management skills Tech Savvy experience in developing trends and emerging technologies and their potential application Knowledge and experience in website redevelopments and reskins, mobilization, microsites and website platforms
Benefits Program
We empower our people to own their work- and it's true our employees are our competitive advantage - so we take care of our Kraft Heinz family with our ‘Live Well' benefits program:
Hybrid Working- flexibility around when and where you work Free Food - our kitchen is fully stocked with our products for you to enjoy!Gatherings - monthly drinks & nibbles- End of Year CelebrationWellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars Volunteering - volunteer days with Foodbank- meal packing events for our Global partner Rise Against HungerKeeping Fit - join our Run Club and sign up for discounted gym memberships & classes Parental Leave - 12 weeks paid parental leave for primary caregivers In-house training programs - Access to our online learning platform, Ownerversity for continuous learning and development Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious, ceremonial or culturally significant days
The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Research shows that candidates from under represented backgrounds hesitate to apply for roles if they feel they don't meet 100% of the criteria. So, if this opportunity excites you and you think you have skills and experience that can add value (even if not specified), please don't hesitate to apply! #LI-DNI
Location(s)
Freshwater, Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Job Description
It's a Question of Taste
Kraft Heinz has spent the last 12-18 months improving our marketing technology stack with a focus on improving digital performance, agile creativity and connecting our various tech across the digital consumer journey.
The Digital Marketing Executive is driving force behind our digital marketing strategy and the central point to deliver on our ambitions in data and tech across marketing analytics, our customer data platform, web development, email and other digital initiatives.
The primary focus will be improving the performance of our owned channels including web and social by providing ongoing reporting across SEO, SEM, Social, Web, eDM, etc for our core brands - with a focus on Food In a Minute, New Zealand's largest recipe platform.
Additionally, they will deliver our data acquisition strategy in partnership with our international and external agency partners. This includes building our new Customer Data Platform and implementing its use cases across our campaign activity.
Key Responsibilities
Drive 2-3 year digital marketing strategy Provide recommendations to improve web and social performance Develop our 1st, 2nd and 3rd party data acquisition strategy Build audiences in our CDP and connect to marketing activation platforms Review website performance and provide insights into audience behavior Work with external agencies for SEO, web development, data and analytics Collaborate with internal content and campaign teams to implement digital strategy Support brand campaigns and communications team Managing and processing all invoices of digital agencies
To be successful in this role you must have:
Tertiary QualificationA minimum of 3 years of experience working in digital Advanced Google Analytics knowledge Experience building audiences in a CDP or DMPData analysis through tech such as Big QueryWebsite tagging in GTM preferred CMS experience HTML basic knowledge, code and usage Exceptional project management skills Tech Savvy experience in developing trends and emerging technologies and their potential application Knowledge and experience in website redevelopments and reskins, mobilization, microsites and website platforms
Benefits Program
We empower our people to own their work- and it's true our employees are our competitive advantage - so we take care of our Kraft Heinz family with our ‘Live Well' benefits program:
Hybrid Working- flexibility around when and where you work Free Food - our kitchen is fully stocked with our products for you to enjoy!Gatherings - monthly drinks & nibbles- End of Year CelebrationWellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars Volunteering - volunteer days with Foodbank- meal packing events for our Global partner Rise Against HungerKeeping Fit - join our Run Club and sign up for discounted gym memberships & classes Parental Leave - 12 weeks paid parental leave for primary caregivers In-house training programs - Access to our online learning platform, Ownerversity for continuous learning and development Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious, ceremonial or culturally significant days
The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Research shows that candidates from under represented backgrounds hesitate to apply for roles if they feel they don't meet 100% of the criteria. So, if this opportunity excites you and you think you have skills and experience that can add value (even if not specified), please don't hesitate to apply! #LI-DNI
Location(s)
Freshwater, Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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Marketing Executive job description example 3
Future marketing executive job description
The Performance Marketing Centre of Excellence is formed from the top-class digital marketing teams from across the Group, such as Who What Wear, Marie Claire, and Money Week in the US and GoCompare, MyVoucherCode, and TechRadar in the UK.
Our work encompasses eCommerce, subscriptions, and advertising across all our future brands contributing to key revenue streams for the Group.
What you'll be doing...
Within this role, you will work across and own paid social campaigns throughout the funnel where you will drive reporting and data-driven insights to optimize performance working towards ROAS targets.
You will have demonstrable experience in Paid Social and PPC and be proficient in media buying platforms across Google, Facebook, Instagram, and emerging social media sites.
You will have experience running both awareness and conversion campaigns.
Experience that will put you ahead of the curve…
Ability to multi-task and efficiently manage time and priorities
Proficient in PPC advertising
Proficient in Paid social marketing campaigns.
Understanding of consumer behavior and the eCommerce conversion funnel.
Excellent data, analytic and problem-solving skills
Capable of identifying and acting on data trends.
Copywriting
What's in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.
Additional benefits include health Insurance; ranging from medical to dental and even vision care, 401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.
And to top it all off, not only do we offer unlimited vacation because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff receives a profit pool bonus at the end of our financial year.
Who are we…
We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it.
Want to know more… (url removed)
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Find out more about Our Future, Our Responsibility on our website.
#LI-JG1
Our work encompasses eCommerce, subscriptions, and advertising across all our future brands contributing to key revenue streams for the Group.
What you'll be doing...
Within this role, you will work across and own paid social campaigns throughout the funnel where you will drive reporting and data-driven insights to optimize performance working towards ROAS targets.
You will have demonstrable experience in Paid Social and PPC and be proficient in media buying platforms across Google, Facebook, Instagram, and emerging social media sites.
You will have experience running both awareness and conversion campaigns.
Experience that will put you ahead of the curve…
Ability to multi-task and efficiently manage time and priorities
Proficient in PPC advertising
Proficient in Paid social marketing campaigns.
Understanding of consumer behavior and the eCommerce conversion funnel.
Excellent data, analytic and problem-solving skills
Capable of identifying and acting on data trends.
Copywriting
What's in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.
Additional benefits include health Insurance; ranging from medical to dental and even vision care, 401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.
And to top it all off, not only do we offer unlimited vacation because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff receives a profit pool bonus at the end of our financial year.
Who are we…
We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it.
Want to know more… (url removed)
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Find out more about Our Future, Our Responsibility on our website.
#LI-JG1
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Updated March 14, 2024
Updated March 14, 2024