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The differences between marketing executives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $69,618 average annual salary of an account executive.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for an account executive are customer service, CRM, and healthcare.
| Marketing Executive | Account Executive | |
| Yearly salary | $73,499 | $69,618 |
| Hourly rate | $35.34 | $33.47 |
| Growth rate | 10% | 5% |
| Number of jobs | 145,040 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 44 |
| Years of experience | 10 | - |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Marketing executives and account executives have different pay scales, as shown below.
| Marketing Executive | Account Executive | |
| Average salary | $73,499 | $69,618 |
| Salary range | Between $49,000 And $108,000 | Between $44,000 And $109,000 |
| Highest paying City | San Francisco, CA | Portland, OR |
| Highest paying state | Nevada | Oregon |
| Best paying company | Microsoft | Hitachi Vantara |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing executive and an account executive in terms of educational background:
| Marketing Executive | Account Executive | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing executives' and account executives' demographics:
| Marketing Executive | Account Executive | |
| Average age | 39 | 44 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |