Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing executives and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a graphic designer, marketing takes usually requires 6-12 months. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $48,763 average annual salary of a graphic designer, marketing.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.
| Marketing Executive | Graphic Designer, Marketing | |
| Yearly salary | $73,499 | $48,763 |
| Hourly rate | $35.34 | $23.44 |
| Growth rate | 10% | 3% |
| Number of jobs | 145,040 | 115,113 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 71% |
| Average age | 39 | 38 |
| Years of experience | 10 | 12 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Marketing executives and graphic designers, marketing have different pay scales, as shown below.
| Marketing Executive | Graphic Designer, Marketing | |
| Average salary | $73,499 | $48,763 |
| Salary range | Between $49,000 And $108,000 | Between $34,000 And $69,000 |
| Highest paying City | San Francisco, CA | Santa Rosa, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | Apple |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing executive and a graphic designer, marketing in terms of educational background:
| Marketing Executive | Graphic Designer, Marketing | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 71% |
| Most common major | Business | Graphic Design |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing executives' and graphic designers, marketing' demographics:
| Marketing Executive | Graphic Designer, Marketing | |
| Average age | 39 | 38 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 13% |