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The differences between marketing executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing executive and a marketing account executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Marketing Executive | Marketing Account Executive | |
| Yearly salary | $73,499 | $52,986 |
| Hourly rate | $35.34 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,040 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Marketing executives and marketing account executives have different pay scales, as shown below.
| Marketing Executive | Marketing Account Executive | |
| Average salary | $73,499 | $52,986 |
| Salary range | Between $49,000 And $108,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Microsoft | |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing executive and a marketing account executive in terms of educational background:
| Marketing Executive | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing account executives' demographics:
| Marketing Executive | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |