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The differences between marketing executives and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $68,147 average annual salary of a marketing administrator.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Marketing Executive | Marketing Administrator | |
| Yearly salary | $73,499 | $68,147 |
| Hourly rate | $35.34 | $32.76 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing executives and marketing administrators have different pay scales, as shown below.
| Marketing Executive | Marketing Administrator | |
| Average salary | $73,499 | $68,147 |
| Salary range | Between $49,000 And $108,000 | Between $46,000 And $99,000 |
| Highest paying City | San Francisco, CA | Dover, DE |
| Highest paying state | Nevada | Alaska |
| Best paying company | Microsoft | Fox News |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing executive and a marketing administrator in terms of educational background:
| Marketing Executive | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing administrators' demographics:
| Marketing Executive | Marketing Administrator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |