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Marketing executive vs marketing and sales associate

The differences between marketing executives and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing and sales associate takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Marketing executive vs marketing and sales associate overview

Marketing ExecutiveMarketing And Sales Associate
Yearly salary$73,499$45,665
Hourly rate$35.34$21.95
Growth rate10%19%
Number of jobs145,040300,744
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Average age3937
Years of experience106

What does a marketing executive do?

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Marketing executive vs marketing and sales associate salary

Marketing executives and marketing and sales associates have different pay scales, as shown below.

Marketing ExecutiveMarketing And Sales Associate
Average salary$73,499$45,665
Salary rangeBetween $49,000 And $108,000Between $30,000 And $69,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateNevadaWashington
Best paying companyMicrosoftMcKinsey & Company Inc
Best paying industryRetailTechnology

Differences between marketing executive and marketing and sales associate education

There are a few differences between a marketing executive and a marketing and sales associate in terms of educational background:

Marketing ExecutiveMarketing And Sales Associate
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing executive vs marketing and sales associate demographics

Here are the differences between marketing executives' and marketing and sales associates' demographics:

Marketing ExecutiveMarketing And Sales Associate
Average age3937
Gender ratioMale, 47.2% Female, 52.8%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing executive and marketing and sales associate duties and responsibilities

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
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Marketing executive vs marketing and sales associate skills

Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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