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The differences between marketing executives and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing and sales associate takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Marketing Executive | Marketing And Sales Associate | |
| Yearly salary | $73,499 | $45,665 |
| Hourly rate | $35.34 | $21.95 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing executives and marketing and sales associates have different pay scales, as shown below.
| Marketing Executive | Marketing And Sales Associate | |
| Average salary | $73,499 | $45,665 |
| Salary range | Between $49,000 And $108,000 | Between $30,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing executive and a marketing and sales associate in terms of educational background:
| Marketing Executive | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing and sales associates' demographics:
| Marketing Executive | Marketing And Sales Associate | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |