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The differences between marketing executives and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Executive | Marketing And Sales Coordinator | |
| Yearly salary | $73,499 | $45,306 |
| Hourly rate | $35.34 | $21.78 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing executives and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Executive | Marketing And Sales Coordinator | |
| Average salary | $73,499 | $45,306 |
| Salary range | Between $49,000 And $108,000 | Between $33,000 And $61,000 |
| Highest paying City | San Francisco, CA | Alameda, CA |
| Highest paying state | Nevada | Delaware |
| Best paying company | Microsoft | AIG |
| Best paying industry | Retail | Professional |
There are a few differences between a marketing executive and a marketing and sales coordinator in terms of educational background:
| Marketing Executive | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing and sales coordinators' demographics:
| Marketing Executive | Marketing And Sales Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |