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The differences between marketing executives and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Executive | Marketing Communications Coordinator | |
| Yearly salary | $73,499 | $49,151 |
| Hourly rate | $35.34 | $23.63 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 83% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing executives and marketing communications coordinators have different pay scales, as shown below.
| Marketing Executive | Marketing Communications Coordinator | |
| Average salary | $73,499 | $49,151 |
| Salary range | Between $49,000 And $108,000 | Between $36,000 And $67,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Microsoft | Avid |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a marketing executive and a marketing communications coordinator in terms of educational background:
| Marketing Executive | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing communications coordinators' demographics:
| Marketing Executive | Marketing Communications Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |