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The differences between marketing executives and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Executive | Marketing & Events Coordinator | |
| Yearly salary | $73,499 | $41,447 |
| Hourly rate | $35.34 | $19.93 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing executives and marketing & events coordinators have different pay scales, as shown below.
| Marketing Executive | Marketing & Events Coordinator | |
| Average salary | $73,499 | $41,447 |
| Salary range | Between $49,000 And $108,000 | Between $31,000 And $54,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Microsoft | A.T. Kearney |
| Best paying industry | Retail | Start-up |
There are a few differences between a marketing executive and a marketing & events coordinator in terms of educational background:
| Marketing Executive | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing & events coordinators' demographics:
| Marketing Executive | Marketing & Events Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |