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The differences between marketing executives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing executive and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Executive | Marketing Manager | |
| Yearly salary | $73,499 | $104,550 |
| Hourly rate | $35.34 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,040 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing executives and marketing managers have different pay scales, as shown below.
| Marketing Executive | Marketing Manager | |
| Average salary | $73,499 | $104,550 |
| Salary range | Between $49,000 And $108,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing executive and a marketing manager in terms of educational background:
| Marketing Executive | Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing managers' demographics:
| Marketing Executive | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |