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The differences between marketing executives and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing representative takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Marketing Executive | Marketing Representative | |
| Yearly salary | $73,499 | $47,376 |
| Hourly rate | $35.34 | $22.78 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 68% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Marketing executives and marketing representatives have different pay scales, as shown below.
| Marketing Executive | Marketing Representative | |
| Average salary | $73,499 | $47,376 |
| Salary range | Between $49,000 And $108,000 | Between $28,000 And $77,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | Amazon |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing executive and a marketing representative in terms of educational background:
| Marketing Executive | Marketing Representative | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing representatives' demographics:
| Marketing Executive | Marketing Representative | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |