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The differences between marketing executives and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing executive, becoming a marketing & sales specialist takes usually requires 4-6 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Executive | Marketing & Sales Specialist | |
| Yearly salary | $73,499 | $54,214 |
| Hourly rate | $35.34 | $26.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,040 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing executives and marketing & sales specialists have different pay scales, as shown below.
| Marketing Executive | Marketing & Sales Specialist | |
| Average salary | $73,499 | $54,214 |
| Salary range | Between $49,000 And $108,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Retail | Telecommunication |
There are a few differences between a marketing executive and a marketing & sales specialist in terms of educational background:
| Marketing Executive | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and marketing & sales specialists' demographics:
| Marketing Executive | Marketing & Sales Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |