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The differences between marketing executives and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing executive and a sales and marketing consultant. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a marketing executive include digital marketing, marketing campaigns and product development. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Marketing Executive | Sales And Marketing Consultant | |
| Yearly salary | $73,499 | $55,455 |
| Hourly rate | $35.34 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,040 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Marketing executives and sales and marketing consultants have different pay scales, as shown below.
| Marketing Executive | Sales And Marketing Consultant | |
| Average salary | $73,499 | $55,455 |
| Salary range | Between $49,000 And $108,000 | Between $33,000 And $91,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Nevada | - |
| Best paying company | Microsoft | - |
| Best paying industry | Retail | - |
There are a few differences between a marketing executive and a sales and marketing consultant in terms of educational background:
| Marketing Executive | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing executives' and sales and marketing consultants' demographics:
| Marketing Executive | Sales And Marketing Consultant | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.2% Female, 52.8% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |