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Marketing executive salary

Quoted expert
Zachary Johnson Ph.D.

Average marketing executive salary

$73,499

$35.34 hourly rate
Entry-level marketing executive salary
$49,000 yearly salary
Updated January 8, 2025

Understanding Marketing Executive Salaries

The role of a Marketing Executive is critical in shaping a company's brand and strategy. As of October 2025, the average salary for this position stands at $73,499 per year. Various factors influence this figure, including geographic location, years of experience, and the specific industry one works in.

Salary Variations by State

For instance, states like California and New York often offer higher salaries due to the cost of living and market demand. Conversely, positions in smaller markets may present lower salary ranges but can provide significant opportunities for growth and advancement.

Industry Impact on Earnings

Industries such as technology and finance typically pay more for marketing executives compared to non-profit sectors. Professionals seeking to enhance their career trajectory should consider specializing in areas like digital marketing or analytics, which are increasingly in demand.

Conclusion

In summary, understanding salary ranges for marketing executives can empower individuals to navigate their career paths effectively, ensuring they are compensated fairly for their expertise.

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Marketing executive salary by: 

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Where can a Marketing Executive earn more?

Compare salary by location
Vs
111k
91k
71k
51k
31k
Columbus, OH$89,490
Atlanta, GA$60,660
Compare salary by company
Vs
128k
108k
88k
68k
48k
Microsoft$112,217
Global Value Add$78,046

Marketing executive salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor, Ziprecruiter and Payscale, the average salary for a marketing executive typically falls between $67,050 and $154,834.
zippia
$73,499yearly
glassdoor[1]
$154,834yearly
indeed[2]
$67,237yearly
Salary.com[3]
$71,895yearly
ZipRecruiter[4]
$75,500yearly
payscale[5]
$67,050yearly

Average marketing executive salary by state

The average marketing executive salary in Nevada, California, and Washington are the highest in the U.S. The lowest average marketing executive salary states are Mississippi, Kansas, and Connecticut.

  • State view
  • County view
Average salary:

Highest paying states for marketing executives

RankStateAvg. salaryHourly rate
1Washington$82,775$39.80
2Nevada$83,563$40.17
3Arizona$74,073$35.61
4Pennsylvania$73,470$35.32
5Michigan$79,568$38.25
6Idaho$70,789$34.03
7California$82,803$39.81
8North Carolina$70,067$33.69
9Louisiana$73,679$35.42
10Wisconsin$69,678$33.50
11Ohio$70,237$33.77
12Illinois$66,993$32.21
13Colorado$67,941$32.66
14Delaware$65,788$31.63
15Tennessee$67,860$32.63
16Florida$66,927$32.18
17Massachusetts$68,079$32.73
18Oregon$72,501$34.86
19Oklahoma$70,192$33.75
20Montana$63,279$30.42
21New York$71,360$34.31
22Indiana$68,409$32.89
23Utah$61,935$29.78
24New Jersey$65,687$31.58
25West Virginia$65,221$31.36
26Arkansas$62,108$29.86
27Virginia$64,766$31.14
28Rhode Island$61,707$29.67
29Kentucky$64,025$30.78
30Iowa$63,068$30.32
31Minnesota$63,046$30.31
32Wyoming$58,771$28.26
33Missouri$62,560$30.08
34South Dakota$61,091$29.37
35District of Columbia$66,777$32.10
36Texas$60,341$29.01
37Hawaii$62,536$30.07
38North Dakota$59,252$28.49
39Maryland$64,977$31.24
40Georgia$60,378$29.03
41South Carolina$61,816$29.72
42Vermont$57,110$27.46
43Connecticut$58,024$27.90
44Alaska$59,912$28.80
45Nebraska$59,527$28.62
46New Hampshire$59,074$28.40
47Kansas$58,485$28.12
48New Mexico$60,638$29.15
49Maine$56,089$26.97
50Mississippi$58,599$28.17
51Alabama$55,092$26.49
Top marketing executive jobs near you

Highest paying cities for marketing executives

The highest-paying cities for marketing executives are San Francisco, CA, Las Vegas, NV, and Redmond, WA.

RankCityAvg. salaryHourly rate
1San Francisco, CA$89,490$43.02
2Las Vegas, NV$83,302$40.05
3Redmond, WA$83,125$39.96
4Detroit, MI$79,778$38.35
5Flagstaff, AZ$74,003$35.58
6Philadelphia, PA$73,708$35.44
7New Orleans, LA$73,335$35.26
8Portland, OR$72,233$34.73
9New York, NY$71,875$34.56
10Boston, MA$67,987$32.69
11Ormond Beach, FL$67,370$32.39
12Chicago, IL$67,070$32.25
13East Windsor, NJ$66,268$31.86
14Baltimore, MD$64,916$31.21
15Richmond, VA$64,821$31.16
16Minneapolis, MN$63,185$30.38
17Austin, TX$61,059$29.36
18Atlanta, GA$60,660$29.16

Marketing executive salary details

A marketing executive's salary ranges from $49,000 a year at the 10th percentile to $108,000 at the 90th percentile.

Average marketing executive salary graph
Average marketing executive salary graph, trends, and summary

What is a marketing executive's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$108,000$9,000$52
75th Percentile$90,000$7,500$43
Average$73,499$6,125$35
25th Percentile$59,000$4,917$28
10th Percentile$49,000$4,083$24

Highest paying marketing executive jobs

The highest paying types of marketing executives are marketing consultant, marketing administrator, and marketing analyst.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Graphic Designer, Marketing$48,763$4,064$23.44115,113
Marketing Communications Coordinator$49,151$4,096$23.6396,492
Marketing And Sales Coordinator$45,306$3,776$21.7889,923
Sales And Marketing Internship$42,269$3,522$20.32142,820
Sales And Marketing Consultant$55,455$4,621$26.66191,510
Marketing Administrator$68,147$5,679$32.76127,569

How would you rate the starting salaries for marketing executives, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing executives now:

  1. Microsoft jobs (6)
  2. AT&T jobs (17)
  3. Citi jobs (9)
  4. The Coca-Cola Company jobs (9)
  5. IBM jobs (28)

Which companies pay marketing executives the most?

Marketing executive salaries at Microsoft and Goldman Sachs are the highest-paying according to our most recent salary estimates. In addition, the average marketing executive salary at companies like iTech US and BlackRock are highly competitive.

RankCompanyAverage salaryHourly rate
1Microsoft$112,217$53.95
2Goldman Sachs$101,982$49.03
3iTech US$97,417$46.84
4BlackRock$95,518$45.92
5Quinnox$95,195$45.77
6MGM Studios$94,483$45.42
7Hughes$85,883$41.29
8Hyatt Hotels$85,557$41.13
9KBS+ (Kirshenbaum Bond Senecal + Partners)$85,271$41.00
10Seven Corners$84,296$40.53
11Gartner$84,146$40.45
12Grc$83,777$40.28
13Marriott International$83,133$39.97
14Hermes Landscaping$82,223$39.53
15Churchill Living$81,851$39.35
16L3Harris$80,747$38.82
17HUB International$79,490$38.22
18C&C Group$78,611$37.79
19AssuredPartners$78,315$37.65
20Global Value Add$78,046$37.52

Wage gap by gender, race and education

$75,000$73,800$72,600$71,400$70,200$69,000
MaleFemale

Marketing Executive salary by industry

The average marketing executive salary varies across industries:

  • The average marketing executive salary in the retail industry is $80,121, the highest of any industry.
  • The average marketing executive salary in the finance industry is $77,201.
  • Marketing executives in the hospitality industry earn an average salary of $72,882, the lowest of any industry.

Highest paying industries for marketing executives

RankIndustryAverage salaryHourly rate
1Retail$80,121$38.52
2Media$77,201$37.12
3Agriculture$76,140$36.61
4Telecommunication$75,878$36.48
5Hospitality$72,882$35.04

High paying marketing executive jobs

Marketing executive salary trends

The average marketing executive salary has risen by $13,524 over the last ten years. In 2014, the average marketing executive earned $59,975 annually, but today, they earn $73,499 a year. That works out to a 8% change in pay for marketing executives over the last decade.

Compare marketing executive salaries for cities or states with the national average over time.

Average marketing executive salary over time

Compare marketing executive salaries for individual cities or states with the national average.

Marketing executive salary by year

YearAvg. salaryHourly rate% Change
2025$73,500$35.34+3.7%
2024$70,700$34.01+1.9%
2023$69,400$33.38+1.5%
2022$68,400$32.87+0.8%
2021$67,800$32.60+1.9%
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Recently added marketing executive salaries

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Assured PartnersInsurance Marketing Executive (Remote)Louisville, KY06/28/2025$85,000
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Updated January 8, 2025

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