Top Marketing Executive Skills

Below we've compiled a list of the most important skills for a Marketing Executive. We ranked the top skills based on the percentage of Marketing Executive resumes they appeared on. For example, 13.7% of Marketing Executive resumes contained New Product Development as a skill. Let's find out what skills a Marketing Executive actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Executive resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Marketing Executive jobs:
  • Results-oriented executive with experience in new product development and marketing.
  • Worked throughout the organization on new product development, research and in maintaining compliance with state regulations.
  • Achieved specific goals and objectives tied directly to new product development strategies.
  • Assist new product development through competitor and market analysis.!
  • Set ranging strategy, pricing, promotional objectives and customer marketing vision New Product Development.
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.

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2. Company Website

high Demand
Here's how Company Website is used in Marketing Executive jobs:
  • Created focused graphic art and sales materials for the company, also helped create a new company website to generate sales.
  • Maintained and refreshed company website by updating it with newsletters, announcements, and any new product developments.
  • Assisted with the creation, design, development, and marketing of company websites across multiple brands.
  • Designed and build new company website, under budget and in less than 6 months.
  • Increased web traffic and organic ranking with search engines by blogging and redesigning company website.
  • Updated the company website weekly with original copy and graphics on company news.
  • Acted as Project Manager for total redesign of company website including brand logo.
  • Maintained company websites by using Big Commerce to add and edit products.
  • Assisted in re-designing, editing and creating content for the company website.
  • Designed fancy musical boxes and published them in the company website.
  • Redesigned & rebuilt company website in two weeks.
  • Manage the redesign/updates of the company website.
  • Worked on designs for company website.
  • Created company website and maintained.
  • Managed company website and eCommerce operations.
  • Managed sales with expertise in pricing and software logistics Updated company website and improved the digital marketing of the company overall.
  • Managed social media marketing by designing campaigns for Facebook, Instagram and company websites.
  • Write, edit, update company websites such as http://www.sisecamcamambalaj.com/en and hayatacamkat.com
  • Developed brand identity and image to ensure customer awareness Developed and executed targeted advertising campaigns Developed content rich company website
  • Used Google Analytics and AdWords for SEO writing Copy-wrote extensively for company website, blog, and newsletters

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3. Sales Goals

high Demand
Here's how Sales Goals is used in Marketing Executive jobs:
  • Exceeded sales goals by generating over $500,000 worth of revenue within the first year through business to business sales.
  • Rendered direct supervision and assistance to sales managers and account representatives in achieving sales goals for color solutions and services.
  • Negotiate with high level businesses owners and provide documentation on new client commitment while meeting and exceeding quarterly/monthly sales goals.
  • Managed team of 12 focused on driving company sales goals and achieved 6% sales growth in 8 months.
  • Work closely with product management to ensure that all marketing activities successfully support current and future sales goals.
  • Selected by management to coach and assist digital marketing executives in Abilene to successfully reach their sales goals.
  • Accomplished many deadlines set by the department Manager to achieve overall Marketing/Sales goals set for the department
  • Managed accounts and expanded client base selling Third Party Administration services consistently exceeding sales goals.
  • Developed sales strategies with the Distributors; exceeded target sales goals by 18%.
  • Generated over $1 million in sales annually, consistently exceeding sales goals.
  • Exceeded sales goals consistently through cold calling clients- close percentage over 90%.
  • Collaborated with other marketing executives to help one another reach personal sales goals.
  • Worked closely with management to attain bi-weekly and monthly marketing and sales goals.
  • Meet and exceed sales goals while building productive relationships with in-store personnel.
  • Make sure all sales goals were met daily, weekly and monthly.
  • Assisted in achievement of store and department sales goals and objectives.
  • Key Achievements: Reached sales goals 13 of 16 months employed.
  • Devised weekly marketing and sales goals and consistently exceeded set goals.
  • Managed and created sales territories and set weekly sales goals.
  • Have exceeded sales goals of 25 packages per period.

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4. Online

high Demand
Here's how Online is used in Marketing Executive jobs:
  • Created state-of-the-art online marketing campaigns, e-newsletters and partnerships and effectively promoted travel from the Americas region to Great Britain.
  • Produced multiple marketing campaigns* Organized trade show appearances* Increased online presence via digital marketing* Wrote copy for numerous international publications
  • Attained significant growth in store footfalls and online target audience through increased advertising, brand visibility and social media engagement
  • Developed and implemented multiple national online and direct mail campaigns designed to grow incremental revenue from premium business travelers.
  • Created and developed targeted Online Marketing strategy utilizing segmented email campaigns and focused landing page creation to targeted markets.
  • Managed social media platforms to engage with customers and stakeholders that augmented online media presence and awareness.
  • Worked with Marketing Director and other management members within company to create and plan online marketing initiatives.
  • Managed social media, online promotions and fostered unique marketing endeavors through sophisticated third party software.
  • Developed and implemented marketing strategy and promoted effective brand marketing through online and print communications.
  • Managed and evaluated new online marketing campaigns to drive customer acquisition, engagement and retention.
  • Performed natural online marketing efforts to gain visibility and traffic for insurance website.
  • Increased customer engagement through highly tailored content strategy and online marketing campaigns.
  • Researched, identified and implemented new online traffic and customer acquisition techniques.
  • Provided valuable recommendations that increased online presence and inbound calls.
  • Developed, executed and managed traditional and online campaigns.
  • Identified traditional online and social advertising and marketing opportunities.
  • Coordinated online and offline marketing efforts for company websites.
  • Provide online product demonstrations for reviewers.
  • Generated leads by establishing online presence.
  • Head and support the marketing and sales team, along with managing Social Media and online marketing content for the company.

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5. Customer Service

high Demand
Here's how Customer Service is used in Marketing Executive jobs:
  • Conducted excellent customer service by answering guest questions about property facilities/ services and surrounding area entertainment options.
  • Achieved high sales goals through empathetic client relationships, consultative and value-focused customer service approach.
  • Administered and implemented efficient service delivery to customers with effective customer service strategies.
  • Developed and maintained relationships with clients by providing top quality customer service.
  • Created partnerships with health/wellness related brands to provide collaborative customer services.
  • Provided customer service for a leading consumer performance parts automotive retailer.
  • Served as the company's bilingual Japanese/English customer service representative.
  • Exceeded firm objectives and customer satisfaction with superb customer service.
  • Established and maintained excellent ongoing client relations and customer service.
  • Monitor sites for customer service opportunities and initiate conversations.
  • Provided quality customer service and received feedback.
  • Provide continual customer service and assist customers.
  • Provide responsive high quality customer service.
  • Attained customer service and communication skills.
  • Provide responsive and positive customer service.
  • Facilitated weekly customer service training.
  • Responded to customer service quires and issues as they arose, maintaining relationships while adhering to company policies and service standards.
  • Received consistent positive feedback from clients and from team leaders and operations staff regarding customer service, collaboration, and teamwork.
  • Used exceptional customer service techniques to ensure all client requests were met promptly, while also ensuring expectations were properly established.
  • Supervised five Marketing Assistants and helped train store staff of 70 (for all five stores) in Customer Service.

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6. Market Research

high Demand
Here's how Market Research is used in Marketing Executive jobs:
  • General administrative tasks including market research, creating presentations, internal reporting and travel.
  • Conducted market research using primary and secondary data sources to identify and qualify leads.
  • Facilitated diverse market research projects to gather consumer insights.
  • Market Research for understanding the brand visibility and marketing needs
  • Performed ongoing customer/market research for demographic profiling.
  • Conducted market research to determine new markets and segments for existing products which led to the entry into two new segments.
  • Performed market research on specific verticals, competitors, and market conditions, to enhance marketplace understanding for effective marketing campaigns.
  • Direct the preparation of operational matters including market research, advertising, and promotion, distribution, pricing and selling.
  • Assisted and consulted tenants in exploring market by collection of primary information, market researches or competitive benchmark studies.
  • Market Research to ensure sales team was informed of the current RMON/network management market and competitive products and activities.
  • Provided and interpreted market research data in order to create and maximize sales opportunities for new and existing customers.
  • Gathered data via market research studies to analyze the viability of real estate projects to be executed locally.
  • Delivered a quantitative report reflecting ten years of market research to chart company progress and assess current trends.
  • Worked closely with other employees such as advertising, market research, production, sales and distribution staff.
  • Perform market research to assess viability of potential new products and to measure success of recent campaigns.
  • Direct marketing activities, including long-range planning, market research, budgeting, pricing, and forecasting.
  • Market research: undertaking research on companies and markets: identifying appropriate industry contacts to meet with.
  • Identify and improve current sales techniques, procedures and promotions based on market research and through analysis.
  • Market research: develop client strategy, coordinate and source content, targeted list development and sourcing.
  • Executed market research for the development of brands and developed the annual marketing plan and budget.

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7. Email

high Demand
Here's how Email is used in Marketing Executive jobs:
  • Formalized an email marketing campaign to capture information and developed personalized newsletters and promotions to increase customer support.
  • Created new formats for marketing communications through email marketing campaigns resulting in increased returns.
  • Participated in development and execution of new web marketing and emailing campaign strategies.
  • Generate media coverage on endemic websites via email communication and product testing offers.
  • Researched, designed and produced two separate email-based daily deal marketing solutions.
  • Job Responsibilities included making first contact with potential customers via email.
  • Managed website and daily email solutions to maximum performance.
  • Deployed email marketing and other traffic generation strategies.
  • Developed and systematized numerous email marketing campaigns.
  • Conduct extensive email marketing campaigns.
  • Conduct content marketing across social media channels (Facebook, email, partners' websites) to attract and recruit students.
  • Increased digital footprint and Social Media presence for the company by creating LinkedIn presence, SEO, blogging and email marketing.
  • Led the team responsible for digital marketing across social, mobile, web and email for brand, customer and consumers.
  • Design and send promotion emails using the program Constant Contact - Prepare and assist to the event of the company.
  • Performed general office duties to include but not limited to: photocopying, faxing, mailing, emailing, filing.
  • Initiated and led an integrated marketing communication project to promote the club across social media, emails and print publications.
  • Developed communication skills by daily meeting with existing and potential customer by mean of the telephone, email or face-to-face.
  • Developed and executed marketing and business publicity plans for each event, including press coverage, email programs and advertising.
  • Handled existing and prospect client inquiries face to face, over the phone, via emails and via social network.
  • Maintained relationships with over 300 customers via off-site and on-site meetings, regular telephone, email, and mail communications.

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8. New Clients

high Demand
Here's how New Clients is used in Marketing Executive jobs:
  • Initiated and conducted effective advertising and marketing campaigns to attract new clients and assist branches/dealers as requested.
  • Maintain existing client relationships, recruit new clients and develop professional relationships.
  • Evaluated customer relations marketing methods and revamped initiatives to recruit new clients.
  • Prospected new clients using marketing strategies based on knowledge of establishment objectives, market characteristics, costs and markup factors.
  • Identified and implemented processes to facilitate large-scale conversions from antiquated systems to building new clients base for various companies.
  • Worked closely with top firm leadership to develop proposals and presentations that brought in a range of new clients.
  • Executed the prospecting phase of the sales plan of a new insurance agency to seek out new clients.
  • Create and develop presentations, proposals, branding and marketing materials for existing clients and new clients.
  • Established and maintained all new and existing corporate accounts representing more than 20% of new clients.
  • Developed new Clients and enhanced Sales by interacting with Diamond Buyers visiting India for their requirements.
  • Increased market share by utilizing industry knowledge and marketing materials to gain new clients.
  • Established 38 new clients, customers and business owners in the first 120 days.
  • Recruited new clients and salespeople for this national $1B manufacture of home consumables.
  • Market to new clients on a daily, weekly, and a monthly basis.
  • Grow business by cold calling and utilizing network of contacts to prospect new clients.
  • Attract new clients and/or shippers to use Thai Airways for their cargo needs.
  • Opened seven new clients and generated $160,000 in revenue in first year.
  • Established new clients through telemarketing and direct mailer systems for the company.
  • Negotiated with suppliers to obtain mailing lists for 100,000 potential new clients.
  • Conducted training workshops introducing new clients to the user interface and library.

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9. New Accounts

high Demand
Here's how New Accounts is used in Marketing Executive jobs:
  • Identify and acquire new accounts, distributors and business opportunities; currently the new sales leader for 2014.
  • Acquired new accounts through cold calls in the metropolitan district of North West Atlanta, GA.
  • Worked closely with each implementation team to assess skill sets and experience levels for new accounts.
  • Doubled sales in US through penetration of new accounts and added sales to existing accounts.
  • Average of $180K new processing revenue with an average of 10 new accounts monthly.
  • Generated new business by daily new accounts prospecting, cold calls and in-person meetings.
  • Provided new account set up for all new accounts utilizing the proper procedures.
  • Generated new accounts & maintained existing accounts in this inside advertising sales position.
  • Prospect for new accounts and develop targeted lists that fit our company profile.
  • Acquired new accounts resulting in drastically increasing total company revenue, long term.
  • Prospected and profiled new accounts through website research, journals and database.
  • Opened new accounts with regional banks, credit unions & warranty co.
  • Involved with education of new accounts and provide in-services for staff.
  • Developed lead generation strategies and marketing plans for new accounts.
  • Administered current wholesale accounts and sourced for new accounts.
  • Procure new accounts and maintain client needs to satisfaction.
  • Solicited new accounts through face to face marketing events.
  • Solidified New Accounts and restored customers with expired contracts.
  • Attained new accounts, while efficiently maintaining current accounts.
  • Increased new accounts and up-sold to existing clients.

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10. Business Development

high Demand
Here's how Business Development is used in Marketing Executive jobs:
  • Provided marketing analysis, financial report analysis, company and market/industry research, planning and organization of business development trips.
  • Researched business development & Community response opportunities * Profiling companies, portfolio management & maintaining database * Event management & planning
  • Exercised business developmental strategies and communicative skills to develop new business through daily interaction with current and potential clients.
  • Skilled in strategic planning and development of integrated sales, marketing and business development campaign targeted to specific market.
  • Program Manager for assigned client accounts to include interaction with Business Development, Program Managers and Executives.
  • Provided marketing and administrative support to the business development and marketing team, both locally and internationally.
  • Managed and developed company's animal health distribution as business development manager covering the USA Midwest.
  • Offered top level marketing and business development consulting to clients to facilitate growth through social media
  • Supported business development activities and help establish strong relationships with new and existing referral sources.
  • Identified new revenue opportunities including new business development, up-selling and cross-selling current accounts.
  • Develop marketing campaigns, business development plans, promotional activities and product development projects.
  • Conducted market research and analysis to gather competitive research for Business Development Executives.
  • Played a key role in sales/marketing management, strategic planning business development.
  • Provide consultative services for operational efficiency, marketing/communications and business development initiatives.
  • Worked closely with national account managers on customer business development plans.
  • Reported directly to the U.S. Marketing Manager and Business Development Director.
  • Guided business development by establishing a collaborative and consultative sales approach.
  • Led business development and day-to-day management of commercial relationships.
  • Key Responsibility Prospecting and meeting clients for business development.
  • Generated sales from new business development and agency relationships.

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11. Facebook

high Demand
Here's how Facebook is used in Marketing Executive jobs:
  • Raised brand awareness by inaugurating social presence on Facebook and LinkedIn.
  • Increased monthly membership by 30% by redesigning Facebook, YouTube and Google Ads using push/pull strategy for different target customers.
  • Designed custom campaign audience segments, cross-platform delivery of advertising media to Desktop/Mobile, Facebook and Via the Display network.
  • Maintained the Facebook account for the magazine to keep our current followers interested and gain new followers and readers.
  • Use Social Media Marketing (i.e., LinkedIn, CareerBuilder, Facebook) to source other military professionals.
  • Managed Facebook ad campaigns that will have a measurable impact on business from planning stage to completion.
  • Develop, manage and report social medias (Facebook, Twitter, and Google+).
  • Raised brand awareness through social media by constantly updating the Facebook, LinkedIn Company page.
  • Managed the company Facebook page to engage and create weddings and wedding style conversations.
  • Created blog content and strategy, in conjunction with corporate Facebook and Twitter accounts.
  • Maintain all social media networks including The Scoop Blog, Facebook, and Twitter.
  • Conduct user research and set up social advertising campaigns using the Facebook Ad platform.
  • Have a huge following on Facebook and Twitter of over 5,000 people.
  • Manage social networking presence on Facebook, Twitter and Linked In.
  • Established company presence on LinkedIn, Facebook, Twitter and YouTube.
  • Instituted social media outlets such as Facebook and Twitter.
  • Design, implement, and manage Facebook advertising campaigns.
  • Used Business Manager to operate all the Facebook pages.
  • Searched for clients using LinkedIn and Facebook.
  • Updated Web sites including MySpace and Facebook.

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12. Internet

high Demand
Here's how Internet is used in Marketing Executive jobs:
  • Contacted major corporations throughout the Unites States and secured video advertisement for cutting-edge internet entertainment provider
  • Provided quality assurance of marketing collateral for the print, internet and television promotions.
  • Promoted Fortune 500 corporate and agency clients with event marketing and integrated broadcast/Internet campaigns.
  • Developed plans that combined NBC television programming along with unique WJACTV.COM internet advertising components.
  • Customized strategic plans to optimize internet ranking performance and revenue for existing clients.
  • Recruit Marketing Executives by maintaining Internet recruiting strategies, organizing local networking/educational workshops.
  • Developed engaging content and copy for internet distribution and search engine optimization.
  • Conducted direct sales to prospective client/members primarily via Internet and telephone.
  • Facilitate branding by using the Internet and additional marketing operations.
  • Assisted internet business systems for leadership development and business planning.
  • Organized agent program to increase Internet subscriber adoption.
  • Provisioned Internet and technology solutions for clients.
  • Develop advertising opportunities, which involve placing adverts in national, regional and specialist publications, and on the internet.
  • Utilized word-of-mouth referrals, telephone and internet leads to find new customers and generate comprehensive lists of prospective residential clients.
  • Increased internet presence of Super Wings, NY brands on Facebook, Twitter, and Yelp by 200%.
  • Develop new business by creating and executing marketing strategies incorporating print, internet, radio, and television medias.
  • Recruited customers via the phone and internet, who were interested in healthier products and/or interested in self-employment.
  • Researched online programs via Internet to identify correct training programs for employee certification giving value add to company.
  • Marketed the company in various ways including; internet, social media, events and referred calling.
  • Designed, developed, and implemented marketing campaigns, including print, video, and internet media.

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13. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Executive jobs:
  • Participated in international trade shows and events with promotional visits to customers.
  • Marketed publication at military trade shows and conferences regionally and nationally.
  • Networked various conferences and trade shows introducing company information.
  • Represented agency at numerous trade shows and associations.
  • Planned and executed national and international trade shows.
  • Managed projects and execute all aspects of events including trade shows, customer conferences, employee events, and virtual events.
  • Recruited new manufacturers through attending multiple trade shows nationally and networking with current vendors to help find new products to represent.
  • Directed all sales and marketing activities, including lead generation, trade advertising, trade shows, account development/management and pricing.
  • Represented Marriott at Events, Conventions and Travel Trade Shows in many locations in many states in the East United States.
  • Represented company at several conferences and trade shows which involved presenting and showcasing our company and its products.
  • Set up and managed stalls at 2 exhibitions and trade shows held at the Dubai World Trade Center.
  • Marketed and sold an array of products and services to customers during trade shows and in-store events.
  • Coordinate materials/communications for Hanley-Wood events unrelated to trade shows such as Builder 100 and Big Builder.
  • Negotiate and insure fulfillment of barter agreements for U.S. trade shows totaling $250k in bartering.
  • Work on sales budgets, attending trade shows, pricing strategies, and new product enhancement.
  • Participated in trade shows, exhibitions, conferences, national symposium, demand generation campaigns.
  • Participated in over thirteen (13) trade shows in cooperation with the local distributors.
  • Coordinated all trade shows to create a well received company image and successful sales growth.
  • Managed trade shows including set up, production & representation increasing sales by 18%.
  • Organize and participate in international trade shows in Ireland, Germany and the US.

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14. SEO

high Demand
Here's how SEO is used in Marketing Executive jobs:
  • Conducted sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Provided detailed guidance and support in SEO assessments, strategic recommendations, and assisted in functional requirements writing.
  • Experienced marketing executive focused on lead generation, web development SEO, social media, and event management.
  • Increased web leads by 100%+ by designing and deploying cost-effective web sites and SEO strategies.
  • Carried out keyword research, HTML coding guidelines, on-page SEO and conversion optimization for individual pages.
  • Increased the digital footprint of the company through effective use of Social Media, SEO and PR.
  • Managed a $5 marketing campaign with emphasis on SEO and digital media to generate new leads.
  • Aided in website design and strategy using WordPress software which included applying coded SEO keywords and phrases.
  • Developed and implemented SEO strategies for multiple client websites and listed them with top 10 listings.
  • Provided and joined ongoing education to staff on SEO best practices and developing techniques.
  • Directed formation in link building, SEO strategies and advertising on social media.
  • Track, monitor and evaluate results and optimize SEO campaigns accordingly.
  • Specialized in consulting with SMB on SEO and social media strategy.
  • Updated and monitored websites, focusing mainly on improving SEO.
  • Develop new strategies to enhance SEO rankings and conversions.
  • Maintained SEO keyword settings and social media updates.
  • Head of closeout product and sourcing department.
  • Authored article for Forging Industry on SEO-SEM.
  • Implement SEO techniques on WordPress websites.
  • Provided a unique, SEO-focused service to organically increase brand awareness through Instagram through acquisition of targeted followers in local markets.

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15. Market Share

average Demand
Here's how Market Share is used in Marketing Executive jobs:
  • Created and implemented a successful handset exchange program to increase market share while strategically attacking the competition.
  • Developed and implemented marketing strategies and tactical sales plans to produce the highest long-term revenue, market share, and profitability.
  • Examine ratings, research data, market share information and analyze programming features to insure sales plans are effective and strategic.
  • Guided agency to produce television and digital commercial campaign, contributing to 80% market share growth in soft candy category.
  • Tracked market trends, activity, and industry events which enabled sales channels to maintain competitiveness and gain market share.
  • Maximized station revenue and market share within the parameters set by station management and five New York Professional Sports Teams.
  • Penetrated additional market segments to increase market share and sales through conceiving creative ideas, expanding accounts and closing deals.
  • Designed & Implemented marketing strategies that expanded market share from 25% to 33% in 2 years.
  • Devised techniques to increase market share and popularity of the books worked on Certificates and Honors:.
  • Implemented sales program to increase knowledge of local market share for real estate and mortgage broker's.
  • Increased market share 32% in year of development while showing a 10% increase in retention.
  • Assisted in capturing lodging industry Website, Booking Tool and Property Management Software market share.
  • Help companies accelerate growth by rapidly turning business goals into increased revenue and market share.
  • Identify opportunities within the market and creating strategies for maximizing profit and market share.
  • Developed Competitive Strategies & Promotional Projects for market share and leverage in the industry.
  • Obtain more market share for the company through hard work and negotiation with suppliers.
  • Increased Casino revenue, profits and market share through calling high volume of players.
  • Increased the company's market share approximately 25% in a down economy.
  • Created a responsive market-driven department increasing market share 50% in 2 years.
  • Conducted competitor and industry research to identify trends and drive increased market share.

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16. Press Releases

average Demand
Here's how Press Releases is used in Marketing Executive jobs:
  • Supervised press releases and developed media relations.
  • Composed highly targeted 1:1 direct mail letters, prepared press releases, and engaged in other PR activities as needed.
  • Support promoting corporate events using internal communication, media management, through newspaper, press releases and press conferences.
  • Published timely company press releases, growing company's social network and web-based marketing fronts and increasing conversions.
  • Liaised with media agencies corresponding to press releases, periodical reports, newspaper, and magazine articles.
  • Follow ups of monthly press releases, articles, advertising files and preparation of these documents.
  • Managed TV, Radio and Print advertisements, Social Media, Press Releases and Public Relations.
  • Delivered SMS and E-mail Campaigns along with creating media press releases; applied my translation skills.
  • Collaborated with team members in planning seven large-scale events and press releases to uphold brand equity.
  • Scheduled adverts and PR with editors; produced press releases for relevant publications and e-newsletters.
  • Created an investor media kit, press releases and worked with high profile analysts.
  • Created press releases, graphics, newsletter content and managed social media accounts.
  • Created and edited copy, press releases and articles to promote the company.
  • Designed advertising materials, wrote magazine articles, and edited press releases.
  • Communicate with customers for press releases and case studies and testimonials.
  • Write press releases, organize meetings and manage any client crises.
  • Developed press releases, media kits, and advertising campaigns.
  • Drafted press releases for release to various media.
  • Initiated press releases to leading media publications.
  • Guided public relations department on creating product awareness via press releases, product reviews, and press placements of Euromonitor data.

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17. Customer Relationships

average Demand
Here's how Customer Relationships is used in Marketing Executive jobs:
  • Participated in productive community activities and made outside sales calls in order to generate new business and maintain productive customer relationships.
  • Maintained customer relationships by understanding pain points and created strong relationships to effectively drive sales and repeat business.
  • Prospected and managed new and existing customer relationships with a focus on developing customized computer hardware/software solutions.
  • Negotiated marketing and advertising contracts with different vendors in order to build strong customer relationships through networking.
  • Communicated with 150+ audiences and managed customer relationships in an Advertising company responsible for printing nationwide directories.
  • Increased customer relationships and retention by developing relationship plans and goal setting.
  • Marketed insurance policies, and managed customer relationships.
  • Communicate with target audiences and manage customer relationships.
  • Identified business opportunities & strengthened existing customer relationships.
  • Build and maintain new Customer relationships
  • Maintained customer relationships by visiting with store managers, department managers, and employees focusing on product benefits and features.
  • Launched new customer loyalty program, and used database to create new customer relationships to augment marketing program.
  • Managed sales strategy and built customer relationships that drove profitable sales growth of 43%.
  • Manage customer relationships by assuring that they make their monthly purchases.
  • Managed customer relationships and served their needs.
  • Build customer relationships and promote company values.

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18. Twitter

average Demand
Here's how Twitter is used in Marketing Executive jobs:
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Cultivated active blogging, Facebook and Twitter networks, augmenting local-market based events and promotions with viral communications tools.
  • Updated company page and responded to customer inquiry/feedback on multiple media platforms including Twitter and Facebook.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.

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19. Client Relationships

average Demand
Here's how Client Relationships is used in Marketing Executive jobs:
  • Recognized as top performer for proven ability to build and maintain client relationships
  • Managed overall client relationships and coordinated client relationships with other Coventry departments.
  • Developed strong client relationships for an entrepreneurial small business.
  • Leverage client relationships through networking and referral generation.
  • Develop relationships with customers and maintain client relationships.
  • Developed and retain corporate client relationships.
  • Interact with and manage client relationships with a customer-centered approach to ensure satisfaction, maintain clientele, and sustain reputation.
  • Focused primarily on sales and renewal sales which included price quotes, and maintaining client relationships.
  • Arranged site inspections of all properties within the portfolio and maintained business and client relationships.
  • Interfaced with architects, staff and contractors maintaining client relationships and conflict resolution.
  • Initiate and maintain several key national client relationships.
  • Increased client base and enriched current client relationships.
  • Developed new client relationships and leveraged existing relationships to manage a sustained pipeline of opportunities via Salesforce.
  • Key Achievements: Consistently increased business on average 106% per year by developing exceptional client relationships.
  • Profile: Built Clients and client relationships from ground zero, conceptualized and realized a Strategic plan that generated multifold business.
  • Cultivated and maintained strong client relationships Office and State Manager Title Abstractor Approved Underwriter

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20. Special Events

average Demand
Here's how Special Events is used in Marketing Executive jobs:
  • Organized inventory overflow system, maintained store appearance, participated in and supported special events and promotions.
  • Manage in-state and out-of-state Business Recruitment special events with Business Development contract offices and field representatives.
  • Planned and executed special events and trade shows that assisted clients and establishing community recognition.
  • Coordinate all communication with community partners/sponsors for event selection and attendance for special events.
  • Promoted special events, dramatically increasing sales in a competitive marketplace.
  • Ensured promotions and special events were executed timely and professionally.
  • Coordinated marketing campaigns and advertising strategies for special events.
  • Coordinate special events as designated by President.
  • Coordinated special events and community activities.
  • Assisted in the flawless execution of special events and tournaments, starting with registration and ending with the distribution of prizes.
  • Created media packages, traffic driving/retail promotions, special events, entertainment/hospitality and other components to meet the client's needs.
  • Managed wide range of local marketing activities including street teams, media events, public relations opportunities and special events.
  • Organize special events and presentations for travel agencies, potential clients of travel agencies, incentive clients and press conference.
  • Developed first special event calendars for each country and organized special events to achieve better recognition in all 16 regions.
  • Marketed IRU (consumer) campaigns to over 600 accounts through multiple formats including special events, shows and conventions.
  • Planned and hosted corporate sponsorship engagements such as dinners, receptions, golf tournaments, and special events.
  • Served as the liaison to Major League Baseball for planning and implementation of special events related to Postseason.
  • Plan and manage the development of trade show exhibit booths and special events from concept to installation.
  • Coordinated monthly and quarterly marketing and special events, reporting both to PR and Marketing Manager.
  • Planned, coordinated and executed special events and other meetings, conferences, and special projects.

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21. CRM

average Demand
Here's how CRM is used in Marketing Executive jobs:
  • Implemented a CRM and inventory management system to streamline sales transactions
  • Conducted close-looping CRM, lead generation programs, customer profiling and research activities using Contact Center as the primary medium.
  • Achieve and exceed quarterly sales goals and maintain accurate and up to date records in a CRM software system.
  • Coordinate with the sales team on marketing campaigns to assure greater efficiency in Customer Relationship Management (CRM).
  • Gain key consumer insights for new product line by creating dashboards and leveraging CRM and ERP platforms.
  • Update or add contact information into our Sage CRM clientele database for various uses throughout different departments.
  • Planned new CRM systems for HTY e-commerce website which successfully advanced service level by 15%.
  • Revamped outdated CRM database; spearheading initiative to cleanse, refine, and segment 2,000+-name database.
  • Assist clients in identifying and reforming business processes that will transfer seamlessly to Microsoft Dynamics CRM.
  • Initiated Customer Relationship Marketing (CRM) campaigns to promote card use for 100K customers.
  • Updated CRM with customer information and account activities to ensure accuracy of pipeline.
  • Administered the CRM data entry software developed specifically for the Vogue Wedding Show.
  • Managed and updated a combined database of 8,000+ contacts in CRM and Outlook.
  • Introduced CRM tools to track progress of sales, marketing, and operations.
  • Instituted CRM tool Teamwork for the company and provided training to staff.
  • Maintain accurate CRM data and accounts to increase productivity of patient referrals.
  • Created marketing and innovation strategies, local business planning and CRM plan.
  • Administered, developed and managed CRM software systems and processes.
  • Supported EMEA & AP CRM infrastructures.
  • Learned CRM software as well.

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22. Potential Customers

average Demand
Here's how Potential Customers is used in Marketing Executive jobs:
  • Determined the demand for products offered by the organization and identified potential customers.
  • Presented marketing materials to potential customers.
  • Analyze market and identify potential customers.
  • Scheduled appointment with potential customers.
  • Deliver prepared sales talks, reading from scripts that describe products in order to persuade potential customers to purchase a product.
  • Talked to potential customers about their needs and then finding out the best solutions was my main objective.
  • Execute 1 on 1 interaction with potential customers interested in performing upgrades and potential maintenance to their homes.
  • Used advanced methods of marketing to attract potential customers to products and services provided by the Radio station.
  • Completed in depth market analysis of existent and potential customers of the entire San Juan metropolitan area.
  • Identify, contact and meet with potential customers through cold call, referral and networking.
  • Prepared weekly and monthly reports on the progress and followed up with potential customers.
  • Identify, create, and demonstrate value to both potential customers and customers.
  • Set appointments with potential customers to give a verbal and visual presentation.
  • Explained the policies regarding car loans for potential customers by telemarketing.
  • Arrange interviews with potential customers and close contracts with new clients.
  • Show potential customers how to start their own shopping account.
  • Educated potential customers about the company and its products.
  • Show-cased company's products and services to potential customers.
  • Market for new potential customers local and national.
  • Provision of health advises to potential customers.

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23. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing Executive jobs:
  • Managed and coordinated marketing, advertising & promotional materials, and developed new business.
  • Coordinate production of presentation, advertising and promotional materials.
  • Designed and managed marketing and promotional materials.
  • Assist with Creating and analyzing promotional materials.
  • Oversee promotional materials develop processing.
  • Worked with Drew Little, the founder and his team to create promotional materials and execute social media campaigns.
  • Focused on creating brand awareness and promotional materials for New England Sports Tonight program.
  • Handle all social media, marketing and editing of all promotional materials.
  • Implemented new product launches and all promotional materials to tie in.
  • Managed a small budget for creating promotional materials.
  • Monitor and arrange the distribution of promotional materials Monitor and coordinate the production of promotional materials.
  • Review promotional materials to distribute to existing customer portfolio assigned by head of department.
  • Write down contents of promotional materials like catalogues and brochures, searching and evaluating vendors for designing and printing.
  • Established and maintained a consistent corporate image throughout all product lines, promotional materials, and events.
  • Design flyers, banners and promotional materials.
  • Multitasked between portfolios when localizing promotional materials for respiratory, oncology, urology and ViiV.

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24. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Executive jobs:
  • Managed marketing operations, after sales customer service, and development of promotional events.
  • Organized promotional events and improved social media presence.
  • Coordinated promotional events for long-term clients.
  • Planned, designed and coordinated marketing programs, special promotional events, publicity efforts, and advertising campaigns.
  • Participated and organized trade shows, exhibitions, health seminars, campaigns, promotional events and marketing events.
  • Budgeted five promotional events to contribute to sales as well as to increase media exposure.
  • Coordinated Asia-wide promotional events and product launches for US$5 million product line.
  • Developed collateral, managed six promotional events and presented at high school campuses.
  • Develop an advertising campaign for a new products and promotional events.
  • Sole Professional in charge of Marketing Materials & Promotional Events.
  • Organize, budget and attend promotional events for advertisers.
  • Arrange promotional events at trade shows and in Malls.
  • Attend and organize sales promotional events and exhibitions.
  • Involved in organizing sales promotional events Maintained and updated the mailing databases
  • Coordinate corporate events, promotional events, cocktail events, trainings.
  • Managed website content, and organised training and promotional events.

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25. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Executive jobs:
  • Google Analytics integration and optimization.
  • Consolidated and remapped our Google Analytics accounts so that they would be easier to manage.
  • Experience with Google analytics for reporting of digital media campaigns.
  • Prepared monthly reports using tools like Google Analytics and Omniture.
  • Manage website stats and maintenance using website analytics software such as Google Analytics and statcounter.
  • Forecasted Website performance using multiple analytical tools like google analytics and Mint.

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26. ROI

average Demand
Here's how ROI is used in Marketing Executive jobs:
  • Collaborate with various operating groups to complete financial analysis and reports detailing ROI of marketing activities.
  • Coordinated in-house embroidery, warehousing and fulfillment projects for corporate programs.
  • Traveled in local and national territory consulting with companies on strategic marketing planning to increasing customer ROI and bottom line.
  • Designed, developed, implemented and measured complex advertising projects and programs to evaluate success and ROI.
  • Developed and executed marketing plan as per budget allocation, achieving a 10% increase in ROI.
  • Managed an extensive marketing budget, identifying key areas for spend and providing results of ROI.
  • Make sure clients are comfortable with our services and have a working knowledge of their ROI tracking
  • Developed marketing plans and procedures for a new Energy Drink Company based in Detroit, Michigan.
  • Assisted client in allocating direct marketing funds for maximum ROI based on statistical response models.
  • Tracked and reported daily on social ROI, engagement rates and social fan value.
  • Reported on performance of client campaigns and quantified results in terms of client ROI.
  • Prepared press releases and detailed reports to determine marketing effectiveness and campaign ROI.
  • Collaborate with potential and existing clients to maximize ROI on media schedules.
  • Increased player game interest which directly raised customer's ROI.
  • Program managing marketing campaigns, analysis and ROI measurement.
  • Developed business systems and processes to quantify ROI results.
  • Create compelling offers for businesses throughout Metro Detroit.
  • Evaluated ROI, negotiated and activated promotions/sponsorships for key markets to stimulate trial and encourage repeat business.
  • Demonstrated product value proposition and ROI through extensive product knowledge and application expertise.
  • Managed business analytics, constructed the annual US$3.6M budget and evaluated ROI of investment to reach its greatest efficiency.

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27. Customer Base

average Demand
Here's how Customer Base is used in Marketing Executive jobs:
  • Maintained advertising accounts, expanded customer base, managed publications, increased company revenue
  • Accumulated large customer base through face-to-face and direct marketing efforts.
  • Implemented document consulting services program for existing Xerox customer base.
  • Achieved market growth of a 40% increase in their customer base and sales volume within first 6-8 months of employment.
  • Helped bring the company's two new technology products to market by capitalizing on up-sell opportunities to the current customer base.
  • Acted as sole representative in the U.S. to build customer relations for China-based manufacturer with a zero American customer base.
  • Increased new customer base by 15% by Collaborating with bloggers and activities to promote the product on the web.
  • Initiated and produced monthly newsletter to customer base, highlighting extensive knowledge of products and informing consumers of member benefits.
  • Maintained an active rapport with my customer base and attended to all product concerns and market prediction needs.
  • Hold consecutive team meetings encouraging and inspiring leaders to build teams and add to their customer base.
  • Maintain the good relationship with existing customer based on assigned region such as Philippine and India.
  • Developed a proven marketing plan to generate more revenue from current clients and increase customer base.
  • Started with 50 clients, built the customer base to 300+ clients with target marketing.
  • Key member on the pharmaceutical market research team and while simultaneously developing the customer base.
  • Travel on a daily basis to maintain current customer base and seek new clients.
  • Partner with organizations and marketing firms to profitably increase sales and expand customer base.
  • Provided sales and business development expertise to expand customer base and increase annual revenues.
  • Coordinated grand openings for new facilities to strengthen relationships with current customer base.
  • Organized advertising campaign that increased monthly customer base by 100%.
  • Supported all retention and cross-sell activities of existing customer base.

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28. Sales Presentations

average Demand
Here's how Sales Presentations is used in Marketing Executive jobs:
  • Traveled extensively domestically and internationally to meet and conduct sales presentations with clients.
  • Researched prospective companies within the assigned territory to gain the data and the information needed for the preparation of sales presentations.
  • Developed prospects, conducted cold calls, scheduled meetings, delivered consultative sales presentations, negotiated contracts, and closed deals.
  • Managed the firm's brand including the creation of a new website, marketing collateral and sales presentations.
  • Boosted opportunity pipeline 200% in first 6 months with exclusive engagement strategies and resonating sales presentations.
  • Prepared and made sales presentations, reports, training on products, and proposal to agents.
  • Achieved sales goals through cold calling, referrals and various forms of marketing and sales presentations.
  • Helped Create sales presentations, sales collateral, e-mail blasts and direct mail pieces.!
  • Scheduled appointments to meet with prospective customers and for customers to attend sales presentations.
  • Pitched sales presentations to C-Level executives bringing value added to their commercial furniture needs.
  • Ensured all sales presentations were made in a manner consistent with sales training.
  • Give sales presentations to various organizations and groups for sales fulfillment.
  • Delivered advertising and media tools, product demos, sales presentations.
  • Planned, prepared and made sales presentations on a regular basis.
  • Used trained skills as a translator to guarantee successful sales presentations.
  • Deliver high-level sales presentations to executives to close key account deals.
  • Participated in sales presentations, negotiations, and sales closings.
  • Schedule owner sales presentations prior to and after arrival.
  • Deliver effective sales presentations that close new business.
  • Handled residential sales and rentals Conducted sales presentations by assembling quotations, proposals, slides, demonstration and product capability booklets.

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29. Real Estate

average Demand
Here's how Real Estate is used in Marketing Executive jobs:
  • Developed comprehensive marketing programs and in-app messaging for over 800,000 real estate agents, brokers and developers around the world.
  • Work with the Real Estate industry with Brokers & Agents in developing soft impact marketing tools & Brand identity.
  • Worked for a private commercial real estate investor evaluating and valuating income-producing properties in the $10-20 million range.
  • Discussed available real estate and property tax refunds or reductions with prospective clients in private business or industry.
  • Managed marketing/sales region of five counties; prepared sales/marketing presentations to lenders and Real Estate agents.
  • Identified needs of clients and potential clients and presented solutions to real estate professionals.
  • Spearheaded all technology training & marketing consulting for the Brokerage's real estate agents.
  • Develop long term relationships with Customers (Real Estate Brokers and Agents).
  • Worked hand in hand with premiere brokerage firms & real estate prospects.
  • Developed sales scripts to invite qualified clients to preview the real estate.
  • Expanded SonyBMG presence at retail accounts by securing real estate i.e.
  • Designed ads and marketing materials for the Real Estate team.
  • Worked with big number of clients in real estate banking.
  • Developed PDA recommendation to support new location mapping technology rollout for real estate agents.
  • Desire Agro Resorts development performs its business operations in real estate industry with nearly 14000 employees.
  • Led marketing initiatives for legal division of largest residential real estate company in U.K.
  • Hired to increase "capture rate" within affiliated real estate company and develop new business relationships outside of affiliation.
  • Researched local real estate market information, created and published an English language "Quarterly Update" newsletter.
  • Licensed Realtor Real Estate consulting eCommerce Asset Management

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30. Marriott

low Demand
Here's how Marriott is used in Marketing Executive jobs:
  • Collaborated with Marriott Hotel Partners to create employee, business and customer incentive programs that increased worker and business productivity.
  • Conducted financial qualification to approve candidacy resulting in an invitation to visit a Marriott property.
  • Recognized and implemented opportunities to up-sell and enhance Marriott consumer experience and events.
  • Qualified, toured and sold clients interested in the Marriott Vacation Ownership program at the vacation gallery in Newport Beach.
  • Enhanced the quality of guest experiences at the Marriott West Palm Beach Hotel by providing excellent concierge assistance.
  • Recognize opportunities to up-sell the customer and sell enhancements to create a better Marriott experience or event.
  • Earned highest volume award level available in Marriott-Red Diamond Level (25 + million in volume.)
  • Promote and Sell Marriott Vacation Clubs - Set up appointments for guests to receive exclusive previews.
  • Notarized Deeds of Trust and other real estate documents for Marriott.
  • Familiarized new guests with the process of Marriott vacation ownership.
  • Coordinate guest appointments to tour Marriott's Vacation Club.
  • Promoted vacation club products and services to Marriott customers.
  • Earned Marriott's Self-Development Award (2002).
  • Answer questions regarding all Marriott resorts and services.
  • Represented Marriott Vacation Club Int.
  • Full Service team member for premium hotels (Marriott World Center, JW Marriott & Ritz Carlton at Grande Lakes).
  • Promote Vacation Ownership for Both Marriott & Westin Ownership programs for almost 13 years.
  • Implement marketing strategies to sell vacation packages Travel throughout Upper East coast to promote Marriott's vacation club Assist customers with documentation
  • Assist the owners and referrals with vacation packages to visit Marriott's Oceana Palms or Ocean Pointe Resorts on Singer Island.
  • Top Ten in sales for 2005 Responsibilities: Sell guests the advantages of Marriott and vacation ownership.

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31. Target Audience

low Demand
Here's how Target Audience is used in Marketing Executive jobs:
  • Interfaced with client to evaluate needs, target audience, creative brief objectives and post-campaign analysis.
  • Create ads and develop target audience for ad campaigns.
  • True MD- Developed marketing strategy to effectively get True MD's message.Developed and designed marketing materials to effectively target audience.
  • Conduct research on trends and develop high impact, cost effective communications to develop target audience behavior and increase profitability.
  • Consult with organizations interested in developing high-impact sales and marketing communications tactics that change target audience behavior and increase preference.
  • Conducted and synthesized qualitative and quantitative research to understand target audiences, evaluate competitive landscapes, and brainstorm unconventional solutions.

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32. Account Management

low Demand
Here's how Account Management is used in Marketing Executive jobs:
  • Implemented Account Management Process (XAMP) utilizing quantifiable customer satisfaction criteria and leadership through quality as a focused sales procedure.
  • Apply General Major Account Management principles of generating new business revenue along with a customer retention focus.
  • Achieved sales goals and account management objectives relating to maintaining and growing business in assigned territory.
  • Follow through resolution included account management, invoicing, order processing, and entering client information in the computer.
  • Account Management included getting orders, executing and managing the payment cycle was a part of my responsibility.
  • Account management: Managed key accounts to support their sales and marketing activities.
  • Conduct account management, lead generation, and prospecting.
  • Chartered with new account acquisition and key account management.
  • Self-generated Leads, Account Management and Customer Support.
  • Account management for new and existing customers.
  • Utilized ACT software for account management.
  • Worked with Account Management team.
  • Provided account management, optimization, reporting and analytics for new and existing campaigns.
  • Presented solutions based on information gathered from the customer using Miller Heiman Strategic selling, Conceptual Selling and Large Account Management.
  • Account Management Calculating figures and amounts (discounts, interest, commissions, percentages ect.)

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33. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Executive jobs:
  • Search engine optimization + website optimization.
  • Conducted keyword research analysis using Google AdWords and recommended Search Engine Optimization (SEO) techniques for website.
  • Updated and managed website content to improve search engine optimization, including web tools e.g.
  • Budgeted all expenses for search engine optimization campaigns, hiring, and e-commerce management.
  • Developed web design, infrastructure, and search engine optimization.
  • Manage all SEO (Search Engine Optimization).
  • Developed and sold Web page and search engine optimization.

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34. UK

low Demand
Here's how UK is used in Marketing Executive jobs:
  • Prepared monthly statistical reports for the UK marketing coordinator that involved tour inquiries received and sales generated from the UK.
  • Key duties assigned to me, Obtain orders from UK customers and co-ordinate with dispatch department.
  • Assumed account management as well as supervisory duties in the vendor relationship with Amazon UK.
  • Selected to participate in an exchange employee field study program in the UK marketing office.
  • Provided support to UK sales and export teams and the marketing department in Germany.
  • Coordinated a UK telemarketing campaign as part of a company marketing initiative trial.
  • Measured, reported and tracked on UK business and marketing campaign status.
  • Assisted development and successful launch of the UK website.
  • Company background: WM Owlett & Sons was a long established wholesaler of construction materials to retailers across the UK.
  • Company Profile: UK based Training Company offering a range of professional training solutions that are second to none.
  • Initiated product rebranding for the UK and France.
  • Key responsibilities Value-driven collaboration with major UK distributors; price/ product managed through 'Quotewerks' system.
  • Organized UK Education Fair Conducting Marketing Campaigns Counseling potential clients.

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35. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Executive jobs:
  • Developed marketing and promotional campaigns to achieve client-specific objectives and pitched via PowerPoint.
  • Prepared market data related to market potential for incorporation into PowerPoint presentation materials.
  • Create all PowerPoint presentations for prospective investors and current investors.
  • Generated statistical and graphical data using Microsoft Excel and PowerPoint.
  • Researched, analyzed and formulated presentations on vital market statistics and trends using MS Access, PowerPoint and Excel.
  • Create business case proposals, presentations and marketing collateral with InDesign, Adobe, and PowerPoint.
  • Put together portfolios of our companies work using programs such as keynote and PowerPoint.
  • Created and prepared charts, graphs, tables and PowerPoint presentations.
  • Prepared Excel reports, PowerPoint presentations, and Word documents.
  • Experienced with Microsoft Word, Excel, Publisher and PowerPoint.
  • Perform PowerPoint presentations during marketing events held at the headquarters to accounts.
  • Used Microsoft Word, Excel, Powerpoint and Business
  • Help setup the reseller program including assisting with PowerPoint, competitive matrix, price list, collateral and other materials needed.
  • Skilled in "GoldMine" client software, Microsoft Office, PowerPoint, DB, Excel and Word.

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36. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Executive jobs:
  • Support local businesses and organizations in their growth initiatives through targeted promotions to new homeowners.
  • Develop and recommend digital advertising and static advertising to the local businesses.
  • Connect local businesses with key decision makers for new development opportunities.
  • Worked with corporations, local businesses and residents of each community to facilitate their group events.
  • Welcome Wagon has an 87-year history advertising local businesses and services to new home buyers.
  • Identify and make contact with local businesses for the purpose of providing temporary staffing.
  • Work with local businesses to sell advertising into the different avenues of advertising.
  • Commission Sales - Advertising for local businesses to welcome local new movers.
  • Advertised on field promotions to promote local businesses while entertaining our crowd.
  • Helped local businesses grow by learning their needs & presented multimedia solutions.
  • Implement successful marketing campaigns to increase revenue for local businesses weekly.
  • Promoted local businesses to convert them into new advertising clients.
  • Developed sales skills and designed programs with local businesses.
  • Sell products in protected territory to local Businesses.
  • Created and proposed marketing plans for local businesses.
  • Come up with marketing ideas for local businesses.
  • Acquired new revenue from local businesses.
  • Sell 96.9 WOUR, MIX 102.5, 94.9 KROCK, and ESPN to all local businesses.
  • Major companies and local businesses also.
  • Work with agencies on clients behalf Cross promote clients with other station clients to introduce local businesses and strengthen the community.

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37. Linkedin

low Demand
Here's how Linkedin is used in Marketing Executive jobs:
  • Delivered LinkedIn training to consultants and clients.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

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38. Customer Database

low Demand
Here's how Customer Database is used in Marketing Executive jobs:
  • Managed customer database, product updates and upgrades
  • Maintained and updated customer databases.
  • Achieved recognition by networking, maintaining and updating customer database, and liaising with designers.
  • Maintained customer database of 6000 clients and hired three marketing personnel.
  • Maintained & updated customer databases regularly- Updated regular sales based on the survey conducted.
  • Executed product campaign, augmented customer database and developed brand strategies.

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39. Business Owners

low Demand
Here's how Business Owners is used in Marketing Executive jobs:
  • Work directly with business owners and advertising agencies to create radio marketing strategies, create commercial copy and produce radio spots.
  • Worked with small business owners to determine weaknesses in their social media branding and provided solutions to marketing problems.
  • Developed new business relationships with local business owners for the purpose of advertising services marketed to new home owners.
  • Interview and work closely with business owners and sales force to design, obtain, and develop desired products.
  • Consult with small business owners through ERP software to align our products to meet their financial goals.
  • Develop new business relationships with advertising agencies and business owners of all sizes.
  • Meet with business owners in order to establish long term relationships.
  • Present policies to business owners and let them know why Aflac is the company for them to offer to their employees.
  • Deliver 24 hour on call accessibility to contacted facility, nurses, and business owners.
  • Promoted MI Dsigns by meeting with local business owners and discussing potential sales.

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40. Cold Calls

low Demand
Here's how Cold Calls is used in Marketing Executive jobs:
  • Conducted on site presentations, web based presentations, in addition conducted outside cold calls to generate sales.
  • Booked appointments and pitched services to business clients during 35 weekly cold calls and bimonthly client representative meetings.
  • Make cold calls to potential companies or clients to promote the product and service provided by the company.
  • Conduct 15-20 face-to-face meetings and make over 100 cold calls to doctors and office managers per week.
  • Secured 12 new business accounts worth approximately $80k as a result of making cold calls.
  • Make cold calls and develop a list of potential clients to reach out to.
  • Experienced at group sales; making cold calls; selling season/half season tickets.
  • Make cold calls and fix presentations / meetings.
  • Make daily sales calls, cold calls, presentations and campaigns Managed multiple tasks throughout the day.
  • Qualified between 6-10 people a day, and over 100 cold calls daily.

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41. Project Management

low Demand
Here's how Project Management is used in Marketing Executive jobs:
  • Liaised project requirements to respective business groups; project management to development and end-users.
  • Introduced automated matrix and other project management tools to reduce cycle time and error rates within direct mail.
  • Market Intelligence, project management, data compilation, demand forecasting, analysis and reporting.
  • Project Management: Spearheaded full life-cycle project management for countless marketing campaigns and product launches in direct adherence to customer requirements.
  • Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.
  • Applied dynamic strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards.

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42. VIP

low Demand
Here's how VIP is used in Marketing Executive jobs:
  • Developed and maintained personal relationships with VVIP customers.
  • Tracked play on the casino floor to find new VIP players in table games areas and slots.
  • Facilitate VIP seating for clients in the company database as well as at the Staples Center.
  • Provided highly personalized and special needs handling of VIP players while ensuring high-level guest satisfaction.
  • Exceeded revenue goals over 2.5 million quarterly for a combined 300 top VIP clients.
  • Communicated with agency to formulate and distribute direct mailing to contact VIPs.
  • Hosted VIP players in hotel stay and all casino marketing events.
  • Developed mechanisms for new VIP recruitment and old VIP maintenance.
  • Build and maintain profitable relationships with VIP customers.
  • Interacted and built relationships with VIP customers.
  • Ensured a seamless hand off of guest pre-trip itinerary for flawless on property execution by VIP Hospitality Team.
  • Facilitated multi day, multi location 50 million dollar sales meeting with VIP customers.

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43. Prospective Customers

low Demand
Here's how Prospective Customers is used in Marketing Executive jobs:
  • Maintained current client relations while establishing new relations with prospective customers and business partners.
  • Direct sales marketer encouraging prospective customers to shop natural products from international wellness company.
  • Major role in identifying key contacts and building successful relationships with prospective customers, both B2B and B2C.
  • Evaluated credit worthiness of current and prospective customers; managing the approval process to ensure timely response.
  • Performed market research and analysis, identify target customers and placed cold calls to prospective customers.
  • Identified prospective customers using different methods and performing an average of 70 cold calls per day.
  • Contacted regular and prospective customers to demonstrate products, schedule parties and solicit orders.
  • Identified prospective customers through marketing/social media leads and cold calls.
  • Generated revenue of from sales to over 100 prospective customers.
  • Created a database of 10,000 prospective customers following extensive and rigorous leads generating activities.
  • Obtained creditinformation about prospective customers.
  • Brief Job Description: Making telephone calls and in-person visits and presentations to existing and prospective customers.
  • Prepared all required paperwork Cold Call prospective customers Payroll/Bookkeeping
  • Established new relationships Managed existing relationships Promoted company's products to existing and prospective customers Monitored market trends Credit management.

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44. Instagram

low Demand
Here's how Instagram is used in Marketing Executive jobs:
  • Facilitate company social media pages including Facebook, Instagram and Twitter increasing digital presence.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Provided best practices education around social marketing expansion to Twitter and Instagram.
  • Manage social media postings, ads, contests, messages, and reviews on Facebook, Instagram, and Twitter.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.

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45. SEM

low Demand
Here's how SEM is used in Marketing Executive jobs:
  • Developed promotional materials and product literature- Developed marketing plans and proposed annual budgets- Conducted training for medical representatives-Organized and attended scientific seminars
  • Created all corporate marketing materials including website, advertisements and related sales collateral for a start-up gaming development and operations company.
  • Supported comprehensive media and communication campaigns of numerous products and services of company sponsors through billboards displays and print advertisements.
  • Researched and selected the most effective placements for company advertisement dollars and negotiating rates on all advertisement.
  • Conceptualized Promotions and purchased media advertisements including television, print, radio, digital and outdoor advertising.
  • Facilitated business building and product education seminars designed to grow consumer base and recruit future business builders.
  • Developed unique value propositions, business partnerships, and traditional advertisements targeted toward key customer segments.
  • Prepared monthly budgets for respective seminar orientation locally and internationally and submitted to the accounting officer.
  • Worked with the advertising agencies to design advertisements for newspaper and other sales promotional materials.
  • Accelerated sales by optimizing a bi-monthly newsletter creating engaging content and implementing low-cost SEM campaigns.
  • Sourced advertising opportunities and placed advertisements in local, regional, national and specialty directories.
  • Identified bottleneck and enhanced productivity of bushing assembly station by improvement in material handling systems.
  • Collaborated closely with marketing coordinator on co-op marketing plan, including billing and reimbursement.
  • Created and implemented educational seminars to increase awareness of healthier alternatives to consumer products.
  • Assisted with assemble payroll processing documentation and assured consistency with regulations and guidance.
  • Undertake exit interviews with disembarking employees and provide feedback to management as necessary.
  • Provided original copy for brochures, newsletters, and trade- magazine advertisements.
  • Traveled national and international to promote and sell Master University seminars.
  • Organized endorsement opportunities for Professional Athletes with various Corporate America organizations.
  • Prepared, managed and organized business seminars / Sponsors, educational seminars

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46. PPC

low Demand
Here's how PPC is used in Marketing Executive jobs:
  • Manage pay per click (PPC) and other paid acquisition strategies on Google, Facebook, LinkedIn and Twitter.
  • Researched and stayed up to date with any changes in the SEO, PPC and social media landscape.
  • Optimize Google, Yahoo, MSN, MIVA & ASK PPC campaigns through manual analysis and maintenance.
  • Performed analysis, testing and reporting on both organic & PPC search marketing campaigns.
  • Conduct keyword research and analyze results of PPC campaigns for the company website.
  • Designed and implemented an application to support Pay-Per-Click (PPC) campaigns.
  • Designed and generated display ads, maintained PPC and ad spend.
  • Managed PPC and CPM campaigns using Google Ad word.
  • Opened and executed profitable PPC campaigns.
  • Assisted in successful PPC campaign with text ad copy creation, keyword research, keyword traffic estimates and analytics
  • Engaged with PPC agency, managed affiliates, and ran Specific Media retargeting campaign.
  • Pay per click (PPC) advertizing with Google Adwords and Yahoo Search Marketing.

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47. Xerox

low Demand
Here's how Xerox is used in Marketing Executive jobs:
  • Dedicated specialist position marketing Xerox production publishing products, enablers, solutions and services.
  • Introduced facilities management outsourcing services to Fortune 1000 executives using Xerox digital technology.
  • Communicated Xerox strategy and direction to key account decision makers.
  • Completed Xerox Consultative Selling course.
  • Joined Xerox as a strategic external hire to bring significant color experience to vertical sales teams and Xerox agency associates.
  • Presented and inspected the use of Xerox Marketing Actions and initiatives with each Account Representative, reviewing their progress weekly.
  • Provided sales support to 10-12 Xerox Agencies with 30+ representatives with an annual budget of $6M-$8M.
  • Ranked #10 within the Top 20 Account Managers in Xerox Eastern Entity 100 Account Managers.
  • Recognized within Xerox as a leader in the variable information industry.
  • Provided specialist support to a team of Xerox Agent representatives.
  • Played a pivotal role in the successful launch of Xerox Memorywriter and outperforming sales target within the first year.
  • Moved to New York to avoid a reduction in force; offered Xerox agency in El Paso, Texas

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48. Customer Accounts

low Demand
Here's how Customer Accounts is used in Marketing Executive jobs:
  • Developed marketing campaigns and activities to attract new customers & reactivate lapsed customer accounts.
  • Created online customer accounts to optimize ordering efficiency and increase sales.
  • Coordinate and implement customer accounts online.
  • Managed customer accounts acting in a capacity of a customer advocate prior, during, and after project completion.
  • Performed administrative duties such as order entry and the creation of customer accounts.
  • Handled all my customer accounts and maintained their ads on our website.
  • Set up customer accounts and follow with existing clients.
  • Conduct phone and online interviews and open customer accounts.
  • Manage over one hundred customer accounts.
  • Home-based business Set up individual customer accounts for families that want to use high quality environmentally safe products.
  • Conduct strategies in building and maintaining customer accounts in order to increase sales, streamline workflow processes, and business development.
  • Collaborated with the Operations Director to analyse the profits the firm is generating from various services and customer accounts.
  • Hire and train distributors for nutritional products Acquire and manage customer accounts
  • Open customer accounts with Melaleuca.
  • Designed and implemented station rebranding Recruitment of new clients Management of customer accounts Live radio shows, promotional broadcasting and voiceovers

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49. Youtube

low Demand
Here's how Youtube is used in Marketing Executive jobs:
  • Helped put together a strong Youtube Marketing Campaign for the International Stryder BikesCorporation.RADIO MARKETING EXECUTIVE / APPALOOSA/BADLANDS BROADCASTING KFMH KOOL 101.9/ KRKI
  • Established and nourished relationships with industry leaders, bloggers and YouTube personalities.
  • Developed YouTube Video for marketing purposes.
  • Increased YouTube subscribers from 89 to over 550 in 6 months through annotations and effective promotion.
  • Created book covers, book design/production, YouTube video ads, animation, photography and print catalog design/production for international publisher.
  • Cut radio and TV commercials for company and lend voice to all external (radio, TV, YouTube) communications.

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50. Sales Process

low Demand
Here's how Sales Process is used in Marketing Executive jobs:
  • Participated in the sales process in conjunction leveraging previous client relationships.
  • Manage complete sales process from lead generation through close Develop and execute territory sales plan proactively prospect for new business.
  • Trained new recruits and managed comprehensive sales process with cold calls and concept selling and documentation to facilitate follow-ups.
  • Adhered to sales process including but not limited to pipeline development and accurate forecasting via internal tools.
  • Arrange sales process techniques, pricing strategy, product quality, negotiation, close.
  • Managed the sales process for new prospect clients from initial contact through closure.
  • Managed systems processing for all marketing programs driving sales process, i.e.
  • Handled all aspects of prospecting and sales process.
  • Increased sales by using efficient sales processes.
  • Execute sales process to company expectations.
  • Selected by senior management to develop strategic and tactical marketing plan, new businessdevelopment strategies, and sales processes.
  • Helped to re-launch RedBull Pune, by establishing and monitoring strategic alliances, pre sales process and marketing plan.
  • Represented operation for the sales process portion of the Malcomb Baldridge National Quality award

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20 Most Common Skill for a Marketing Executive

New Product Development17.8%
Company Website12.2%
Sales Goals11.6%
Online7%
Customer Service6.3%
Market Research5.2%
Email4.5%
New Clients4.3%

Typical Skill-Sets Required For A Marketing Executive

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
13.7%
13.7%
2
2
Company Website
Company Website
9.4%
9.4%
3
3
Sales Goals
Sales Goals
9%
9%
4
4
Online
Online
5.4%
5.4%
5
5
Customer Service
Customer Service
4.8%
4.8%
6
6
Market Research
Market Research
4%
4%
7
7
Email
Email
3.5%
3.5%
8
8
New Clients
New Clients
3.3%
3.3%
9
9
New Accounts
New Accounts
2.9%
2.9%
10
10
Business Development
Business Development
2.8%
2.8%
11
11
Facebook
Facebook
2.4%
2.4%
12
12
Internet
Internet
2.2%
2.2%
13
13
Trade Shows
Trade Shows
2%
2%
14
14
SEO
SEO
1.9%
1.9%
15
15
Market Share
Market Share
1.7%
1.7%
16
16
Press Releases
Press Releases
1.7%
1.7%
17
17
Customer Relationships
Customer Relationships
1.6%
1.6%
18
18
Twitter
Twitter
1.6%
1.6%
19
19
Client Relationships
Client Relationships
1.6%
1.6%
20
20
Special Events
Special Events
1.5%
1.5%
21
21
CRM
CRM
1.3%
1.3%
22
22
Potential Customers
Potential Customers
1.1%
1.1%
23
23
Promotional Materials
Promotional Materials
1%
1%
24
24
Promotional Events
Promotional Events
1%
1%
25
25
Google Analytics
Google Analytics
1%
1%
26
26
ROI
ROI
1%
1%
27
27
Customer Base
Customer Base
0.9%
0.9%
28
28
Sales Presentations
Sales Presentations
0.9%
0.9%
29
29
Real Estate
Real Estate
0.9%
0.9%
30
30
Marriott
Marriott
0.9%
0.9%
31
31
Target Audience
Target Audience
0.9%
0.9%
32
32
Account Management
Account Management
0.8%
0.8%
33
33
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
34
34
UK
UK
0.8%
0.8%
35
35
Powerpoint
Powerpoint
0.8%
0.8%
36
36
Local Businesses
Local Businesses
0.8%
0.8%
37
37
Linkedin
Linkedin
0.8%
0.8%
38
38
Customer Database
Customer Database
0.8%
0.8%
39
39
Business Owners
Business Owners
0.7%
0.7%
40
40
Cold Calls
Cold Calls
0.6%
0.6%
41
41
Project Management
Project Management
0.6%
0.6%
42
42
VIP
VIP
0.6%
0.6%
43
43
Prospective Customers
Prospective Customers
0.5%
0.5%
44
44
Instagram
Instagram
0.5%
0.5%
45
45
SEM
SEM
0.5%
0.5%
46
46
PPC
PPC
0.5%
0.5%
47
47
Xerox
Xerox
0.5%
0.5%
48
48
Customer Accounts
Customer Accounts
0.5%
0.5%
49
49
Youtube
Youtube
0.5%
0.5%
50
50
Sales Process
Sales Process
0.5%
0.5%

28,541 Marketing Executive Jobs

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