What does a marketing executive do?
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing executive responsibilities
Here are examples of responsibilities from real marketing executive resumes:
- Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
- Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
- Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Utilize QuickBooks to create invoices, purchase orders, sales quotes, and look.
- Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.
Marketing executive skills and personality traits
We calculated that 11% of Marketing Executives are proficient in Digital Marketing, Marketing Campaigns, and Product Development. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing Executives that have these skills listed on their resume here:
- Digital Marketing, 11%
Managed digital marketing campaigns for artists.
- Marketing Campaigns, 9%
Implemented marketing campaigns for product launches and developing media/advertising strategies including indoor outdoor activities to build brand identity.
- Product Development, 7%
Conducted market and product viability research for individual product development teams for launch and communication.
- Sales Strategies, 4%
Formulated and implemented sales strategies to achieve timely targets.
- SEO, 4%
Conducted keyword research analysis using Google AdWords and recommended Search Engine Optimization (SEO) techniques for website.
- Email Campaigns, 4%
Communicated with clients via email and telephone in order to discuss, agree and arrange future email campaigns.
Most marketing executives use their skills in "digital marketing," "marketing campaigns," and "product development" to do their jobs. You can find more detail on essential marketing executive responsibilities here:
Creativity. One of the key soft skills for a marketing executive to have is creativity. You can see how this relates to what marketing executives do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a marketing executive resume shows how marketing executives use creativity: "possess knowledge of all product lines and creative ways to market products to agents using advanced marketing concepts. "
Interpersonal skills. Another essential skill to perform marketing executive duties is interpersonal skills. Marketing executives responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Marketing executives also use interpersonal skills in their role according to a real resume snippet: "recognized by owner for excellent customer relations exceeded sales goals each month developed strong interpersonal and customer service goals"
Organizational skills. Another skill that relates to the job responsibilities of marketing executives is organizational skills. This skill is critical to many everyday marketing executive duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "developed organizational sales tools that cohesively integrated all procedures, information and materials relating to product launches, campaigns, etc. "
Analytical skills. marketing executive responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what marketing executives do with analytical skills on a typical day: "researched prospective companies within the assigned territory to gain the data and the information needed for the preparation of sales presentations. "
Communication skills. Another crucial skill for a marketing executive to carry out their responsibilities is "communication skills." A big part of what marketing executives relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to marketing executive duties can be seen in an example from a marketing executive resume snippet: "support promoting corporate events using internal communication, media management, through newspaper, press releases and press conferences. "
The three companies that hire the most marketing executives are:
- MGM Resorts International9 marketing executives jobs
- Bank of America8 marketing executives jobs
- Brave8 marketing executives jobs
Choose from 10+ customizable marketing executive resume templates
Build a professional marketing executive resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing executive resume.
Compare different marketing executives
Marketing executive vs. Graphic designer, marketing
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
These skill sets are where the common ground ends though. The responsibilities of a marketing executive are more likely to require skills like "product development," "sales strategies," "sales presentations," and "media sales." On the other hand, a job as a graphic designer, marketing requires skills like "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." As you can see, what employees do in each career varies considerably.
Graphic designers, marketing really shine in the technology industry with an average salary of $52,640. Comparatively, marketing executives tend to make the most money in the retail industry with an average salary of $80,121.On average, graphic designers, marketing reach lower levels of education than marketing executives. Graphic designers, marketing are 10.1% less likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Marketing executive vs. Marketing communications coordinator
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing executive responsibilities are more likely to require skills like "product development," "sales strategies," "sales presentations," and "b testing." Meanwhile, a marketing communications coordinator has duties that require skills in areas such as "project management," "graphic design," "proofreading," and "crm." These differences highlight just how different the day-to-day in each role looks.
On average, marketing communications coordinators earn a lower salary than marketing executives. Some industries support higher salaries in each profession. Interestingly enough, marketing communications coordinators earn the most pay in the manufacturing industry with an average salary of $58,199. Whereas marketing executives have higher pay in the retail industry, with an average salary of $80,121.marketing communications coordinators earn lower levels of education than marketing executives in general. They're 5.1% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing executives in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Marketing executive vs. Marketing and sales coordinator
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
The required skills of the two careers differ considerably. For example, marketing executives are more likely to have skills like "digital marketing," "b testing," "target audience," and "business relationships." But a marketing and sales coordinator is more likely to have skills like "customer service," "crm," "salesforce," and "graphic design."
Marketing and sales coordinators make a very good living in the professional industry with an average annual salary of $44,631. On the other hand, marketing executives are paid the highest salary in the retail industry, with average annual pay of $80,121.When it comes to education, marketing and sales coordinators tend to earn lower degree levels compared to marketing executives. In fact, they're 7.2% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Marketing executive vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
Updated January 8, 2025
