What does a marketing instructor do?
Marketing instructor responsibilities
Here are examples of responsibilities from real marketing instructor resumes:
- Lead undergraduate course in entrepreneurship and business case development.
- Develop and instruct specialized courses and laboratory sessions for funeral directors in human anatomy and biology and conduct private tutoring sessions.
- Lecture and demonstrate payroll and bank reconciliations.
Marketing instructor skills and personality traits
We calculated that 21% of Marketing Instructors are proficient in Digital Marketing, Training Programs, and Google Adwords. They’re also known for soft skills such as Interpersonal skills, Speaking skills, and Writing skills.
We break down the percentage of Marketing Instructors that have these skills listed on their resume here:
- Digital Marketing, 21%
Produced a series of training videos and curriculum for advanced digital marketing.
- Training Programs, 13%
Developed and implemented training programs for this new Direct Marketing Center.
- Google Adwords, 9%
Managed SEO of web site and SEM through Google Adwords and Facebook Ads.
- Real World, 6%
Teach Smart Labs that deal with real world marketing and entrepreneurship subject matters and projects.
- Classroom Management, 6%
Performed classroom management tasks, such as grading and maintaining student performance and attendance database.
- Social Media Marketing, 5%
Develop coursework, practicums, final projects and requisite classes for the Social Media Marketing Certification.
Common skills that a marketing instructor uses to do their job include "digital marketing," "training programs," and "google adwords." You can find details on the most important marketing instructor responsibilities below.
Interpersonal skills. To carry out their duties, the most important skill for a marketing instructor to have is interpersonal skills. Their role and responsibilities require that "postsecondary teachers need to work well with others for tasks such as instructing students and serving on committees." Marketing instructors often use interpersonal skills in their day-to-day job, as shown by this real resume: "teach intro psychology, abnormal psychology, human growth and development, college and career success, and interpersonal relations. "
Speaking skills. Many marketing instructor duties rely on speaking skills. "postsecondary teachers need good communication skills to present lectures and provide feedback to students.," so a marketing instructor will need this skill often in their role. This resume example is just one of many ways marketing instructor responsibilities rely on speaking skills: "presented class lectures to students in an interactive learning environment. "
Writing skills. This is an important skill for marketing instructors to perform their duties. For an example of how marketing instructor responsibilities depend on this skill, consider that "postsecondary teachers need strong writing ability to publish original research and analysis." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing instructor: "instructed undergraduate students on introductory creative writing techniques, grammar and punctuation - conducted workshops while providing constructive feedback for writing composition".
The three companies that hire the most marketing instructors are:
- Rutgers University2 marketing instructors jobs
- South Dakota Board Of Regents1 marketing instructors jobs
- Marquette University1 marketing instructors jobs
Compare different marketing instructors
Marketing instructor vs. Associate faculty
An Associate Faculty works at learning institutions where they are in charge of teaching students and managing classes. Although their duties vary upon their employment at school, it usually involves preparing lesson plans and materials, organizing activities and assessments, conducting examinations and quizzes, delivering classroom instructions, and monitoring the students' progress, assisting them as necessary. They coordinate with fellow faculty members and work together to develop strategies and implement policies and regulations to maintain an effective and safe school environment for the students.
While similarities exist, there are also some differences between marketing instructors and associate faculty. For instance, marketing instructor responsibilities require skills such as "digital marketing," "training programs," "google adwords," and "real world." Whereas a associate faculty is skilled in "social justice," "creative problem," "curriculum development," and "developmental psychology." This is part of what separates the two careers.
Associate faculties tend to make the most money working in the non profits industry, where they earn an average salary of $67,765. In contrast, marketing instructors make the biggest average salary, $53,598, in the education industry.The education levels that associate faculties earn slightly differ from marketing instructors. In particular, associate faculties are 5.1% more likely to graduate with a Master's Degree than a marketing instructor. Additionally, they're 8.9% more likely to earn a Doctoral Degree.Marketing instructor vs. Business technology teacher
An assistant professor of business focuses on teaching business courses to undergraduates and graduate students in a university or college. They have the responsibility to prepare lessons and coursework plans, arrange individual and group activities, administer examinations, and monitor the students' progress. They also provide academic assistance to professors and other staff by performing clerical tasks such as preparing and processing documents, conducting research and analyses, and facilitating various activities. Moreover, they may also participate in committees and research projects.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing instructor responsibilities requires skills like "digital marketing," "training programs," "google adwords," and "real world." But a business technology teacher might use other skills in their typical duties, such as, "business technology," "k-12," "web design," and "blended learning."
In general, business technology teachers achieve similar levels of education than marketing instructors. They're 3.4% less likely to obtain a Master's Degree while being 8.9% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing instructors in the next 3-5 years?
Helen Callus
Professor of Viola, Northwestern University
I imagine this might become part of the framework that we offer in the future. Students should understand how to present themselves in these situations, understanding sound and picture quality devices (what microphones and cameras are best), internet speeds, ethernet cables, router devices, lighting, etc. But it is an excellent opportunity to understand the media of film/video and how to create best a sound video recording for competitions, summer festivals, or college applications. We were already using that medium for prescreens, so this is a chance to refine that skill as, without doubt, that will be a part of our future.
Marketing instructor vs. Business teacher
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing instructor is likely to be skilled in "digital marketing," "training programs," "google adwords," and "real world," while a typical business teacher is skilled in "blended learning," "business curriculum," "cte," and "learning process."
Business teachers earn the highest salary when working in the education industry, where they receive an average salary of $127,515. Comparatively, marketing instructors have the highest earning potential in the education industry, with an average salary of $53,598.business teachers typically earn lower educational levels compared to marketing instructors. Specifically, they're 7.1% less likely to graduate with a Master's Degree, and 2.1% less likely to earn a Doctoral Degree.Marketing instructor vs. Assistant professor of business
Types of marketing instructor
Updated January 8, 2025
