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Marketing internship hiring summary. Here are some key points about hiring marketing interns in the United States:
Here's a step-by-step marketing internship hiring guide:
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
First, determine the employments status of the marketing internship you need to hire. Certain marketing internship roles might require a full-time employee, whereas others can be done by part-time workers or contractors.
A marketing internship's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing interns from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
This list shows salaries for various types of marketing interns.
| Type of Marketing Internship | Description | Hourly rate |
|---|---|---|
| Marketing Internship | Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. | $11-18 |
| Business Development Internship | A business development intern is responsible for supporting the organization's goals and objectives in providing the best services to clients and ensuring a smooth flow of operations with maximum productivity and efficiency. Business development interns observe the operational processes of the department and perform duties under the supervision of a direct manager or tenured staff... Show more | $12-20 |
| Marketing & Events Coordinator | A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more | $14-25 |
Including a salary range in the marketing internship job description is a good way to get more applicants. A marketing internship salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.
For example, the average salary for a marketing internship in Florida may be lower than in Maine, and an entry-level engineer typically earns less than a senior-level marketing internship. Additionally, a marketing internship with lots of experience in the field may command a higher salary as a result.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $35,765 | $17 |
| 2 | California | $35,520 | $17 |
| 3 | New York | $33,527 | $16 |
| 4 | New Jersey | $32,382 | $16 |
| 5 | District of Columbia | $32,313 | $16 |
| 6 | Colorado | $31,298 | $15 |
| 7 | Massachusetts | $31,139 | $15 |
| 8 | Nevada | $31,044 | $15 |
| 9 | Texas | $30,266 | $15 |
| 10 | Virginia | $30,148 | $14 |
| 11 | Maryland | $28,971 | $14 |
| 12 | Minnesota | $28,916 | $14 |
| 13 | Illinois | $28,607 | $14 |
| 14 | Oklahoma | $27,096 | $13 |
| 15 | Missouri | $26,916 | $13 |
| 16 | Georgia | $26,693 | $13 |
| 17 | Pennsylvania | $26,632 | $13 |
| 18 | Louisiana | $26,403 | $13 |
| 19 | Arizona | $25,986 | $12 |
| 20 | Tennessee | $25,634 | $12 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | Microsoft | $55,939 | $26.89 | 212 |
| 2 | HP | $50,366 | $24.21 | 8 |
| 3 | Oracle | $48,348 | $23.24 | 707 |
| 4 | BD | $46,916 | $22.56 | 8 |
| 5 | University of Nevada, Reno | $44,213 | $21.26 | |
| 6 | Alliant Energy | $42,107 | $20.24 | |
| 7 | Alere | $41,972 | $20.18 | |
| 8 | Steel Dynamics | $41,845 | $20.12 | 9 |
| 9 | Sanmina | $41,657 | $20.03 | 1 |
| 10 | Affiliated Engineers | $41,145 | $19.78 | |
| 11 | Boston Consulting Group | $41,086 | $19.75 | 7 |
| 12 | Iss | Institutional Shareholder Services | $40,478 | $19.46 | |
| 13 | Delta Gamma | $40,401 | $19.42 | |
| 14 | Intel | $40,347 | $19.40 | |
| 15 | Arrow Electronics | $40,284 | $19.37 | 57 |
| 16 | Sinclair Broadcast Group | $40,082 | $19.27 | 183 |
| 17 | Chris-Craft | $39,552 | $19.02 | |
| 18 | CONMED | $39,537 | $19.01 | 3 |
| 19 | SWD | $39,321 | $18.90 | |
| 20 | ABB | $39,263 | $18.88 | 8 |
A marketing internship job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing internship job description:
To find the right marketing internship for your business, consider trying out a few different recruiting strategies:
Recruiting marketing interns requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.
Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you've found the marketing internship candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.
Before you start to hire marketing interns, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing interns pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.
The median annual salary for marketing interns is $30,260 in the US. However, the cost of marketing internship hiring can vary a lot depending on location. Additionally, hiring a marketing internship for contract work or on a per-project basis typically costs between $11 and $18 an hour.