Marketing Internship Interview Questions

Marketing Internship Interview Questions (With Example Answers)

Congratulations! You made it through the initial resume review and phone interview. Now you’re ready to take on the next step of the marketing hiring process – a formal interview for the position.

It can be tricky to get to this step, so it’s important to prepare and put your best foot forward. While interviews for marketing jobs are pretty similar to interviews in other fields, there are a few extra things you can do to prepare for marketing interviews that will help you stand out as an interviewee.

In this article, we’ll cover the basics of interviewing for a marketing position.

We’ll teach you how to prepare for the interview, show you how to emphasize the marketing skills listed on your resume, cover some common interview questions and answers, plus give you a few tips on how to succeed during your interview.

Keep reading and you’ll be ready to impress your interviewer at your next marketing interview.

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Preparing for a Marketing Interview

Before you do anything else, you should review the job description for the position you’re interviewing for and research the company you’re interviewing with.

You want to make sure that you know which of your qualifications and experiences to highlight during the interview, so knowing the job description inside and out is a good start. It’s also a good way to come up with questions and ask for clarification about the role if you’re unsure if it’s a good fit for you.

Researching the company will help give you the necessary background on the product or service that you’ll be working with if you join the company and show that you’re a motivated and curious candidate.

You can impress your interviewer if you know the latest company news and have a good understanding of what the company offers. Plus, it can help you frame your answers to interview questions if you’re familiar with the company.

If possible, you should also research your interviewer. Most of the time, when you set up an interview with a company you’ll either receive an email inviting you to interview from the person who will interview you, or the email will include the name of the person who is interviewing you.

Do some research on the company’s website or turn to professional networking sites like LinkedIn to learn more about them. Look for their role at the company and any previous professional experience they have that might align with yours. It’s a great way to prepare and build rapport with your interviewer before the interview even starts.

Another thing you should do before an interview is review your resume. Pick out the top two or three experiences or skills that you want to highlight and think about how you can make them relevant to the job you’re applying for. This will make it easier for you when the interviewer asks you to introduce yourself to explain why you’re a good fit for the role.

When you’re reviewing your resume, make sure you have a few copies to take with you to the interview if it’s in person, or have beside you as you interview virtually. It can help to have a refresher while you’re interviewing, both for you and your interviewer.

Tips for Landing the Job

Besides preparing for your interview by looking at example interview questions, there are a few things you can do to really wow the hiring manager.

Here are a few tips for acing the interview and landing the job:

Do your research. An essential part of preparing for any interview is doing your research. Like we mentioned above, research the company you’re interviewing with and your interviewer if possible.

Don’t forget to look up reviews from employees about what it’s like to work for the company or reach out to professional connections who work there. The more thorough you can be, the more prepared you’ll be.
Define your brand. As a marketer, you’ll be responsible for understanding the brands you work with, if not responsible for creating those brands. It’s important that you have a brand for yourself so you can stand out from other applicants and show off some of your skills right from the get-go.

Make sure your resume, your portfolio, your website, and anything else that your potential employers see is a reflection of your personal brand so you can wow everyone who sees it.
Dress for success. Every company is different and it’s important to dress to the company culture when you interview. Digital marketing agencies have a reputation for being more laid-back and business casual while some in-house marketers need to dress more formally to match their coworkers.

You should also consider how stylish a company is and wear a fashion-forward look if the company is trendy. Do a little digging and try to figure out how you should dress for the interview, but when in doubt go for a more professional look than a casual look.
Show your creativity. Marketers are known for their creativity, so don’t be afraid to let it show. Make your resume stand out, wear an outfit that makes you unique, or show off your creative side project.

It’s a good idea to bring examples of your creativity to an interview instead of just saying how you can be creative, so be prepared.
Prepare for the role. Interviews in the marketing industry can vary depending on the role you’re applying for. If you’re interviewing for a more senior position, you’ll need to come prepared with explicit examples of how you can create a brand or manage effective campaigns.

If you’re new to the field you need to show off your skills that can be applied to marketing. The same goes for the more niche fields in marketing.

If you’re applying to be a general marketing coordinator, then you should show off your general expertise, but if you’re applying for a marketing analyst role you should talk about your data analysis skills.
Offer references. It’s a good idea to have a list of references ready to go, so you can offer them to your interviewer. If you offer references before your interviewer asks, it shows you’re proactive and have people willing to champion you.
Prepare questions. Before the interview, think of any questions you may have for the interviewer about the role, the company, or anything related to the job.

If you don’t have anything in mind, write down any questions that come up during the interview. This helps prepare you for the inevitable “do you have any questions for me?” question.
Send a thank you. You always want to follow up after an interview with a thank you note. It can be a short and sweet thank you or a more in-depth follow up with additional materials, like a portfolio. Just make sure you send a thank you within 24 hours of your interview.

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How to List Your Skills to Get Your Resume Noticed

Before locking down that interview, you’ll need to wow the hiring team with your resume. It’s important to make sure you list all of the relevant marketing skills when you’re writing your resume so you get selected for an interview.

Here are a few of the most common marketing skills you’ll want to include on your resume and potentially your cover letter. Bonus tip: Try updating your resume for each job you apply to so you can highlight specific skills outlined on each of the job descriptions.

Communication
Project management
Leadership
Critical thinking
Social media management
Creative thinking
Content management systems
Data analysis
Stress management
Client management
Layout and design
Writing
SEO
SEM
Problem solving
Negotiation
Campaign management
Team player
Self-starter

Common Marketing Interview Questions Answers

One of the best ways to prepare for an interview is to go over common questions and come up with answers for yourself. We’re going to give you some of the most commonly asked questions during marketing interviews and some sample answers to point you in the right direction.

Why are you interested in marketing?

I have a very analytical brain and I love crunching numbers, but I can’t see myself in a job that’s just about data. Marketing is the perfect field for me because I can use data and analysis to base all of my decisions, but try out creative solutions to problems.

For example, in my last job I managed all social media ads for a client and they let me have free reign on the ads themselves, as long as I could show numbers that supported my decisions. It was a perfect balance of data-driven decision making and creative freedom.
What would you consider the most important skills for a marketing professional?

I think communication is number one since you need to be able to communicate with your coworkers, clients, and consumer, so knowing how to communicate across all kinds of people is key. Time management is another big one because of all of the deadlines and search engine optimization (SEO) is a necessity these days.
What marketing trend are you most interested in?

I’ve been watching the implementation of chatbots, especially for e-commerce sites, and trying to pitch them to clients as much as possible. Chatbots can make a user’s experience so much better with fast communication, but it also serves as a way to learn more about customers’ pain points.

You can easily figure out which questions come up in the buyer’s journey and address them in an FAQ page or clear up the language on your site.
What content management or project management systems have you used before?

I have used Hubspot, Asana, Monday.com, Wordpress, and Dropbox extensively.
What social media platform do you prefer to use for marketing activity?

I like to use Facebook for paid advertising. Their targeting consistently yields the best results for me, especially since my previous work has been with companies that target the 30-50 year old range.
Do you stay up-to-date with industry trends? If so, how do you do it?

Yes, I follow lots of industry professionals on LinkedIn and read the articles that they publish on a regular basis.
If you’re dealing with a negative review of our product, how would you respond?

I would start by trying to understand what happened and why the customer is dissatisfied. Then, I would work to make the situation right, either with a return, exchange, or voucher for a discount next time they shop with us.
Why do you think you’re qualified for this position?

I have a demonstrated history of working with startups and growing their brands.

When I started with XYZ Company, they only had about $1,500 in sales each month, but after I created and implemented an SEO strategy and added paid ads to their marketing efforts, they were bringing in about $10,000 a month in sales when I left the company.

Thanks to my first-hand knowledge and experience, I feel confident in delivering similar results for your company.

Updated June 19, 2025

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