Marketing Internship skills for your resume and career

Digital marketing involves promoting products or services through digital channels like social media, email, and websites. Marketing interns use digital marketing to identify potential clients, develop tailored promotions, and monitor data metrics to increase efficiency. They also create content to enhance brand recognition and operate campaign tracking and results reporting. As Dr. Pushkala Raman Ph.D., Associate Dean of Academic Affairs & Professor of Marketing at Texas Woman's University, puts it, "Given the rapidly evolving landscape with respect to AI, social media and digital marketing, it is hard to predict what technologies will be in use five years from now. This is why agility is going to be a much required trait."

PowerPoint is a presentation software that helps users create and design slides to convey information. Marketing interns use PowerPoint to create and edit presentations that showcase marketing plans, competitor analysis, and advertising policies. They also use it to prepare customer proposals, design materials for events, and compile marketing information.

Facebook is a social media platform used for marketing and communication. Marketing interns use Facebook by creating and implementing social media marketing strategies, managing Facebook advertising campaigns, posting content to the company page, and developing Facebook campaigns to increase customer awareness. They also analyze data to better understand their online presence and increase audience reach. As Mary Norman, Lecturer of Marketing at University of North Georgia, says, "Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc." is one of the key skills for marketing interns.

Marketing campaigns are strategies used to promote a product, service, or idea. Marketing interns use these campaigns to generate demand, customer interest, and brand awareness. They design and execute email-based campaigns, research competitors, and propose changes to current campaigns. As Professor Xin Zhao Ph.D. from the University of Redlands' School of Business notes, "conducting research of the industry, competitors, and customers in preparation of marketing campaigns" is a crucial responsibility for a marketing coordinator.

Press releases are official statements that provide information to the media. Marketing interns use press releases to communicate important messages to the public. They draft, distribute, and maintain these releases to ensure consistent brand messaging. They also use press releases to promote events, products, or services, and to build brand recognition within target markets.

Market research is the process of gathering and analyzing data to understand consumer behavior, preferences, and needs. Marketing interns use market research to identify new opportunities, inform product forecasts and marketing plans, and analyze trends and developments. They conduct surveys, studies, and competitive intelligence research to gather data and report their findings. As Purvi Shah, Associate Professor of Marketing at Worcester Polytechnic Institute, notes, "a marketer's core competencies are here to stay even in the future. These include knowledge of marketing concepts/frameworks, market research, communication skills, presentation skills, creativity, and strategic, lateral and analytical thinking."

Instagram is a social media platform where users can share photos and videos. Marketing interns use Instagram to promote companies and products, increase brand awareness, and maintain a strong online presence. They develop and manage content for Instagram pages, create advertisements, and handle public relations. They also use Instagram to run online contests, promote events, and post e-commerce ads and articles.

Email campaigns are a marketing strategy where businesses send emails to customers or potential customers. Marketing interns use email campaigns to promote products, increase brand awareness, and target specific audiences. They create and draft content for these campaigns, manage databases, and analyze their performance. They also coordinate with other departments to complete these campaigns and tailor them to specific customers.

Graphic design is the art of communicating ideas and messages through visual content. Marketing interns use graphic design to create various marketing projects, collaborate with designers on advertisements and collateral, and assist in media-related tasks. They also work with designers to develop marketing initiatives, create mock-ups of marketing materials, and design promotional items. As V. Scott Solberg Ph.D., Professor, Counseling Psychology and Applied Human Development at Boston University, puts it, "Understanding graphic design will enable one to learn how to generate and communicate data."

Google Analytics is a tool that helps website owners understand how people interact with their website. Marketing interns use Google Analytics to track website activity, analyze buying trends, and monitor online traffic. They use the data to measure the effectiveness of their marketing efforts and make strategic decisions. For example, they might use Google Analytics to see which keywords are trending in a particular industry and use that information to improve their social media campaigns. They also use it to monitor the success of their advertising and make adjustments accordingly.

LinkedIn is a social networking platform used for professional purposes. Marketing interns use LinkedIn to manage social media campaigns, research industry leaders, create content, and stay visible in their industry. As Jill Koehler, Associate Dean of Career Development and Part-Time Faculty at Quinnipiac University's School of Business, puts it, "LinkedIn is your friend. Share professional thoughts and share ideas on LinkedIn to keep yourself visible as someone who has something to say and contribute while making sure to steer clear from anything political or controversial."

Event planning is the process of organizing and managing events like conferences, weddings, and festivals. Marketing interns use event planning to assist with hosting conferences, conduct research for luxury brand marketing, and manage timelines for events. They also communicate with members and partners about event planning, compose correspondence to secure sponsors, and assist with special event planning for audience development initiatives.

Salesforce is a customer relationship management platform that helps businesses manage their interactions with customers and prospects. Marketing interns use Salesforce to maintain client and prospect data accuracy, update marketing materials, analyze purchasing data, and manage leads. They also use it to research and write blog posts, and create distribution lists. As Charles Gamble, an Adjunct Professor at the Marketing Department of Southern Connecticut State University, puts it, "SalesForce.com is one of the hard/technical skills most important for marketing interns."

Administrative tasks are duties that support the smooth operation of an organization. Marketing interns use these tasks to support their team in various ways. They may assist with tasks like preparing presentations, managing files, answering phone calls, and distributing important documents. They might also help with research, organizing events, and creating advertising copy. These tasks are important as they free up time for more creative and strategic work.