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What does a marketing internship do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.
What does a marketing internship do

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

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Marketing internship responsibilities

Here are examples of responsibilities from real marketing internship resumes:

  • Lead the establishment of QA lab and product support organization.
  • Coordinate daily office tasks: complete deposits, enter and track donations, manage Quickbooks, set appointments.
  • Provide administrative support managing CMS.
  • Manage website updates and support social media initiatives on Facebook and LinkedIn.
  • Manage Facebook advertising campaigns, targeting different industries to help increase lead generation.
  • Organize and manage grass-roots promotion events and marketing programs including placement of merchandising and POS materials.
  • Hand code HTML & CSS sites.
  • Utilize social networking site such as Facebook, twitter, and word press for social media campaign.
  • Produce a compelling, metrics-driven mix of daily content stories, photography galleries, blog posts, video-driven pieces, etc.
  • Promote and publicize company through social media platforms like Facebook and Instagram
  • Develop online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.
  • Create account numbers through CRS.
  • Create and design CSS base web-pages.
  • Direct VIP guests through center exhibits.
  • Provide photography services for host clinics and products.

Marketing internship skills and personality traits

We calculated that 11% of Marketing Interns are proficient in Digital Marketing, PowerPoint, and Facebook. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Interns that have these skills listed on their resume here:

  • Digital Marketing, 11%

    Worked with Account Executives to identify potential clients for digital marketing packages and developed and implemented tailored social media marketing promotions.

  • PowerPoint, 7%

    Presented a PowerPoint presentation to the Marketing Manager which provided assistance in marketing their products more effectively and competitively.

  • Facebook, 6%

    Created and implemented social media marketing strategy including Twitter, Facebook and LinkedIn.

  • Marketing Campaigns, 6%

    Design business-to-business and business-to-consumer marketing campaigns.

  • Press Releases, 5%

    Monitored all written communication and dissemination of information and press releases to ensure brand messaging is acute, consistent and influential.

  • Twitter, 5%

    Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.

"digital marketing," "powerpoint," and "facebook" are among the most common skills that marketing interns use at work. You can find even more marketing internship responsibilities below, including:

Analytical skills. One of the key soft skills for a marketing internship to have is analytical skills. You can see how this relates to what marketing interns do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a marketing internship resume shows how marketing interns use analytical skills: "managed social media outlets (facebook, pinterest, twitter), created newsletters and sales pitches, organized sales data. "

Communication skills. Many marketing internship duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a marketing internship will need this skill often in their role. This resume example is just one of many ways marketing internship responsibilities rely on communication skills: "support account executives in competitive and market analysis * provide support and manage communications between account executive and clients specific project needs"

Detail oriented. marketing interns are also known for detail oriented, which are critical to their duties. You can see how this skill relates to marketing internship responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A marketing internship resume example shows how detail oriented is used in the workplace: "performed detailed market analysis on hundreds of national and international media specifically focused on daimler chrysler and general motors. "

Most common marketing internship skills

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Compare different marketing interns

Marketing internship vs. Business development internship

A business development intern is responsible for supporting the organization's goals and objectives in providing the best services to clients and ensuring a smooth flow of operations with maximum productivity and efficiency. Business development interns observe the operational processes of the department and perform duties under the supervision of a direct manager or tenured staff. They also assist with the creation of new products and services, pitching strategies to promote them in the market, develop marketing campaigns, and creating proposals for business partnership purposes. A business development intern must be detail-oriented and highly organized to support daily operations.

If we compare the average marketing internship annual salary with that of a business development internship, we find that business development interns typically earn a $2,886 higher salary than marketing interns make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both marketing internship and business development internship positions are skilled in powerpoint, facebook, and press releases.

There are some key differences in the responsibilities of each position. For example, marketing internship responsibilities require skills like "digital marketing," "marketing campaigns," "email campaigns," and "graphic design." Meanwhile a typical business development internship has skills in areas such as "social media marketing," "data entry," "crm," and "financial analysis." This difference in skills reveals the differences in what each career does.

Business development interns tend to make the most money working in the technology industry, where they earn an average salary of $36,190. In contrast, marketing interns make the biggest average salary, $33,333, in the technology industry.On average, business development interns reach higher levels of education than marketing interns. Business development interns are 6.4% more likely to earn a Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.

Marketing internship vs. Marketing & events coordinator

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing & events coordinator positions earn higher pay than marketing internship roles. They earn a $11,187 higher salary than marketing interns per year.Only some things about these jobs are the same. Take their skills, for example. Marketing interns and marketing & events coordinators both require similar skills like "powerpoint," "facebook," and "marketing campaigns" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, marketing internship responsibilities are more likely to require skills like "digital marketing," "salesforce," "administrative tasks," and "blog posts." Meanwhile, a marketing & events coordinator has duties that require skills in areas such as "project management," "event coordination," "event logistics," and "event management." These differences highlight just how different the day-to-day in each role looks.

On average, marketing & events coordinators earn a higher salary than marketing interns. Some industries support higher salaries in each profession. Interestingly enough, marketing & events coordinators earn the most pay in the start-up industry with an average salary of $45,389. Whereas marketing interns have higher pay in the technology industry, with an average salary of $33,333.In general, marketing & events coordinators achieve similar levels of education than marketing interns. They're 0.7% less likely to obtain a Master's Degree while being 0.8% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for marketing internships in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing internship vs. Marketing representative

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

On average, marketing representatives earn higher salaries than marketing interns, with a $17,116 difference per year.marketing interns and marketing representatives both have job responsibilities that require similar skill sets. These similarities include skills such as "powerpoint," "facebook," and "press releases," but they differ when it comes to other required skills.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing internship is likely to be skilled in "digital marketing," "marketing campaigns," "instagram," and "email campaigns," while a typical marketing representative is skilled in "product knowledge," "customer service," "sales presentations," and "life insurance."

Marketing representatives make a very good living in the finance industry with an average annual salary of $60,984. On the other hand, marketing interns are paid the highest salary in the technology industry, with average annual pay of $33,333.When it comes to education, marketing representatives tend to earn similar degree levels compared to marketing interns. In fact, they're 0.0% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Marketing internship vs. Digital media internship

In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.

Digital media interns typically earn higher pay than marketing interns. On average, digital media interns earn a $1,773 higher salary per year.While both marketing interns and digital media interns complete day-to-day tasks using similar skills like digital marketing, powerpoint, and facebook, the two careers vary in some skills.

Even though a few skill sets overlap between marketing interns and digital media interns, there are some differences that are important to note. For one, a marketing internship might have more use for skills like "marketing campaigns," "email campaigns," "salesforce," and "develop insights." Meanwhile, some responsibilities of digital media interns require skills like "video content," "digital content," "video production," and "photography. "

Digital media interns enjoy the best pay in the non profits industry, with an average salary of $32,658. For comparison, marketing interns earn the highest salary in the technology industry.digital media interns reach similar levels of education compared to marketing interns, in general. The difference is that they're 0.3% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.

Types of marketing internship

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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