Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Marketing Internship Responsibilities

Here are examples of responsibilities from real marketing internship resumes representing typical tasks they are likely to perform in their roles.

  • Manage all social media accounts and run marketing campaign.
  • Lead the establishment of QA lab and product support organization.
  • Coordinate daily office tasks: complete deposits, enter and track donations, manage Quickbooks, set appointments.
  • Provide administrative support managing CMS.
  • Manage generation and distribution of email announcements using MailChimp.
  • Manage online marketing efforts including email and social media campaigns
  • Hand code HTML & CSS sites.
  • Produce a compelling, metrics-driven mix of daily content stories, photography galleries, blog posts, video-driven pieces, etc.
  • Promote and publicize company through social media platforms like Facebook and Instagram
  • Manage website updates and support social media initiatives on Facebook and LinkedIn.
Marketing Internship Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented involves being extremely mindful and observant of all details.

Marketing Internship Job Description

Between the years 2018 and 2028, marketing internship jobs are expected to undergo a growth rate described as "much faster than average" at 20%, according to the Bureau of Labor Statistics. So if the thought "should I become a marketing internship?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of marketing internship opportunities that are projected to become available by 2028 is 139,200.

A marketing internship annual salary averages $31,897, which breaks down to $15.34 an hour. However, marketing interns can earn anywhere from upwards of $24,000 to $41,000 a year. This means that the top-earning marketing interns make $17,000 more than the lowest-earning ones.

It's hard work to become a marketing internship, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a business development internship, marketing & events coordinator, marketing representative, and digital media internship.

Marketing Internship Jobs You Might Like

Marketing Internship Resume Examples

Marketing Internship Skills and Personality Traits

We calculated that 10% of Marketing Interns are proficient in Communication, Company Website, and Market Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Interns that have these skills listed on their resume here:

  • Communication, 10%

    Streamlined campaign processes to improve communication between stores and cross-functional internal teams to better allocate resources with the Senior Marketing Manager.

  • Company Website, 7%

    Coordinated an extensive update of all company marketing materials including the company logo and the company website and search engine optimization.

  • Market Research, 7%

    Conducted systematic market research to identify new opportunities, created reports, and assisted in development of appropriate business plans.

  • Powerpoint, 7%

    Presented a PowerPoint presentation to the Marketing Manager which provided assistance in marketing their products more effectively and competitively.

  • Facebook, 6%

    Created and implemented social media marketing strategy including Twitter, Facebook and LinkedIn.

  • Press Releases, 5%

    Publicized and advertised programs; prepared press releases and participated in the coordination and registration of events.

"communication," "company website," and "market research" aren't the only skills we found marketing interns list on their resumes. In fact, there's a whole list of marketing internship responsibilities that we found, including:

  • The most important skills for a marketing internship to have in this position are analytical skills. In this excerpt that we gathered from a marketing internship resume, you'll understand why: "market research analysts must be able to understand large amounts of data and information." According to resumes we found, analytical skills can be used by a marketing internship in order to "managed company's database by contacting local businesses and government agencies for pertinent information. "
  • Another trait important for fulfilling marketing internship duties is communication skills. According to a marketing internship resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Here's an example of how marketing interns are able to utilize communication skills: "project goal: developed communication and pr tools to increase organizational awareness in the local community. "
  • Another skill that is quite popular among marketing interns is detail oriented. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing internship resume: "market research analysts must be detail oriented because they often do precise data analysis." This example from a resume shows how this skill is used: "compiled detailed contact information of key people at organizations that were identified as potential clients. "
  • See the full list of marketing internship skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a marketing internship. We found that 84.0% of marketing interns have graduated with a bachelor's degree and 6.0% of people in this position have earned their master's degrees. While most marketing interns have a college degree, you may find it's also true that generally it's impossible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine marketing interns were not college graduates.

    Those marketing interns who do attend college, typically earn either a marketing degree or a business degree. Less commonly earned degrees for marketing interns include a communication degree or a public relations degree.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a marketing internship. We've found that most marketing internship resumes include experience from Accolade, RingCentral, and Virtual Holdings. Of recent, Accolade had 371 positions open for marketing interns. Meanwhile, there are 211 job openings at RingCentral and 122 at Virtual Holdings.

    Since salary is important to some marketing interns, it's good to note that they are figured to earn the highest salaries at Macy's, Intel, and Staples. If you were to take a closer look at Macy's, you'd find that the average marketing internship salary is $54,863. Then at Intel, marketing interns receive an average salary of $51,993, while the salary at Staples is $51,443.

    View more details on marketing internship salaries across the United States.

    We also looked into companies who hire marketing interns from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Sony Corporation of America, The Walt Disney Company, and Sysco.

    The industries that marketing interns fulfill the most roles in are the education and media industries. But the highest marketing internship annual salary is in the finance industry, averaging $36,311. In the manufacturing industry they make $35,516 and average about $34,668 in the technology industry. In conclusion, marketing interns who work in the finance industry earn a 23.0% higher salary than marketing interns in the hospitality industry.

    The three companies that hire the most prestigious marketing internships are:

      What Business Development Internships Do

      A business development intern is responsible for supporting the organization's goals and objectives in providing the best services to clients and ensuring a smooth flow of operations with maximum productivity and efficiency. Business development interns observe the operational processes of the department and perform duties under the supervision of a direct manager or tenured staff. They also assist with the creation of new products and services, pitching strategies to promote them in the market, develop marketing campaigns, and creating proposals for business partnership purposes. A business development intern must be detail-oriented and highly organized to support daily operations.

      In this section, we compare the average marketing internship annual salary with that of a business development internship. Typically, business development interns earn a $14,212 higher salary than marketing interns earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing interns and business development interns positions are skilled in company website, market research, and powerpoint.

      There are some key differences in responsibilities as well. For example, a marketing internship responsibilities require skills like "communication," "email campaigns," "graphic design," and "administrative tasks." Meanwhile a typical business development internship has skills in areas such as "data entry," "crm," "financial statements," and "r." This difference in skills reveals how truly different these two careers really are.

      The education levels that business development interns earn is a bit different than that of marketing interns. In particular, business development interns are 12.7% more likely to graduate with a Master's Degree than a marketing internship. Additionally, they're 0.9% more likely to earn a Doctoral Degree.

      What Are The Duties Of a Marketing & Events Coordinator?

      A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

      Now we're going to look at the marketing & events coordinator profession. On average, marketing & events coordinators earn a $11,273 higher salary than marketing interns a year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing interns and marketing & events coordinators are known to have skills such as "company website," "market research," and "powerpoint. "

      But both careers also use different skills, according to real marketing internship resumes. While marketing internship responsibilities can utilize skills like "communication," "salesforce," "blog posts," and "administrative tasks," some marketing & events coordinators use skills like "project management," "event logistics," "event management," and "corporate events."

      On average, marketing & events coordinators earn a higher salary than marketing interns. There are industries that support higher salaries in each profession respectively. Interestingly enough, marketing & events coordinators earn the most pay in the technology industry with an average salary of $61,910. Whereas, marketing interns have higher paychecks in the finance industry where they earn an average of $36,311.

      When it comes to the differences in education between the two professions, marketing & events coordinators tend to reach similar levels of education than marketing interns. In fact, they're 1.0% more likely to graduate with a Master's Degree and 0.9% more likely to earn a Doctoral Degree.

      What technology do you think will become more important and prevalent for Marketing Internships in the next 3-5 years?

      William Sholl

      Assistant Professor of Marketing, Defiance College

      It is not so much technology, but the application of technology that will be important for future marketing professions. The use of data and predictive analytics is growing at a rapid pace in marketing. Through data harvesting, mining, and analytics, companies gain powerful insights into the needs and behaviors of their customers. These insights help maximize the power of existing demand and improve the identification of new "blue ocean" opportunities of the expanded, untapped market.

      Applications of mobile technology are also a growing area in marketing. The techniques of "geo-conquesting" and "geo-fencing" through mobile technology allow firms to distribute time-sensitive, location-based marketing offerings to potential customers. For example, a coffee shop can text a special offer for a discounted latte to a potential customer as they drive down the street, headed to the shop's location.
      Show more

      What technology do you think will become more important and prevalent for Marketing Internships in the next 3-5 years?

      James Foley

      Director, Bradley University

      Anything that drives collaboration, such as CRMs and slack-type platforms. We are not likely to give back the flexibility we have been given all these months working remotely. So, especially on a global level, workers in this field have to be as collaborative as possible.

      Another technology will be anything that supports business analytics (big data). It hasn't been embraced on a global scale the way it has from a domestic standpoint.
      Show more

      How a Marketing Representative Compares

      A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

      The marketing representative profession generally makes a higher amount of money when compared to the average salary of marketing interns. The difference in salaries is marketing representatives making $16,182 higher than marketing interns.

      While looking through the resumes of several marketing interns and marketing representatives we discovered that both professions have similar skills. These similarities include skills such as "communication," "market research," and "powerpoint," but they differ when it comes to other required skills.

      As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing interns resumes, they are more likely to have skills like "company website," "instagram," "email campaigns," and "graphic design." But a marketing representative might have skills like "product knowledge," "customer service," "territory," and "sales goals."

      Interestingly enough, marketing representatives earn the most pay in the technology industry, where they command an average salary of $67,789. As mentioned previously, marketing interns highest annual salary comes from the finance industry with an average salary of $36,311.

      Marketing representatives are known to earn similar educational levels when compared to marketing interns. Additionally, they're 1.3% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.

      Description Of a Digital Media Internship

      In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.

      The fourth career we look at typically earns lower pay than marketing interns. On average, digital media interns earn a difference of $790 lower per year.

      According to resumes from both marketing interns and digital media interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "company website," "market research," and "powerpoint. "

      While some skills are shared by these professions, there are some differences to note. "communication," "salesforce," "new ideas," and "business development" are skills that have shown up on marketing interns resumes. Additionally, digital media internship uses skills like video production, photography, css, and news stories on their resumes.

      Digital media interns earn a higher salary in the automotive industry with an average of $34,946. Whereas, marketing interns earn the highest salary in the finance industry.

      In general, digital media interns reach similar levels of education when compared to marketing interns resumes. Digital media interns are 0.3% more likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.