Marketing leads oversee all activities and communications channels used to promote the brand or products of a company. They design marketing strategies and supervise the creation of promotional messages. They coordinate the various phases of a marketing campaign and manage marketing budgets.
You will test the efficiency of messages and channels, evaluate the campaigns' results, and monitor the presence of the promoted product on social media and other digital platforms. You will be in close contact with the customer service department learning from customer feedback and brainstorming about new publicity opportunities.
As a marketing lead, you are a people person to the fullest, as your job will entail building and maintaining relationships with media outlets. You will also have to know how to light a fire under your team and bring out the most in people who will be working for you.
There is more than meets the eye when it comes to being a marketing lead. For example, did you know that they make an average of $52.64 an hour? That's $109,491 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing leads have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a marketing lead, we found that a lot of resumes listed 7.7% of marketing leads included project management, while 4.9% of resumes included healthcare, and 4.9% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing lead job title. But what industry to start with? Most marketing leads actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a marketing lead, one of the first things to consider is how much education you need. We've determined that 66.4% of marketing leads have a bachelor's degree. In terms of higher education levels, we found that 13.1% of marketing leads have master's degrees. Even though most marketing leads have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing lead. When we researched the most common majors for a marketing lead, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing lead resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing lead. In fact, many marketing lead jobs require experience in a role such as marketing manager. Meanwhile, many marketing leads also have previous career experience in roles such as internship or account executive.