Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Marketing Lead
Top Careers After Marketing Lead
Hispanic or Latino10.2%
Black or African American0.6%
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University of Phoenix8.7%
Michigan State University7.3%
New York University5.8%
University of Texas at Austin5.3%
University of Alabama4.9%
Ohio State University4.9%
Thunderbird School of Global Management4.9%
University of North Carolina at Chapel Hill4.9%
University of Washington4.4%
University of Delaware4.4%
Appalachian State University3.9%
University of North Texas3.9%
Santa Clara University3.9%
University of Southern California3.9%
University of Colorado at Boulder3.9%
Saint Joseph's University3.9%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Digital Marketing Operations Leader||Glaxosmithkline Consumer Healthcare Holdings (Us) LLC||NJ||Sep 21, 2016||$202,758 -
|Marketing Leader||Deloitte Touche Tohmatsu Services, Inc.||New York, NY||Sep 28, 2010||$198,500|
|Strategy and Marketing Lead||Tamr Inc.||Cambridge, MA||Jun 22, 2015||$175,000|
|Strategy and Marketing Lead||Datatamer, Inc.||Cambridge, MA||Mar 23, 2014||$175,000|
|Product Marketing Partners Lead, In-Store Segment||Facebook, Inc.||New York, NY||Aug 25, 2014||$150,000|
|Marketing Lead||Hello, Inc.||San Francisco, CA||Oct 20, 2014||$150,000|
|Dgtl Marketing Lead Zmot||Microsoft Corporation||Bellevue, WA||Feb 16, 2012||$150,000|
|Senior Product Marketing Leader||Dresser Inc.||Waukesha, WI||May 25, 2016||$148,600|
|DBS Leader-Global Marketing||Videojet Technologies||Wood Dale, IL||Jan 28, 2016||$140,566|
|DBS Leader-Global Marketing||Videojet Technologies Inc.||Wood Dale, IL||Feb 04, 2015||$140,000|
|DBS Leader-Global Marketing||Videojet Technologies Inc.||Wood Dale, IL||Feb 01, 2015||$140,000|
|Marketing Insight Leader||Astrazeneca LP||Wilmington, DE||Jan 04, 2016||$140,000 -
|Marketing Analytics Lead||Barclays Bank Delaware||Wilmington, DE||May 18, 2016||$135,000 -
|Brand Marketing Lead||Google Inc.||San Francisco, CA||Sep 14, 2016||$131,000|
|Lead Analyst: Marketing Analytics||Synchrony Bank||Stamford, CT||Dec 11, 2015||$120,600|
|Global Product Marketing Leader||GE Healthcare Bio-Sciences Corp.||Piscataway, NJ||Jan 05, 2013||$120,000 -
|Senior Marketing Analytics Lead||Campaign Monitor, Inc.||San Francisco, CA||Jan 08, 2016||$119,642 -
|Senior Marketing Analytics Lead||Campaign Monitor, Inc.||San Francisco, CA||Aug 01, 2016||$119,642 -
|Performance Marketing Lead||Freedom Financial Network LLC||San Mateo, CA||Apr 18, 2016||$119,000 -
|Marketing Operations Lead||Socialcode, LLC||New York, NY||Aug 31, 2016||$116,684 -
|Marketing Analytics Lead||Barclays Bank Delaware||Wilmington, DE||Jul 27, 2011||$115,000|
|Partnerships & Field Marketing Lead||Airbnb, Inc.||Miami, FL||Jan 12, 2015||$98,925|
|Marketing Lead||Stripe, Inc.||San Francisco, CA||Jun 02, 2015||$98,675|
|Marketing Analytics Lead||Barclays Bank Delaware||Wilmington, DE||Jun 07, 2011||$97,000|
|Marketing Analytics Lead||Barclays Bank Delaware||Wilmington, DE||Jul 27, 2014||$96,000 -
|Lead Analyst, Marketing Analytics||Barclays Bank PLC||New York, NY||Aug 01, 2014||$95,000 -
|Lead Analyst, Marketing Analytics||Barclays Bank PLC||New York, NY||Feb 21, 2014||$95,000 -
|Lead Analyst, Marketing Analytics||Barclays Bank PLC||Islandia, NY||Aug 01, 2014||$95,000 -
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