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Marketing leads oversee all activities and communications channels used to promote the brand or products of a company. They design marketing strategies and supervise the creation of promotional messages. They coordinate the various phases of a marketing campaign and manage marketing budgets.

You will test the efficiency of messages and channels, evaluate the campaigns' results, and monitor the presence of the promoted product on social media and other digital platforms. You will be in close contact with the customer service department learning from customer feedback and brainstorming about new publicity opportunities.

As a marketing lead, you are a people person to the fullest, as your job will entail building and maintaining relationships with media outlets. You will also have to know how to light a fire under your team and bring out the most in people who will be working for you.

There is more than meets the eye when it comes to being a marketing lead. For example, did you know that they make an average of $52.67 an hour? That's $109,554 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Lead Do

There are certain skills that many marketing leads have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Lead does

How To Become a Marketing Lead

If you're interested in becoming a marketing lead, one of the first things to consider is how much education you need. We've determined that 72.3% of marketing leads have a bachelor's degree. In terms of higher education levels, we found that 14.3% of marketing leads have master's degrees. Even though most marketing leads have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing lead. When we researched the most common majors for a marketing lead, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing lead resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing lead. In fact, many marketing lead jobs require experience in a role such as marketing manager. Meanwhile, many marketing leads also have previous career experience in roles such as internship or account executive.

Marketing Lead Career Paths

Average Salary for a Marketing Lead

Marketing Leads in America make an average salary of $109,554 per year or $53 per hour. The top 10 percent makes over $158,000 per year, while the bottom 10 percent under $75,000 per year.
Average Marketing Lead Salary
$109,554 Yearly
$52.67 hourly
10 %
90 %

What Am I Worth?

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Marketing Lead Education

Marketing Lead Majors

24.6 %
17.8 %

Marketing Lead Degrees


72.3 %


14.3 %


7.2 %

Top Colleges for Marketing Leads

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

5. Howard University

Washington, DC • Private

In-State Tuition

6. Ohio State University

Columbus, OH • Private

In-State Tuition

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

Top Skills For a Marketing Lead

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.7% of marketing leads listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Lead Resume templates

Zippia allows you to choose from different easy-to-use Marketing Lead templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Lead resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Lead Demographics

Marketing Lead Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among marketing leads, 49.2% of them are women, while 50.8% are men.

  • The most common race/ethnicity among marketing leads is White, which makes up 71.5% of all marketing leads.

  • The most common foreign language among marketing leads is Spanish at 45.6%.

Online Courses For Marketing Lead That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Product Launch: How to Go to Market Product Marketing Plan

Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...

The Complete Twitter Marketing Bootcamp

Create a system to consistently generate relevant followers and business leads from Twitter marketing...

Email Marketing 2021: Build and Launch Effective Campaigns

Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful...

Show More Marketing Lead Courses
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Best States For a Marketing Lead

Some places are better than others when it comes to starting a career as a marketing lead. The best states for people in this position are Washington, California, Oregon, and Illinois. Marketing leads make the most in Washington with an average salary of $134,741. Whereas in California and Oregon, they would average $126,592 and $121,893, respectively. While marketing leads would only make an average of $119,456 in Illinois, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Lead Jobs:
Highest 10% Earn:
Location Quotient:
1.24 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Ohio

Total Marketing Lead Jobs:
Highest 10% Earn:
Location Quotient:
1.47 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Montana

Total Marketing Lead Jobs:
Highest 10% Earn:
Location Quotient:
1.91 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Leads

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Top Marketing Lead Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing leads and discovered their number of marketing lead opportunities and average salary. Through our research, we concluded that DISH Network was the best, especially with an average salary of $100,925. Accenture follows up with an average salary of $97,840, and then comes Sears Holdings with an average of $101,368. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing lead. The employers include HP, Humana, and EIS

Most Common Employers For Marketing Lead

Rank  Company  Average Salary  Hourly Rate  Job Openings  
6Arrow Electronics$141,837$68.1918
9General Electric$124,697$59.9522
10JPMorgan Chase & Co.$113,620$54.6321

Becoming a Marketing Lead FAQs

How long does it take to become a marketing manager?

It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.

How much does a marketing lead make?

A marketing lead makes about $75,000 a year, on average. This encompasses a wide range of salary levels, with new marketing leads making around $70,000 a year and experienced marketing leads making around $90,000 in a year.

What are five careers in marketing?

Five careers in marketing that are in high demand are market research analysts, marketing directors, marketing managers, business development managers, and public relations specialists. All five of these marketing careers have significant room for career growth, the potential for high salaries, and are in demand.

What is a digital marketing lead?

Digital marketing leads are the individuals who are in charge of all events and contact platforms used to promote a company's digital brand or merchandise. They plan digital publicity campaigns and oversee the creation of digital promotional materials.

What is the difference between a marketing lead and a marketing manager?

The difference between a marketing lead and a marketing manager is their level in the company and their focus. Marketing managers are focused on developing the marketing strategy for the entire company, while marketing leads implement the strategy and typically focus on one or multiple marketing campaigns.

What qualifications do you need for marketing?

The qualifications you need for marketing are the right combination of educational background and real work experience. Although most employers require a bachelor's degree, marketing specialists must possess an associate degree in marketing or related disciplines.

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