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Working As a Marketing Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $100,000

    Average Salary

What Does A Marketing Lead Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Lead Career Paths

Marketing Lead
Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Marketing Director Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Manager Of Marketing Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Director Account Director
Integrated Marketing Director
8 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Marketing And Operations Manager
Marketing Operations Director
8 Yearsyrs
Marketing Communications Manager Director Of Marketing & Development
Director Of Marketing Services
9 Yearsyrs
District Sales Manager Brand Manager
Global Brand Manager
9 Yearsyrs
District Sales Manager Market Development Manager
Group Marketing Manager
8 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Program Manager Online Marketing Manager
Director, Online Marketing
7 Yearsyrs
Marketing And Operations Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Marketing Program Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Average Length of Employment
Marketing Manager 2.9 years
Head Of Marketing 2.3 years
Marketing Lead 2.0 years
Top Careers Before Marketing Lead
Internship 7.9%
Manager 4.3%
Top Careers After Marketing Lead
Consultant 5.4%
Internship 4.7%
Manager 3.8%
Owner 3.6%
President 3.3%

Do you work as a Marketing Lead?

Average Yearly Salary
$100,000
Show Salaries
$72,000
Min 10%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$141,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Mateo, CA
Highest Paying State
Washington
Avg Experience Level
2.4 years
How much does a Marketing Lead make at top companies?
The national average salary for a Marketing Lead in the United States is $100,952 per year or $49 per hour. Those in the bottom 10 percent make under $72,000 a year, and the top 10 percent make over $141,000.

Real Marketing Lead Salaries

Job Title Company Location Start Date Salary
Digital Marketing Operations Leader Glaxosmithkline Consumer Healthcare Holdings (Us) LLC NJ Sep 21, 2016 $202,758 -
$275,000
Marketing Leader Deloitte Touche Tohmatsu Services, Inc. New York, NY Sep 28, 2010 $198,500
Strategy and Marketing Lead Datatamer, Inc. Cambridge, MA Mar 23, 2014 $175,000
Strategy and Marketing Lead Tamr Inc. Cambridge, MA Jun 22, 2015 $175,000
Sales Marketing and Care Analytics Leader Intuit Inc. Plano, TX Dec 09, 2013 $160,000
Dgtl Marketing Lead Zmot Microsoft Corporation Bellevue, WA Feb 16, 2012 $150,000
Marketing Lead Hello, Inc. San Francisco, CA Oct 20, 2014 $150,000
Product Marketing Partners Lead, In-Store Segment Facebook, Inc. New York, NY Aug 25, 2014 $150,000
Senior Product Marketing Leader Dresser Inc. Waukesha, WI May 25, 2016 $148,600
DBS Leader-Global Marketing Videojet Technologies Wood Dale, IL Jan 28, 2016 $140,566
DBS Leader-Global Marketing Videojet Technologies Inc. Wood Dale, IL Feb 01, 2015 $140,000
DBS Leader-Global Marketing Videojet Technologies Inc. Wood Dale, IL Feb 04, 2015 $140,000
Commercial Leader, Sales and Marketing Amazon Corporate LLC Seattle, WA Aug 31, 2014 $140,000 -
$160,000
Marketing Insight Leader Astrazeneca LP Wilmington, DE Jan 04, 2016 $140,000 -
$164,000
Marketing Lead Analyst Barclays Bank PLC Islandia, NY May 23, 2011 $122,000
Lead Analyst: Marketing Analytics Synchrony Bank Stamford, CT Dec 11, 2015 $120,600
Global Product Marketing Leader GE Healthcare Bio-Sciences Corp. Piscataway, NJ Jan 05, 2013 $120,000 -
$130,000
Senior Marketing Analytics Lead Campaign Monitor, Inc. San Francisco, CA Jan 08, 2016 $119,642 -
$135,000
Senior Marketing Analytics Lead Campaign Monitor, Inc. San Francisco, CA Aug 01, 2016 $119,642 -
$135,000
Performance Marketing Lead Freedom Financial Network LLC San Mateo, CA Apr 18, 2016 $119,000 -
$130,000
Marketing Operations Lead Socialcode, LLC New York, NY Aug 31, 2016 $116,684 -
$139,000
Partnerships & Field Marketing Lead Airbnb, Inc. Miami, FL Jan 12, 2015 $98,925
Marketing Lead Stripe, Inc. San Francisco, CA Jun 02, 2015 $98,675
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE Jun 07, 2011 $97,000
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE Jul 27, 2014 $96,000 -
$130,000
Lead Analyst, Marketing Analytics Barclays Bank PLC Islandia, NY Aug 01, 2014 $95,000 -
$133,000
Lead Analyst, Marketing Analytics Barclays Bank PLC New York, NY Feb 21, 2014 $95,000 -
$133,000
Lead Analyst, Marketing Analytics Barclays Bank PLC New York, NY Aug 01, 2014 $95,000 -
$133,000

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Top Skills for A Marketing Lead

  1. Company Website
  2. Strategic Partnerships
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Designed and implemented successful organic search programs, working closely with company website & Internally marketing teams and/or executive leadership.
  • Developed overall go-to-market strategy, new sales channels, strategic partnerships, and provided product management leadership for alternative fuel vehicles.
  • Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
  • Exceeded annual account revenue growth goals by an average of 55% through extensive up-selling, cross-selling and increasing campaign frequency.
  • Improved online presence and maintained social media responsibilities.

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Average Salary:

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Top 10 Best States for Marketing Leads

  1. Washington
  2. California
  3. Colorado
  4. New Jersey
  5. New York
  6. Delaware
  7. Virginia
  8. Idaho
  9. Minnesota
  10. Connecticut
  • (762 jobs)
  • (4,320 jobs)
  • (486 jobs)
  • (657 jobs)
  • (1,695 jobs)
  • (65 jobs)
  • (541 jobs)
  • (56 jobs)
  • (403 jobs)
  • (227 jobs)

Marketing Lead Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,619 Marketing Lead resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Lead Resume

View Resume Examples

Marketing Lead Demographics

Gender

Male

44.4%

Female

43.2%

Unknown

12.4%
Ethnicity

White

59.4%

Hispanic or Latino

15.2%

Asian

11.0%

Black or African American

10.3%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

45.6%

French

13.0%

Chinese

8.8%

Mandarin

7.8%

Portuguese

3.6%

Urdu

3.1%

Hindi

2.1%

Cantonese

2.1%

Tagalog

2.1%

German

2.1%

Japanese

2.1%

Korean

1.6%

Italian

1.6%

Vietnamese

1.0%

Russian

1.0%

Swedish

0.5%

Romanian

0.5%

Bengali

0.5%

Finnish

0.5%

Malayalam

0.5%
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Marketing Lead Education

Schools

University of Phoenix

9.9%

New York University

7.1%

University of Texas at Austin

6.6%

Northwestern University

6.0%

Ohio State University

6.0%

University of California - Berkeley

5.8%

Boston University

5.2%

Michigan State University

4.9%

San Diego State University

4.9%

University of Colorado at Boulder

4.4%

Arizona State University

4.1%

Santa Clara University

4.1%

Georgia State University

4.1%

University of Washington

4.1%

University of Houston

4.1%

San Jose State University

3.8%

Duke University

3.8%

University of Alabama

3.6%

University of South Florida

3.6%

University of North Texas

3.6%
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Majors

Business

28.0%

Marketing

21.8%

Communication

8.9%

Management

5.8%

Finance

4.1%

Graphic Design

3.1%

English

2.9%

Public Relations

2.8%

Journalism

2.7%

Psychology

2.5%

Accounting

2.3%

Political Science

2.3%

Economics

2.0%

Advertising

1.9%

Computer Science

1.8%

Fine Arts

1.5%

International Business

1.5%

Criminal Justice

1.5%

Kinesiology

1.4%

Education

1.2%
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Degrees

Bachelors

50.7%

Masters

26.6%

Other

13.3%

Associate

4.0%

Certificate

3.4%

Doctorate

1.1%

Diploma

0.7%

License

0.3%
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Updated May 19, 2020