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Become A Marketing Lead

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Working As A Marketing Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $102,669

    Average Salary

What Does A Marketing Lead Do At Ford Motor Company

* Develop product positioning and messaging that differentiates your products in the market.
* Developing product pricing strategies and structures.
* Market intelligence – be the expert on your customers, how they consume and their buying criteria; be the expert on your competition and how to crush them; Gathering all market information; Conducting competitive research.
* Demand generation – develop the strategy and manage the marketing programs that drive demand for your products.
* Sales enablement – communicate the value proposition of the products to the sales team and support the sales process of your products; Overseeing the creation of sales and marketing tools.
* Product launch – plan the launch of new data products and releases and manage the cross-functional implementation of the plan.
* Pipeline management – partner with internal global data and analytics team to identify key internal data and analytics assets for commercialization opportunities.
* Willing to travel 30

What Does A Marketing Lead Do At Intuit

* Strategy and Planning
* Develop a vision and strategy for Intuit global web strategy to bring new corporate mission to life, connect the One
* Intuit Ecosystem, and drive conversion.  Collaborate, plan and implement a best-in-class user experience and design for Intuit.com
* Develop a comprehensive Content Marketing strategy to create awareness, drive persuation, and drive traffic to Intuit.com.  Assess content effectiveness against user experience and conversion KPIs
* Support Intuit global expansion by partnering with Product Management to develop a Global web infrastructure roadmap
* Web Marketing Oversight and Best Practices 
* Leverage user research and testing activities to understand consumer needs, opportunities and pain points and to continually inform an iterative design and discovery process
* Partner closely with the XD team to define the website’s information architecture, layout, and navigation in support of user-centric design strategies
* Stay current on all the tools, principles, and practices in user-centered web marketing, and advocate for continuous improvement
* Lead the development of a fully responsive approach of all Intuit websites, worldwide
* Drive web content personalization strategy, implementation and ongoing optimization
* Operations and optimization 
* Drive day-to-day execution of marketing programs and utilize a full range of tools to track results and optimize (SiteCatalyst, SiteSpect, CQ5)
* Partner with Analytics to track and define regular A/B test rollout to ensure site is optimized
* Manage SEO agencies and deliver world-class search engine optimization
* Work with internal and external creative agencies to develop best-in-class web design
* Deliver weekly, monthly, and quarterly dashboards and insights
* Qualifications
* years’ experience within the field of web marketing and user experience
* BA/BS degree, MBA a plus
* Passion for technology and design, and the drive to stay on top of industry trends and best practices
* Strong track record leading teams and agency partners to deliver outstanding results.
* Strong track record of managing significant global web properties and driving online customer acquisition
* Experience defining website information architecture, layout, and navigation in support of user-centric design strategies
* Experience with content management, search engine optimization, personalization, testing and analytics
* Demonstrated capability to make data driven decisions.  Must be highly versed in web analytic methodologies
* Experience designing responsive/adaptive solutions for web, mobile, and tablet
* Experience operating within an Agile development environment
* Collaborative and team-oriented work approach
* Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions
* Excellent judgment and creative problem solving skills including negotiation and conflict resolution skills.
* Ability to influence and engage direct and indirect reports and peers
* EOE AA

What Does A Marketing Lead Do At General Electric

* You will be accountable for driving the delivery of growth priority milestones and in delivering impact in orders growth, market penetration, margin expansion and improvement in local capability and market position.
* In this role, the incumbent must balance and align functional, regional and P&L strategic focus and actions to achieve defined goals and objectives.
* The incumbent will also serve as a Go-to
* Person in the region in regard to region dynamics, customer insights and GE Renewable Energy’s growth strategy development.
* GE Renewable Energy’s North American Regional Marketing Leader leads the regional growth opportunity effort for GE Renewable Energy, from opportunity identification, sizing, prioritization to business case development, while partnering with regional leadership from GE Renewable Energy, to ensure alignment of growth initiative prioritization, resource allocation and ownership of key actions and deliverables.
* The North American Marketing Leader is accountable for driving the delivery of growth priority milestones and in delivering impact in orders growth, market penetration, margin expansion and improvement in local capability and market position.
* In this role, the incumbent must balance and align functional, regional and P&L strategic focus and actions to achieve defined goals and objectives.
* You will also serve as a Go-to
* Person in the region in regard to region dynamics, customer insights and GE Renewable Energy’s growth strategy development
* As the North American Marketing Leader, you will:
* Partner with GE Renewable Energy to prioritize and align growth priorities, defining actions and owners for business case and program development
* Support design & execution of Regional Strategic Accounts activities including conceptualization & delivery of Customer strategy summits & design of Key Account Growth Playbooks
* Manage / coordinate marketing support requests from GE Renewable Energy’s P&Ls regarding segmentation, country assessments, market intelligence, value proposition development, customer profiles, scenario planning and regulatory / policy updates
* Instigate market deep dives assessing opportunities for white space growth as well as core markets including conducting Voice of Customer meetings, market sizing, segmentation, competitive analysis, regulatory analysis, technology options, barrier analysis, and project financing
* Utilize outcome of deep dives to design, own & execute Demand Creation & market development initiatives aimed at delivering profitable growth for GE Renewable Energy
* Devise mechanisms for progress reviews & decisions to pivot as needed for improved commercial results
* Develop and deliver executive leadership updates and country briefings related to regional growth priorities & market insights
* Engage w/ senior government officials & policy makers in the region in discussions aimed at capturing insights on region’s Energy Sector and its future directions while possibly contribute to policy-shaping in order to support GE Renewable Energy long-term strategic objectives

What Does A Marketing Lead Do At Cigna

* Lead overall effort of Local Market Strategic and Operational Marketing planning
* Drive rigorous process to ensure that 100% of investments meet the hurdle ROI and that the overall B2B/DTC portfolio has the optimal mix for return at the enterprise level
* Produce the annual marketing strategy and plans to support the delivery of the overall business targets including the B2B/DTC business targets.
* Lead cross functional efforts to establish the desired infrastructure required to support local market marketing; including: IT, Digital, Compliance, Legal, Finance, and more.
* Develop the overall marketing strategy and plan for the Local Markets Buyer Groups including customer targets, while leveraging appropriate value prop, competitive positioning, consumer research, etc. from the enterprise Buyer Group teams
* In partnership with Cigna Marketing Centers of Excellence, participate in the development of marketing communications and brand strategy for client and customer acquisition.
* Coordinate Marketing Communications efforts; including overseeing strategy, creative briefs, agency selection/projects on behalf of the local market.
* Identify changes in the marketing environment and competitive strategies, and evaluate or adjust the local market marketing strategy (positioning, competitive messaging, etc.)
* Work with executives and subject matter experts to create differentiating content and thought leadership to aid the development of the lead generation funnel among sales teams and distribution partners.
* Demonstrate proactive approach in bringing marketing solutions to the businesses.
* Identify business opportunities to support overall growth plans with an emphasis on developing and growing all business channels.
* Develop expertise on how Cigna delivers solutions today and future execution strategies in order to identify, present and carry out opportunities for improvement that will drive product effectiveness and customer satisfaction/retention/growth.
* Responsible for channel test and learn agenda, channel-level analytics and ongoing channel optimization decisions for the local market.
* Assess existing businesses for ways to increase growth and penetration of key earnings drivers; assist in identifying opportunities for marketing new and existing solutions.
* Understand the dynamics of and drive strategies around the customer with an aim of increasing revenue and earnings per customer (EPC).
* Builds teams (business/matrix partners) and organization design alignment around strategic execution to maximize the market value proposition, in alignment with our shared services model.
* Identify and leverage best practices, market insights and actionable information across the local market for success.
* Accountable for in-depth assessment of market and competitor intelligence in support of local market strategy
* Maintain clear pulse on market activity from traditional and nontraditional competitors and ensuring market message contemplates and speaks to varying solutions

What Does A Marketing Lead Do At Chipotle Mexican Grill

* Build strong partnerships with operations leadership at the Director level
* Assess and effectively communicate sales opportunities; partner with regional directors to create regional marketing strategy
* Proactively seek out and share new trends and technologies to improve approach and strategy
* Serve as a field marketing expert on the regional leadership team
* Understand operational challenges and limitations and effectively integrate into operations leadership team
* Utilize Chipotle tools to provide regional data-driven insight to operations leadership
* Develop and train a team of outstanding, data-driven field marketing strategists
* Guide, instruct and direct a team of field marketing strategists to create a strategic marketing plan and help grow sales
* Help team members build productive, impactful relationships with operations leadership and national marketing team
* Equip team members with information, training and resources to help them perform successfully in their role
* Provide timely feedback and specific goals for team members including regular performance discussions and reviews
* Evaluate progress of field marketing plans, guiding team members to solve for challenges and achieve maximum results
* Create cohesive and collaborative team culture
* Create strategic marketing plan for dedicated region
* Partner with operations leadership to understand sales-building opportunities of the region
* Expertly utilize tools and resources to understand sales trends, consumer behavior and industry trends throughout region
* Collaborate with national marketing and support teams to advise on regional smarketing tactics and goals
* Provide regular recaps to operations leadership and national marketing teams on progress of regional marketing strategy
* Adjust regional marketing plans based on results and impact of programs and events across the region
* Manage all regional budgets
* The ideal candidate will:
* Has 5
* years marketing experience or relevant equivalent
* Possesses a B
* A./B
* S. in Marketing or a related field; or an equivalent in education and experience
* Has experience leading a team and elevating others by training, coaching or mentoring
* Has a start-up mentality and is familiar with field marketing
* Has the ability to develop and interpret creative, high-level marketing strategy, as well as the design, technical, financial, and operational requirements of marketing programs
* Possesses a strong ability to manage multiple demands and responsibilities; adapts quickly and effectively to changing needs and expectations.
* Possesses strong understanding of local promotions and grassroots outreach
* Has flexibility to travel moderately, regionally and nationally
* Maintains current knowledge of trends in consumer marketing, fast casual restaurant and retail industry
* Is able to write business cases, negotiate contracts and manage a budget
* Is able to work independently and remotely in the field and from a home office
* Proficient in the Microsoft Office Suite

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How To Become A Marketing Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Lead jobs

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Real Marketing Lead Salaries

Job Title Company Location Start Date Salary
Digital Marketing Operations Leader Glaxosmithkline Consumer Healthcare Holdings (Us) LLC NJ Sep 21, 2016 $202,758 -
$275,000
Marketing Leader Deloitte Touche Tohmatsu Services, Inc. New York, NY Sep 28, 2010 $198,500
Strategy and Marketing Lead Tamr Inc. Cambridge, MA Jun 22, 2015 $175,000
Strategy and Marketing Lead Datatamer, Inc. Cambridge, MA Mar 23, 2014 $175,000
Product Marketing Partners Lead, In-Store Segment Facebook, Inc. New York, NY Aug 25, 2014 $150,000
Marketing Lead Hello, Inc. San Francisco, CA Oct 20, 2014 $150,000
Dgtl Marketing Lead Zmot Microsoft Corporation Bellevue, WA Feb 16, 2012 $150,000
Senior Product Marketing Leader Dresser Inc. Waukesha, WI May 25, 2016 $148,600
DBS Leader-Global Marketing Videojet Technologies Wood Dale, IL Jan 28, 2016 $140,566
DBS Leader-Global Marketing Videojet Technologies Inc. Wood Dale, IL Feb 04, 2015 $140,000
DBS Leader-Global Marketing Videojet Technologies Inc. Wood Dale, IL Feb 01, 2015 $140,000
Marketing Insight Leader Astrazeneca LP Wilmington, DE Jan 04, 2016 $140,000 -
$164,000
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE May 18, 2016 $135,000 -
$165,000
Brand Marketing Lead Google Inc. San Francisco, CA Sep 14, 2016 $131,000
Lead Analyst: Marketing Analytics Synchrony Bank Stamford, CT Dec 11, 2015 $120,600
Global Product Marketing Leader GE Healthcare Bio-Sciences Corp. Piscataway, NJ Jan 05, 2013 $120,000 -
$130,000
Senior Marketing Analytics Lead Campaign Monitor, Inc. San Francisco, CA Jan 08, 2016 $119,642 -
$135,000
Senior Marketing Analytics Lead Campaign Monitor, Inc. San Francisco, CA Aug 01, 2016 $119,642 -
$135,000
Performance Marketing Lead Freedom Financial Network LLC San Mateo, CA Apr 18, 2016 $119,000 -
$130,000
Marketing Operations Lead Socialcode, LLC New York, NY Aug 31, 2016 $116,684 -
$139,000
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE Jul 27, 2011 $115,000
Partnerships & Field Marketing Lead Airbnb, Inc. Miami, FL Jan 12, 2015 $98,925
Marketing Lead Stripe, Inc. San Francisco, CA Jun 02, 2015 $98,675
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE Jun 07, 2011 $97,000
Marketing Analytics Lead Barclays Bank Delaware Wilmington, DE Jul 27, 2014 $96,000 -
$130,000
Lead Analyst, Marketing Analytics Barclays Bank PLC New York, NY Aug 01, 2014 $95,000 -
$133,000
Lead Analyst, Marketing Analytics Barclays Bank PLC New York, NY Feb 21, 2014 $95,000 -
$133,000
Lead Analyst, Marketing Analytics Barclays Bank PLC Islandia, NY Aug 01, 2014 $95,000 -
$133,000

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Top Skills for A Marketing Lead

StrategicPlanProductDevelopmentRevenueGrowthOnlineEmailCampaignsCompanyWebsiteGoogleAnalyticsFacebookCustomerServiceCRMCustomerRelationshipTwitterROISEOProductLaunchBusinessDevelopmentMarketResearchProductLineBusinessUnitTradeShows

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Top Marketing Lead Skills

  1. Strategic Plan
  2. Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Carried out strategic planning activities; identified organic growth opportunities beyond North America core market.
  • Developed product requirements based on market needs and competitive gaps while driving product development and operations infrastructure to support new product.
  • Led sales, marketing, revenue growth, and customer retention initiatives.
  • Increased customer online engagement by 50% by spearheading growth of marketing campaigns motivating customer responses and lead generation.
  • Drive the creation and execution of email campaigns according to stakeholder specifications.

Top Marketing Lead Employers

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