Marketing lead demographics and statistics in the US
Marketing lead demographics research summary. Zippia estimates marketing lead demographics and statistics in the United States by using a database of 30 million profiles. Our marketing lead estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing leads after extensive research and analysis:
- There are over 98,724 marketing leads currently employed in the United States.
- 49.2% of all marketing leads are women, while 50.8% are men.
- The average marketing lead age is 39 years old.
- The most common ethnicity of marketing leads is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing leads are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketing leads.
- San Francisco, CA pays an annual average wage of $135,264, the highest in the US.
- In 2022, women marketing leads earned 95% of what men earned.
- 10% of all marketing leads are LGBT.
- Washington is the best state for marketing leads to live.
- Marketing leads are 49% more likely to work at private companies in comparison to public companies.
On this page
Marketing lead demographics by:
Marketing lead gender statistics
49.2% of marketing leads are women and 50.8% of marketing leads are men.
- Male, 50.8%
- Female, 49.2%
Marketing lead gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.8% |
| Female | 49.2% |
Marketing lead gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$105,519
Female income
$100,293
Marketing lead gender ratio over time
This data breaks down the percentage of men and women in marketing lead positions over time. Currently, 49.2% of marketing leads are female.
Marketing lead gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.22% | 29.78% |
| 2011 | 69.91% | 30.09% |
| 2012 | 70.49% | 29.51% |
| 2013 | 70.42% | 29.58% |
| 2014 | 68.71% | 31.29% |
| 2015 | 68.27% | 31.73% |
| 2016 | 68.15% | 31.85% |
| 2017 | 67.17% | 32.83% |
| 2018 | 53.11% | 46.89% |
| 2019 | 52.02% | 47.98% |
| 2020 | 50.41% | 49.59% |
| 2021 | 50.79% | 49.21% |
Marketing lead related jobs gender ratio
We compared marketing leads with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Lead | 51% | 49% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing lead demographics by race
The most common ethnicity among marketing leads is White, which makes up 74.6% of all marketing leads. Comparatively, 8.7% of marketing leads are Hispanic or Latino and 8.2% of marketing leads are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing lead race
| Marketing lead race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing lead race and ethnicity over time
See how marketing lead racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing lead race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing lead wage gap by race
According to our data, asian marketing leads have the highest average salary compared to other ethnicities. Black or african american marketing leads have the lowest average salary at $100,295.
| Ethnicity | Salary |
|---|---|
| Unknown | $105,042 |
| White | $104,620 |
| Black or African American | $100,295 |
| Asian | $113,793 |
| Hispanic or Latino | $104,298 |
Average marketing lead age
See how the average age of marketing leads varies based on ethnicity and gender.
Male
Female
Marketing lead age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing lead age breakdown
The average age of marketing leads is 40+ years years old, representing 44% of the marketing lead population.
Marketing lead age breakdown
| Marketing Lead Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing lead educational attainment
The most common degree for marketing leads is bachelor's degree, with 72% of marketing leads earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 7%.
- Bachelor's, 72%
- Master's, 14%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 4%
Marketing leads by degree level
| Marketing lead degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 14% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 4% |
Marketing lead jobs you might like
Marketing lead wage gap by degree level
According to the data, marketing leads with a Doctorate degree earn more than those without, at $125,341 annually. With a Master's degree, marketing leads earn a median annual income of $120,586 compared to $108,079 for marketing leads with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $120,586 |
| Bachelor's Degree | $108,079 |
| Doctorate Degree | $125,341 |
Marketing lead employment statistics
Most marketing leads work for a private in the technology industry.
Company size where marketing leads work
Below, you can see the size of companies where marketing leads work.
Marketing lead jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 46% |
Marketing lead jobs by company type
Employees with the marketing lead job title have their preferences when it comes to working for a company. For instance, most marketing leads prefer to work at private companies over public companies.
Marketing lead jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 47% |
| Private | 49% |
Marketing lead jobs by industry
The most common industries for marketing leads are technology, manufacturing and finance.
Marketing lead industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Technology | 11% |
| Manufacturing | 9% |
| Finance | 8% |
| Professional | 7% |
| Media | 6% |
| Retail | 6% |
| Health Care | 5% |
| Hospitality | 5% |
| Telecommunication | 4% |
| Start-up | 4% |
| Internet | 3% |
| Insurance | 3% |
| Education | 3% |
| Pharmaceutical | 2% |
| Construction | 2% |
| Non Profits | 2% |
| Transportation | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Energy | 1% |
Marketing lead turnover and employment statistics
Marketing lead unemployment rate over time
The unemployment rate for marketing leads between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing lead unemployment rate by year
| Year | Marketing lead unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing lead tenure
The average marketing lead stays at their job for 1-2 years, based on the 3,619 marketing leads resumes in Zippia's database.
Marketing lead tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 36% |
| 3-4 years | 15% |
| 5-7 years | 17% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing lead LGBT ratio compared to similar jobs
Review the percent of marketing leads that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Activity Manager | 7.25% | 95,087 |
| Promotion Manager | 9.54% | 8,515 |
| Marketing Lead | 9.86% | - |
| Media Traffic Manager | 16.11% | 13,091 |
Similar marketing lead jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Activity Manager | 7.25% | 95,087 |
| Promotion Manager | 9.54% | 8,515 |
| Media Traffic Manager | 16.11% | 13,091 |
Foreign languages spoken by marketing leads
The most common foreign language among marketing leads is Spanish at 45.6%. The second-most popular foreign language spoken is French at 13.0% and Chinese is the third-most popular at 8.8%.
- Spanish, 45.6%
- French, 13.0%
- Chinese, 8.8%
- Mandarin, 7.8%
- Portuguese, 3.6%
- Other, 21.2%
Marketing lead languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.6% |
| French | 13.0% |
| Chinese | 8.8% |
| Mandarin | 7.8% |
| Portuguese | 3.6% |
| Other | 21.2% |
