Marketing lead job description

***Hybrid Role***
Digital Display Marketing Manager
The Digital Display Marketing Manager will be responsible for strategizing and executing acquisition campaign strategies to ensure program goals are met. This role requires a high degree of analytic and quantitative orientation, as well as a strong ability to collaborate with partners across a complex organization.
The ideal candidate will have experience serving paid digital media across targeted display and social platforms including but not limited to Facebook, Snapchat, TikTok, Pinterest, Discovery Ads, and the TradeDesk. He or she will possess deep experience in using marketing technology and third-party data to build qualified audiences to improve response and profitability. To be successful, the candidate will be able to work within DSPs and social ad platforms while leveraging DMPs, Adobe Analytics, and various attribution solutions for additional insights. He or she should be well-versed in online measurement, audience management, and test design techniques, leveraging first party data, models and incrementality.
This role will partner with the Digital Acquisition Team to collaborate with marketing leaders, agency partners, IT, and analytics to provide digital acquisition marketing expertise and ensure campaigns are executed flawlessly. This job requires daily contact with internal clients and external vendors to manage multiple digital acquisition programs, track campaign delivery, troubleshoot issues, optimize campaigns based on performance, and provide reporting.
Responsibilities
Work within advertiser-specific engines to manage marketing programs that profitably acquire new customers for the bank Ensure the proper execution and delivery of all marketing campaigns Manage a robust test and learn agenda to drive efficiency and performance Contribute to campaign reporting and provide actionable insights for team members Consult on landing page optimization and creative testing recommendations Remain current with industry trends, leveraging new technology to improve performance Research and monitor competitor activity Monitor emerging digital platforms to find opportunity Prioritize time across multiple opportunities focusing on the most productive tasks Partner with internal resources to ensure proper tagging and tracking to monitor campaigns Manage campaign expenses, estimating monthly costs and reconciling discrepancies
Basic Qualifications
Bachelor's Degree7 years Online Marketing experience
Preferred Qualifications:
Facebook CertificationsDSP CertificationsExperience with driving growth through digital marketing programs Highly quantitative, analytical and numbers focused Experience collaborating with 3rd party vendors and agencies Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor.Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership.Ability to develop working relationships with individuals at all levels of an organization.Good project management and execution skills.Ability to work individually and also motivate a team.Self-motivated, energetic and creative; self-directed learner
Familiarity with A/B and multivariate experiments

Workplace Type:
Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position

THE IMPACT YOU WILL MAKE

As a member of the newly established Consumer Marketing Strategy team you will lead end-to-end consumer marketing - from driving innovation and strategy to creative development and oversight of fully integrated marketing campaigns that promote our product offerings, educational content, and support resources that speak to diverse audiences.

This role will have the opportunity to create and promote new content across multiple platforms, and test out new marketing approaches for diverse markets to support business outcomes. If you have a multicultural consumer-focused marketing background, thrive in developing strategies from scratch while also being able to successfully execute on a project, we would love to hear from you.

This role will require strong cross functional interaction and collaboration. The ideal candidate will coordinate with internal subject matter experts and channel owners to make informed decisions regarding our multicultural marketing approach.

Responsibilities include:

Marketing Strategy Development, Execution and Management: Developing and executing marketing strategies and plans that leverage paid, owned and earned channels

Audience expertise: Understand multicultural consumer behavior, cultural trends and communication platforms to help ensure that marketing campaigns and content are authentic, inclusive and represent the voice of all consumers. Be able to formulate a POV based on trends and current events

Communication and Storytelling: Clearly present information to a diverse audience verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communication, etc.

Cross-functional Collaboration: Work closely with business leaders, strategic marketers, global brand stakeholders to determine internal and external "go-to-market" strategy to reach diverse communities through digital and traditional communications

Content Marketing: Help build a library of multi-channel content to help support the broad continuum of education to a diverse consumer base including website content, articles, case studies, infographics, videos, white papers, social posts and more

Translation Strategy: Help to inform the translation strategy (if applicable) for content creation for all marketing materials and campaigns

Business insight: Support multicultural marketing research for development of strategic recommendations and consistent reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics

Campaign and agency management: Manage oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral writing and design, and event execution

We are looking for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what's next. Customer Experience & Connectivity team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best! Are you ready?About GM EuropeGeneral Motors (NYSE:GM) is a global company focused on advancing an all-electric future. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. Our team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe.
About the Role
Global Performance Insights Lead possesses extensive knowledge of marketing analytics, measurement and strategic insight. They work cross-functionally and collaboratively with Global (non-US) brands, leading measurement, insight generation and recommendation development.

They will serve as the lead for Global Brand campaign measurement, performance reporting, strategy development, data storytelling, insight & recommendation creation across markets. They will lead both GM and contractor teams (multi-layer) that will drive towards PDMs vision of being a consumer centric source of competitive advantage in holistic marketing performance measurement.

Key roles and responsibilities include:
Manage standardized marketing measurement for Global (non-US) Markets brands (omni-channel/cross-tier/overall business reviews), with the goal of improving consumer experiences and increasing sales opportunities.Distill large marketing data sets into actionable insights and recommendations, expert storyteller with strong commercial acumen Deliver global reporting updates to CMO and executive branch, provide global POV in CEO update materials as needed Develop and implement one common brand measurement strategy - deliverables and delivery process (i.e. dashboards, reporting, strategic insights and recommendations) Educate business partners on GM's standardized performance measurements, ensuring alignment of Key Performance Indicators and advising on how campaign measurement can assist in driving better business decisions.Proactively work with brand leads and key stakeholders to help them identify opportunities to improve conversion of key funnel activities.Lead Market level learning agenda development across channels (i.e. CRM, media, and site) Participate in measurement/KPI planning for existing and emerging channels Partner with Global brands, agencies and vendors that support capabilities and initiatives Manage Global brand tagging initiatives, working with Martech on implementation and troubleshooting to ensure marketing efforts are measured accurately and appropriately Participate in Optimization meetings Develop and grow our Global PDM Leads and contractor capabilities (total team size of ~15)

Qualifications
Demonstrated Experience:
8+ years' experience with automotive analytics or marketing analytics Experience in strategy and commercial business reporting highly advantageous Deep understanding of marketing performance measures, strategic insights and optimization Strong understanding of marketing disciplines (online/offline, creative, measurement, etc..) Demonstrated thought-leadership in developing data-driven strategic and tactical recommendations Strong presentation and problem-solving skillsA consumer-centric, results-driven mindset - with a portfolio of achievements to back it up Demonstrated ability to work proactively and independently while also guiding strategy and collaborating with stakeholders to share ideas and solve problems Highly organized and process-oriented Easily able to manage and prioritize multiple high priority projects Comfortable establishing and enforcing new standards and processes to ensure alignment Marketing/sales background/experience is an added advantage for the incumbent
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.