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The differences between marketing leads and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a brand marketing manager. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Lead | Brand Marketing Manager | |
| Yearly salary | $104,664 | $91,940 |
| Hourly rate | $50.32 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing leads and brand marketing managers have different pay scales, as shown below.
| Marketing Lead | Brand Marketing Manager | |
| Average salary | $104,664 | $91,940 |
| Salary range | Between $74,000 And $146,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a marketing lead and a brand marketing manager in terms of educational background:
| Marketing Lead | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and brand marketing managers' demographics:
| Marketing Lead | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |