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The differences between marketing leads and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Lead | Head Of Marketing | |
| Yearly salary | $104,664 | $137,829 |
| Hourly rate | $50.32 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing leads and heads of marketing have different pay scales, as shown below.
| Marketing Lead | Head Of Marketing | |
| Average salary | $104,664 | $137,829 |
| Salary range | Between $74,000 And $146,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a marketing lead and a head of marketing in terms of educational background:
| Marketing Lead | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and heads of marketing' demographics:
| Marketing Lead | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |