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The differences between marketing leads and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a marketing strategist. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Lead | Marketing Strategist | |
| Yearly salary | $104,664 | $80,033 |
| Hourly rate | $50.32 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing leads and marketing strategists have different pay scales, as shown below.
| Marketing Lead | Marketing Strategist | |
| Average salary | $104,664 | $80,033 |
| Salary range | Between $74,000 And $146,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing lead and a marketing strategist in terms of educational background:
| Marketing Lead | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and marketing strategists' demographics:
| Marketing Lead | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |