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The differences between marketing leads and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a marketing supervisor. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Lead | Marketing Supervisor | |
| Yearly salary | $104,664 | $64,304 |
| Hourly rate | $50.32 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing leads and marketing supervisors have different pay scales, as shown below.
| Marketing Lead | Marketing Supervisor | |
| Average salary | $104,664 | $64,304 |
| Salary range | Between $74,000 And $146,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing lead and a marketing supervisor in terms of educational background:
| Marketing Lead | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and marketing supervisors' demographics:
| Marketing Lead | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |