Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing leads and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Lead | Senior Product Marketing Manager | |
| Yearly salary | $104,664 | $128,471 |
| Hourly rate | $50.32 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing leads and senior product marketing managers have different pay scales, as shown below.
| Marketing Lead | Senior Product Marketing Manager | |
| Average salary | $104,664 | $128,471 |
| Salary range | Between $74,000 And $146,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing lead and a senior product marketing manager in terms of educational background:
| Marketing Lead | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and senior product marketing managers' demographics:
| Marketing Lead | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |