Marketing Lead Resume Examples 2023

Research Summary. We analyzed 1,049 marketing lead resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like DISH Network and Accenture. Here are the key facts about marketing lead resumes to help you get the job:

  • The average marketing lead resume is 566 words long
  • The average marketing lead resume is 1.3 pages long based on 450 words per page.
  • Digital marketing is the most common skill found on a marketing lead resume. It appears on 14.6% of resumes.
After learning about how to write a professional marketing lead resume, you can make sure your resume checks all the boxes with our resume builder.

Resume

Marketing Lead Resume Example

 
Stephen Perez
Marketing Lead
Contact Information
Boston, MA
(660) 555-2451
Skills
  • Product Portfolio
  • Customer Relations
  • Revenue Growth
  • Communication
  • Project Management
  • Content Development
  • Value Proposition
  • Product Knowledge
  • Sales Goals
  • Customer Service
Employment History
Marketing Lead
2019 - Present
Staples
Boston, MA
  • Work with email vendor to ensure flawless deployment for all outbound customer email communications.
  • Managed - the timely production and fulfillment of, POS materials and Sales Collateral, for Apparel Division.
  • Led the marketing, product development and life cycle management of $41MM business for Lenox, Dinnerware and Seasonal.
  • Formed and manage agency-wide Communications Team to develop internal communications and reinforce external communications.
Marketing Team Leader
2017 - 2019
iRobot
Boston, MA
  • Partner with senior management to create strategic plans for each country.
  • Manage the strategic marketing objectives and business development of the center.
  • Designed and maintained MS Access database for organization and management of industry data, demographic information, and leasing/sales comparable figures.
  • Maintained, updated and served mailing lists via InterAction CRM.
  • Organized delivery of post-flight campaign reports, case studies and conducted ROI analysis for client programs.
Marketing Representative
2008 - 2017
Bozzutos
Boston, MA
  • Maintained consistent contact and interaction with all prospects and potential customers on a bi-weekly basis using SalesForce.com.
  • Commended for being one of the most efficient and concise Sales Consultants on staff and as a motivating team builder.
  • Key Accomplishments: Expanded account base by implementing innovative sales techniques to attract new customers.
Marketing And Sales Coordinator
2004 - 2007
Putnam Investments
Waltham, MA
  • Support potential customers, existing customers and sales agents.
  • Created online customer accounts to optimize ordering efficiency and increase sales.
  • Managed, planned, wrote content and created a content calendar for Oahu Visitors Bureau s Instagram page.
Education
Master's Degree Business
2007 - 2008
Northeastern University
Boston, MA
Bachelor's Degree Finance
2001 - 2004
Bentley University
Waltham, MA
 
 
Henry Palmer
Marketing Lead
Contact Info
Hudson, MA
(650) 555-2842
Skills
Product DevelopmentVideo ProductionBusiness DevelopmentCRMVIPC-LevelSpecial EventsSpecial ProjectsLive BroadcastsExecutive Management
Employment History
Marketing Lead
2020 - Present
Intel
Hudson, MA
  • Enhanced value proposition by stimulating development of software apps for Ultrabook.
  • Developed customer value propositions and messaging as a foundation for the member experience.
  • Led team interactions with external agencies on implementation of healthcare strategies.
  • Developed sales and marketing plans with the Online Sales and Marketing Director.
Social Media Manager
2019 - 2020
Verizon
Alpharetta, GA
  • Recommend data solutions, products and services to potential customers via Face book, Twitter and Jive etc.
  • Delivered social media ROI/KPI reports and benchmarks to upper management using various analytics tools.
  • Conducted offer selection process, by target market, and conducted extensive market research.
  • Managed deadline-driven, day-to-day development and execution of content production process.
Executive Assistant
2015 - 2019
HP
Atlanta, GA
  • Consolidate reports, put together presentation materials and edit for distribution.
  • Perform monthly account reconciliation on Senior Vice President of Human Resources, Director of Strategy & Operations P-Cards.
  • Coordinated conference calls for large scale meetings.
  • Filtered through high volume of telephone calls, e-mail and mail with responsibility for timely follow-up.
Special Events Coordinator
2013 - 2015
Walmart
Bentonville, AR
  • Coordinate and schedule all product trunk shows and special events to create interest in the Louis Vuitton brand.
  • Corresponded with venue managers, tour managers, and artist managers on event details, scheduling, rates and contract negotiations.
  • Coordinated charitable and special events, also assisted with park promotions.
Education
Bachelor's Degree Business
2010 - 2013
Miami Dade College
Miami, FL
 
 
Stephen Perez
Marketing Lead
Boston, MA
(660) 555-2451
Experience
Marketing Lead2019 - Present
Staples•Boston, MA
  • Work with email vendor to ensure flawless deployment for all outbound customer email communications.
  • Managed - the timely production and fulfillment of, POS materials and Sales Collateral, for Apparel Division.
  • Led the marketing, product development and life cycle management of $41MM business for Lenox, Dinnerware and Seasonal.
  • Formed and manage agency-wide Communications Team to develop internal communications and reinforce external communications.
Marketing Team Leader2017 - 2019
iRobot•Boston, MA
  • Partner with senior management to create strategic plans for each country.
  • Manage the strategic marketing objectives and business development of the center.
  • Designed and maintained MS Access database for organization and management of industry data, demographic information, and leasing/sales comparable figures.
  • Maintained, updated and served mailing lists via InterAction CRM.
  • Organized delivery of post-flight campaign reports, case studies and conducted ROI analysis for client programs.
Marketing Representative2008 - 2017
Bozzutos•Boston, MA
  • Maintained consistent contact and interaction with all prospects and potential customers on a bi-weekly basis using SalesForce.com.
  • Commended for being one of the most efficient and concise Sales Consultants on staff and as a motivating team builder.
  • Key Accomplishments: Expanded account base by implementing innovative sales techniques to attract new customers.
Marketing And Sales Coordinator2004 - 2007
Putnam Investments•Waltham, MA
  • Support potential customers, existing customers and sales agents.
  • Created online customer accounts to optimize ordering efficiency and increase sales.
  • Managed, planned, wrote content and created a content calendar for Oahu Visitors Bureau s Instagram page.
Skills
Product PortfolioCustomer RelationsRevenue GrowthCommunicationProject ManagementContent DevelopmentValue PropositionProduct KnowledgeSales GoalsCustomer Service
Education
Master's Degree Business2007 - 2008
Northeastern University•Boston, MA
Bachelor's Degree Finance2001 - 2004
Bentley University•Waltham, MA
 
Create My Resume
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How your resume should look:

  • The job title on your resume should match your application for the role.
  • Ensure your work experience focuses on achievements, rather than responsibilities.
  • Recruiters and hiring managers suggest fitting your resume on one page.

Choose From 10+ Customizable Marketing Lead Resume templates

Zippia allows you to choose from different easy-to-use Marketing Lead templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Lead resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Lead Resume

What Should Be Included In A Marketing Lead Resume

1

1. Add Contact Information To Your Marketing Lead Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Lead Resume Contact Information Example #1

Dhruv Johnson

d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

Do you want to know more?
How To Write The Perfect Resume Header
2

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school
Majors
Business
24.6%
Marketing
17.8%
Communication
10.6%
Management
4.7%
Show More

Marketing Lead Resume Relevant Education Example #1

Master's Degree In Business 2014 - 2016

Northeastern University Boston, MA

Marketing Lead Resume Relevant Education Example #2

Bachelor's Degree In Computer Science 2014 - 2016

Northern Illinois University DeKalb, IL

3

3. Next, Create A Marketing Lead Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Lead Skills For Resume

  • Healthcare Skills

    Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

  • CRM Skills

    CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

  • Salesforce Skills

    Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Top Skills for a Marketing Lead

Source: Zippia.com
  • Digital Marketing, 14.6%
  • Marketing Campaigns, 5.3%
  • Project Management, 5.1%
  • Integrated Marketing, 3.4%
  • Other Skills, 71.6%
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume
4

4. List Your Marketing Lead Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

What Experience Really Stands Out On Marketing Lead Resumes?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

At The College of St. Scholastica, we encourage our Business students to find internships prior to graduation. Additionally, students have a unique option to complete a dual degree in Marketing and Management within four years. Faculty members work hard to teach marketable skills for students completing the Marketing and Business Management degrees through experiential learning and real-world examples. Marketing students will leave the program with critical skills including email marketing, website design, strategic planning, social media, and content creation.

Our Career Services team partners with students at any stage in the degree to discuss skills, strengths, and ideas for future employment. Resume review is part of the services offered by this department to help students set themselves up with the best chance of the resume and application materials being seen by the prospective employer. Show more

Don't have any experience?
How To Show Your Experience On a Resume... Even When You Don't Have Any
Work History Example # 1
Digital Media Internship
Starcom Mediavest Group
  • Accumulated and analyzed ComScore and MRI data via Nielsen for media campaign optimization and vendor opportunities.
  • Completed Starcom MediaVest Group University, an industry-renowned training program on all aspects of media
  • Presented quarterly PowerPoint presentations explaining media plan recommendations to four supervisors and three directors.
  • Developed strong relationships with online media sales to further enhance negotiating power when encountering short timelines or limited budgets.
  • Coordinated the creation of new official online stores and addition of new products.
Work History Example # 2
Marketing Coordinator
AmerisourceBergen
  • Provided managerial oversight of all aspects of RFP service center including business process optimization, recruitment and development of department staff.
  • Implemented and integrated SFA/CRM and business intelligence systems.
  • Managed daily content for the Maimonides Medical Center Facebook page and content for the Digital Signage project.
  • Coded, tested and deployed over 100 monthly HTML emails with Responsys during a management and staffing transition.
  • Designed brochures and solar guides for shows at PSP Expo show in Las Vegas, Orlando, and Barcelona.
Work History Example # 3
Communications Specialist
Sprint
  • Installed new servers, hubs, routers, inside system bays.
  • Helped develop the first official Sprint style guide and editorial guidelines for the employee intranet.
  • Defined and executed a performance reporting and monitoring strategy which significantly improved application and architecture stability and performance.
  • Analyzed customer telecommunication needs and presented attractive service options, persuading many customers to convert to Sprint PCS.
  • Handled executive and regulatory service escalations and corporate complaints via Facebook, Twitter, customer forums and email.
Work History Example # 4
Marketing Coordinator
The Home Depot
  • Developed presentations using PowerPoint to present marketing analysis in weekly status meetings.
  • Marketed through refferals, Home Depot in store lead generation and in store relationships with store associates.
  • Audited Internet sites for brand value.
  • Traveled West Coast completing weekly Home Depot resets
  • Launched and managed The Home Depot's largest category launch of the year for their in-house print advertising department.
5

5. Highlight Your Marketing Lead Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing lead resume:

  1. Professional Certified Marketer (PCM)
  2. Certified Sales Professional (CSP)
  3. Project Management Professional (PMP)
  4. Certified Marketing Executive (CME)

6

6. Finally, Add a Marketing Lead Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?
Read our guide on how to write a resume summary statement

Entry level Marketing Lead Resume example

 
Bobby Patterson
Marketing Assistant
Contact Info
Warwick, RI
(630) 555-1031
Skills
New CustomersConference CallsROIPromotional EventsTicket SalesCustomer ServiceCRMTwitterContent MarketingPayroll
Employment History
Marketing Assistant
2020 - Present
University of Rhode Island
Warwick, RI
  • Developed pricing and promotion structure and workflow for the software development of the refurbished online store (Dell Outlet).
  • Coordinated and developed marketing mailing list through contact relationship management database.
Marketing Management Internship
2019 - 2020
MetLife
Warwick, RI
  • Provided ongoing support for 5 Financial Services Executives and the Director of New Business Development.
  • Track ROI on all financial education wellness workshops utilizing SmartOffice CMS.
  • Coordinated special events and seminars to promote and gain clientele for Tactical Financial Group Representatives.
  • Analyzed industry published data and statistics with SPSS; participated in improvement of marketing data management process.
Promotions Internship (Part-Time)
2018 - 2019
iHeartMedia
Providence, RI
  • Operate social media Attend promotional events Update station website
  • Worked directly with Marketing Team to execute promotional events Acted as liaison between radio station listeners and home office
  • Host concerts, meet & greets, and promotional events for all 7 radio stations within iHeartMedia.
  • Collaborate with multiple departments to create and execute promotional events.
  • Run all promotional events including set-up, overseeing and running event, and take down.
Education
Bachelor's Degree Marketing
2016 - 2019
Johnson & Wales University
Providence, RI
 
 
Heather Mcdonald
Marketing Assistant
Contact Information
New York, NY
(210) 555-1224
Skills
  • Traffic Conditions
  • Public Service Announcements
  • On-Site Promotions
  • FM
  • Internet
  • Content Marketing
  • Web Content
  • Press Releases
  • ROI
  • Client Events
Employment History
Marketing Assistant
2019 - Present
Hill+Knowlton Strategies
New York, NY
  • Developed and taught PowerPoint training course to various US offices.
  • Drafted press releases for various clients.
  • Created and managed media lists and assisted with special events, along with performing other related tasks as assigned.
  • Scout new business opportunities through the Internet and through business contacts.
Public Relations Coordinator
2016 - 2019
Hill+Knowlton Strategies
New York, NY
  • Developed tracking mechanisms to monitor and reconcile ROI of all marketing activities.
  • Maintained company website for Westfield branch.
Promotions Assistant
2015 - 2016
Power Creative
Chandler, AZ
  • Consisted of driving the station vehicles and setting up remote broadcasts and promotional events.
  • Assisted on-air staff and maintained all stations equipment.
  • Develop & execute corporate-wide promotions, media buys, public relations & special events for 247 retail stores.
  • Created hybrid Facebook marketing and networking presence resulting in over 500 visits in the first hour of launching.
Education
Bachelor's Degree Business
2012 - 2015
American InterContinental University
Chandler, AZ
 
 
Zachary Stone
Marketing Assistant
Sterling Heights, MI
(810) 555-1694
Experience
Marketing Assistant2011 - Present
Comcast•Sterling Heights, MI
  • Conducted over 50 Product/Offer Playbook trainings in the field and online in 2014.
  • Implement marketing campaign management, including strategic planning, development, and response tracking.
  • Established and led reporting, on an ROI basis, for ten marketing campaign initiatives.
Marketing Clerk2001 - 2011
Kroger•Columbus, OH
  • Answer customers' questions, and provide information on procedures or policies.
  • Managed and maintained company website.
  • Researched current and upcoming events throughout the New South Wales area Created writing material and blogs on company website ravelive.com.au
  • Provide limited customer service for Direct Marketing Vendors.
Assistant Account Executive2000 - 2001
Medical Mutual of Ohio•Columbus, OH
  • Resolve health benefit and medical billing issues with internal and external customers.
  • Reconcile bank statements, with ACH payments, Filing, Follow up Insurance Companies.
  • Verify patient eligibility and coverage with insurance companies.
  • Communicated with medical departments and/or insurance companies via telephone, fax, and email.
Skills
PowerpointItems NeedFact SheetsMarketing CollateralCustomer ServiceSecurity OfficersDatabaseMWRSpecial ProjectsRetail Sales
Education
Bachelor's Degree Communication1997 - 2000
Ohio State University•Columbus, OH
 
Create My Resume
Build a professional resume in minutes.

How to make a job-winning resume:

  • Make sure to list hard and soft skills that are relevant to the position you're applying for on your resume. The top skills that marketing leads should have on their resume are: digital marketing, marketing campaigns, project management.
  • If you're applying for an entry-level marketing lead position and you have no work experience, you can include relevant classes you took in school.

Professional Marketing Lead Resume example

 
Mark Price
Marketing Supervisor
Philadelphia, PA
(290) 555-2075
Skills
Online
Sales Contracts
Event Preparation
Special Events
Metrics
Event Locations
Regional Sales
Account Management
Multiple Events
Sales Campaigns
Employment History
Marketing Supervisor
2016 - Present
ComcastPhiladelphia, PA
  • Develop quarterly, monthly and annual competitive business plans and present to senior leadership team.
  • Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
  • Managed, coached and developed sales agents to achieve sales goals.
  • Created and executed online interactive marketing programs designed to collect email and encourage interaction with the brand.
Special Events Coordinator
2015 - 2016
CentrifugeRaleigh, NC
  • Head of conferences and special events: Event design, development and execution for events across the country.
  • Booked rooms in the Student Union Building for everyday meetings, conferences, webinars, and special events.
  • Planned 20 special events and community lectures annually with a budget of $200,000.
  • Manage student internship program for Special Events and Marketing degrees.
  • Prepared and attained approval for event budgets ranging from $3,000 to $350,000.
Account Coordinator
2013 - 2015
XeroxRaleigh, NC
  • Promoted to lead 25+-person team and serve as primary contact for 4 key accounts.
  • Reported monthly billing and financial statements to leadership.
  • Developed business plans to market Xerox products and services for the State of Illinois including county government's vertical markets.
  • Mail pickup and delivery within customer accounts having multiple locations.
  • Assisted in the implementation of Xerox proprietary account management software and other Lean Six Sigma processes.
Marketing And Sales Coordinator
2008 - 2012
Liberty TaxNew York, NY
  • Handled all business to business marketing and communication.
  • Key Contributions: Implemented complete website redesign using DotNetNuke CMS.
  • Conducted market research to identify the best ways to promote and advertise services and features.
  • Provided analysis used by business development team for sales campaign or to focus on key target sectors.
  • Formulated, directed and coordinated marketing activities to promote products and services for both recruitment and business development purposes.
Education
Master's Degree Communication
2012 - 2013
New York UniversityNew York, NY
Bachelor's Degree Communication
2005 - 2008
Michigan State UniversityEast Lansing, MI
 
 
Ann Robertson
Marketing Supervisor
Contact Information
Minneapolis, MN
(740) 555-4952
Skills
  • Guest Service
  • Metrics
  • Customer Relations
  • Special Events
  • Casino Floor
  • Financial Goals
  • Special Requests
  • Slot Machines
  • Customer Base
  • Table Games
Employment History
Marketing Supervisor
2020 - Present
General Mills
Minneapolis, MN
  • Managed a team of five employees and a network of six external agencies.
  • Launched eBoxTops "click & earn" platform to drive online consumer engagement with Box Tops.
  • Worked as the Service Manager for the entire Dallas/Fort Worth Metro area having 15 field Service Technicians as direct reports.
  • Communicate and train enterprise and brand marketing teams on ROI calculations with common terminology and process.
  • Coordinated with web team to develop an online presence and e-commerce package.
Casino Host
2013 - 2020
Pearl River Resort
Philadelphia, PA
  • Managed and booked special events.
  • Develop close interaction with casino guests, and create guest loyalty by providing exceptional guest service.
  • Managed all VIP Casino guests to meet any and all needs giving them a pleasant gaming experience.
  • Assist Shift Managers and Casino Hosts with Players Club, Promotions, and Special Events.
Slot Attendant
2012 - 2013
Giant Food Stores
Fairfax, VA
  • Provide potential members with a complete tour of the facility and information of each offered membership.
  • Team work, safety procedures when necessary.
  • Provided high quality customer service.
  • Maintained and upbeat and positive attitude.
  • Machine maintenance and service, routinely checking and monitoring all slot machines across the entire casino.
Banker
2009 - 2012
The PNC Financial Services Group
Fairfax, VA
  • Take, verify and process different types of loan applications.
  • Work with clients on problems solving and providing excellentcustomer service.
  • Exhibited a high level of customer service on a daily basis by linking bank products with clients' personal financial goals.
  • Well versed in selling and servicing all bank products.
  • Recommend appropriate financial products such as loans to current or prospective customers.
Education
Bachelor's Degree Communication
2006 - 2009
George Mason University
Fairfax, VA
 
 
Rachel Fox
Marketing Supervisor
Contact Info
New York, NY
(870) 555-3707
Skills
Local BusinessesSpecial EventsCommunications EquipmentStrategic CommunicationsRevenue GrowthDirect ReportsPublic AffairsClient ContactCustomer RelationsKey Messages
Employment History
Marketing Supervisor
2020 - Present
Avon Products
New York, NY
  • Coordinated frequent travel arrangements for domestic and international business travel.
  • Reported ROI and post-promotion analysis for all consumer promotions by utilizing syndicated data and financial analysis.
  • Key contributor on Revlon Eye marketing team, with primary focus on execution of new product development in Mascaras.
Marketing Communications Specialist
2019 - 2020
Home Box Office
New York, NY
  • Hired to support a staff of 5 marketing associates to drive forward business development initiatives.
  • Update media schedules, event calendars, outdoor billboards database and event calendars.
  • Managed marketing budget, media correspondence communication between brand vendors per additional brands represented.
  • Provided project management and administrative support, assisted with marketing operations and sales support as as- signed by the Marketing Team.
Communications Coordinator
2017 - 2019
Scholastic
New York, NY
  • Drafted press releases, social media posts (Facebook and Twitter), and blog posts.
  • Recommended changing the Intranet look from a news site to an informational site during its redesign.
  • Sorted and distributed incoming communication data, including faxes, letters and emails.
  • Serviced top revenue clients digital advertising programs including SEM, SEO, websites, Display Ads, and YP.com.
  • Coached and motivated floor staff during special events and exhibits.
Public Relations Specialist
2015 - 2017
The Salvation Army
New York, NY
  • Edited and updated web content; maintained company website.
  • Centralized, compiled and coordinated Internal Communications and Donor Reporting
  • Worked with public affairs on legislative and regulatory issues.
  • Develop strong external content such as brochures, infographics, advertising and email campaigns.
  • Write marketing material to grow company's business, including articles, marketing collateral, newsletter, and web content.
Education
Bachelor's Degree Communication
2012 - 2015
Towson University
Towson, MD
 
Create My Resume
Build a professional resume in minutes.

Resume tips to land the job:

  • If you're choosing between a resume objective or work experience and you want to fit your resume on one page, always choose work experience. However, it's ok for senior level resumes to be two full pages long.
  • Recruiters and hiring managers suggest short, succinct bullet points, instead of long, wordy paragraphs. Make it easy for recruiters to understand your key accomplishments, in 30 seconds.
  • As a rule of thumb, lead each bullet point with a verb such "Grew", "Increased", or "Developed".

Five Key Resume Tips For Writing A Marketing Lead Resume:

1.
Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
Created the customer loyalty program for a $4.8 billion global healthcare business.
2.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.
Deployed a global CRM system to fuel business development.
3.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
Launched Facebook ad campaign without a marketing agency and successfully reduced cost-per-click from $3.84 to $.46.
4.
ATS-Friendly
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
5.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
Not sure how to make a resume that stands out?
See sample resumes for the job you want
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Related Marketing Lead Resume Templates

Business Development And Marketing Manager
Business Development And Marketing Manager Resume
Marketing Manager/Project Manager
Marketing Manager/Project Manager Resume
Marketing Communications Manager
Marketing Communications Manager Resume
Marketing And Operations Manager
Marketing And Operations Manager Resume

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Entry Level Marketing Lead Resume Templates

Marketing Assistant
Marketing Assistant Resume
Marketing Associate
Marketing Associate Resume

Professional Marketing Lead Resume Templates

Marketing Supervisor
Marketing Supervisor Resume

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Marketing Lead Resumes FAQs

What Should I Put On My Resume For A Marketing Manager Job?

You should put the experience and accomplishments that highlight your skills such as leadership, technical, organizational, and communication on your resume for a marketing manager job. Just like a successful marketing campaign can spark interest in a new product, your resume should compel the hiring manager to want to learn more about you.

Have more questions? See all answers to common executive management questions.

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Updated November 18, 2022