Research Summary. We analyzed 1,049 marketing lead resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like DISH Network and Accenture. Here are the key facts about marketing lead resumes to help you get the job:

  • The average marketing lead resume is 566 words long
  • The average marketing lead resume is 1.3 pages long based on 450 words per page.
  • Digital marketing is the most common skill found on a marketing lead resume. It appears on 14.6% of resumes.
After learning about how to write a professional marketing lead resume, you can make sure your resume checks all the boxes with our resume builder.


Marketing Lead Resume Example

Choose From 10+ Customizable Marketing Lead Resume templates

Zippia allows you to choose from different easy-to-use Marketing Lead templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Lead resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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What Should Be Included In A Marketing Lead Resume


1. Add Contact Information To Your Marketing Lead Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Lead Resume Contact Information Example #1

Dhruv Johnson | 333-111-2222 |

Do you want to know more?
How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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Marketing Lead Resume Relevant Education Example #1

Master's Degree In Business 2014 - 2016

Northeastern University Boston, MA

Marketing Lead Resume Relevant Education Example #2

Bachelor's Degree In Computer Science 2014 - 2016

Northern Illinois University DeKalb, IL


3. Next, Create A Marketing Lead Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Lead Skills For Resume

  • Healthcare Skills

    Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

  • CRM Skills

    CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

  • Salesforce Skills

    Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Top Skills for a Marketing Lead

  • Digital Marketing, 14.6%
  • Marketing Campaigns, 5.3%
  • Project Management, 5.1%
  • Integrated Marketing, 3.4%
  • Other Skills, 71.6%
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Lead Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

What Experience Really Stands Out On Marketing Lead Resumes?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

At The College of St. Scholastica, we encourage our Business students to find internships prior to graduation. Additionally, students have a unique option to complete a dual degree in Marketing and Management within four years. Faculty members work hard to teach marketable skills for students completing the Marketing and Business Management degrees through experiential learning and real-world examples. Marketing students will leave the program with critical skills including email marketing, website design, strategic planning, social media, and content creation.

Our Career Services team partners with students at any stage in the degree to discuss skills, strengths, and ideas for future employment. Resume review is part of the services offered by this department to help students set themselves up with the best chance of the resume and application materials being seen by the prospective employer.
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Don't have any experience?
How To Show Your Experience On a Resume... Even When You Don't Have Any
Work History Example # 1
Digital Media Internship
Starcom Mediavest Group
  • Accumulated and analyzed ComScore and MRI data via Nielsen for media campaign optimization and vendor opportunities.
  • Completed Starcom MediaVest Group University, an industry-renowned training program on all aspects of media
  • Presented quarterly PowerPoint presentations explaining media plan recommendations to four supervisors and three directors.
  • Developed strong relationships with online media sales to further enhance negotiating power when encountering short timelines or limited budgets.
  • Coordinated the creation of new official online stores and addition of new products.
Work History Example # 2
Marketing Coordinator
  • Provided managerial oversight of all aspects of RFP service center including business process optimization, recruitment and development of department staff.
  • Implemented and integrated SFA/CRM and business intelligence systems.
  • Managed daily content for the Maimonides Medical Center Facebook page and content for the Digital Signage project.
  • Coded, tested and deployed over 100 monthly HTML emails with Responsys during a management and staffing transition.
  • Designed brochures and solar guides for shows at PSP Expo show in Las Vegas, Orlando, and Barcelona.
Work History Example # 3
Communications Specialist
  • Installed new servers, hubs, routers, inside system bays.
  • Helped develop the first official Sprint style guide and editorial guidelines for the employee intranet.
  • Defined and executed a performance reporting and monitoring strategy which significantly improved application and architecture stability and performance.
  • Analyzed customer telecommunication needs and presented attractive service options, persuading many customers to convert to Sprint PCS.
  • Handled executive and regulatory service escalations and corporate complaints via Facebook, Twitter, customer forums and email.
Work History Example # 4
Marketing Coordinator
The Home Depot
  • Developed presentations using PowerPoint to present marketing analysis in weekly status meetings.
  • Marketed through refferals, Home Depot in store lead generation and in store relationships with store associates.
  • Audited Internet sites for brand value.
  • Traveled West Coast completing weekly Home Depot resets
  • Launched and managed The Home Depot's largest category launch of the year for their in-house print advertising department.

5. Highlight Your Marketing Lead Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing lead resume:

  1. Professional Certified Marketer (PCM)
  2. Certified Sales Professional (CSP)
  3. Project Management Professional (PMP)
  4. Certified Marketing Executive (CME)


6. Finally, Add a Marketing Lead Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?
Read our guide on how to write a resume summary statement

Entry level Marketing Lead Resume example

Professional Marketing Lead Resume example

Five Key Resume Tips For Writing A Marketing Lead Resume:

Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
Not sure how to make a resume that stands out?
See sample resumes for the job you want
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Marketing Lead Resumes FAQs

What Should I Put On My Resume For A Marketing Manager Job?

You should put the experience and accomplishments that highlight your skills such as leadership, technical, organizational, and communication on your resume for a marketing manager job. Just like a successful marketing campaign can spark interest in a new product, your resume should compel the hiring manager to want to learn more about you.

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