Top Marketing Lead Skills

Below we've compiled a list of the most important skills for a Marketing Lead. We ranked the top skills based on the percentage of Marketing Lead resumes they appeared on. For example, 11.1% of Marketing Lead resumes contained Company Website as a skill. Let's find out what skills a Marketing Lead actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Lead resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Lead jobs:
  • Designed and implemented successful organic search programs, working closely with company website & Internally marketing teams and/or executive leadership.
  • Reserved marketing funds for infrastructure/engagements on Hewlett Packard company website prior to expiration dates.
  • Maintained company website and administered regular updates.
  • Optimized and maintained company website.
  • Saved $2 million in operating expenses annually, completely updating the company website and e-commerce initiatives, 2008.
  • Maintain content on intranet and company websites.
  • Supported team of 26 Real Estate Brokers Responsible for web design, listing maintenance on Company website and other marketing websites.
  • Lead efforts to redesign new company website (gelightingsolutions.com) and ongoing creation of fresh, new content.
  • Designed all online marketing which helped company websitereach 10,000 views per month within the first 6 months.
  • Created and maintained company website using both Mac andWindows Operating Systems.

Show More

2. Strategic Partnerships

high Demand
Here's how Strategic Partnerships is used in Marketing Lead jobs:
  • Developed overall go-to-market strategy, new sales channels, strategic partnerships, and provided product management leadership for alternative fuel vehicles.
  • Collaborate with CEO to orchestrate all aspects, from strategy and strategic partnerships to oversight of business units and shareholder retention.
  • Evaluated and supported strategic partnerships with industry groups, think tanks and VIP customers.
  • Tasked with implementing guerilla marketing, targeting restaurants for strategic partnerships and helping JoyRun become a success in the Midwest.
  • Identified Strategic Partnerships, including: Cleveland Startup Weekend, StartupBus, GiveCamp.
  • Create strategic partnerships with Google, Facebook and Bing.

Show More

3. New Product Development

high Demand
Here's how New Product Development is used in Marketing Lead jobs:
  • Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
  • Recommend inorganic growth targets and new product developments.
  • Implemented New Product Development and Product Launch process methodology (NPI) with several technology start-ups.
  • Reduced new product development cycletime by six months.
  • Deployed Cognos PowerPlay Suite in support of Marketing, Finance and New Product Development groups to enhance analytical capabilities.
  • Supervised the New Product Development department focused on cultivating partnerships with manufacturers of cutting edge technologies for sale to international markets.

Show More

4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Marketing Lead jobs:
  • Exceeded annual account revenue growth goals by an average of 55% through extensive up-selling, cross-selling and increasing campaign frequency.
  • Maintained strong focus on forging long-term relationships with key accounts to drive continuous revenue growth.
  • Led marketing programs that contributed to 60 percent cross-functional revenue growth since 2009.
  • Led sales, marketing, revenue growth, and customer retention initiatives.
  • Develop and execute strategic marketing and development plan for revenue growth.
  • Enabled strong year-over-year revenue growth for region, esp.
  • Achieved 100% revenue growth year over year.

Show More

5. Online Presence

high Demand
Here's how Online Presence is used in Marketing Lead jobs:
  • Improved online presence and maintained social media responsibilities.
  • Established online presence to engage current and potential customers on a local and national scale.
  • Developed online presence by creating and maintaining socialmedia accounts.
  • Tracked marketing goals, efforts, and ana lytics, strategizing for future online presence success.
  • Modernized Marketing Strategy: Established online presence.
  • Managed the firm s online presence, resulting in a 20% increase of social media followers.

Show More

Job type you want
Full Time
Part Time
Internship
Temporary

6. Email

high Demand
Here's how Email is used in Marketing Lead jobs:
  • Developed audience segmentation strategies and performed content/offer testing to optimize email campaigns to drive relevancy to the consumers.
  • Developed presentations containing URL tracking reports and click-through analysis to provide strategic advice on website and email content.
  • Conceived and implemented email marketing strategy and oversaw the implementation of over 100 email marketing campaigns annually.
  • Provide strategic support and guidance to external business partners regarding email marketing strategy and initiatives.
  • Drive the creation and execution of email campaigns according to stakeholder specifications.
  • Processed assets from advertisers and managed email marketing calendar.
  • Designed social media advertisements and email marketing templates.
  • Received and screened a high volume of internal and external communications, including multiple phone lines, email, and mail.
  • Design, develop, implement, send and analyze email campaigns using Campaign Monitor, Mail Chimp or Constant Contact.
  • Consult with cross-functional teams on best practices in digital marketing strategy, website design, and email retention campaigns.
  • Optimized and implemented all email campaigns targeting CMO and Marketing Directors of the top worldwide retailers and international brands.
  • Developed integrated marketing strategies including banner ad placements, email campaigns, white papers and print and social media.
  • Used data segmentation and dynamic content techniques to personalize email content, increasing average click-through rates by 5.5%.
  • Design and draft all HTML email campaigns -Email consumer list management (cleaning, updating, etc.)
  • Establish and manage email marketing plan to optimize performance, maintaining an open rate consistently above industry average.
  • Increased over 500 email sign-ups by using social media and campus-marketing strategies including tabling, blog posting etc.
  • Provided copy writing for various Business-to-Business communications including email, web, direct mail, collateral and print.
  • Research, organize, & execute multiple marketing campaigns including email campaigns, b2b, & creating partnerships.
  • Managed the US region email marketing program and headed the user experience (UX) digital optimization program.
  • Developed, launched, and maintained email newsletters and an email database to consumers and to physicians.

Show More

7. Google Analytics

high Demand
Here's how Google Analytics is used in Marketing Lead jobs:
  • Update and analyze online/mobile report weekly using Google Analytics.
  • Analyze collateral portfolio with Google Analytics.
  • Organized workshops for members to learn digital marketing methods, such as Google Analytics and social media marketing.
  • Utilize Google Analytics and Content Experiments (Google Website Optimizer) to run A/B tests on websites.
  • Monitor website traffic using Google Analytics and actively make website changes using the WordPress content management platform.
  • Used Google Analytics to track performance and provided strategic insights towards content and marketing initiatives.
  • Create custom reports by collecting, analyzing and summarizing Google Analytics and sales data.
  • Directed the implementation of SiteCatalyst, Google Analytics and ClickTale for our Canada website.
  • Managed complete online submission process for industry awards program via Joomla CMS and tracked site traffic with Google analytics.
  • Conduct optimization and analysis of website traffic with Adobe Omniture and Google Analytics.
  • Utilized Google AdWords and Google Analytics to measure and analyze efforts.
  • Cultivated strategic demand generation programs and establish lead scoring for Google Analytics, Googlemarketing automation.

Show More

8. Customer Service

high Demand
Here's how Customer Service is used in Marketing Lead jobs:
  • Received multiple acknowledgments regarding my level of dedication to excellent customer service by friends/followers/fans, coworkers, and outside contractors/sources.
  • Increased sales through excellent customer service practices and developed successful relationships with regular clients.
  • Provided excellent customer service and consistently achieved personal and team sales goals.
  • Received numerous accolades for providing superior customer service.
  • Reviewed on multiple occasions for outstanding customer service.
  • Provided customer service to maximize customer satisfaction.
  • Meet deadlines while delivering exceptional customer service.
  • Managed all customer service interactions.
  • Supervised the sales and support staff of 23 Customer Service Representatives (CSR) that increased sales and improved customer retention.
  • Implemented customer service processes to increase satisfaction and decrease delays in actions taken to alleviate customer complaints and issues.
  • Supervised customer service desk and stepped in to calm a negative customer experience and turn it positive.
  • Handled customer service phone calls on a daily basis for the Tampa Bay and National markets.
  • Develop and maintain customer service standards to ensure maximum sales opportunities and brand loyalty.
  • Trained all new hires in marketing, sales, customer service and negotiating techniques.
  • Ensured efficient and prompt customer service through monitoring, coaching, and side-by-side evaluations.
  • Maintained excellent customer service and was first point of contact for all accounts.
  • Provide customers with solutions to their needs, while maintaining outstanding customer service.
  • Planned tour stops and trained marketing agents in selling merchandise and customer service.
  • Take inbound calls and assist clients with customer service needs on existing policies.
  • Trained and coached teams on customer service, computer navigation and PC knowledge.

Show More

9. Facebook

high Demand
Here's how Facebook is used in Marketing Lead jobs:
  • Integrated social media (paid and organic) and manage integrated content distribution across channels including Twitter, LinkedIn and Facebook.
  • Increased prospect interaction on social platforms such as Twitter, Facebook, and LinkedIn by utilizing trends and best practices.
  • Launched numerous, targeted Facebook Ads, and promoted Facebook posts, to drive traffic to course enrollment pages.
  • Focus on direct response analytic solutions for Facebook's largest advertisers in the Entertainment and Gaming verticals.
  • Write, deploy and maintain content for firm s social media presence (Facebook/LinkedIn).
  • Created and Maintained Boro200 Facebook PageWorked with other members on planning and execution of the event
  • Increased companies following by 27% and reached upwards of 4250 supporters on Facebook alone.
  • Assist with Social Media presence on Facebook, Twitter, & other outlets.
  • Implemented social campaigns (Facebook Ads, Twitter Ads, etc.)
  • Enhanced social media marketing of OBR events via Twitter, LinkedIn, Facebook
  • Added Twitter feeds and Facebook banners into each article to promote interaction.
  • Designed and executed social media campaigns on Facebook, Twitter and LinkedIn.
  • Created content on Facebook with a 213 average reach per day.
  • Build strategic relationships with Facebook, Twitter & Google.
  • Manage all Facebook Ad campaigns.
  • Drive high-conversion campaigns in 45 world markets on various platforms, including Facebook, Instagram, Twitter and Google AdWords.
  • Market and brand ShoreViews, LLC on websites such as: Realtor.com, Zillow.com, Facebook.com, and more.
  • Created and served as the voice for all social media platforms such as Facebook, Instagram and Twitter.
  • Helped to accumulate over 2,800 genuine followers for the enterprise using social networking sites including Twitter and Facebook.
  • Guide several of the world's leading advertisers to successfully build their businesses on the Facebook platform.

Show More

10. CRM

high Demand
Here's how CRM is used in Marketing Lead jobs:
  • Designed CRM including loyalty program, database management and touch-point optimization to leverage the product offerings and value
  • Initiated CRM reporting including opportunity analysis and providing lead status updates to business partners and management,
  • Reconditioned existing database and integrated data into a CRM system capable of facilitating growth goals.
  • Developed and implemented successful CRM plan for new online product targeting small-to-medium size businesses.
  • Designed personalized CRM program customized based on site activity, purchase and engagement.
  • Maintained CRM database integrity by continually updating accounts, leads and opportunity records.
  • Executed development of American Red Cross Marketing database and CRM initiatives.
  • Develop lead generation capabilities and process improvement using CRM tool.
  • Partner with Brand Creative, Strategy, CRM and Social teams to drive strategy, user experience and channel marketing efforts.
  • Helped increase AA awareness of 50% and developed Hispanic CRM and launched new program for Hispanic moms.
  • Organized and processed all inbound and internal leads within Microsoft Dynamics CRM for an effective sales follow-up.
  • Brand new, custom B2B e-Commerce & CRM system built on the bleeding edge OroCommerce CE platform.
  • Led 5 deployment project budgets of CRM system over 9 months, earning an excellent NPS score.
  • Drive business requirements & prioritization process for building new CRM capabilities with IT and external vendors.
  • Translated business requirements into actionable CRM solution utilized by 5 Divisions and 36 regions, nationwide.
  • Pioneered, marketed, and managed enterprise social network tool to support CRM adoption.
  • Identified and implemented key sales and marketing tools, including CRM and survey software.
  • Developed strategic online marketing campaign to facilitate 85% adoption of global enterprise CRM.
  • Manage website team, overall website & CRM maintenance, and website processes.
  • Developed new data fields in proprietary CRM built on Microsoft Dynamics.

Show More

11. Market Research

high Demand
Here's how Market Research is used in Marketing Lead jobs:
  • Developed thought leadership materials that paired strategic insights from market research with practical lessons to help business leaders deliver better results.
  • Perform extensive target market research to tailor messaging, identify common needs of decision makers and leverage appropriate marketing channels.
  • Conducted primary and secondary market research through one-on-one interviews, surveys, and observational data collection.
  • Performed market research to determine unmet consumer needs and performed concept validation prior to capitalizing products.
  • Provided market research and analysis to C-level executives through both informal communications and formal presentations.
  • Utilized innovative customer insights listening mechanisms for market research and customers' needs learning.
  • Provided market research and strategic analysis for product positioning.
  • Managed market research and analysis.
  • Assist with generating marketing and sales leads, collect market research data, and provide marketing event recaps.
  • Champion use of new marketing and research tools to increase efficiency in market research and sales prospecting.
  • Created product and service strategies for residential and small business markets including product development and market research.
  • Assisted the website team in developing content by providing market research to help develop content.
  • Provided market research, which determined value-added products / services for the pharmaceutical market.
  • Create and produce market research reports on specific products and markets such as SWOT.
  • Perform market research, brief clients and analysts, and drive case studies.
  • Manage the team's execution and analysis of market research and campaigns.
  • Achieved high conversion rates through intricate testing, analysis and market research.
  • Transformed the market research data into actionable business plans.
  • Conducted market research on various business and sales strategies.
  • Analyze market research, analytics and intelligence to identify market opportunities for growth and differentiation.

Show More

12. SEO

high Demand
Here's how SEO is used in Marketing Lead jobs:
  • Collaborated with web-developers and SEO team to enhance website architecture and user experience.
  • Executed marketing campaigns including SEO strategic placement on website and newsletter.
  • Emphasized securing high-quality inquiries through SEO, paid search marketing, optimization of affiliate vendors, and e-mail marketing enhancements.
  • Customized brand websites for a more aesthetically pleasing look, revised copy to be more SEO friendly.
  • Utilized search (SEO and PPC), social media, display and mobile for numerous campaigns.
  • Organize digital marketing campaigns for new product launches including; SEO strategies, SEM and PPC campaigns.
  • Conducted Online Marketing to promote merchant s products (Affiliate Marketing, SEO, SEM).
  • Led redesign of website with SEO strategy using external web development team and design team.
  • Provide design, SEO and digital advertising consultation for tire and service industry dealers.
  • Increased online subscription sales by 50 percent via SEO projects and paid media campaigns.
  • Developed PPC and SEO strategies to solve business challenges and increase revenue for clients.
  • Edit or create content to be marketed using SEO keywords and other efforts.
  • Designed and coded websites with clients as well as worked the SEO.
  • Write SEO optimized white papers, blog posts, and web pages.
  • Changed the agency's approach to SEO into ethical and forward thinking.
  • Increase organic traffic to website with Search Engine Optimization (SEO).
  • Provide oversight to SEO, web updates and Social Media campaigns.
  • Create social media campaigns for content marketing efforts with SEO strategies.
  • Developed new website with high SEO ranking and 300 times traffic.
  • Performed Search Engine Optimization (SEO) on corporate website.

Show More

13. Twitter

high Demand
Here's how Twitter is used in Marketing Lead jobs:
  • Curated social media on multiple platforms, doubling Twitter followers to 2,000 in one year.
  • Generated daily Twitter posts for an annual total of 190,300 organic impressions.
  • Increased corporate Twitter base by 73% and instilled sharing culture.
  • Assisted in making a voice for the company via Twitter.
  • Support event marketing and activities via the company website, blog and social media, including Twitter and Linkedln.
  • Monitor Twitter and LinkedIn for Shop 'n Save chatter.
  • Expanded Twitter use amongst leadership team to build brand.
  • Tweeted as "Promo Peggy" for the Promotional Products channel on Twitter.

Show More

14. ROI

high Demand
Here's how ROI is used in Marketing Lead jobs:
  • Developed innovative processes to demonstrate the ROI of external marketing campaigns and recognize revenue generated from internal initiatives.
  • Supported 52 field offices and their agents regarding their individual lead accounts, managing their lead conversion, and determining ROI.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Monitored campaign results including sales lifts and optimization, utilizing a test-and-learn approach to drive consistently higher conversion and ROI.
  • Partnered with leadership teams, sales, and finance to measure/track the effectiveness and ROI of 150 marketing events.
  • Organized liquidation of excess stock through auction, working with other small business owners and professionals to maximize ROI.
  • Developed and maintained performance metrics to increase visibility into company-wide marketing campaigns' return on investment (ROI).
  • Present detailed reports to stakeholders on the analysis of marketing plans with the aim to achieve maximum ROI.
  • Developed a system of reporting metrics to influence internal behaviors as well as report ROI to the business.
  • Project leader -developed and implemented new lead campaigns to generate leads with greater conversion rates and ROI.
  • Contributed to highest B2B lead generation in company history, resulting in ROI at 300%.
  • Led agencies in the creation of integrated marketing programs to improve ROI on new product investments.
  • Seek out events that fit our target demographic and have the best ROI for sample distribution.
  • Utilize constant testing and improvement to grow sales, margin and earnings while maintaining MROI goals.
  • Delivered an incremental impact measured at 3:1 ROI with a savings of over $80MM annually.
  • Oversee online advertising initiatives to ensure proper media placement, ROI, and KPI's.
  • Developed targeted direct mail campaign for Jeep Launch with average ROI of over 300%.
  • Build reports, monitor lead generation & analyze data to determine effectiveness of campaigns/ROI.
  • Evaluated existing social media platforms and established a ROI social media strategy and protocols.
  • Tracked and reported event performance to calculate the ROI against program goals and objectives

Show More

15. Business Development

average Demand
Here's how Business Development is used in Marketing Lead jobs:
  • Heightened core training for local marketing and business development support staff to alleviate further quality issues and improve local execution consistency.
  • Developed go-to-market strategy for security product line and authored sales guides and presentation in support of business development.
  • Partnered with communications specialists and business development experts to formulate diverse strategies to achieve overall marketing goals.
  • Support product management and business development initiatives by testing strategies to gauge marketing effectiveness within different channels.
  • Partnered with insurance providers for marketing programs in support of our business development initiatives.
  • Contributed over $24M marketing pipeline from in-account marketing and business development efforts.
  • Promoted from award-winning business development position to create and direct sales marketing strategies.
  • Focused marketing management, creating consistent branding and business development throughout three states.
  • Led strategy and business development efforts at corporate and business unit level.
  • Developed and implemented policies and guidelines for business development and sales generation.
  • Developed strategy to lead executive level sales and business development team.
  • Coordinated advertising initiatives for promotional events and business development.
  • Investigated, researched and compiled business development opportunities.
  • Maintain all business development campaigns detailed records.
  • Coordinated with marketing and business development teams.
  • Analyze copyright agreements and author agreements and give reports on information gleaned to PR team, attorneys and business development.
  • Directed a staff of 4 (2 Marketing Managers, a Business Development Manager and a Continuous Improvement Leader).
  • Work with Program Manager to establish business development campaigns for promoting the client's products and services to prospect companies.
  • Guided collaborative creation of innovative method of business development method of increasing project revenue by over 10%.
  • Created new business development model that integrated multiple IBM business functional areas into a joint regional team.

Show More

16. Business Units

average Demand
Here's how Business Units is used in Marketing Lead jobs:
  • Managed marketing and sales support efforts for several fast-growing business units while also representing company on charitable board of directors.
  • Led all marketing campaigns for five sub-business units, placing strategic priority on top business pursuits and new business initiatives.
  • Led all marketing activities for $157M Respiratory and Urology business units for the Acute Care and Specialty Markets.
  • Managed marketing responsibilities for $157M Respiratory and Urology business units, Acute Care and Specialty Markets.
  • Innovated intranet to share business development information and enhance collaboration among business units to drive cross selling.
  • Led strategic marketing for three business units within global contract research organization serving the pharmaceutical industry.

Show More

17. Special Events

average Demand
Here's how Special Events is used in Marketing Lead jobs:
  • Initiated various marketing tactics including advertising, media relations, facilitating online and traditional marketing, and planning special events.
  • Organized and executed special events for Heineken, PepsiCo, and Bayer with audiences of over 500 people.
  • Coordinated special events and promotions, specializing in event planning and product marketing for A-list clients.
  • Direct marketing for clients by setting up, breaking down, and staffing special events.
  • Network marketing and brand strategy supporting Programs, Outreach and Special Events.
  • Improved brand awareness through special events and social media advertising.
  • Sourced and secured speakers for monthly meetings and special events.
  • Uploaded PMS collections for weekly & special events.
  • Develop, Oversee and Attend special events (launches, kick off meetings, trade shows).
  • Develop tradeshow strategies, displays, messaging, graphics, special events and training seminars.
  • Promote the TopGolf brand through social media and face-to-face interactions Plan and execute special events Work to resolve customer complaints and issues
  • Home and Trade Show Promotional Events Weekend Special Events / Street Fair venues Shopping Malls
  • Facilitated set-up for special events and "give-a-ways" in various locations.

Show More

18. Salesforce

average Demand
Here's how Salesforce is used in Marketing Lead jobs:
  • Utilized SalesForce daily to update and follow up on the sales team's leads and clients.
  • Updated and coordinated data analysis in salesforce.com.
  • Developed process crucial to continuing highly successful, personalized sales emails in the wake of major territory assignment shifts in Salesforce.
  • Launched a new more effective Mobile platform for our wholesalers with the development Salesforce1 mobile platform.
  • Organized over 200 leads and contacts using Salesforce, helping to grow the company.
  • Work with Salesforce database to add all leads, make changes and update.
  • Document and track client leads through use of Salesforce application.
  • Identified quantifiable metrics to track productivity and campaign success rates and created dashboards in Salesforce to provide accountability for team members.
  • Introduced Salesforce CRM to hold all client related data in single repository; enabled scalable growth of company.
  • Service related duties included: -Email marketing campaign design and implementation through Marketo and Salesforce.
  • Improved email and lead nurturing campaign tracking by acquiring knowledge in Marketo and Salesforce.
  • Analyzed web traffic to improve customer experience using Eloqua and Salesforce software.
  • Amplify campaign reach and impact through joint marketing with strategic partners Salesforce, Marketo, Oracle Marketing Cloud, and Informatica.

Show More

19. Trade Shows

average Demand
Here's how Trade Shows is used in Marketing Lead jobs:
  • Managed trade shows for up to six events including promotion, booth set-up/scheduling, lead tracking, and follow-up.
  • Set up booths at trade shows to promote and acquire leads for our gutter systems & set appointments
  • Assisted team in expanding capabilities beyond trade shows and meetings by developing and implementing key marketing initiatives.
  • Participate in more than five trade shows each year to stay abreast of current innovation.
  • Set up meetings with new potential customers; attend Trade Shows in major US markets.
  • Achieved standing-room-only crowds at trade shows and conferences, generated a strong word-of-mouth referral program.
  • Coordinated product launches, trade shows, events, media placements across 5 continents.
  • Identify and manage all technical demonstrations for trade shows and key customer events.
  • Evaluated leads obtained through direct referrals, lead databases and trade shows.
  • Represented the firm and interacted with potential clients at trade shows.
  • Result: 200% improvement in lead capture at trade shows/conferences.
  • Worked trade shows, introducing the product nationally.
  • Represented Delphi Chassis at trade shows including SAE.
  • Gathered new leads at various trade shows events.
  • Trade Shows large booths and small displays.
  • Coordinate and participate in trade shows, representing Riverbend with a high degree of professionalism.
  • Executed all logistics for 70+ events including trade shows, Nielsen-hosted events and webinars.

Show More

20. Press Releases

average Demand
Here's how Press Releases is used in Marketing Lead jobs:
  • Created advertising campaigns through use of press releases, social media, ad creation and purchasing of ad space.
  • Managed PR Initiatives, including: Social Media, Media Events, Press Releases, Pitches and Interviews.
  • Target publication editors with press releases and written articles to and raise status as industry experts.
  • Participated in writing press releases, online content, driving multiple marketing strategies.
  • Prepare newsletters, press releases and gather feedback on new marketing efforts.
  • Scripted press releases to gain recognition for the Vitamin D Foundation.
  • Authored new technology press releases.
  • Aided in corporate marketplace rebranding of the company's website, press releases, and social media plan.
  • Designed, composed, edited and proofread press releases, advertisements and direct mail pieces...
  • Researched and acquired contact lists Prepared Press Releases Proofread Marketing materials Created Content for marketing materials

Show More

21. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing Lead jobs:
  • Developed proven track record in cultivating relationships with elite physician clients, which directly impacted attainment of sales goals.
  • Lead community tours with #1 conversion rate to new leases, exceeding sales goals utilizing strong closing skills.
  • Filtered restaurant level marketing requests and provided operation's counsel on local level marketing initiatives that drove sales goals.
  • Developed and maintain a sales and territory work plan for sales team to accomplish state sales goals.
  • Administered budget and directed seasonal planning to ensure profitability targets and sales goals were met.
  • Engaged in-house guests and social media audiences to meet and exceed brand sales goals.
  • Calculate sales goals and operational standards to ensure the success of the business.
  • Developed team commitment in achieving weekly monthly and quarterly sales goals and objectives.
  • Gained stellar reputation for going the extra mile to reach my sales goals.
  • Meet and exceed sales goals each month.
  • Reached sales goals through promotional strategies.
  • Achieve daily, weekly, and monthly sales goals through persistent and enthusiastic outreach by touring and educating prospective members.
  • Analyze departmental sales goals to determine strategies for increasing sales storewide.

Show More

22. Internet

average Demand
Here's how Internet is used in Marketing Lead jobs:
  • Partnered with e-commerce group to develop promotional tools that integrated effectively across print and internet platforms.
  • Established A/P, A/R, payroll tax, and HR policies and processes for a start-up Internet and networking company.
  • Enhanced brand and product awareness through print media, internet campaigns, and social media.
  • Guided strategy for first commercial internet sites and employee intranets for both businesses.
  • Selected to guest lecture on Internet and email marketing after graduation.
  • Lead and execute company's internet marketing strategy.
  • Contacted Internet generated leads for real estate agents.
  • Pioneered Internet Sales Channel for Parts & Accessories.

Show More

23. Strategic Plan

average Demand
Here's how Strategic Plan is used in Marketing Lead jobs:
  • Spearheaded division's biannual strategic planning efforts, creating a two-year marketing strategy that included key component analysis.
  • Provide strategic planning, tactical direction and implementation resources to offices and internal departments.
  • Created strategic plans to launch new products and achieved 10%+ growth for consecutive years within a poor economic environment.
  • Provided strategic planning, marketing & business consulting to firm owners enabling them grow their businesses profitably while reducing business risk.
  • Helped develop the second phase of the company s website while initiating the strategic planning responsibilities for phase three.
  • Create short and long term strategic plans and sales forecasts to ensure projected volume and profitability goals are realized.
  • Created strategic plans with Sales for customer retention, growth, new solicitations, promotions and line reviews.
  • Developed strategic goals and plans; responsible for integrating into the company s strategic planning process.
  • Supported development of 5-yr strategic plan and annual operating plan (AOP) for business segment.
  • Carried out strategic planning activities; identified organic growth opportunities beyond North America core market.
  • Lead the strategic planning for the global launch of a new medical device/ pharmaceutical combo.
  • Pioneered 4-month pilot of strategic planning tool ultimately used by all other twelve GEFA businesses
  • Developed strategic plans by making market research, pitching partners and integrating resources.
  • Led brand identity, pricing, reporting, marketing communication and strategic planning.
  • Created the strategic plan for Amway's entry into mobile services.
  • Prepared strategic planning reports for the Business Development Team.
  • Developed strategic plan to market and re-brand interiors segment.
  • Developed strategic plan for $2Bdivision.
  • Provided strategic plans digital roadmap and lead implementation.
  • Develop strategic plans and initiatives for top accounts and all channels to meet customers needs and client s growth.

Show More

24. Value Proposition

average Demand
Here's how Value Proposition is used in Marketing Lead jobs:
  • Led creation and validation of value proposition concepts supported by both quantitative and qualitative evaluation.
  • Shaped targeted compelling value propositions for market-driven sales campaigns.
  • Restructured value proposition, delivery options.
  • Oversee creation of new landing pages and modules to highlight value proposition, service features, how-to content, and promotions.
  • Created new opportunity, including marketing strategy development, building team, creating value proposition and route to market.
  • Positioned the program as a marketing vehicle for the school, crafting unique value propositions for all stakeholders.
  • Developed value propositions to support customer growth across the US.
  • Provided cross -functional team leadership to maximize customer-centricity value proposition, satisfaction, team productivity, and business impact.
  • Developed & presented Altera Value Proposition Model via a marketing white paper publication, marketing primer and customer presentation
  • Leveraged core business know-how to promote value proposition and drive partnership agreements.
  • Developed and refined "Middle America" segment profile including identification of key value proposition platforms.

Show More

25. Market Share

average Demand
Here's how Market Share is used in Marketing Lead jobs:
  • Determined factors influencing market share using regression and created retail clusters for assortment planning.
  • Focused on administrative and financial operations and customer loyalty/relationships/viral market share growth.
  • Lead the creation/execution/measurement of integrated marketing programs that enable sales/market share growth.
  • Increased market share for four consecutive years, while at the same time reducing marketing costs by 40%.
  • Increased market share by 10 points over the same period while implementing three global recalls.
  • Created channel strategies and programs, increasing market share from 1% to 20% and sales by $99M.
  • Obtained market share by developing marketing plans and programs for each product; directed promotional support.

Show More

26. Healthcare

average Demand
Here's how Healthcare is used in Marketing Lead jobs:
  • Developed and managed marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Worked with cross-functional team of healthcare professionals to execute integrated marketing plan.
  • Gained extensive knowledge on healthcare operations, legal guidelines and market trends by completing multiple training courses provided by hospital.
  • Full life cycle recruiting for corporate and field sales organization, healthcare, marketing, IT and engineering.
  • Led all marketing and business development activities for three practices: nonprofit, manufacturing, and healthcare.
  • Developed new healthcare consulting services by listening to clients' current needs and anticipating future needs.
  • Recruited for all four verticals within Nuance: Enterprise, Healthcare, Imaging and Mobile.
  • Worked with user experience consulting and healthcare provider subject matter experts.
  • Plan, create, and execute branding initiatives targeted to specific populations and their healthcare providers (HCPs).
  • Created co-marketing strategy for rolling out a jointly branded telehealth program with a leading national healthcare retailer.
  • Valued marketing expert and advisor to executive/dept level healthcare customers, sales, and marketing leadership.
  • Invited to present to the American College of Healthcare Executives and international Planetree conference on transformation of corporate culture in healthcare.
  • Led a team to host the very first US-China Pharma/Medtech partnering event (alongside J.P. Morgan Healthcare conference).
  • Spearheaded the Chinese market exploration for Airware Nasal Filter, a personal healthcare product for air pollution.

Show More

27. Project Management

average Demand
Here's how Project Management is used in Marketing Lead jobs:
  • Utilized strong project management and communication skills in leading change management to implement total compensation overhaul in 2011.
  • Provide leadership, project management and account management for customer implementations, including client mobilization projects.
  • Applied rigorous project management methodologies to client projects Professional Community Participation:.
  • Assist in process development and implementation of project management application.
  • Administered internal and external SharePoint project management portals.
  • Worked with team of four interns to develop community out reach plan and utilized project management skills to distribute responsibilities.
  • Assessed the business processes and tools utilized by the President and Project Management team to bid new work, manage
  • Coordinated and provided project management support for in store home theater solution guide requests to external ad agency.
  • Worked as an on-site lead for the offshore team for issue resolution and other project management activities.
  • Use Agile methodology and JIRA project management software while working closely with website development team.
  • List management, content development, search marketing, project management for North American website.
  • Change Management, Project Management, Communications & PR
  • Involved in the successful project management of a multi-million dollar home solution venture for an international client.
  • Provided administrative and project management supportti marketing directiors, team leads, work directors and project managers to support marketing campaign.

Show More

28. Instagram

average Demand
Here's how Instagram is used in Marketing Lead jobs:
  • Posted for store s Instagram account for an average of 35 likes per posts.
  • Planned Instagram launch, managed posts, and tracking success on the account.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Marketed the accounts to the entire UCLA Greek Life, resulting in a 250% increase of followers on Instagram.
  • Created and ran the Twitter and Instagram page ensuring high social response.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)

Show More

29. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Marketing Lead jobs:
  • Managed competitive analysis to continuously improve competitive differentiation and provide necessary recommendations.
  • Developed a common framework for differentiating the customer experience through in depth customer research, competitive analysis and best practice sharing.
  • Performed competitive analysis for sales and developed marketing plans to combat or marginalize their significance in the marketplace.
  • Managed marketing research and develop competitive analysis and strategies.
  • Executed all market research, competitive analysis, sourcing, product development and buying for Prima Bead.
  • Developed market research documents/competitive analysis.

Show More

30. KPI

low Demand
Here's how KPI is used in Marketing Lead jobs:
  • Prepare present KPI reports which are based on tracking of metrics and insights including engagement, conversion and traffic growth.
  • Created KPI and reporting dashboards and presented weekly financial results to CEO and exec team.
  • Lead the brand KPI model development to forecast short-term sales and to monitor site performance.
  • Increased audience size and KPI levels across all social networks.
  • Create segmentation lists for targeting, analysis and marketing strategy Tableau reports and dashboards for KPI analysis and monitoring
  • Developed custom reports to track team KPIs on project completion and format adoption trends.
  • Set and enforce KPIs for employees on a weekly basis.
  • Performed ongoing measurement and alignment with sales and operational KPIs.
  • Track KPIs for our marketing materials.

Show More

31. Demand Generation

low Demand
Here's how Demand Generation is used in Marketing Lead jobs:
  • Mentored staff, created strategy and leveraged marketing teams to execute demand generation through social/traditional media.
  • Support all marketing and demand generation activities initiated by the Sirius Marketing Department.
  • Demand generation expert focused on social advertising.
  • Orchestrated demand generation campaigns to increase brand awareness, sales, and web traffic.
  • Build up product marketing and demand generation teams, programs, and processes.
  • Coordinated content marketing campaigns (Demand generation) with global marketing leaders.
  • Support demand generation programs as SME.

Show More

32. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Lead jobs:
  • Increased sales volume through strategic business development support, search engine optimization and traditional direct marketing tools.
  • Redesigned company website and updated its content to include search engine optimization tools.
  • Achieved a 400% increase in application volume by directing the development and execution of the Search Engine Optimization strategy.
  • Developed search engine optimization strategy, resulting in ranking of all 6 business lines for first time.
  • Promoted after one year to lead search engine optimization strategy for fine jewelry e- retailer.
  • Managed content and layout of company website to ensure search engine optimization.
  • Served as the lead in charge of Organic Search Engine Optimization.

Show More

33. Web Content

low Demand
Here's how Web Content is used in Marketing Lead jobs:
  • Develop, manage and coordinate web content using CMS and HTML, considering objective, audience & SEO.
  • Redesigned and rewrote Web content to generate leads, educate customer base, and increase e-commerce.
  • Create Web Content to ensure cultural outreach and content connection with target market.
  • Produced effective marketing collateral, presentations, e-mail campaigns and web content.
  • Suggested and implemented a user-friendly web contents and designs.
  • Oversee ongoing website bug management, and final rollout of proposal tool utilizing web content.
  • Author thought leadership collateral including ebooks, whitepapers, blogs, web content, and social media.
  • Web content manager for Promotional Products channels for US and Canada and retail ecommerce.
  • Web content manager for five promotional products industry sites using their proprietary software.

Show More

34. Linkedin

low Demand
Here's how Linkedin is used in Marketing Lead jobs:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Assisted attorneys with establishing and successfully utilizing LinkedIn.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

Show More

35. New Clients

low Demand
Here's how New Clients is used in Marketing Lead jobs:
  • Developed strategies to obtain new clients and introduced new services to existing clients.
  • Generate high volume of new clients through various marketing tactics.
  • Demonstrated the ability to work independently and to develop business relationships with new clients through consistent contact through clear concise communication.
  • Maintained existing clientele and focused on development of new clients, consultative sales processes and territory development to increase overall revenue.
  • Organized marketing components from new clients for direct mail and telemarketing campaigns and coordinated all materials into production.
  • Developed plan information materials and conducted orientation meetings with new clients.

Show More

36. Direct Reports

low Demand
Here's how Direct Reports is used in Marketing Lead jobs:
  • Conceived and executed effective business communication strategies while leading direct reports.
  • Managed direct reports in lead/sales reporting and marketing collateral.
  • Team consisting of 5 direct reports; 13 total reports including Field Marketing Managers, Field Marketing Specialist, etc.
  • Managed 10+ direct reports within telesales, telemarketing, and marketing and creative departments.
  • Managed 6 direct reports to validate and clean 19,000 accounts prior to deployment.
  • Reported to VP / General Manager Insulation Systems with 3 direct reports.
  • Manage and Provide training and guidance to a team of direct reports
  • Managed integrated SBU team of 17 people with 7 direct reports.
  • Directed staff of 15, with four manager-level direct reports.
  • Hired, trained, and managed 2 direct reports.
  • Managed team of 10 with 4 direct reports.
  • Managed 5+ indirect reports within regional marketing in Mexico, Dominican Republic, Puerto Rico, and Spain.
  • Managed eight direct reports, multi-million dollar budget.

Show More

37. Cloud

low Demand
Here's how Cloud is used in Marketing Lead jobs:
  • Managed all digital marketing initiatives for the Most Innovative All In-One Cloud Computing Software and Appliance Available for Small Businesses.
  • Drive strategy and channel requirements for extending the business storefront to a hosted cloud services (SaaS) model.
  • Developed & field-tested cloud-relevant packaging, subscription pricing, licensing & release/life cycle models.
  • Launched the Office 365 cloud services product line successfully in 38 countries.
  • Coordinated PR efforts at launch of Cloud Platform.
  • Launched Cloud Remote Network Management Software.
  • Launched new cloud services and managed execution across functions to reach sellers, current customers, prospects and influencers.
  • Developed product data sheets, packaging and pricing approaches for sale alongside Azure Cloud Services MSA.
  • Create and market payer cloud workflow products, direct messaging products and medical imaging products.
  • Represented Microsoft at a Cloud Services Conference in Las Vegas, NV.

Show More

38. SEM

low Demand
Here's how SEM is used in Marketing Lead jobs:
  • Develop a variety of marketing materials promoting the company's service offerings including: point-of-sale materials, presentations and advertisements.
  • Define the communication protocols and processes, including identification of delivery mechanisms to disseminate knowledge and key messages to members.
  • Created a hypothetical business scenario showcasing ability to market and sell a manufacturing and assembly plant to potential investors.
  • Developed a communication system with multiple regions to disseminate crucial information to strengthen the marketing efforts of the company.
  • Designed community events such as educational in-services and informational seminars to develop relationships with local businesses and physicians.
  • Assembled cross-functional team to identify efficiency and cost savings through better order processing.
  • Planned, organized and executed technical seminar program nationwide.
  • Participate in sales and supervisory meetings and training seminars.
  • Enhanced execution and efficiency of advertisements and store openings.
  • Produced seminar-in-a-box virtual kit for partners to leverage.
  • Audited lead accounts and processed monthly reimbursement statements.
  • Create visual advertisements showcasing new products and promotions.
  • Conducted semiannual and annual personnel reviews.
  • Participate in Destination Education Sales seminars.
  • Collected and assembled all unfinished clippings and video footage onto a computer system on which the work was to be done.
  • Develop and implement effective non-traditional marketing plans such as referral programs, business to business sales, educational seminars, etc.
  • Author of widely regarded annual Digital Marketing Trends in the Education Marketing report, speaker at industry events and seminars.
  • Created print advertisements, direct mail pieces, corporate capability brochures and product introduction sheets, increasing store placements.
  • Reviewed written orders and drawings, assembled material, and assigned work to work crew on a daily basis.
  • Created, maintained marketing materials, internal/external newsletters & publications, as well as local & national print advertisements.

Show More

39. YOY

low Demand
Here's how YOY is used in Marketing Lead jobs:
  • Coordinated with subsidiaries all over the world to guide them on how to GTM to achieve a 34% YOY gain.
  • Exceeded the YoY digital marketing and PR targets of the Philippines subsidiary for fiscal year 2013.
  • Increased visibility for partner devices in Microsoft worldwide marketing campaigns by 50% YoY.
  • Travel and Finance revenue grew 39% and 30% YOY respectively under supervision.
  • Increased YOY sales by $1.6M by creating a national lamp and ballast program.
  • Trade promotions increased show traffic by 180% YOY for partners.
  • Implemented retention marketing programs that increased renewals 10 percent YOY.
  • Increased sales of controls in hospitals by 29% YOY through Healthcare Critical Systems Dashboard offering.
  • Increased program membership 42% YOY through innovative use of data, personalization and marketing.
  • Increased the brand equity of Memjet by 300% per YOY closed customer metrics.
  • Targeted marketing program to hospital GPOs, resulting in 20% YOY revenue increase.

Show More

40. B2C

low Demand
Here's how B2C is used in Marketing Lead jobs:
  • Targeted a complex B2C & B2B market in the New York City metropolitan area via use of multiple marketing/pr vehicles.
  • Worked directly with CEO to plan and execute B2B and B2C marketing initiatives to promote company and client's courses.
  • Allied with other B2B and B2C relationships within and around associated industry leaders.
  • Directed team in execution of ten (10) B2B/B2C events; 2 Global Dealer, 2 Product & 6 Consumer
  • company specializing in B2B and B2C advertising and lead generation.
  • Prioritized initiatives and developed a B2C marketing strategy to drive seller acquisition, engagement, and revenue generation.

Show More

41. Sales Training

low Demand
Here's how Sales Training is used in Marketing Lead jobs:
  • Completed IMPACT Sales Training, Advanced IMPACT Sales Training, Physician IMPACT Sales Training
  • Initiated sales training programs to enhance overall prospecting, acquisition, and positioning.
  • Provided sales training and coaching to partners, managers and engagement teams.
  • Managed sales training efforts to increase product knowledge and sales techniques.
  • Acquired extensive State Farm sales training which built upon previous expertise.
  • Developed new go to market strategy, sales training and campaign for Limbrel, increasing forecasted sales by 8%.

Show More

42. A/B

low Demand
Here's how A/B is used in Marketing Lead jobs:
  • Focus on improving on-site metrics including conversion rate, abandonment rate, and AOV through UX improvements and A/B Testing.
  • Planned, developed and executed A/B and MVT tests on the website using HTML5, CSS3 and JavaScript.
  • Identified trends on customer response and engagement through A/B testing, providing post execution analysis to clients.
  • Improved Lead Development processes based on A/B testing.
  • Conducted A/B tests to maximize efficiency.
  • Created a digital A/B test strategy to meet objectives that drove product interest by more than 22%.

Show More

43. Youtube

low Demand
Here's how Youtube is used in Marketing Lead jobs:
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.
  • Follow the link below to check out the first episode: https://www.youtube.com/watch?v=9mhvqxOWgHo
  • Reached out to YouTube creators for reviews of the game.
  • Developed YouTube Video for marketing purposes.
  • Established a YouTube advertising campaign that resulted in over 500K views within 4 months.
  • Supported the launch of YouTube into Korea and a number of markets in Europe.

Show More

44. OEM

low Demand
Here's how OEM is used in Marketing Lead jobs:
  • Managed OEM and Distribution design wins programs Manage supply and revenue pipeline alignment
  • Negotiated 30% cost reductions with 2 strategic OEM suppliers to enable successful growth in emerging market segments.
  • Led solar global team, engaged OEM customers to retain and generate new business.
  • Championed the New Product Introduction initiatives and B2B / OEM pricing models.
  • Conducted cold-calling of OEM groups to generate sales leads.
  • Aligned corporate messaging with OEM and CSP businesses.
  • Recruited integration/reseller/OEM partners in Asia.
  • Develop of new/existing Channels to the Market: Distributors, OEM, System Integrators, Solution Providers, and Consultants.
  • Achieved design wins with key PC OEMs and played central role in increasing average selling price by 25%.
  • Contracted to pioneer a fully integrated eCommerce digital marketing campaign for Microsoft's Hewlett-Packard OEM team.

Show More

45. Customer Base

low Demand
Here's how Customer Base is used in Marketing Lead jobs:
  • Conceived and marketed Oracle based system to provide customer based information and decision support capabilities to marketing organization.
  • Maximized revenue potential and expanded the customer base within a competitive landscape.
  • Implemented national web sourcing portal for developing collateral as well as procedures for distributing to sales team and customer base.
  • Maintained knowledge of market trends, competitive actions, product needs, and customer base.
  • Developed and executed new customer acquisition plan; increased new customer base by 16%.
  • Acquired new business to expand new customer base and grow profits for the company.
  • Signed new commercial and distributor accounts while growing existing customer base through value selling.
  • Increased production and customer base working proactively with service and sales departments.
  • Produce reports for CEO detailing business trends and customer base analysis.
  • Developed creative strategies to build customer base and increased sales.
  • Acquired 2800-member customer base that generates monthly residual revenue.
  • Interact with a new customer base monthly and succeed
  • Interact with a diverse customer base.

Show More

46. Html

low Demand
Here's how Html is used in Marketing Lead jobs:
  • Web Design utilizing Adobe DreamWeaver and hand-coding utilizing HTML, HTML-5,and CSS.
  • Created HTML templates for attorney announcements and client advisories.
  • Participated in extensive, methodical debugging of a free-form, browser-based HTML website design suit.
  • Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.
  • Collaborated with creative agencies to develop company website using HTML and other design elements
  • Created and executed effective marketing campaigns via HTML advertisements.

Show More

47. RFP

low Demand
Here's how RFP is used in Marketing Lead jobs:
  • Developed coordinated system for inter-departmental collaboration on RFP's.
  • Execute RFP to expand affiliate marketing programs domestically and internationally into Canada, United Kingdom, France, Germany and Netherlands.
  • Reviewed corporate past performances, analyzed RFP requirements, assisted in editing proposals before final white glove review.
  • Developed client proposals and pitches, through formal RFP, white papers, and other printed materials.
  • Developed strategic messaging, win themes, and value propositions for client communications and RFP responses.
  • Verify CCR and Small/Large Business Concern documentation to meet RFP/RFI requirements.
  • Assisted with RFP development and project cost estimates.
  • Co-led the RFP loyalty vendor selection process.
  • Ensured all RFP requirements were met.
  • Oversee and perform all company marketing efforts: Creating original project proposals, RFP responses, booklets and brochures.
  • Research requests for proposals (RFPs) and bid opportunities.

Show More

48. SQL

low Demand
Here's how SQL is used in Marketing Lead jobs:
  • Developed PL/SQL scripts for Data Warehousing team based on functionality of overlapping areas.
  • Developed PL/SQL Stored Procedures to check the status of the target database before moving records into it.
  • Produced reports and data extracts from SQL Server and Oracle databases, using SQL code.
  • Involved in peer review process and QA for production migration of PL/SQL code.
  • Increased efficiency of critical My SQL database performance by over 36%.
  • Train new Analytic hires in SAS, SQL, and profitability data.
  • Develop and edit website applications using PHP, MySQL and JavaScript.
  • Developed PL/SQL packages and procedures to utilizing the existing code.
  • Assisted with developing the company's website using Microsoft .NET framework and SQL server.
  • Developed new Subject Areas, Execution Plans in OBI Apps DAC Scheduler to automate new Informatica workflows and PL/SQL procedures.
  • Used EIM processes to load data into Siebel base tables after processing in staging area using Informatica and PL/SQL.

Show More

49. Promotional Events

low Demand
Here's how Promotional Events is used in Marketing Lead jobs:
  • Demonstrated versatility in various areas by retaining 70% of customers during weekly promotional events.
  • Design and organize promotional events that increase outside attendance to increase census and community.
  • Planned marketing strategy and executed multiple promotional events, covering over 1,000,000 audience.
  • Participated on promotional events to market company and increase sales.
  • Organize and hand out merchandise at promotional events with hundreds of patrons * Handle customer issues and expectations appropriately
  • Host and Emcee Promotional events as well as supervise activation set-up for optimal visibility and fan experience.
  • Attended and organized company-related exhibitions, sales, promotional events, and others.
  • Model Booker:Books Models for promotional events throughout the U.S.x
  • Reserve and plan for community health fairs and promotional events.
  • Lead representative for the University of Oregon Planned and executed promotional events around campus Beta tested the application Recruited new users

Show More

50. R

low Demand
Here's how R is used in Marketing Lead jobs:
  • Facilitated business-to-business connections by providing strategic information crucial for closing deals, making new contracts and expanding into new markets.
  • Directed operations for 70+ annual marketing programs, including advertising, logistics, fulfillment, accuracy and marketing offer development.
  • Partnered with IT to represent marketing, ensured requirements were documented and implemented and made technology / strategic recommendations.
  • Focused on brand strategy and brand architecture work including acquisition assessment, brand migration and portfolio management and naming.
  • Managed client relationships for various Retail Partners and worked with various cross-functional stakeholders to ensure flawless execution.
  • Managed the collection and presentation of competitive intelligence on all balance transfer marketing creative to senior management.
  • Led team of more than 35 management-level marketing professionals and advertising agency creatives to execute revenue-driven initiatives.
  • Worked closely with Regional Marketing Manager when confirming sponsorship opportunities in order to coincide with allotted budget.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, articles and newsletters.
  • Manage 16-person internal creative team and all marketing communication and design projects supporting key lines of business
  • Designed and tracked 60-day exit strategy providing periodic stakeholder reports on current status and customer impacts.
  • Led Sales Execution Team promoting and demonstrating business solution benefits to existing and potential customers.
  • Created and executed marketing/PR campaigns, including new product introductions and existing product development.
  • Developed streamlined operations processes for managing performance marketing campaigns for our sister agency clients.
  • Conduct regional level market research and develop regional partnerships to increase conversion rates.
  • Increased meeting efficiency by developing meeting agendas and keeping record of action items.
  • Tracked and interpreted online results and adjusted strategies as needed for continuous improvements.
  • Created and tested automated marketing campaigns, analyzing digital body language.
  • Worked directly with CMO on digital marketing strategy development and implementation.
  • Developed strong networking relationships for lead generation, and speaking engagements.

Show More

20 Most Common Skill for a Marketing Lead

Company Website14.4%
Strategic Partnerships14%
New Product Development12.6%
Revenue Growth8.2%
Online Presence6.8%
Email5.6%
Google Analytics5.1%
Customer Service4.7%

Typical Skill-Sets Required For A Marketing Lead

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
11.1%
11.1%
2
2
Strategic Partnerships
Strategic Partnerships
10.8%
10.8%
3
3
New Product Development
New Product Development
9.7%
9.7%
4
4
Revenue Growth
Revenue Growth
6.4%
6.4%
5
5
Online Presence
Online Presence
5.3%
5.3%
6
6
Email
Email
4.3%
4.3%
7
7
Google Analytics
Google Analytics
3.9%
3.9%
8
8
Customer Service
Customer Service
3.7%
3.7%
9
9
Facebook
Facebook
2.8%
2.8%
10
10
CRM
CRM
2.5%
2.5%
11
11
Market Research
Market Research
2.5%
2.5%
12
12
SEO
SEO
2.3%
2.3%
13
13
Twitter
Twitter
2.1%
2.1%
14
14
ROI
ROI
2%
2%
15
15
Business Development
Business Development
1.9%
1.9%
16
16
Business Units
Business Units
1.4%
1.4%
17
17
Special Events
Special Events
1.2%
1.2%
18
18
Salesforce
Salesforce
1.2%
1.2%
19
19
Trade Shows
Trade Shows
1.1%
1.1%
20
20
Press Releases
Press Releases
1.1%
1.1%
21
21
Sales Goals
Sales Goals
1.1%
1.1%
22
22
Internet
Internet
1.1%
1.1%
23
23
Strategic Plan
Strategic Plan
1.1%
1.1%
24
24
Value Proposition
Value Proposition
1.1%
1.1%
25
25
Market Share
Market Share
1%
1%
26
26
Healthcare
Healthcare
1%
1%
27
27
Project Management
Project Management
0.9%
0.9%
28
28
Instagram
Instagram
0.9%
0.9%
29
29
Competitive Analysis
Competitive Analysis
0.9%
0.9%
30
30
KPI
KPI
0.9%
0.9%
31
31
Demand Generation
Demand Generation
0.9%
0.9%
32
32
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
33
33
Web Content
Web Content
0.8%
0.8%
34
34
Linkedin
Linkedin
0.7%
0.7%
35
35
New Clients
New Clients
0.7%
0.7%
36
36
Direct Reports
Direct Reports
0.7%
0.7%
37
37
Cloud
Cloud
0.7%
0.7%
38
38
SEM
SEM
0.6%
0.6%
39
39
YOY
YOY
0.6%
0.6%
40
40
B2C
B2C
0.6%
0.6%
41
41
Sales Training
Sales Training
0.6%
0.6%
42
42
A/B
A/B
0.6%
0.6%
43
43
Youtube
Youtube
0.5%
0.5%
44
44
OEM
OEM
0.5%
0.5%
45
45
Customer Base
Customer Base
0.5%
0.5%
46
46
Html
Html
0.5%
0.5%
47
47
RFP
RFP
0.5%
0.5%
48
48
SQL
SQL
0.5%
0.5%
49
49
Promotional Events
Promotional Events
0.5%
0.5%
50
50
R
R
0.5%
0.5%

18,463 Marketing Lead Jobs

Where do you want to work?