What does a marketing lead do?
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing lead responsibilities
Here are examples of responsibilities from real marketing lead resumes:
- Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Re-Design marketing materials, Facebook page, LinkedIn page and website.
- Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
- Coordinate and responsible for MDF fund deployment.
- Set and enforce KPIs for employees on a weekly basis.
- Launch the IoT platform with SaaS model for all the company's products.
- Develop custom reports to track team KPIs on project completion and format adoption trends.
- Develop and enforce new process to improve visibility to MDF funding and incremental funding.
- Create fact sheets, PowerPoint presentations, and sales demonstrations for the management and sales departments.
- Drive strategy and channel requirements for extending the business storefront to a host cloud services (SaaS) model.
- Refine B2C value proposition, messaging framework, and style guide to integrate, focus, and guide messaging.
- Monitor campaign results including sales lifts and optimization, utilizing a test-and-learn approach to drive consistently higher conversion and ROI.
- Emphasize securing high-quality inquiries through SEO, paid search marketing, optimization of affiliate vendors, and e-mail marketing enhancements.
Marketing lead skills and personality traits
We calculated that 15% of Marketing Leads are proficient in Digital Marketing, Marketing Campaigns, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Leads that have these skills listed on their resume here:
- Digital Marketing, 15%
Contracted by leading agency to evolve digital capabilities and create formal digital marketing practice/division at the agency.
- Marketing Campaigns, 5%
Provided strategic analysis and reporting for retail customer interactive marketing campaigns through multiple channels of stores, call centers and online/web.
- Project Management, 5%
Utilized strong project management and communication skills in leading change management to implement total compensation overhaul in 2011.
- Integrated Marketing, 3%
Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
- Healthcare, 3%
Developed and managed marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Twitter, 3%
Integrated social media (paid and organic) and manage integrated content distribution across channels including Twitter, LinkedIn and Facebook.
Common skills that a marketing lead uses to do their job include "digital marketing," "marketing campaigns," and "project management." You can find details on the most important marketing lead responsibilities below.
Analytical skills. The most essential soft skill for a marketing lead to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing lead resume shows how their duties depend on analytical skills: "identified trends on customer response and engagement through a/b testing, providing post execution analysis to clients. "
Communication skills. Another soft skill that's essential for fulfilling marketing lead duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing lead resume, here's how marketing leads can utilize communication skills in their job responsibilities: "collaborated with marketing, communications, ecommerce and product development to deliver annual brand plans, implement tactics and analysis. "
Creativity. This is an important skill for marketing leads to perform their duties. For an example of how marketing lead responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing lead: "developed and implemented the overall 2014 integrated marketing strategy including a new creative strategy focused on sellers. ".
Interpersonal skills. A big part of what marketing leads do relies on "interpersonal skills." You can see how essential it is to marketing lead responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing lead tasks: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in marketing lead job descriptions, "organizational skills" is essential to what marketing leads do. Marketing lead responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how marketing lead duties rely on organizational skills in this resume example: "devised implementation plan for demand generation shared services integrated marketing group structure and organizational model. "
The three companies that hire the most marketing leads are:
- Meta366 marketing leads jobs
- Micro Focus (US), Inc.100 marketing leads jobs
- Humana98 marketing leads jobs
Choose from 10+ customizable marketing lead resume templates
Build a professional marketing lead resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing lead resume.
Compare different marketing leads
Marketing lead vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a marketing lead are more likely to require skills like "digital transformation," "strong project management," "salesforce," and "kpis." On the other hand, a job as a business development and marketing manager requires skills like "business development efforts," "business plan," "sales process," and "sales strategies." As you can see, what employees do in each career varies considerably.
Business development and marketing managers really shine in the finance industry with an average salary of $88,175. Comparatively, marketing leads tend to make the most money in the technology industry with an average salary of $118,478.On average, business development and marketing managers reach similar levels of education than marketing leads. Business development and marketing managers are 1.8% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Marketing lead vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Each career also uses different skills, according to real marketing lead resumes. While marketing lead responsibilities can utilize skills like "healthcare," "cloud," "powerpoint," and "a/b," senior managers of marketing use skills like "sr," "patients," "strong analytical," and "salesforce marketing cloud."
Senior managers of marketing may earn a higher salary than marketing leads, but senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. On the other hand, marketing leads receive higher pay in the technology industry, where they earn an average salary of $118,478.senior managers of marketing earn similar levels of education than marketing leads in general. They're 5.0% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing leads in the next 3-5 years?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Marketing lead vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing lead is likely to be skilled in "healthcare," "linkedin," "digital transformation," and "strong project management," while a typical manager, field marketing is skilled in "grass," "event management," "sales management," and "strong work ethic."
Managers, field marketing make a very good living in the technology industry with an average annual salary of $100,565. On the other hand, marketing leads are paid the highest salary in the technology industry, with average annual pay of $118,478.When it comes to education, managers, field marketing tend to earn similar degree levels compared to marketing leads. In fact, they're 4.7% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.Marketing lead vs. Senior product marketing manager
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Even though a few skill sets overlap between marketing leads and senior product marketing managers, there are some differences that are important to note. For one, a marketing lead might have more use for skills like "project management," "healthcare," "linkedin," and "digital transformation." Meanwhile, some responsibilities of senior product marketing managers require skills like "product management," "go-to-market strategy," "sr," and "gtm. "
Senior product marketing managers enjoy the best pay in the technology industry, with an average salary of $134,623. For comparison, marketing leads earn the highest salary in the technology industry.The average resume of senior product marketing managers showed that they earn higher levels of education compared to marketing leads. So much so that theyacirc;euro;trade;re 7.6% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.2%.Types of marketing lead
Updated January 8, 2025
