How To Become A Marketing Liaison: What It Is and Career Path

What is a marketing liaison and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

The role of a marketing liaison is to facilitate communication between a company and a marketing team developing their marketing campaign. They assist with scheduling client meetings and other company engagements. Also, they ensure customers are satisfied by the service provided by the marketing department/firm. Marketing liaisons are supervised by the Marketing Director and are expected to develop and accomplish marketing goals and targets. As a marketing liaison, you can either work with a marketing department or directly for an organization.

Marketing Liaisons must have a bachelor's degree in marketing or any related discipline. Employers expect candidates to have experience overseeing the various aspects of a marketing campaign. To succeed as a marketing liaison, you need organization, communication, research, and problem-solving skills. You also have to pay attention to detail and be savvy with social media. At the end of your first year of employment, you will earn an average of $59,045.

What general advice would you give to a marketing liaison?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing LiaisonUS Average

Salary

3.2

Avg. Salary $41,472

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.59%

Black or African American 5.25%

Hispanic or Latino 12.55%

Unknown 5.02%

White 67.45%

Gender

female 69.15%

male 30.85%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing liaison

Explore marketing liaison education requirements

Most common marketing liaison degrees

Bachelor's

73.6 %

Associate

12.0 %

Master's

8.0 %

Start to develop specific marketing liaison skills

Skills	Percentages
Home Health	26.27%
Patients	15.52%
Customer Service	15.52%
Rehabilitation	7.48%
Referral Relationships	4.42%

Complete relevant marketing liaison training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing liaisons learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing liaison based on U.S. Bureau of Labor Statistics data and data from real marketing liaison resumes.

Research marketing liaison duties and responsibilities

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.

Prepare your marketing liaison resume

When your background is strong enough, you can start writing your marketing liaison resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing liaison resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing liaison resume templates

Build a professional marketing liaison resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing liaison resume.