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Become A Marketing Liaison

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Working As A Marketing Liaison

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

Example Of What A Marketing Liaison does

  • Assisted with design and implementation of St. Vincent's worldwide web page.
  • Coordinated marketing in the community by connecting with health providers and organizations.
  • Engaged Salem News to write human interest articles, creating additional visibility for organization.
  • Utilized educational opportunities to present to the team, area hospitals and physician offices.
  • Developed, wrote, and placed press releases for print and cable.
  • Market share data reports, census breakdown reports, contacts/4 week rolling plans.
  • Obtained referrals for hospice services to grow and maintain census.
  • Review patients' medical records.
  • Boosted territory sales by 150% since 2008 through diligent marketing efforts.
  • Expanded client base by conducting new business development, program development, community outreach, and marketing/PR initiatives.
  • Advance referral relationships within target region through marketing and sales techniques including cold-calling, prospecting and identification of referral sources.
  • Participated in corporate trade shows, health fairs, and marketing activities as assigned.
  • Created and managed HBO Facebook page.
  • Trained hospital staff on new technology/ processes.
  • Developed a CRM program that now contains over 4400 contacts of health care professionals.
  • Developed, implemented and made necessary adjustments to the Business Development Plan as growth required.
  • Establish relationships & work ethics with Physicians/Medical Staffs, social workers to receive patient referrals.
  • Trained and motivated customer service agents to improve their phone statistics.
  • Coordinated, planned and contributed at special events.
  • Compass Health assists hospitals, healthcare organizations, and physicians by maximizing their resources and outcomes, both clinically & financially.

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How To Become A Marketing Liaison

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Liaison jobs

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Top Skills for A Marketing Liaison

HospitalStaffHealthCareProfessionalsCustomerServiceTerritoryFinancialReferralRelationshipsBusinessDevelopmentCommunityEventsHealthFairsSocialWorkersCommunityOutreachHospiceServicesWebDischargePlannersFacebookMedicalRecordsMarketShareCorporateTradeShowsTwitterPhysicianOffices

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Top Marketing Liaison Skills

  1. Hospital Staff
  2. Health Care Professionals
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Interact with a variety of hospital staff from different departments.
  • Served as point of contact for physicians and other health care professionals regarding referrals and patient care.
  • Organized round table marketing sessions with select customer service representatives for market research.
  • Coordinated and implemented reimbursement strategies dealing with the buy & bill model within large territory.
  • Helped Independent Consultants market legal financial services in their respective areas.

Top Marketing Liaison Employers

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Marketing Liaison Videos

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