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Become A Marketing Liaison

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Working As A Marketing Liaison

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Marketing Liaison Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Liaison

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Liaison jobs

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Marketing Liaison Career Paths

Marketing Liaison
Business Developer Business Development Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Director Business Developer Business Development Manager
Director Of Sales
10 Yearsyrs
Marketing Specialist Marketing Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Community Liaison Program Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
Business Development Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Pharmaceutical Sales Representative Sales Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
General Manager Account Manager
Major Account Manager
7 Yearsyrs
Consultant Co-Founder Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Account Manager Account Executive Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Consultant Senior Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager General Manager Account Manager
National Account Manager
8 Yearsyrs
General Manager Account Executive Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Business Developer Business Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Account Manager Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Pharmaceutical Sales Representative Territory Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Business Development Manager Marketing Director Director Of Sales
Sales Vice President
9 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Community Liaison Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Marketing Specialist Account Manager
Strategic Accounts Manager
9 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Manager 3.1 years
Liaison 2.6 years
Marketing Officer 2.5 years
Community Liaison 2.3 years
Marketing Liaison 2.0 years
Top Employers Before
Internship 5.1%
Liaison 2.8%
Top Employers After
Consultant 6.3%
Internship 3.6%
Specialist 3.0%

Marketing Liaison Demographics

Gender

Female

69.8%

Male

29.1%

Unknown

1.0%
Ethnicity

White

81.6%

Hispanic or Latino

9.2%

Asian

7.0%

Unknown

1.4%

Black or African American

0.8%
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Languages Spoken

Spanish

45.3%

Portuguese

6.3%

Chinese

6.3%

French

6.3%

Mandarin

6.3%

Italian

6.3%

Russian

4.7%

German

3.1%

Greek

3.1%

Japanese

3.1%

Swedish

1.6%

Filipino

1.6%

Turkish

1.6%

Tagalog

1.6%

Polish

1.6%

Korean

1.6%
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Marketing Liaison Education

Schools

University of Phoenix

13.1%

Temple University

9.3%

West Virginia University

6.5%

Michigan State University

4.7%

Auburn University

4.7%

Kent State University

4.7%

University of Denver

4.7%

Louisiana Tech University

4.7%

Emory University

4.7%

Strayer University

4.7%

Northeastern University

4.7%

University of Central Arkansas

3.7%

University of Texas at San Antonio

3.7%

Virginia Commonwealth University

3.7%

Texas Tech University

3.7%

University of Central Florida

3.7%

Kennesaw State University

3.7%

University of Delaware

3.7%

University of Memphis

3.7%

University of North Texas

3.7%
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Majors

Business

26.4%

Marketing

16.0%

Communication

11.2%

Nursing

8.4%

Psychology

5.1%

Public Relations

4.3%

Management

4.1%

Education

2.7%

Social Work

2.3%

English

2.3%

Health Care Administration

2.3%

Liberal Arts

2.2%

Kinesiology

2.0%

Political Science

2.0%

Fine Arts

1.6%

Finance

1.6%

Public Administration

1.4%

Human Resources Management

1.4%

Medical Technician

1.4%

Advertising

1.4%
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Degrees

Bachelors

53.5%

Masters

19.5%

Other

17.3%

Associate

5.6%

Certificate

2.5%

Doctorate

0.9%

License

0.4%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Liaison Salaries

Job Title Company Location Start Date Salary
Liaison-Hispanic Marketing & Business Development, Bilingu Alsac/St. Jude Children's Research Hospital Memphis, TN Jul 11, 2016 $56,784
Marketing and Media Liaison Yangtze River Development Ltd. (FKA Kirin International Holding Inc.) New York, NY Jan 07, 2016 $45,516
Marketing and Media Liaison Yangtze River Development Ltd. (FKA Kirin International Holding Inc.) New York, NY Jul 25, 2016 $45,516
Marketing/Public Relations Liaison for E. Europe Innerlight Worldwide, Inc. Provo, UT Nov 22, 2010 $40,000
Marketing and Media Liaison Kirin International Holding Inc. Santa Ana, CA Sep 24, 2015 $37,274

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Top Skills for A Marketing Liaison

HospitalStaffHealthCareProfessionalsCustomerServiceTerritoryFinancialReferralRelationshipsBusinessDevelopmentCommunityEventsHealthFairsSocialWorkersCommunityOutreachHospiceServicesWebDischargePlannersFacebookMedicalRecordsMarketShareCorporateTradeShowsTwitterPhysicianOffices

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Top Marketing Liaison Skills

  1. Hospital Staff
  2. Health Care Professionals
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Interact with a variety of hospital staff from different departments.
  • Served as point of contact for physicians and other health care professionals regarding referrals and patient care.
  • Organized round table marketing sessions with select customer service representatives for market research.
  • Coordinated and implemented reimbursement strategies dealing with the buy & bill model within large territory.
  • Helped Independent Consultants market legal financial services in their respective areas.

Top Marketing Liaison Employers

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Marketing Liaison Videos

A Day In The Life: Marketing Manager

A Day In The Life Of A Learning & Development Manager

Air Force Entertainment Liaison Office marketing video

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