Marketing liaison demographics and statistics in the US
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Marketing liaison demographics by:
Marketing liaison gender statistics
69.1% of marketing liaisons are women and 30.9% of marketing liaisons are men.
- Female, 69.1%
- Male, 30.9%
Marketing liaison gender ratio
| Gender | Percentages |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
Marketing liaison gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$40,568
Female income
$38,742
Marketing liaison gender ratio over time
This data breaks down the percentage of men and women in marketing liaison positions over time. Currently, 69.1% of marketing liaisons are female.
Marketing liaison gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 38.47% | 61.53% |
| 2011 | 36.15% | 63.85% |
| 2012 | 36.38% | 63.62% |
| 2013 | 33.21% | 66.79% |
| 2014 | 33.25% | 66.75% |
| 2015 | 35.21% | 64.79% |
| 2016 | 34.51% | 65.49% |
| 2017 | 34.48% | 65.52% |
| 2018 | 33.61% | 66.39% |
| 2019 | 32.40% | 67.60% |
| 2020 | 30.23% | 69.77% |
| 2021 | 30.85% | 69.15% |
Marketing liaison related jobs gender ratio
We compared marketing liaisons with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Liaison | 31% | 69% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing liaison demographics by race
The most common ethnicity among marketing liaisons is White, which makes up 67.5% of all marketing liaisons. Comparatively, 12.6% of marketing liaisons are Hispanic or Latino and 9.6% of marketing liaisons are Asian.
- White, 67.5%
- Hispanic or Latino, 12.6%
- Asian, 9.6%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.0%
Marketing liaison race
| Marketing liaison race | Percentages |
|---|---|
| White | 67.5% |
| Hispanic or Latino | 12.6% |
| Asian | 9.6% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.0% |
Marketing liaison race and ethnicity over time
See how marketing liaison racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing liaison race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.39% | 5.44% | 7.34% | 8.99% |
| 2011 | 74.69% | 5.44% | 7.77% | 9.95% |
| 2012 | 74.75% | 5.64% | 7.06% | 10.18% |
| 2013 | 74.51% | 5.86% | 6.51% | 10.20% |
| 2014 | 74.83% | 5.29% | 7.68% | 9.64% |
| 2015 | 73.79% | 4.87% | 7.98% | 10.34% |
| 2016 | 72.02% | 6.04% | 8.20% | 11.25% |
| 2017 | 71.99% | 5.89% | 8.27% | 10.86% |
| 2018 | 71.30% | 5.55% | 8.28% | 11.45% |
| 2019 | 71.63% | 5.45% | 8.49% | 11.50% |
| 2020 | 69.73% | 4.90% | 8.57% | 12.37% |
| 2021 | 67.45% | 5.25% | 9.59% | 12.55% |
Marketing liaison wage gap by race
According to our data, asian marketing liaisons have the highest average salary compared to other ethnicities. Black or african american marketing liaisons have the lowest average salary at $37,591.
| Ethnicity | Salary |
|---|---|
| Unknown | $39,598 |
| White | $41,103 |
| Black or African American | $37,591 |
| Asian | $44,738 |
| Hispanic or Latino | $40,139 |
Average marketing liaison age
See how the average age of marketing liaisons varies based on ethnicity and gender.
Male
Female
Marketing liaison age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing liaison age breakdown
The average age of marketing liaisons is 30-40 years years old, representing 35% of the marketing liaison population.
Marketing liaison age breakdown
| Marketing Liaison Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing liaison educational attainment
The most common degree for marketing liaisons is bachelor's degree, with 74% of marketing liaisons earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 8%.
- Bachelor's, 74%
- Associate, 12%
- Master's, 8%
- High School Diploma, 3%
- Other Degrees, 3%
Marketing liaisons by degree level
| Marketing liaison degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Associate | 12% |
| Master's | 8% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Marketing liaison jobs you might like
Marketing liaison wage gap by degree level
According to the data, marketing liaisons with a Doctorate degree earn more than those without, at $49,693 annually. With a Master's degree, marketing liaisons earn a median annual income of $49,178 compared to $42,462 for marketing liaisons with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $49,178 |
| Bachelor's Degree | $42,462 |
| Doctorate Degree | $49,693 |
Marketing liaison employment statistics
Most marketing liaisons work for a private in the health care industry.
Company size where marketing liaisons work
Below, you can see the size of companies where marketing liaisons work.
Marketing liaison jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 15% |
| > 10,000 employees | 30% |
Marketing liaison jobs by company type
Employees with the marketing liaison job title have their preferences when it comes to working for a company. For instance, most marketing liaisons prefer to work at private companies over public companies.
Marketing liaison jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 29% |
| Private | 64% |
| Government | 2% |
Marketing liaison jobs by industry
The most common industries for marketing liaisons are health care, finance and professional.
Marketing liaison industry statistics
| Industry | Percentages |
|---|---|
| Health Care | 27% |
| Fortune 500 | 13% |
| Finance | 11% |
| Professional | 9% |
| Retail | 6% |
| Technology | 5% |
| Manufacturing | 4% |
| Education | 4% |
| Hospitality | 3% |
| Insurance | 3% |
| Media | 2% |
| Transportation | 2% |
| Telecommunication | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Start-up | 1% |
Marketing liaison turnover and employment statistics
Marketing liaison unemployment rate over time
The unemployment rate for marketing liaisons between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing liaison unemployment rate by year
| Year | Marketing liaison unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing liaison tenure
The average marketing liaison stays at their job for 1-2 years, based on the 1,825 marketing liaisons resumes in Zippia's database.
Marketing liaison tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 22% |
| 1-2 years | 38% |
| 3-4 years | 14% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 5% |
Marketing liaison LGBT ratio compared to similar jobs
Review the percent of marketing liaisons that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Associate | 8.65% | 16,539 |
| Talent Acquisition Partner | 8.93% | 40,699 |
| Marketing Liaison | 10.00% | - |
| Consulting Assistant | 11.05% | 6,038 |
| Chief Compliance Officer | 11.64% | 76,701 |
| Campaign Fundraiser | 19.25% | 1,678 |
Similar marketing liaison jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Associate | 8.65% | 16,539 |
| Talent Acquisition Partner | 8.93% | 40,699 |
| Consulting Assistant | 11.05% | 6,038 |
| Chief Compliance Officer | 11.64% | 76,701 |
| Campaign Fundraiser | 19.25% | 1,678 |
Foreign languages spoken by marketing liaisons
The most common foreign language among marketing liaisons is Spanish at 45.7%. The second-most popular foreign language spoken is French at 10.9% and Portuguese is the third-most popular at 6.5%.
- Spanish, 45.7%
- French, 10.9%
- Portuguese, 6.5%
- German, 6.5%
- Chinese, 5.4%
- Other, 25.0%
Marketing liaison languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.7% |
| French | 10.9% |
| Portuguese | 6.5% |
| German | 6.5% |
| Chinese | 5.4% |
| Other | 25.0% |
