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How to hire a marketing liaison

Marketing liaison hiring summary. Here are some key points about hiring marketing liaisons in the United States:

  • In the United States, the median cost per hire a marketing liaison is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new marketing liaison to become settled and show total productivity levels at work.

How to hire a marketing liaison, step by step

To hire a marketing liaison, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a marketing liaison:

Here's a step-by-step marketing liaison hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing liaison job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing liaison
  • Step 8: Go through the hiring process checklist

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

Learn more about the specifics of what a marketing liaison does
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  1. Identify your hiring needs

    The marketing liaison hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a marketing liaison to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing liaison that fits the bill.

    Here's a comparison of marketing liaison salaries for various roles:

    Type of Marketing LiaisonDescriptionHourly rate
    Marketing LiaisonMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$12-29
    Marketing Department InternshipA marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world... Show more$12-18
    Sales And Marketing InternshipIn a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more$13-30
  2. Create an ideal candidate profile

    Common skills:
    • Home Health
    • Patients
    • Customer Service
    • Rehabilitation
    • Referral Relationships
    • Business Plan
    • Patient Care
    • Business Development
    • Nursing Home
    • Senior Care
    • Community Events
    • Admission Process
    • Facebook
    • Event Planning
    Check all skills
    Responsibilities:
    • Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
    • Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
    • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
    • Provide assistance to clinics in the management of their Facebook presence.
    • Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
    • Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.
    More marketing liaison duties
  3. Make a budget

    Including a salary range in your marketing liaison job description is one of the best ways to attract top talent. A marketing liaison can vary based on:

    • Location. For example, marketing liaisons' average salary in mississippi is 57% less than in delaware.
    • Seniority. Entry-level marketing liaisons 56% less than senior-level marketing liaisons.
    • Certifications. A marketing liaison with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a marketing liaison's salary.

    Average marketing liaison salary

    $41,472yearly

    $19.94 hourly rate

    Entry-level marketing liaison salary
    $27,000 yearly salary
    Updated January 23, 2026

    Average marketing liaison salary by state

    RankStateAvg. salaryHourly rate
    1Delaware$62,319$30
    2New York$60,872$29
    3California$50,915$24
    4Virginia$47,625$23
    5Ohio$45,859$22
    6Michigan$44,473$21
    7Texas$39,953$19
    8Arkansas$36,946$18
    9Florida$36,717$18
    10Kansas$36,596$18
    11Tennessee$36,529$18
    12Utah$35,872$17
    13Missouri$31,943$15

    Average marketing liaison salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Google$89,978$43.2632
    2Stifel Financial$68,319$32.85
    3ProMedica Toledo Hospital$60,613$29.14
    4Encompass Health$57,078$27.44207
    5EveryStep$52,400$25.19
    6Visiting Nurse Association of Ohio$47,040$22.62
    7Greystone Health Network$46,209$22.22
    8The Meadows Center for Opportunity$42,656$20.51
    9Aperion Care$42,635$20.50
    10L & A Care Corporation$42,546$20.45
    11CareRite Centers$42,001$20.19
    12Yangtze River Development$41,183$19.80
    13Versiti$40,773$19.605
    14Issues & Answers$39,810$19.14
    15Senior Care Centers$39,290$18.896
    16Res-Care Premier$39,088$18.7940
    17Independent Health$38,616$18.57
    18Vibra Healthcare$38,342$18.432
    19Calvert County Nursing Center$37,988$18.26
    20Universal Health Services$37,956$18.2555
  4. Writing a marketing liaison job description

    A marketing liaison job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing liaison job description:

    Marketing liaison job description example

    Company Overview

    In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.

    Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano. Ring Power also has eight facilities outside of Florida - The Carolinas, Georgia, Texas & Tennessee- to serve the needs of other specialized industries and customers.

    Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.

    Currently, more than 2,300 employees at 20+ locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.

    Qualifications Education and Experience

    Formal Education Bachelor's Degree in a related area of study

    Experience 3-4 years

    Required / Credentials

    Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.

    Proficient in Microsoft Office, including PowerPoint, Word, and Excel.

    Ability to manage multiple projects and changing priorities; excellent organizational skills. Ability to create effective visual messages in accordance with corporate identity standards.

    Bachelor's degree from a four-year college or equivalent related work experience,

    Not Required but Highly Desired Criteria

    3+ years' work experience, 3+ years of experience in marketing thought leadership, campaign planning and project management, digital marketing, and development of effective marketing messages.

    Experience working in Adobe Design software, with basic level of design capabilities.

    Updating of Knowledge

    Job requirements occasionally change requiring re-training to stay current every 3-5 years.

    Responsibility for Change, Innovation, Overall Improvement, and/or Effectiveness

    Problem Solving Job requires complex problem solving ability with little guidance. Independent research and analysis are sometimes required to develop solutions.

    Creativity Job requires creativity as part of carrying out daily activities. New approaches are encouraged.

    Autonomy Job is not normally monitored, but overall objectives are clearly defined. Use of discretion in how the work is done, setting priorities and decision making is encouraged. More emphasis is placed on achieving the desired outcome, not on controlling the process.

    Working Environment

    Stress Load Occasional exposure to these stresses (less than 20% of the time).

    Workload Fluctuation Job involves occasional changes in priorities, complexity and/or quantity of work.

    Work Schedule Work is routinely performed during regular business hours with rare exceptions.

    Organizational Impact

    A person's performance in this job has noticeable immediate impact on expense, efficiencies or achievement of overall department objectives.

    Supervisory Responsibility

    Job has no subordinates / no supervisory responsibility (may work independently or as a member of a team)

    Physical Demands

    "NA" : Not Applicable

    "O" : Occasionally - (up to 3 hours/day)

    "F" : Frequently - (3-6 hours/day)

    "C" : Constantly - (6-8 hours/day)

    N/A: Climbing

    N/A: Balancing

    N/A: Stooping
    N/A: Kneeling

    N/A: Crouching

    N/A:

  5. Post your job

    There are various strategies that you can use to find the right marketing liaison for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your marketing liaison job on Zippia to find and attract quality marketing liaison candidates.
    • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with marketing liaison candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing liaison

    Once you've selected the best marketing liaison candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    Once that's done, you can draft an onboarding schedule for the new marketing liaison. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing liaison?

Before you start to hire marketing liaisons, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing liaisons pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

Marketing liaisons earn a median yearly salary is $41,472 a year in the US. However, if you're looking to find marketing liaisons for hire on a contract or per-project basis, hourly rates typically range between $12 and $29.

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