Marketing liaison vs clinical liaison

The differences between marketing liaisons and clinical liaisons can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing liaison, becoming a clinical liaison takes usually requires 1-2 years. Additionally, a clinical liaison has an average salary of $66,331, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a clinical liaison are patients, home health, and rehabilitation.

Marketing liaison vs clinical liaison overview

	Marketing Liaison	Clinical Liaison
Yearly salary	$41,472	$66,331
Hourly rate	$19.94	$31.89
Growth rate	19%	6%
Number of jobs	78,276	237,166
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 54%
Average age	37	44
Years of experience	6	2

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a clinical liaison do?

A clinical liaison's role is to promote health care and rehabilitation facilities to patients and their families. Their responsibilities revolve around devising strategies to reach sales targets, reviewing patient cases, having an in-depth understanding of the facilities and potential patients, assisting clients in filling up paperwork, maintaining records and data of all transactions, and addressing inquiries and concerns. Furthermore, a clinical liaison may perform clerical tasks such as producing reports, answering calls and correspondence, and arranging meetings and appointments with clients. Should there be any issues, it is essential to report to the managers or supervisors promptly.

Marketing liaison vs clinical liaison salary

Marketing liaisons and clinical liaisons have different pay scales, as shown below.

	Marketing Liaison	Clinical Liaison
Average salary	$41,472	$66,331
Salary range	Between $27,000 And $62,000	Between $39,000 And $111,000
Highest paying City	Newark, DE	Sacramento, CA
Highest paying state	Delaware	California
Best paying company	Google	Intuitive Surgical
Best paying industry	Health Care	Manufacturing

Differences between marketing liaison and clinical liaison education

There are a few differences between a marketing liaison and a clinical liaison in terms of educational background:

	Marketing Liaison	Clinical Liaison
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 54%
Most common major	Business	Nursing
Most common college	University of Pennsylvania	University of Pennsylvania

Marketing liaison vs clinical liaison demographics

Here are the differences between marketing liaisons' and clinical liaisons' demographics:

	Marketing Liaison	Clinical Liaison
Average age	37	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 23.4% Female, 76.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 10.6% Unknown, 4.3% Hispanic or Latino, 9.5% Asian, 9.0% White, 66.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	9%

Differences between marketing liaison and clinical liaison duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

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Clinical liaison example responsibilities.

Manage social media outlets for the organization; such as Facebook, update weekly status and weekly inspirational videos.
Provide crisis intervention and triage services to clients in compassionate and responsible manner, serving individually tailor services to clients.
Perform clinical evaluations to determine if patients would qualify with acute rehab criteria and review with physicians.
Communicate with physicians regarding prospective patients and their diagnosis, rehabilitation needs and expectations of family prior to admission.
Spearhead marketing and business initiatives to increase patient referrals for skil nursing facility specializing in rehabilitation services for senior adults.
Provide elbow support for physicians learning to navigate Cerner and use PowerPlans.

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Marketing liaison vs clinical liaison skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common clinical liaison skills

Patients, 26%
Home Health, 11%
Rehabilitation, 7%
Patient Care, 6%
Social Work, 5%
Customer Service, 5%

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Updated January 8, 2025

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