Marketing liaison vs marketing & events coordinator

The differences between marketing liaisons and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing & events coordinator. Additionally, a marketing liaison has an average salary of $41,472, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing liaison vs marketing & events coordinator overview

	Marketing Liaison	Marketing & Events Coordinator
Yearly salary	$41,472	$41,447
Hourly rate	$19.94	$19.93
Growth rate	19%	19%
Number of jobs	78,276	84,375
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing liaison vs marketing & events coordinator salary

Marketing liaisons and marketing & events coordinators have different pay scales, as shown below.

	Marketing Liaison	Marketing & Events Coordinator
Average salary	$41,472	$41,447
Salary range	Between $27,000 And $62,000	Between $31,000 And $54,000
Highest paying City	Newark, DE	Jersey City, NJ
Highest paying state	Delaware	New Jersey
Best paying company	Google	A.T. Kearney
Best paying industry	Health Care	Start-up

Differences between marketing liaison and marketing & events coordinator education

There are a few differences between a marketing liaison and a marketing & events coordinator in terms of educational background:

	Marketing Liaison	Marketing & Events Coordinator
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing & events coordinator demographics

Here are the differences between marketing liaisons' and marketing & events coordinators' demographics:

	Marketing Liaison	Marketing & Events Coordinator
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 24.6% Female, 75.4%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing & events coordinator duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Marketing & events coordinator example responsibilities.

Manage SEO data and construct detailed plans for increasing website popularity and Google status.
Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
Design the art work and graphics using Photoshop CS5.
Organize social media schedule, write content for Facebook and examine results.

Marketing liaison vs marketing & events coordinator skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing & events coordinator skills

Event Planning, 11%
Trade Shows, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Facebook, 5%
Project Management, 4%

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Marketing Liaison vs Marketing & Events Coordinator

Updated January 8, 2025

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