Marketing liaison vs marketing specialist

The differences between marketing liaisons and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing liaison vs marketing specialist overview

	Marketing Liaison	Marketing Specialist
Yearly salary	$41,472	$54,942
Hourly rate	$19.94	$26.41
Growth rate	19%	19%
Number of jobs	78,276	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing liaison vs marketing specialist salary

Marketing liaisons and marketing specialists have different pay scales, as shown below.

	Marketing Liaison	Marketing Specialist
Average salary	$41,472	$54,942
Salary range	Between $27,000 And $62,000	Between $36,000 And $82,000
Highest paying City	Newark, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Google	Google
Best paying industry	Health Care	Technology

Differences between marketing liaison and marketing specialist education

There are a few differences between a marketing liaison and a marketing specialist in terms of educational background:

	Marketing Liaison	Marketing Specialist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing specialist demographics

Here are the differences between marketing liaisons' and marketing specialists' demographics:

	Marketing Liaison	Marketing Specialist
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing specialist duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing liaison vs marketing specialist skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Liaison
Marketing Liaison vs Marketing Specialist

Updated January 8, 2025

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