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What is a marketing management consultant and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Ella Andreasen

Marketing management consultants use their marketing expertise to help companies and other organizations define and reach their marketing goals. They mainly plan, execute, and monitor marketing strategies to ensure the desired results are achieved.

Some of the functions that they perform in this capacity include identifying and crafting media messages, developing strategies and goals, preparing marketing presentations, producing necessary marketing materials, assisting in ongoing marketing campaigns, and implementing internal brand management strategies. Educational requirements include a bachelor's degree, but more preferably a master's degree in business administration, marketing, or a related field. In addition, industry-specific certifications and work experience of five or more years will also give an advantage over other candidates.

The position has several responsibilities but also generous rewards. The average hourly pay for the position is $56.59, which amounts to $117,715 annually. The career is expected to grow in the following years and create new opportunities across the United States.

What general advice would you give to a marketing management consultant?

Ella AndreasenElla Andreasen LinkedIn profile

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.
ScoreMarketing Management ConsultantUS Average
Salary
7.8

Avg. Salary $109,063

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 47.45%

male 52.55%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Marketing management consultant career paths

Key steps to become a marketing management consultant

  1. Explore marketing management consultant education requirements

    Most common marketing management consultant degrees

    Bachelor's

    68.0 %

    Master's

    15.9 %

    Associate

    7.8 %
  2. Start to develop specific marketing management consultant skills

    SkillsPercentages
    Digital Marketing9.75%
    Marketing Campaigns9.28%
    Web Design9.19%
    Business Strategy5.58%
    Market Research4.47%
  3. Complete relevant marketing management consultant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing management consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing management consultant based on U.S. Bureau of Labor Statistics data and data from real marketing management consultant resumes.
  4. Research marketing management consultant duties and responsibilities

    • Manage $250K+ in partnerships with various healthcare organizations.
    • Build & manage web sites and Facebook, build print ads and some video.
    • Track status and outcome of sales leads; maintain and distribute reports from CRM system.
    • Manage continuing education program for healthcare professionals.
  5. Prepare your marketing management consultant resume

    When your background is strong enough, you can start writing your marketing management consultant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing management consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing management consultant resume templates

    Build a professional marketing management consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing management consultant resume.
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
    Marketing Management Consultant Resume
  6. Apply for marketing management consultant jobs

    Now it's time to start searching for a marketing management consultant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing management consultant job

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Average marketing management consultant salary

The average marketing management consultant salary in the United States is $109,063 per year or $52 per hour. Marketing management consultant salaries range between $63,000 and $187,000 per year.

Average marketing management consultant salary
$109,063 Yearly
$52.43 hourly

What am I worth?

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How do marketing management consultants rate their job?

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Marketing management consultant reviews

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A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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