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Become A Marketing Management Internship

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Working As A Marketing Management Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $37,000

    Average Salary

What Does A Marketing Management Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Management Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Management Internship Career Paths

Marketing Management Internship
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Manager Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Coordinator Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Coordinator Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Ambassador Sales Specialist Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Ambassador Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Management Trainee Buyer Category Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Specialist Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Brand Ambassador Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Brand Ambassador Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Brand Ambassador Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Ambassador Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Marketing Management Internship Demographics

Gender

Female

45.9%

Male

40.3%

Unknown

13.8%
Ethnicity

White

56.3%

Hispanic or Latino

15.0%

Asian

14.3%

Black or African American

10.3%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

35.1%

French

12.1%

Mandarin

10.8%

Chinese

8.7%

Japanese

4.3%

Arabic

3.9%

Italian

3.5%

German

3.5%

Korean

3.0%

Hindi

2.6%

Urdu

2.2%

Russian

1.7%

Cantonese

1.7%

Portuguese

1.7%

Hebrew

1.3%

Hmong

0.9%

Danish

0.9%

Malay

0.9%

Tagalog

0.9%

Swedish

0.4%
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Marketing Management Internship Education

Schools

New York University

10.8%

Pennsylvania State University

7.1%

Temple University

6.7%

University of Texas at Austin

6.7%

DePaul University

5.6%

George Washington University

5.2%

Florida State University

4.8%

Purdue University

4.8%

Boston University

4.8%

Northeastern University

4.8%

University of Delaware

4.5%

Arizona State University

4.1%

Duke University

4.1%

University of Washington

3.7%

University of California - Los Angeles

3.7%

Babson College

3.7%

University of Southern California

3.7%

Cornell University

3.7%

Southern Methodist University

3.7%

University of Central Florida

3.7%
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Majors

Business

30.7%

Marketing

24.5%

Communication

7.5%

Management

7.0%

Kinesiology

4.9%

Finance

3.8%

Economics

2.6%

Psychology

2.5%

Public Relations

2.4%

International Business

2.0%

Political Science

1.8%

Business Communications

1.7%

English

1.4%

Entertainment Business

1.2%

Small Business Management

1.1%

Specialized Sales And Merchandising

1.1%

Hospitality Management

1.0%

Advertising

1.0%

Business Economics

0.9%

Journalism

0.9%
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Degrees

Bachelors

67.6%

Masters

21.9%

Other

7.3%

Associate

1.3%

Certificate

1.0%

Doctorate

0.6%

Diploma

0.2%

License

0.1%
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Top Skills for A Marketing Management Internship

  1. Company Website
  2. Facebook
  3. Extensive Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Re-designed and enhanced previous company website to compete with competition.
  • Developed creative content utilizing Facebook, Twitter and YouTube.
  • Improved customer service skills through daily, personal interactions dealing with general retail responsibilities.
  • Contacted merchants and updated them about general meetings and special events.
  • Streamlined marketing and advertising methods and managed the company Facebook and Twitter accounts.

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