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Head of Digital Growth
Capezio 4.2
Marketing manager job in Totowa, NJ
Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio's expansion and revenue generation through digital channels. This individual's skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today's customer and maximize Capezio's commercial opportunity.
Key Responsibilities
Owned Global Consumer Channels
Own the strategy and operations for Capezio-owned consumer channels:
Capezio.com / eCommerce (domestic and international)
Marketplace storefronts (e.g., Amazon, Walmart, etc.)
Monetization of Instagram and TikTok
New revenue channel incubation, including Capezio's Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
Support Capezio's growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement
Marketing & Growth
Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO
Align marketing plans with commercial goals and promotional calendars across all owned channels
Own and continuously improve LTV, loyalty, and customer retention metrics-including full ownership of the loyalty program strategy, budget, and iteration roadmap
Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns
Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity
Digital Infrastructure & Consumer Data
Oversee Capezio's digital consumer infrastructure, including:
CRM systems and customer journey architecture
MarTech stack, segmentation, and marketing automation
Consumer analytics, attribution, and reporting frameworks
eCommerce platform performance, including UX conversion optimization
Partner with the IT to ensure clean, actionable data flows across systems
Build and lead a culture of testing, personalization, and iterative optimization-leveraging A/B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance
Oversee Capezio's digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads
Team & Cross-Functional Leadership
Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics
Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels
Collaborate with the sales team to ensure DTC efforts complement wholesale goals
Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales
Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels
Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners-including active agency and vendor performance management
Effectively synthesize and communicate strategy and performance to executive leadership and the Board
Who You Are
A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses
A performance-driven marketer who balances creative instincts with clear commercial goals
A systems thinker with experience owning martech, CRM, and consumer data strategies
Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution
A collaborative executive who brings clarity, urgency, and alignment across functions
A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages
A pragmatic builder who knows how to modernize infrastructure and scale what works-without overcomplicating
A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals
Qualifications
Bachelor's degree required
10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership
Deep understanding of Amazon and other key digital marketplace customers
Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces)
Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment
Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO/LSA dashboards, etc.)
Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing
Strong understanding of CRM, martech, personalization, and data architecture best practices
Track record of leading digital merchandising functions, including PDP optimization, navigation/filtering logic, and on-site search performance
Track record of aligning execution with brand voice and business outcomes
Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution
Salary: $180,000-$220,000 base salary (plus annual bonus and management incentive program)
$180k-220k yearly 3d ago
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Manager of Enterprise Risk Management
Wakefern Food Corp 4.5
Marketing manager job in Edison, NJ
About Wakefern
Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite , Price Rite , The Fresh Grocer , Dearborn Markets , Fairway Markets , Gourmet Garage and DiBruno Bros. and Morton Williams banners.
Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern's co-operative members benefit from the company's extensive portfolio of services, including innovative technology, private label development, and best in class procurement practices.
About You
Your contribution:
The Manager of Enterprise Risk Management (ERM) leads the development, implementation, and ongoing improvement of the ERM framework. This role ensures enterprise risks are identified, assessed, mitigated, and monitored in line with strategic goals. The ERM Manager works closely with Member stakeholders, business units, senior leadership, and internal audit to foster a risk-aware culture and support informed decision-making. This position is based in Edison, NJ. The position will initially have one direct report.
What you will do:
Lead the development and execution of an ERM framework aligned with organization strategy and goals.
Conduct enterprise-wide risk assessments and maintain a dynamic risk register.
Collaborate with business units to identify and prioritize key strategic, operational, and financial risks across all domains.
Recommend mitigation strategies and internal controls, and coordinate enterprise-wide risk response efforts.
Deliver executive-level risk reporting, including dashboards and heat maps, and present findings to the Risk Management Committee.
Monitor risk exposures and trends, track mitigation efforts, and evaluate the effectiveness of controls and response strategies.
Manage escalation procedures for timely and effective risk response across the enterprise
Define risk appetite to guide decision-making and align with organizational strategy
Establish and oversee governance protocols to ensure consistent risk management practices
Align risk efforts with internal audit, compliance, and legal functions.
Provide training and guidance on risk management and control practices and promote a strong risk-aware culture across the organization.
Quantify risks using data, loss models, and scenario-based analysis to support strategic decision-making
Leverage analytics and data-driven strategies to enhance risk assessment and response.
What we're looking for:
Bachelor's in Risk Management, Finance, Business, or related field
7+ years direct ERM experience; 3+ years managerial or supervisory experience.
Experience designing, implementing and leading ERM Frameworks, incl. COSO and ISO 31,000
CRM, CRP, or similar certification preferred
Insurance risk experience and software proficiency a plus
Proven change leader with strategic thinking
Clear and effective communicator with experience delivering presentations
Strong interpersonal and communication skills
Skilled in multitasking, problem-solving, and data analysis
Motivated, detail-oriented, and confidential
Effective trainer, mentor, and team influencer
How you will succeed:
Leadership Competencies
Think Strategically: Create a compelling vision, develop a strategy and empower others to achieve it
Influence Others: The ability to effectively collaborate, inspire, persuade and align others
Drive Change: Create the vision and drive the momentum for change
Talent Planning: Build organizational and associate capability to achieve business goals
Take Accountability: Drive a culture of ownership throughout the organization
Inclusive Leadership: Role model inclusive leadership to leverage diversity
Core Competencies
Communicate Effectively: Communicates thoughts and ideas in a well-organized manner, encouraging two-way communication.
Build Relationships: Creates cross-functional partnerships through the development and maintenance of constructive and cooperative relationships.
Stay Competitive: Demonstrates a mindset of continuous improvement while exhibiting passion and enthusiasm for their work.
Embrace Change: Looks for new ways of working by supporting advancements in processes and technology.
Develop You: Identifies and capitalizes on opportunities for personal and professional career growth.
Drive for Results: Supports divisional and strategic objectives through achievement of work goals.
Company Perks:
Work a hybrid schedule (4 days on-site with the option of working 1 day remotely)
Vibrant Food Centric Culture
Comprehensive medical, dental and vision package
Competitive Salary and Paid Time Off
Fitness Reimbursement and Well-Being Program
Corporate Training and Development University
Paid Parental Leave
401K
Matching Gifts and Community Volunteer Involvement
Compensation and Benefits
The salary range for this position is $140,000 - $170,000 annually.
Placement in the range depends on several factors, including experience, skills, education, geography, and budget considerations. Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match & annual company contribution, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.
$140k-170k yearly 4d ago
Senior Advertising Manager
Manpower 4.7
Marketing manager job in Parsippany-Troy Hills, NJ
About the Role
The Senior Advertising Claims & Substantiation Manager plays a critical role in ensuring that product advertising and promotional claims are compliant, defensible, and supported by appropriate scientific, technical, and consumer data.
This role partners closely with Legal, Marketing, Research & Development, Regulatory, and external agencies to review, coordinate, and approve advertising claims and claim support materials across North America, with exposure to global initiatives as needed.
The ideal candidate brings a strong understanding of advertising law requirements (FTC and related standards), data analysis, and cross-functional collaboration within a consumer products or regulated industry.
Key Responsibilities
Ensure compliance with applicable advertising, consumer protection, and regulatory standards, including FTC and relevant state-level requirements.
Review and assess claim substantiation materials, including scientific testing, clinical data, consumer research, and market studies, ensuring claims are supported by appropriate methodologies and statistical rigor.
Evaluate R&D-developed test protocols and success criteria to ensure alignment with internal standards and legal requirements.
Develop, maintain, and manage a centralized repository of approved claim support documentation and reports.
Partner cross-functionally with Legal, Marketing, R&D, and Regulatory teams to provide clear guidance on supportable product claims.
Review early-stage product concepts, claims, and advertising ideas to proactively identify risks and enable compliant marketing strategies.
Participate in regular project and development meetings to help align testing strategies with desired marketing claims where feasible.
Prepare and coordinate advertising clearance documentation in collaboration with internal stakeholders and external agencies.
Assist with the coordination of advertising challenges, including preparation of supporting materials and documentation.
Review and advise on social media content and consumer-facing digital communications to ensure compliance with platform policies and applicable laws.
Participate in cross-functional review of product labeling and packaging claims, including promotional and comparative claims, providing risk-based assessments.
Qualifications & Experience
Bachelor's degree required.
5+ years of experience in advertising compliance, claims substantiation, marketing support, regulatory affairs, R&D, or related fields within consumer products, CPG, pharmaceutical, or similarly regulated industries.
Strong understanding of advertising claim requirements and substantiation principles.
Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.
$81k-116k yearly est. 3d ago
Trade Marketing Coordinator
Marcolin 4.3
Marketing manager job in Somerville, NJ
We are seeking an experienced Trade Marketing Coordinator to support and execute multi-channel trade marketing initiatives that drive sell-in, strengthen brand presence, and accelerate sell-through. This role will collaborate cross-functionally with Sales, Brand, Operations, and external partners to manage promotions, POP and tower programs, custom graphics, gifting initiatives, and trade fulfillment. The ideal candidate is highly organized, execution-driven, and experienced in managing complex trade programs across multiple channels while ensuring brand consistency and operational excellence.
Essential Duties and Responsibilities:
Support the execution of trade marketing programs, sales collateral, merchandising, promotions, and product launch initiatives across multiple sales channels to drive sell-in, increase brand visibility, and support sell-through.
Coordinate the rollout of brand campaigns in partnership with Brand Managers and Sales, helping tailor programs by channel to support new door openings, expanded placements, and promotional execution.
Provide day-to-day trade marketing support to sales partners and key accounts by coordinating materials, promotional tools, POP assets, and fulfillment needs.
Partner cross-functionally with Marketing Production, Procurement, Operations, and external vendors to manage fulfillment of permanent and seasonal POP materials, tower programs, custom graphics, digital assets, and incentive or gifting programs.
Collaborate with Training and Sales teams to support the rollout of training materials and programs for wholesale customers and sales teams, reinforcing a brand-first approach.
Manage relationships with key associations, buying groups, and strategic partners, ensuring trade messaging, programs, and materials are aligned with corporate brand strategy. Build trade marketing reporting and analysis, tracking program performance, fulfillment accuracy, and ROI to drive continuous optimization and inform future planning.
Work Experience Requirements:
Bachelor's degree preferred or relevant years of experience
1-2 years' experience working in Brand or Trade Marketing
Skills/ Competencies
Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook, Sharepoint, Teams, Monday.com
Strong communication skills with an ability to outline and reinforce vision & strategy
Ability to collaborate effectively with cross-functional teams with a customer-focused mindset
Strong decision making and interpersonal skills with an ability to influence at the most senior levels
Commercially astute with strong business sense and excellent problem solving & analytical skills
Analytical mindset with an intuitive sense of how to interpret KPIs and take operational advantage of data-driven insights
Knowledge of SAP preferred
Work Conditions/ Environment
Minimum 3 days in the office - Somerville NJ
$53k-77k yearly est. 3d ago
Associate Product Marketing Manager
Boiron USA
Marketing manager job in Newtown, PA
Associate Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Associate Product MarketingManager?
The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product MarketingManager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment.
But what does this role really do?
Brand & Portfolio Support
Support the Senior Product MarketingManager across all facets of brand planning, execution, and analysis.
Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketingmanager's guidance.
Brand Ownership
Manage assigned brands or product subsets with oversight from the Senior Product MarketingManager, ensuring day-to-day execution and alignment with brand strategy.
Campaign & Channel Execution
Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
Work with Sales teams to support development of channel-specific materials and retail activation.
New Product Development
Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
Contribute to development of launch materials, sales tools, and marketing assets.
Project & Vendor Coordination
Managemarketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.
Market & Business Analysis
Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.
Team Participation
Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.
Other duties as assigned.
You would be a great fit if you have the following...
Education: Bachelor's degree in marketing, Advertising, or related field.
Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
3+ years of experience in Marketing, product management or brand management
Experience with consumer-packaged goods is ideal but not required
Self-starter capable of delivering on goals with minimal supervision
Ability to stay organized and work on numerous projects concurrently
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
Work under deadline pressure and meet timelines.
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
Ability to analyze, interpret, and disseminate information.
Must demonstrate personal integrity & honesty.
$86k-125k yearly est. 3d ago
Regulatory Data Strategist
Medasource 4.2
Marketing manager job in Raritan, NJ
We are seeking three highly specialized Regulatory Data Translators to act as the essential bridge between Regulatory Strategy and our advanced Data and AI teams. These roles are critical for enabling the organization to leverage Large Language Models (LLMs) and Generative AI (GenAI) capabilities using complex, unstructured regulatory data. This position requires a unique blend of regulatory expertise and a deep passion for data, focusing specifically on supporting high-priority Therapeutic Areas (TAs): Oncology, Immunology, and Neurology. The primary focus of the role is to ensure regulatory compliance and robust AI governance while translating data needs into actionable data products.
Core Responsibilities
The Regulatory Data Translator will drive the strategic application of data capabilities within their assigned Therapeutic Area (TA) through the following responsibilities:
1. Data Translation and Stakeholder Communication:
• Serve as the translating layer between the regulatory strategy function and the internal teams building data products and capabilities.
• Connect the TA's specific data needs directly to the personnel responsible for building the necessary data products.
• Effectively communicate the features of existing data products, the capabilities of already built AI models, and upcoming data development pipelines to key stakeholders, including Global Regulatory Leads.
• Maintain comprehensive knowledge of the sources of truth for regulatory data pertinent to the assigned TA.
2. AI Governance and Risk Management (FDA Compliance):
• Own and manage AI governance within the assigned Therapeutic Area.
• Implement risk frameworks by conducting risk stratification for all Gen AI use cases, aligning with recent FDA guidance on AI governance.
• Ensure that high-risk use cases-those affecting regulatory decisions, patient-related data, efficacy, or safety-incorporate a human-in-the-loop reviewer to maintain appropriate oversight.
3. Data Product Management and Auditability:
• Oversee the transformation of unstructured regulatory data, including submission archives, labels, and correspondence, to prepare it for LLM capabilities.
• Ensure that LLM outputs and data products support a complete audit trail back to the source documents (labels, correspondence, and health authority submissions). This involves working with vectorized text and associated metadata tags to guarantee traceability.
• Manage the handling of restricted data, such as all submissions to health authorities, ensuring strict access control and compliance standards are maintained.
Required Qualifications and Experience
The ideal candidate will be a "unicorn" profile, blending strong regulatory strategy expertise with a fundamental understanding of AI application
Regulatory Expertise (Approximately 90% of Skill Set):
• 3-5 years of experience in Regulatory Strategy is essential, balancing foundational knowledge with enthusiasm for hands-on, AI-focused work. Candidates who are too junior may lack understanding of necessary developmental questions, while those who are too senior may not be interested in the hands-on AI focus.
• Experience in the Pharma industry is strongly preferred, demonstrating a proven prioritization of compliance over speed.
• Prior experience as a North America regulatory lead for Oncology, Immunology, or Neurology would be ideal.
Data & Technology Fluency:
• Demonstrated passion for data and IT-driven topics.
• Familiarity with the application of Generative AI (GenAI) concepts and practical AI use cases.
• Must have history collaborating with IT teams and some experience with solution building, although this is not a data science role.
Education:
• Advanced degrees (such as Master's, PhD, or PharmD) are common for regulatory strategists and preferred, but demonstrated experience is prioritized over a specific degree.
$83k-136k yearly est. 3d ago
Market Access Manager
SSi People
Marketing manager job in Princeton, NJ
Must have understanding of the Market Access pull through process within PRC system and experience working with a PRC team submitting deliverables
Must have a very strong operational mindset and critical thinking skills
Experience working with external agencies and vendors as well as internal cross functional teams
Join our client as a Market Access Manager , where you'll play a pivotal role in executing brand strategies to enhance product access and reimbursement. This contract position requires adaptability to meet the evolving needs of the pharmaceutical market.
Key Responsibilities:
• Develop a deep understanding of brand access and fulfillment strategies to support strategic goals.
• Collaborate with cross-functional teams to align strategies and optimize market access.
• Assist in creating and maintaining cost/access materials for field teams.
• Manage vendor relationships and ensure strategic alignment in resource updates.
• Support operational excellence by enhancing platforms and resources.
• Contribute to the development of new operational processes for effective team collaboration.
Essential Skills:
• Bachelor's degree in Life Sciences, Business, or related field; advanced degree preferred.
• Experience in market access, healthcare, or pharmaceutical industry.
• Strong knowledge of healthcare reimbursement and payer systems.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects.
$82k-147k yearly est. 4d ago
MARKETING BRAND MANAGER
Hartz Mountain Industries 4.4
Marketing manager job in Secaucus, NJ
Description Marketing Brand Manager (Hybrid) - Cat Treats
About Us:
Join Hartz, where our love for pets drives everything we do. With 100 years of commitment to pet care excellence, we've earned our place as a trusted household name. Innovation is at the heart of our mission as we continually create products that nurture the special bond between pets and their owners-ensuring they experience nothing less than Unconditional Love.
As leaders in the pet care industry, we are dedicated to pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives. Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.
We are committed to cultivating an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive. At Hartz, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement. Together, we empower our employees and furry companions to make a meaningful impact within our company and beyond. Join us in shaping the future of pet care and experience the joy of making a difference, one pet at a time.
What We Offer …
Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
Generous Paid Time Off: Enjoy up to 34 paid days off annually.
Paid Leaves: Parental leave, Bereavement leave, and Military leave.
Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
Employee Perks: Volunteer opportunities, fun employee events, and more!
The Role …
We're seeking a driven Marketing Brand Manager to lead end-to-end innovation and unlock breakthrough growth for our Cat Treats category- the company's fastest growing and category leader with #1 share! In this role, you'll own the innovation pipeline-uncovering whitespace opportunities, developing bold concepts, and driving them through commercialization and in-market success. You'll lead 360° brand marketing, bringing big ideas to life while shaping the future of the portfolio.
Additionally, you will develop and execute renovation strategies that drive sales, market share, and profit growth. You'll also manage the annual plan and budget, monitor and refine sales and retail forecasts, and ensure P&L goals are consistently achieved.
If you're a creative, results-driven marketer who thrives on taking bold ideas from concept to commercialization and making a measurable business impact, this is the role for you!
This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.
Your Responsibilities …
Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D
Assist in setting brand strategy, develop and manage annual marketing plans
Help to develop the strategy and execution of consumer communication/promotional support plan
Develop deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
Actively manage the brand P&L and budget
Support creation of sales presentations to support new products and educate on category trends/consumer understanding.
Requirements
You'll Need…
Education and Experience: Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience (or an MBA with 3 years' experience) in consumer-packaged goods
Analytical Skills: Working knowledge of IRI/Nielsen POS and Panel Data
Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
Innovation Experience: Proven experience in whitespace and innovation development from concept to market entry
Technical Proficiency: Proficient in Microsoft Office Suite programs
The anticipated salary range for this role is between $130,000 and $145,000. The specific salary offered will depend on the candidate's qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.
If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law. Salary Description $130-145K
$130k-145k yearly 5d ago
MARKETING BRAND MANAGER
Hartz 4.8
Marketing manager job in Secaucus, NJ
Marketing Brand Manager (Hybrid) - Cat Treats About Us: Join Hartz, where our love for pets drives everything we do. With 100 years of commitment to pet care excellence, we've earned our place as a trusted household name. Innovation is at the heart of our mission as we continually create products that nurture the special bond between pets and their owners-ensuring they experience nothing less than Unconditional Love.
As leaders in the pet care industry, we are dedicated to pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives. Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.
We are committed to cultivating an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive. At Hartz, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement. Together, we empower our employees and furry companions to make a meaningful impact within our company and beyond. Join us in shaping the future of pet care and experience the joy of making a difference, one pet at a time.
What We Offer …
* Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
* Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
* Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
* Generous Paid Time Off: Enjoy up to 34 paid days off annually.
* Paid Leaves: Parental leave, Bereavement leave, and Military leave.
* Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
* Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
* Employee Perks: Volunteer opportunities, fun employee events, and more!
The Role …
We're seeking a driven Marketing Brand Manager to lead end-to-end innovation and unlock breakthrough growth for our Cat Treats category- the company's fastest growing and category leader with #1 share! In this role, you'll own the innovation pipeline-uncovering whitespace opportunities, developing bold concepts, and driving them through commercialization and in-market success. You'll lead 360° brand marketing, bringing big ideas to life while shaping the future of the portfolio.
Additionally, you will develop and execute renovation strategies that drive sales, market share, and profit growth. You'll also manage the annual plan and budget, monitor and refine sales and retail forecasts, and ensure P&L goals are consistently achieved.
If you're a creative, results-driven marketer who thrives on taking bold ideas from concept to commercialization and making a measurable business impact, this is the role for you!
This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.
Your Responsibilities …
* Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
* Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
* Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D
* Assist in setting brand strategy, develop and manage annual marketing plans
* Help to develop the strategy and execution of consumer communication/promotional support plan
* Develop deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
* Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
* Actively manage the brand P&L and budget
* Support creation of sales presentations to support new products and educate on category trends/consumer understanding.
Requirements
You'll Need…
* Education and Experience: Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience (or an MBA with 3 years' experience) in consumer-packaged goods
* Analytical Skills: Working knowledge of IRI/Nielsen POS and Panel Data
* Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
* Innovation Experience: Proven experience in whitespace and innovation development from concept to market entry
* Technical Proficiency: Proficient in Microsoft Office Suite programs
The anticipated salary range for this role is between $130,000 and $145,000. The specific salary offered will depend on the candidate's qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.
If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.
$130k-145k yearly 34d ago
Manager of Marketing & Communications
Public Library of Princ
Marketing manager job in Princeton, NJ
JOB DESCRIPTION
Job Title: Manager of Marketing and Communications
Department: Administration
Reports to: Executive Director
Job Type: Full Time; Exempt
Organizational Role
Plays a key role in shaping how the Princeton Public Library is seen and experienced by the community. Responsible for developing and delivering creative, effective communications that elevate the library's visibility, reputation, and engagement. Contributes to brand identity and messaging strategy while also handling the day-to-day production of content, campaigns, and promotions. Works closely with the Executive Director and senior leadership team and oversees all aspects of communications with the support of a part-time assistant, and collaborates extensively with colleagues across the library.
Responsibilities
Communications Strategy & Planning
Develops and executes integrated marketing and communications plans aligned with the library's strategic goals and priorities, in consultation with the Executive Director.
Translates strategy into actionable campaigns with measurable outcomes.
Evaluates the effectiveness of marketing and communications efforts using analytics and reporting, and makes recommendations for improvement.
Provides insight to the Executive Director and senior staff on communications matters, community perception, and brand opportunities.
Maintains and strengthens the Princeton Public Library brand across all channels, ensuring consistency in tone, design, and messaging.
Creates, edits, and produces engaging content for print and digital platforms including newsletters, the program guide, press releases, website, and social media.
Uses storytelling and visual design to effectively communicate the library's impact and value to the community.
Digital Engagement & Social Media
Manages the library's social media presence, creating and scheduling content, monitoring engagement, and identifying new opportunities for growth.
Serves as a member of the Web Team, contributing to site updates, content management, and design.
Oversees email marketing campaigns and digital promotions, including basic advertising and SEO initiatives.
Tracks and analyzes metrics to inform future digital strategies.
Drafts press releases and coordinates media outreach.
Serves as the main point of contact for day-to-day media requests, while the Executive Director acts as the library's official spokesperson for sensitive or high-profile issues.
Prepares talking points and background materials for staff and leadership when engaging with the press.
Community & Internal Engagement
Partners with library departments to promote services, programs, and events.
Collaborates with community organizations, local businesses, and schools to extend outreach.
Supports fundraising communications in partnership with the Development team.
Team & Project Management
Supervises and mentors the part-time Marketing & Communications Assistant.
Manages relationships with external designers, printers, and vendors to ensure quality and timely production.
Oversees the library's photo archives and manages photo release documentation.
Coordinates project timelines, deadlines, and deliverables with internal staff.
Professional Development & Conduct
Keeps current with trends in marketing, communications, and library services through training and professional networks.
Models the library's values and commitment to customer service in all work.
Maintains ethical standards of transparency, accuracy, and accountability.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field required.
Minimum of 3-5 years of progressively responsible experience in marketing and communications, preferably in a nonprofit, cultural, or public service setting.
Experience balancing both strategic planning and hands-on content creation in a small team environment.
Strong writing, editing, and storytelling skills across formats.
Proficiency in website content management systems, social media platforms, and email marketing tools.
Ability to interpret analytics and use data to drive improvements.
Graphic design sensibility and experience with Adobe Creative Suite, Canva, or similar tools.
Project management skills: ability to juggle multiple priorities and meet deadlines.
Collaborative approach and ability to work across departments.
Position Requirements
Passion for public libraries and their role in community enrichment.
Creative, adaptable, and eager to roll up sleeves in both strategic and day-to-day tasks.
Commitment to equity, inclusion, and excellent customer service.
New Jersey residency required per the “New Jersey First Act,” N.J.S.A. 52:14-7. Candidates not currently residing in New Jersey must relocate within one year of employment.
Ability to work in a shared office environment and move around for several hours at a time.
Bilingual Spanish skills are highly desirable.
Library Values
Learning and teaching
Equity and inclusion
Clarity and transparency
Kindness and an assumption of good faith
Humility and teamwork
Creativity and collaboration
Optimism and accountability
Library Culture
We exceed our community members' expectations. The exemplary customer service that we provide for our members and guests is what sets us apart from other libraries.
We value diversity, equity and inclusion. The library is stronger when we bring varied perspectives to the work of serving a growing and increasingly diverse community.
We innovate. The library's staff, boards and stakeholders are bold and creative. We think about new ways to improve our community every day.
We educate and enrich. We curate extraordinary collections and research tools, constantly develop our level of expertise and offer classes, lectures and events that complement these resources and services.
We listen. We want to hear from everyone about how well we are doing in meeting their needs and how we can do better; we analyze evidence and question our assumptions and we commit ourselves fully to making thoughtful changes.
We collaborate. We are eager to learn and love to lead. We consult with and support colleagues at other libraries and community partners in order to ensure our ability to implement the ideas that best meet our community members' needs.
We steward. The library is a beautiful, welcoming, versatile building and collection, a world class resource that is owned by our community, funded through public-private partnership and entrusted to the management of a dedicated and talented library staff.
$74k-110k yearly est. Auto-Apply 58d ago
Event Marketing Manager
Limited 4.7
Marketing manager job in Jersey City, NJ
Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We're always on the lookout for talented people to join our growing team.
Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, and Card Ladder.
Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.
We are seeking a creative and results-driven Event MarketingManager to take the lead on planning and executing some of our biggest events of the year for our TCG & Pop Culture division of PSA. The ideal candidate will possess a strong background in event management, exceptional organizational skills, a passion for TCG, Pop Culture and non-sports collectibles, the hobby, and experience in managing large flagship events along with a diverse portfolio of smaller events at scale. Creatively evolving our brand experience, event production and how we activate at industry events will be a big part of this role.
You'll report to the Senior Manager of Event Marketing and work from our Santa Ana, CA or Jersey City, NJ office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.
What You'll Do:
Event Strategy: Develop and execute a comprehensive events strategy aligned with Collectors' and PSA's objectives, including large flagship events with significant brand presence, a long tail of smaller events, and local drop-off events, all at scale
Partnership Collaboration: Work closely with PSA and other strategic partners to co-create and coordinate events that maximize brand exposure, foster industry relationships, and drive customer engagement on a global scale
Event Planning: Oversee end-to-end event planning, including budgeting, logistics, venue selection, vendor management, and the development of event timelines for a wide range of events
Marketing Integration: Collaborate with the marketing team to ensure event marketing plans are aligned with overall marketing strategies, encompassing pre-event, on-site, and post-event efforts across international markets
Sponsorship Management: Identify and secure event sponsorships, partnerships, and exhibitors that enhance event offerings and generate revenue across various event types and locations
Stakeholder Engagement: Liaise with internal and external stakeholders, including clients, vendors, industry experts, collectors, and the Operations and Customer Care teams to ensure the successful execution of events worldwide
Metrics and Reporting: Establish key performance indicators (KPIs) for your events and provide regular reports on event success, ROI, and attendee feedback
Innovation and Trends: Stay abreast of industry trends and emerging event technologies to continuously enhance event experiences and maintain our leadership position on a global scale
Who You Are:
Bachelor's degree in Marketing, Business, or related field
Proven experience (5+ years) in event management, including significant exposure to trade shows and conventions
Ability to manage and work collaboratively with multiple stakeholders
A creative thinker and problem solver with a ‘try new things' mindset
Exceptional organizational and project management capabilities
Ability to use data to inform investment and strategy
Excellent communication, negotiation, and interpersonal skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
A passion for collectibles and an understanding of the PSA and PCGS authentication and grading process is a plus
Salary Range: The salary range for this position is $105,661-$139,700. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.
Reasons To Join Us:
Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Candidates must be authorized to work in the United States.
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
#LI-Remote
#BI-Remote
Collectors uses e-Verify to validate your ability to work legally in the United States.
We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to *******************.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.
If you require an accommodation to apply or interview with us due to a disability or special need, please email
*********************
.
U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our
Privacy Notice for U.S. Applicants
.
If you are based in California, you can read information for California residents
here
.
$105.7k-139.7k yearly Auto-Apply 6d ago
Amazon Advertising Manager Apparel (In-House, Full Time)
Lucky 21
Marketing manager job in Roselle, NJ
Job DescriptionSalary:
Lead the strategy and execution of Amazon advertising for national apparel brands guiding a high-performing team, driving growth, and shaping how millions see what we sell.
Lucky 21 is a fast-growing eCommerce agency representing top national apparel brands on Amazon. We blend data-driven strategy, creative merchandising, and marketplace expertise to deliver sustainable, profitable growth.
Were looking for an Amazon Advertising Manager a charismatic, analytical, and decisive operator to head our Amazon advertising department. This is a full-time, in-house role (not remote or agency-based), collaborating daily with our buyers and leading a remote team of six advertising specialists.
The Role
Youll manage advertising campaigns for multiple apparel brands on Amazon while leading and motivating your team to hit performance goals. Youll set priorities, review data, hold the team accountable, and work closely with buyers to align campaigns with product and seasonal objectives.
While your primary focus is Amazon, youll also have visibility into Walmart advertising performance to ensure overall alignment across platforms.
Key Responsibilities
Lead, motivate, and mentor a team of six remote ad specialists.
Run daily/weekly check-ins to review metrics and set goals.
Partner with buyers to understand merchandising and advertising needs.
Manage and optimize Amazon PPC campaigns; oversee Walmart metrics.
Analyze data, identify trends, and make fast, informed adjustments.
Report to senior management on performance and opportunities.
Qualifications
3+ years of experience managing Amazon ads (multi-brand or apparel experience preferred).
Strong command of Helium10; Feedvisor experience a plus.
Proven success leading or mentoring a small ad team.
Skilled communicator and team motivator with strong analytical judgment.
A decisive operator who thrives in a fast-paced, results-driven setting.
Must be able to work full-time on-site in Roselle, NJ (no remote options).
What Success Looks Like
Your team hits goals consistently and stays aligned on priorities.
Campaigns deliver profitable growth and high ROI.
You elevate the teams performance and communication daily.
Benefits
Paid Time Off
Medical Insurance
401k + Employer Match
Optional Video Introduction (Highly Encouraged)
Wed love to get to know you beyond your rsum.
Record a short (60-second max) Loom or YouTube video introducing yourself and sharing what excites you about leading Amazon advertising teams in the apparel space.
Applicants who include a short video introduction will receive priority review.
$79k-123k yearly est. 24d ago
Marketing Analytics Manager
Ra 3.1
Marketing manager job in New Providence, NJ
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$102k-141k yearly est. 60d+ ago
CIB Marketing Analytics
JPMC
Marketing manager job in Jersey City, NJ
Are you passionate about transforming data into actionable insights that drive business growth? Join our dynamic team in CIB Marketing Analytics, where you'll be the digital marketing analytics expert supporting Payments, Global Banking, and Markets and Securities Services GTM activations and marketing initiatives.
Job Responsibilities:
Dive deep into web analytics and user journey analysis on jpmorgan.com to understand customer behavior and optimize conversion paths.
Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.
Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights.
Build and maintain ThoughtSpot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.
Lead Claravine implementation to standardize campaign tracking across all business lines.
Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch.
Analyze paid media performance across social, programmatic, search, and display channels.
Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.
Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements.
Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership.
Required qualifications, capabilities and skills-
3-5 years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management).
Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
Skilled in user journey mapping, conversion optimization, and website A/B testing.
Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
Expert at translating complex data into clear, actionable insights for executive audiences.
Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously.
Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator.
Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.
Preferred qualifications, capabilities and skills:
Experience in financial services or B2B marketing is preferred.
$96k-131k yearly est. Auto-Apply 60d+ ago
Data & Marketing Systems - Quant Analytics Manager
Jpmorganchase 4.8
Marketing manager job in Newark, NJ
As a Data & Marketing Systems Quant Analytics Manager on the Performance Marketing Operations and Transformation team , you will roll up your sleeves to design, implement, and optimize data-driven targeting strategies. You'll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
Job responsibilities
Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
Promote a culture of data-driven decision making within the organization by sharing practical insights and results
Ensure compliance with data governance and privacy standards through hands-on data management and documentation
Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
Mentor junior analysts and contribute to team development through direct coaching and support
Required qualifications, capabilities and skills
Bachelor's degree in Data Science, Statistics, Information Systems, or related field
5+ proven hands-on experience in data analytics or customer segmentation
Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
Strong knowledge of digital marketing principles, with practical application in campaign execution
Team player with ability to build strong cross-business relationships through direct collaboration
Strong communication skills with the ability to influence and manage stakeholders and senior management
Preferred qualifications, capabilities and skills
Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digital marketing agencies
High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement
$104k-139k yearly est. Auto-Apply 6d ago
Marketing Automation & Communications Manager, US Livestock
Zoetis 4.9
Marketing manager job in Parsippany-Troy Hills, NJ
States considered: New Jersey
Role Description
The Marketing Automation & Communications Manager, US Livestock is a key member of the Zoetis Livestock Digital Marketing Team responsible for driving the strategy, execution, and optimization of targeted customer email and mobile communications. A core function of this role is developing and leading email marketing strategy to support business objectives and enhance customer engagement.
This manager leverages marketing automation tools, primarily Salesforce Marketing Cloud, to deliver impactful, data-driven campaigns. The role executes and oversees campaign design and execution, collaborates with cross-functional teams, and ensures communications are integrated with broader marketing efforts. This role provides expertise within marketing automation and communications and may mentor junior team members.
A critical aspect of this role is proactive communication and collaboration with the internal Livestock marketing team, not only to build and execute automation projects, but also to guide, support, and enhance these initiatives. Collaboration with agencies and other internal and external stakeholders required. The manager will serve as a strategic partner, offering recommendations and insights that maximize the effectiveness and innovation of marketing automation efforts.
Responsibilities:
Develop, implement, and continuously refine the overall email marketing strategy for the Livestock business unit
Create, execute and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
Establish best practices for segmentation, personalization, and content to maximize campaign effectiveness
Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability
Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team. Adjust strategies to ensure Zoetis remains at the forefront of email marketing innovation
Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness.
Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement.
Come up with new ideas and technologies for consideration into Livestock communication
Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
Leverage marketing technology and automate campaigns where possible while applying customization and personalization
Take a data-driven approach to marketing campaigns and prioritization of resources
Advocate for data-driven decision-making and the adoption of emerging marketing technologies
Manage relationships with agencies, vendors, and internal stakeholders to deliver integrated campaigns
Required Qualifications
Bachelor's degree in marketing, communications, business or related field
6 - 10 years' experience in marketing automation and digital marketing, with at least 2 years in a leadership or managerial role
Deep expertise with Salesforce Marketing Cloud (including Salesforce Marketing Cloud Email Specialist Certification), Content Builder, and Journey Builder
Proven experience in developing and executing email marketing strategy
Strong communication, analytical, and project management skills with attention to detail and accuracy. Ability to influence cross-functional stakeholders
Team player with the ability to collaborate and communicate effectively with cross-functional teams.
HTML and SQL skills required (CSS experience a plus)
Experience with data imports, feeds, API, integrations and extensions
Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API's)
Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
Familiarity with CAN-SPAM laws
Expertise in graphic design for digital landscapes
Email & SMS experience
Physical Position Requirements
Position based in Parsippany, NJ
The US base salary range for this full-time position is $105,000 - $151,000. Our salary ranges are
determined by role, level, and location. The range displayed on each job posting reflects the base pay target range
for new hire salaries for the position. Within the range, individual pay is determined by work location and additional
factors, including job-related skills, experience, and relevant education or training.
This position is also eligible for short-term incentive compensation.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional
and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning
on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
Full time RegularColleague
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at ********************************** to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at ********************** site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
$105k-151k yearly Auto-Apply 2d ago
Outside Events Marketing
Bath Fitter 4.6
Marketing manager job in Newark, NJ
Part Time Event -Product Consultant - Great pay! Flexible schedule! Are you looking for a job with variety and fun? Are you a natural people person? Are you looking to make some extra money and choose your hours? If this sounds what you are looking for then we want you to join our outside events team! You will help us to engage with new customers at a variety of fun venues like Trade Shows, Home Shows, Expos and Community Events. Bath Fitter/Kitchen Saver is seeking part-time Event Marketing Representatives to schedule FREE in-home consultations with homeowners at local Trade Shows, Home Shows, Expos, Community. You will be engaging homeowners in conversations to find out their current home remodeling needs. The ideal candidate will be comfortable commuting to shows in their local area. Job Responsibilities:
Represent the company at local community events, trade shows and business expos
Actively engage with the public to identify home improvement needs
Answer general questions and stimulate interest in our products
Qualifications:
Self-motivated and outgoing personality
Polite demeanor with the ability to drive the conversation
Strong organizational skills
Valid Drivers license
Sales and Marketing experience is beneficial, but not required
Benefits:
Hourly pay - $25/hr. + Commission (Hourly + Commission paid bi-weekly)
Flexible PT scheduling - includes weekends
Year-round work
Potential for growth within company
Prioritized, paid training
#OE1
$25 hourly 60d+ ago
Brand Bridge | Marketing Senior Leadership Talent Pipeline Program | USA
Reckitt Benckiser 4.2
Marketing manager job in Parsippany-Troy Hills, NJ
Brand Bridge | Marketing Leadership Talent Pipeline Program | New Jersey, USA Connecting Senior Marketers to Future Brand Management Leadership Careers at Reckitt. By joining Brand Bridge, you'll get the first look at upcoming senior Marketing positions at Reckitt and have the opportunity to connect first-hand.
Competive Salary & excellent benefits package.
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Reckitt is a global CPG (Consumer Packaged Goods) company home to the world's most loved and trusted brands sharing three simple goals: to protect, heal and nurture. Our unrivalled product range falls into three categories: Hygiene, Health, and Nutrition, and are available in nearly 200 countries. These category leaders include Lysol, Finish, Mucinex, Durex, Airborne, Biofreeze, and more.
As an employer, Reckitt has an entrepreneurial spirit which allows you to own your impact and make a difference. With opportunity around every corner, you can grow further, faster, and get the support you need to thrive at work and in life. All while being able to take pride in doing work that matters at a company with a focus on our people, community, sustainability, social impact and more. As a Top Employer, you'll find Reckitt allows you to the #freedomtosucceed and to make a lasting difference for yourself, the company, and the planet.
About the Brand Bridge Talent Pool Program
Brand Management and Marketing at Reckitt
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. You will be responsible for the development of assigned brands through the achievement of specific growth objectives. You will lead the development of your business strategy for the brand and category. You are expected to drive the growth of your assigned brands through excellent marketing execution.
Are you ready to take the reins and push boundaries in the world of marketing? We're looking for the next Marketing Leaders who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
Your responsibilities
In summary, you'll:
* Navigate the direction of the brand, ensuring financial and market share targets are met with excellence.
* Champion strategy development across functions, fostering a culture of collaboration to achieve commercial success.
* Ignite the market with innovative product launches and persuasive communications that resonate with consumers and shoppers alike.
* Craft compelling business development initiatives grounded in rich consumer insights and keen market observations.
* Support and inspire the Sales team by creating impactful customer presentations that respond to the unique needs of each partnership.
* Seamlessly coordinate brand requirements with agency partners, ensuring smooth delivery of communication plans and digital strategies.
The experience we're looking for
* A passion for marketing and an eagerness to learn and progress within the industry.
* Experience in Brand Management
* Strong communication abilities and adeptness in building relationships.
* Confidence using Microsoft Office Suite for creating impactful content.
* A strategic and data-driven mindset
* A natural aptitude for collaboration and teamwork.
* A familiarity with social media and digital marketing trends.
* Strong Presentation skills.
* Strong financial acumen and P&L experience
* Demonstrated agility in managing a Brand amidst competitive and complex environments.
* A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
* An ability to combine strategic thinking and decisive action, backed by a sharp commercial mindset.
* Insightful grasp of consumer behavior and market trends, with an emphasis on a global perspective.
* Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
The skills for success
For upcoming Roles from the Brand Bridge Talent Program:
* P&L Ownership: Brand Leaders own the budget and P&L and make strategic recommendations and decisions based on this to better manage brand portfolios.
* Effective Leadership: You will manage a team of multiple members and develop the future talent pipeline for Reckitt
* Planning & Financial Forecasting: Lead forecasting and planning processes for your respective segments, in close partnership with Trade and Demand Plan functions.
* Insight Driven Strategy: Strong analytical skills and development of insights to influence marketing plans & media strategy with clear recommendations and action plans that are presented to Leadership Team
* Strong Analytical Acumen: Thorough understanding of market trends, segment and competitive landscape and the ability to draft clear recommendations to influence brand support plans
* Brand Building: Own and lead market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans. Offer creative ideas that elevate brand positioning and consumer engagement.
* In close cooperation with the Sales and Trade Marketing functions, identify trade needs/opportunities, develop pricing and distribution strategies and trade promotions for assigned brands.
* Lead speed to market of products, programs and services and be an integral part of organizing and rolling out marketing events and activities.
* Develop, recommend and lead the execution of local marketing plans, media plans, and comms strategy for assigned brands and manage the effective deployment of the marketing budget.
* Develop local copy strategy/executions and/or to ensure adaptation possible for other regions.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
When roles are available as part of this Program, salary ranges will be shared with applicants per role.
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.
Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!
If reasonable accommodation is needed to complete your application, please contact *******************************. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Nutrition, Counseling, Healthcare
$100k-124k yearly est. 40d ago
Product Marketing Manager
Boiron USA
Marketing manager job in Newtown, PA
Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Product MarketingManager?
The Product MarketingManager serves as the primary brand owner for assigned products, leading strategy development, campaign execution, and business performance management. This role oversees integrated marketing programs, guides cross-functional partners, manages new product development projects, and translates consumer insights into actionable plans. The role is responsible for delivering strong brand results through strategic thinking, project leadership, and budget stewardship. In addition, will manage an Associate Product Manager and/or Marketing Assistant, providing coaching and ensuring strong execution across the team.
But what does this role really do?
Brand Leadership & Strategy
Lead development of brand strategies, messaging frameworks, and annual marketing plans for assigned products.
Serve as the primary brand owner, ensuring alignment with corporate marketing priorities.
Analyze business performance, category trends, and competitive activity to identify opportunities and recommend strategic actions.
Integrated Marketing Execution
Plan and execute integrated marketing campaigns across digital, PR, influencer, promotional, packaging, and in-store channels.
Oversee development of point-of-sale materials, merchandising tools, and sales collateral.
Ensure consistent, consumer-oriented messaging across all touchpoints.
Cross-Functional Collaboration
Partner with Regulatory, Operations, Sales, Digital, and Creative teams to execute brand initiatives and ensure compliance.
Collaborate with Sales teams across channels to develop customer-specific programs and support retailer activation.
New Product Development & Innovation
Lead assigned new product development projects in collaboration with global headquarters, owning timelines, positioning, and packaging development.
Develop business cases including pricing, forecasts, and profitability assessments.
Support development of marketing claims and messaging with Regulatory.
Market & Consumer Insights
Initiate and interpret market research to understand consumer needs, category dynamics, and competitive trends.
Translate insights into actionable strategies and activation plans.
Budget & Vendor Management
Develop and manage brand budgets, ensuring effective allocation of resources.
Track expenses, reconcile invoices, and manage agency and vendor partners.
Other duties as assigned.
You would be a great fit if you have the following...
Education: bachelor's degree in marketing or advertising.
5+ years of experience in Marketing (preferably in a product or brand management environment).
Must enjoy collaborating and working on teams in a dynamic CPG environment. Must demonstrate personal integrity & honesty.
Strong analytical and problem-solving skills with a results-oriented mindset.
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Flexible and determined, with the ability to juggle multiple projects & dedication to execute successfully
Ability to interpret and disseminate information. Experience with syndicated data, digital KPIs, and/or market research a plus.
Ability to be a creative thinker as well as an active listener.
Some travel required (less than 20%).
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
$89k-123k yearly est. 2d ago
CIB Marketing Analytics
Jpmorganchase 4.8
Marketing manager job in Jersey City, NJ
Are you passionate about transforming data into actionable insights that drive business growth? Join our dynamic team in CIB Marketing Analytics, where you'll be the digital marketing analytics expert supporting Payments, Global Banking, and Markets and Securities Services GTM activations and marketing initiatives.
Job Responsibilities:
Dive deep into web analytics and user journey analysis on jpmorgan.com to understand customer behavior and optimize conversion paths.
Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.
Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights.
Build and maintain ThoughtSpot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.
Lead Claravine implementation to standardize campaign tracking across all business lines.
Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch.
Analyze paid media performance across social, programmatic, search, and display channels.
Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.
Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements.
Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership.
Required qualifications, capabilities and skills-
3-5 years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management).
Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
Skilled in user journey mapping, conversion optimization, and website A/B testing.
Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
Expert at translating complex data into clear, actionable insights for executive audiences.
Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously.
Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator.
Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.
Preferred qualifications, capabilities and skills:
Experience in financial services or B2B marketing is preferred.
How much does a marketing manager earn in Bridgewater, NJ?
The average marketing manager in Bridgewater, NJ earns between $72,000 and $156,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.
Average marketing manager salary in Bridgewater, NJ
$106,000
What are the biggest employers of Marketing Managers in Bridgewater, NJ?
The biggest employers of Marketing Managers in Bridgewater, NJ are: