Associate Director, Consumer Marketing - OTC (Eye Care)
Marketing manager job in Irvine, CA
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms.
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.
Qualifications
Bachelor's Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
BA/BS required; MBA preferred.
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable.
Deep knowledge of brand management, omni-channel approaches, and campaign development.
Track record of managing multi-agency partnerships and influencing across a matrixed organization.
Strategic thinker with strong planning, organization, attention to detail, and execution skills.
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints.
Experience with financial planning, campaign metrics, and business analysis is a plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
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Marketing Manager
Marketing manager job in Torrance, CA
Marketing & Brand Manager Torrance, CA $65k-$75k +bonus
We are a leading healthcare management organization committed to providing exceptional care and services to our patients. We operate a network of state-of-the-art clinics and ambulatory surgery centers dedicated to delivering high-quality outpatient and surgical care in a patient-centered environment.
Summary
The Marketing & Brand Manager is a dynamic and creative individual who will drive the growth of our organization through innovative marketing strategies. The Manager will be instrumental in promoting our mission and services, expanding our client base, and fostering valuable partnerships within the community. This role works in concert with the Events Coordinator and reports directly to the COO.
Responsibilities
Advertising Management
Develop and manage online and traditional advertising campaigns within budget. (Facebook, Google, Groupon, etc.)
Identify new advertising opportunities for brand growth.
Develop and implement effective marketing campaigns and promotions to attract new patients to Company entities.
Develop compelling and creative marketing content, including promotional materials, website content, and blog posts, to engage and inform our target audience.
Create and maintain campaigns through Athena EMR's outreach functions.
Implement and maintain a CRM database of important clients and businesses.
Data and Metrics Management
Collect and analyze data from advertising campaigns.
Measure and report the success and ROI of campaigns to management and staff.
Social Media Management
Create and post daily creative content on social media platforms.
Use all forms of social media to improve brand awareness and brand identity.
Engage with the audience and respond to inquiries.
Website Management
Maintain and update the company website.
Ensure the website is user-friendly and optimized for search engines.
Search Engine Optimization (SEO)
Implement SEO strategies to improve website ranking.
Monitor SEO metrics and adjust strategies as needed.
Manage Patient Review websites like Yelp and Google Reviews, including their metrics.
Requirements
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in marketing, preferably within the healthcare or related industry.
Strong understanding of digital marketing strategies, social media platforms, and SEO best practices.
Proficiency in marketing analytics tools to measure and optimize campaign performance.
Excellent communication and interpersonal skills to represent the company professionally at events and engage with potential clients.
Demonstrated ability to generate new leads and drive customer acquisition.
Budget management skills to effectively allocate resources and maximize ROI.
Creative mindset with the ability to develop engaging marketing content.
Strong networking and relationship-building skills to foster partnerships with personal injury firms and community partners.
Proactive, results-driven, and able to work both independently and collaboratively.
Role Key Performance Indicators (KPIs)
ROI from advertising campaigns
Growth in social media engagement and followers
Increase in website traffic and search engine ranking
Number of new patient appointments through online channels
We offer competitive compensation and benefits packages, a supportive work environment, and opportunities for professional growth.
Product Marketing & Communications Manager
Marketing manager job in Irvine, CA
Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing.
Title: Product Marketing & Communications Manager
Location: Irvine, CA (Hybrid / Primarily Remote)
Overview:
The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives.
Qualifications:
7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must.
Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same.
Background in marketing and communications, GTM strategy development, activation campaign planning and execution
Excellent interpersonal and communication style, with proven active listening and critical thinking ability
Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment
Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives
Tech savvy, with some exposure with large scale digital transformation efforts preferred.
Experience in the financial services industry a plus
Responsibilities:
Marketing & Communications Management
Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees.
Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content.
Act as editor-in-chief to source and manage content and events pipeline.
Support and enhance content production and approval processes to ensure effective management and timely deployment.
Experiential Marketing & Event Design, Planning & Execution:
Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos.
Campaign and Project Management:
Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution.
Build relationships with key internal stakeholders to understand pain points, change impacts and needs.
Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies.
Develop customer engagement and enablement GTM strategies and campaign plans.
Identify and document moments that matter as part of a customer change journeys.
Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives.
Monitoring and Measuring Progress:
Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives.
Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies.
Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data.
About the Company:
A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project.
Why this Opportunity?
Incumbent team members testify:
“Working in this team has been a transformative experience, allowing me to grow both professionally and personally”
“I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years”
“What we're doing here isn't just innovative… it's also very, very fun!”
This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate.
Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
Director of Affiliate Marketing
Marketing manager job in Los Angeles, CA
CANDIDATES MUST HAVE EXPERIENCE IN BOTH AMAZON AND TIKTOK TO BE CONSIDERED
Founded in 1980, Sports Research is a family-owned, innovation-driven health and wellness company. We create products that inspire people to live healthier, more active lives - from our best-selling Sweet Sweat line to our growing portfolio of vitamins, supplements, and fitness essentials. We're a team of doers and dreamers who care deeply about the products we make and the people who use them.
About the Role
Sports Research is seeking an experienced Director of Affiliate Marketing to lead our performance-driven affiliate program and accelerate growth across eCommerce channels. This person will be responsible for expanding and optimizing our affiliate partnerships with a particular focus on TikTok and emerging social commerce platforms.
The ideal candidate brings an agency background, thrives on data, and has a proven track record of building and scaling high-performing affiliate programs that deliver real revenue results.
We are seeking an experienced and creative Director of Affiliate Marketing with a strong understanding of TikTok's creator ecosystem to lead and grow our affiliate partnerships on the platform. This role is responsible for developing, executing, and optimizing affiliate marketing strategies focused on driving brand awareness, traffic, and sales through TikTok creators and affiliate partners.
The ideal candidate is passionate about short-form content, understands TikTok trends, and has a proven ability to identify and manage high-performing creators that drive measurable results.
Key Responsibilities
Lead the overall affiliate marketing strategy to drive traffic, conversions, and revenue growth across DTC, Amazon, and retail partner channels.
Build, negotiate, and manage relationships with affiliate networks, agencies, and top-tier partners.
Develop and execute campaigns optimized for TikTok and other short-form video platforms that drive measurable ROI.
Manage affiliate performance tracking, attribution, and analytics to ensure transparency and profitability.
Collaborate closely with paid media, creative, and eCommerce teams to ensure cohesive messaging and cross-channel optimization.
Monitor and report on KPIs such as ROAS, CAC, conversion rates, and LTV, using insights to continuously improve performance.
Identify emerging platforms, tools, and partners that can expand reach and improve efficiency.
Manage budgets, commission structures, and payouts while ensuring compliance with brand standards and FTC guidelines.
Mentor and develop a small team focused on executional excellence and continuous improvement.
Develop and manage a high-impact TikTok-focused affiliate program, including recruitment, onboarding, and relationship management of creators and partners.
Identify and recruit TikTok creators that align with brand values and target audiences. Negotiate affiliate terms, commissions, and creative deliverables to ensure performance and ROI.
Plan, launch, and monitor TikTok affiliate campaigns which includes setting goals, tracking performance, and optimizing based on results.
Analyze affiliate data (clicks, conversions, ROI, CPA, etc.) to identify top-performing partners and opportunities for scaling.
Partner closely with the influencer, social, and paid media teams to align TikTok affiliate efforts with broader marketing campaigns and brand storytelling.
Stay ahead of emerging TikTok trends, content formats, and algorithm changes to keep affiliate strategies innovative and effective.
Manage relationships through affiliate networks (e.g., Impact, ShareASale, Rakuten, Levanta, etc.) and track performance using analytics dashboards.
Qualifications
8+ years of experience in digital or affiliate marketing, ideally within an agency or high-growth consumer brand
Proven experience building and managing affiliate programs that deliver significant ROI.
Deep understanding of TikTok's ad ecosystem, creator marketplace, and affiliate capabilities.
Proficiency with affiliate networks (Impact, ShareASale, Rakuten, Levanta, etc.) and tracking tools (GA4, Looker, etc.).
Strong negotiation, analytical, and relationship management skills.
Comfortable managing multiple campaigns simultaneously in a fast-paced environment.
Passion for health, fitness, and performance brands is a plus.
Pay Range: $160,000 - $165,000 Annually
Growth Marketing Senior Manager
Marketing manager job in Los Angeles, CA
Growth Marketing Senior Manager
Compensation: Top of Industry Compensation & Benefits
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture - Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.
Job Description
We are looking for an innovative and strategic Growth Marketing Senior Manager with deep experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices for creative testing, media buying, conversion optimization and streamlining of processes to scale marketing efficiency on META, Google and other platforms.
Responsibilities
Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
Lead performance creative team to produce creative for maximal conversion efficiency
Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
Generate and communicate data-driven insights and actionable next steps to guide creative production
Continuously research, stay at forefront of and implement new performing creative and media buying tactics
Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
Work collaboratively with cross functional teams to drive landing page optimization
Manage attribution tools to improve measurement rigor and optimize performance
Requirements
5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
Experience with A/B testing and sophisticated measurement techniques and attribution models
Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
Proficient writing skills with passion for great ad copy and ad creative
Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
Confidence communicating across the organization, with cross-functional stakeholders
Senior Associate, Marketing Strategy & Client Services
Marketing manager job in Irvine, CA
Job Title: Senior Associate, Marketing Strategy & Client Services
Company: MatrixPoint / USIM
Salary: $80K - $100K Base
About Us: MatrixPoint is a leading consulting firm specializing in accelerating brand velocity to drive growth, enhance operational efficiency, and optimize business performance. Our team of experienced consultants provide tailored solutions to better enable our clients to achieve their strategic objectives and stay ahead in today's competitive market. Core strategic consulting services include Marketing and Media Efficiency, Advanced Technologies (e.g., AI and ML), Data Privacy Compliance, and Analytics.
Position Overview: As a Sr. Associate, you will play a pivotal role in overseeing the successful execution of consulting projects from initiation to completion. You will be responsible for working with clients and stakeholders, managing timelines and ensuring that projects are delivered within scope, on time, and within budget. This role requires strong leadership, communication, and organizational skills, as well as the ability to navigate complex consulting engagements.
Key Responsibilities:
Project Management, Planning and Execution:
Develop comprehensive project plans outlining scope, objectives, deliverables, timelines, and resources required.
Coordinate with cross-functional teams to ensure alignment on project goals and objectives.
Monitor project progress, identify risks, and implement mitigation strategies to keep projects on track.
Stakeholder Management:
Serve as the primary point of contact for clients, managing expectations and providing regular updates on project status.
Facilitate meetings with stakeholders to gather requirements, provide progress reports, and address any issues or concerns.
Build and maintain strong relationships with clients, fostering trust and collaboration throughout the project lifecycle.
Resource Allocation and Management:
Allocate resources effectively to meet project requirements, balancing workload and skill sets within the team.
Collaborate with resource managers to identify staffing needs and secure necessary resources for project success.
Provide guidance and support to team members, fostering a collaborative and high-performing work environment.
Quality Assurance and Risk Management:
Conduct regular quality assurance reviews to ensure that deliverables meet project requirements and client expectations.
Identify and assess project risks, developing risk mitigation plans to address potential issues proactively.
Monitor project finances, tracking expenses and managing budgets to ensure profitability and cost-effectiveness.
Continuous Improvement:
Identify opportunities for process improvement and efficiency gains within the project management framework.
Capture lessons learned from completed projects, incorporating feedback to enhance future project delivery.
Stay abreast of industry best practices and emerging trends in consulting project management, applying new knowledge to improve project outcomes.
Qualifications:
Bachelor's degree in Business Administration, Management, or a related field;
5+ years of experience in marketing strategy, media, or project management roles.
Proven experience preferably in a consulting or professional services environment.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing priorities in a fast-paced environment.
Residential Constuction Marketing Manager
Marketing manager job in Los Angeles, CA
Job Title: Marketing Specialist
Company: Addition Building & Design, Inc
About Us:
Addition Building & Design Inc is a premier high-end residential construction firm dedicated to creating luxurious living spaces that reflect our clients' unique visions. With a commitment to exceptional craftsmanship and client satisfaction, we pride ourselves on our innovative designs and sophisticated building solutions.
Position Overview:
We are seeking a dynamic and creative Marketing Specialist to join our team full-time. This individual will play a crucial role in enhancing our brand presence, driving lead generation, and promoting our portfolio of high-end residential projects. The ideal candidate will have a passion for luxury markets, excellent communication skills, and a strong understanding of digital marketing strategies.
Key Responsibilities:
Develop and implement comprehensive marketing strategies to elevate brand awareness and drive sales.
Create engaging content for our website, social media platforms, email campaigns, and marketing brochures.
Conduct market research to identify trends, customer needs, and competitive positioning.
Collaborate with the design and project management teams to showcase our projects through high-quality photography and videos.
Manage social media accounts and monitor analytics to optimize engagement and reach.
Organize and participate in industry events, trade shows, and client meetings.
Develop and maintain relationships with industry influencers and partners.
Track and report on the effectiveness of marketing campaigns and initiatives.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
3+ years of experience in marketing, preferably within the construction or luxury real estate sector.
Proficiency in digital marketing tools, social media platforms, and analytic software.
Strong writing and communication skills with a keen eye for detail.
Creative thinker with the ability to design visually appealing marketing materials.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Familiarity with project management software is a plus.
Why Join Us?
Opportunity to work with a dedicated team passionate about high-quality construction.
Competitive salary and benefits package.
Collaborative work environment that encourages professional growth and creativity.
Chance to contribute to remarkable projects that impact the community.
Application Process:
Interested candidates are invited to submit a resume, cover letter, and a portfolio of relevant work to [email address]. Please include "Marketing Specialist Application" in the subject line.
Forward resumes to *******************************
Addition Building & Design Inc] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Product Marketing Manager
Marketing manager job in Industry, CA
About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.
This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.
Role Summary
The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.
This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.
Responsibilities
Key Responsibilities
1. Product Positioning and Messaging
Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
Build product briefs, value propositions, talking points, and competitive stories
Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
2. Go-to-Market Ownership
Drive NA launch readiness for cases, cooling, peripherals, and systems
Build launch plans for regional campaigns including retail, digital, social, community, and PR
Ensure sales, channel partners, and internal teams have the right assets and messaging
3. Competitive and Market Analysis
Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
Provide clear weekly or monthly insights to support sales and product decisions
4. Sales and Channel Support
Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
Help optimize product page content, feature callouts, and consumer-facing descriptions
5. Cross-Functional Execution
Work with Global PM to gather product data, specs, and roadmaps
Coordinate with Technical Marketing to validate claims and build reviewer guides
Align with PR on product briefings and local media priorities
Collaborate with Social and Community teams to create story-driven content
6. Internal Leadership and Process
Drive clarity in cross-team communication and campaign alignment
Manage NA launch calendars and ensure deliverables are on time
Document lessons learned and help continuously refine NA product marketing workflow
Qualifications
3-6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
Strong understanding of NA PC market, retail channels, and trends
Proven ability to build product positioning and simple narratives from complex technology
Experience with GTM planning and cross-functional execution
Comfortable working in fast-moving environments with limited instruction
Strong written communication and ability to create decks, briefs, and messaging guides
Preferred
Experience working with global teams and time-zone-distributed organizations
Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
Understanding of technical marketing, testing methodology, and reviewer landscape
Experience supporting Amazon or retail partners with product launch assets
Prior work with influencer, PR, or tech media teams
Cultural Fit
Self-driven and proactive. Does not wait for instructions or overly defined processes
Comfortable with ambiguity and able to create structure where none exists
Strong collaborator who communicates clearly and works well across regional and global teams
Takes ownership of problems and drives solutions to completion
Brand Marketing Manager
Marketing manager job in Los Angeles, CA
The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.
ESSENTIAL FUNCTIONS:
Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 6-8 Years
Salary Minimum
$100,000.00
Salary Maximum
$115,000.00
Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
Performance Marketing Manager (Growth & Analytics)
Marketing manager job in Los Angeles, CA
The Company: BOMBER - Performance apparel brand launching Feb 2026
The Role:
We need a data-driven operator to manage our ecommerce platform and growth marketing. This is a hands-on, backend-focused role for someone who thrives in spreadsheets, analytics dashboards, and platform management.
You'll own BigCommerce operations, email campaign setup and automation, paid media execution, SEO implementation, and analytics reporting. This is NOT a brand strategy or content creation role-you will work with the creative team. You'll be the technical executor who manages our site backend and builds scalable, measurable marketing systems.
What You'll Do:
Manage our BigCommerce backend to perform at its highest level, ensuring SEO, metadata, keyword strategy, and on-site optimization are fully dialed so we attract and convert incoming traffic.
Schedule and optimize Klaviyo email flows, A/B tests, and segmentation logic for lifecycle emails and marketing newsletters.
Execute and track Meta/Google ad campaigns; manage ad spend and optimize ROAS
Pull and analyze data from Google Analytics (GA4), ad platforms (Meta), and Klaviyo and report to the marketing team.
Set up and manage affiliate tracking systems and commission structures
Build reporting dashboards and weekly performance reports
Maintain CRM database structure, segmentation, and automation workflows
You Must Have:
4+ years in e-commerce operations, growth marketing, or marketing analytics
Strong experience managing ecommerce platforms (BigCommerce backend)
Deep proficiency in Klaviyo, Meta Ads Manager, Google Ads
Experience managing paid media budgets
Strong Excel/Google Sheets skills (pivots, formulas, data analysis)
Proven track record of improving conversion rates, CAC, or LTV through testing
We are a remote team but require quarterly meetups in Southern California. This role operates on PST for team sync and platform management.
Where you fit:
Creative owns the brand. You own the machine. While our team develops strategy and content, you'll be in BigCommerce managing products, in Klaviyo building flows, in ad platforms optimizing spend, and in GA4 tracking performance. You're the operator who drives growth.
Performance Marketing Manager
Marketing manager job in Simi Valley, CA
Why Entertainment Earth
We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.
About the Role
We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.
Responsibilities:
Campaign Strategy and Execution
Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.
Performance Optimization
Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
Conduct A/B testing to refine targeting, messaging, and performance.
Evaluate attribution models and reporting to understand channel performance across the customer journey.
Provide actionable recommendations to improve efficiency and scale paid media results.
Agency and Cross-Functional Collaboration
Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
Provide input into the promotional calendar and product launch planning from a paid media perspective.
Website Optimization and SEO
Implement SEO best practices across site content, metadata, and product pages.
Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
Align site updates with campaign and promotional priorities.
Analytics and Consumer Insights
Maintain reporting dashboards to track paid media performance and overall DTC results.
Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.
Requirements
4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
Experience with SEO and website optimization including CRO and UI/UX improvements.
Familiarity with emerging platforms such as TikTok and Reddit a plus.
Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
Experience conducting consumer research, including surveys and competitive analysis.
Proficiency with Google Analytics and ecommerce platforms.
Highly organized with attention to detail and a proactive, problem-solving mindset.
Experience managing paid media budgets and agency relationships.
Knowledge of platform policies, privacy regulations, and industry best practices.
Our Core Values:
Leadership
Collaboration
Accountability
Data/Insight Driven
Diverse & Inclusive
Curious
Fun
Benefits of Joining the Team!
Discounts on your favorite collectibles!
Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
Medical/Dental/Vision Plans/Additional Optional Plans
Paid Time Off plus Holidays
401(k) matching plan, educational reimbursement and much more!
Marketing Operations Manager
Marketing manager job in Los Angeles, CA
Daily Drills
This is a full-time, on-site role (Monday-Thursday in the office, Friday remote) for a Marketing Operations Manager at Daily Drills. The Daily Drills office is located in Los Angeles, specifically in Brentwood.
Daily Drills is an LA-based lifestyle brand designed to make getting dressed fun! Founded in 2020, best friends and entrepreneurs Kennedy Crichlow (Ken) and Mary Ralph Bradley (Ralph) set out to create pieces that filled gaps in their own closets. A few text messages and a thousand !!! later, they sealed the deal with a Daily Drills patch sewn proudly on each item. From cozy loungewear to stylish workout apparel and vacation-ready resort wear, Daily Drills makes every part of your day a little more fun!!!
Our brand IS the exclamation point in our logo - we put emphasis on everything we do and approach each day with the energy of the “!!!” We want our customers to be excited to get dressed in Daily Drills, and that wouldn't happen if our team wasn't excited throughout every step of the process. By traveling the world and capturing our collections in the destinations we are inspired by, we bring our clothes to life, building not just a wardrobe, but a lifestyle representative of our signature exclamation point!
Marketing Operations Manager
The Marketing Operations Manager ensures all marketing initiatives are fully prepared, aligned across teams, and executed on time. Strategy and direction come from leadership, while this role focuses on the administrative and operational side- managing the marketing calendar, coordinating cross-functional contributions, monitoring the product pipeline, and ensuring all content, creative, operations, and assets are ready for launch. The ideal candidate is highly organized, detail oriented, and proactive in keeping initiatives on track from planning through execution.
Key Responsibilities
Following leaderships lead on strategy, maintain and own the marketing calendar, ensuring it is filled out weeks in advance with all initiatives scheduled, tracked, and launch-ready, and share it with respective team members to ensure responsibilities are clear and progress is tracked.
Develop and manage workback schedules in collaboration with cross functional teams including creative, strategy, copywriting, operations, and production to ensure all deliverables are completed on time and responsibilities are clearly handed off.
Execute on marketing initiatives based on strategy provided by leadership, ensuring follow through and alignment throughout execution.
Monitor the product pipeline to ensure marketing initiatives align with upcoming launches, product priorities, and business objectives.
Ensure each marketing initiative is fully prepared and launch ready, including: Initiative and scope confirmed,
copy finalized by the copywriter, visuals selected or photos taken and delivered by their deadline, product names verified for accuracy, back end links tested and operational with operations support, all assets (copy, visuals, links, emails) proofed, tested, and organized in Drive for accuracy and functionality.
Ensure Go-To-Market (GTM) presentations are on track, up to date, and ready for team meetings and launch dates.
Review all initiatives for completeness and alignment with brand and operational standards before launch.
Collect, organize, and track all materials, assets, and approvals for easy access and reference.
Monitor campaign timelines and ensure deliverables meet deadlines and quality standards.
Identify gaps or risks in campaign readiness and proactively suggest solutions.
Support ad-hoc marketing projects and cross-functional initiatives as needed.
Distribute recap emails or Slack updates to all relevant team members to maintain cross-functional alignment between departments such as Operations, Marketing, and Finance.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
1-3 years of experience in marketing coordination, project management, or a similar role.
Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
Excellent communication skills, both written and verbal, and ability to collaborate effectively across teams.
Experience with Monday.com or Miro is a plus.
Proactive problem solving mindset with the ability to anticipate potential roadblocks and suggest solutions.
Vice President Marketing
Marketing manager job in San Clemente, CA
Vice President of Marketing, Hale Tori
Reports To: Chief Brand Officer, Hale Tori
Department: Marketing
Employment Type: Full-Time
Hale Tori, the parent company of Birdwell Beach Britches, Tori Richard, and Kahala, is seeking a visionary Vice President of Marketing to lead and elevate the marketing strategy across all three brands. Combined, the brands are leaders in their space with 225 years of heritage.
This executive role will collaborate with both the brands and the Chief Brand Officer to drive creative consistency, oversee external agency relationships, drive customer engagement in all channels, and introduce a paid influencer program. The VP will supervise a Marketing Coordinator for each brand, responsible for tactical execution, including social media posting, project coordination, and calendar management.
Key Responsibilities
Strategic Leadership & Brand Oversight
- Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala.
- Ensure brand consistency in messaging, creative direction, and customer experience across all channels.
- Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment.
- Team Management
- Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations.
Digital Marketing & Paid Media
- Oversee paid media strategy and execution across all three brands.
- Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend.
- Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale.
Influencer & Ambassador Strategy
- Design and launch a comprehensive paid influencer program to expand brand reach and engagement.
- Oversee ambassador and influencer partnerships, including seeding, contracts, and performance tracking.
- Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics.
- Public Relations & External Communications
- Lead PR strategy and manage agency relationships to amplify brand visibility.
- Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance.
Cross-Functional Collaboration
- Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts.
- Support product launches, seasonal campaigns, and collaborative projects.
- Act as a key liaison between internal teams and external partners to ensure seamless execution.
Qualifications
- 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role.
- Proven success managing multi-brand portfolios and external agencies.
- Strong strategic thinking and creative direction skills.
- Experience with paid media, influencer marketing, and digital optimization tools.
- Excellent leadership, communication, and project management abilities.
Preferred Experience
- Fashion, lifestyle, or consumer goods industry background.
- Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit.
-
Experience with marketing technology stacks and paid media agency management, and or work inside a paid media agency. (e.g., Klayvio, Yotpo, Triple Whale).
Vice President of Marketing & Communications
Marketing manager job in Culver City, CA
Vice President of Marketing & Communications - Beauty & Wellness
Shape the Global Voice of Waterless Beauty with Oliveda
At Oliveda, we are redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree-based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be - deeply effective, sustainable, and transformative.
We are seeking a Vice President of Marketing & Communications to lead our global marketing strategy and communications, driving brand awareness, audience growth, and meaningful engagement worldwide. If you are a strategic, creative, data-driven leader with a passion for purpose-led beauty and wellness brands, this role offers the opportunity to make a profound impact at a global scale.
What Makes Oliveda Unique?
We are not just “waterless beauty.”
We are tree-to-beauty, powered by 3,000-year-old olive tree skincare science.
Our formulations replace 70% industrial water with phytonutrient-rich antioxidants, delivering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty.
Your Role
Lead the global marketing and communications strategy, ensuring cohesive brand storytelling, audience growth, and measurable business impact. Shape Oliveda's voice across all channels while building and mentoring a high-performing marketing team.
What You'll Do
Lead Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies that drive global brand growth and engagement.
Identify new opportunities to expand marketing initiatives and secure the necessary resources to execute them.
Build & Lead High-Performing Teams
Manage, mentor, and inspire the marketing and communications team to deliver exceptional results.
Foster a collaborative, innovative, and performance-driven culture.
Drive Audience Growth & Product Adoption
Develop campaigns that increase awareness, adoption, and loyalty for Oliveda products across all channels.
Collaborate closely with e-commerce, social media, and performance marketing teams to maximize reach and ROI.
Oversee Communications & Brand Strategy
Ensure consistent, compelling brand messaging across all touchpoints.
Lead strategic planning and execution of social media initiatives and integrated marketing campaigns.
Measure & Optimize Performance
Monitor, analyze, and report on marketing performance, ROI, and key KPIs.
Translate insights into actionable strategies that improve customer engagement and drive business growth.
Ensure Compliance & Excellence
Guarantee that all marketing materials and communications comply with regulations, internal policies, and industry standards.
What We're Looking For
Proven track record in senior marketing leadership roles (VP-level or equivalent).
Deep expertise in marketing strategy, brand development, and integrated communications.
Strong analytical skills to interpret data and make actionable decisions.
Exceptional leadership skills with experience building and mentoring high-performing teams.
Outstanding communication and presentation abilities for diverse audiences.
Experience managing multiple priorities in a fast-paced, high-growth environment.
Passion for sustainability, wellness, and mission-driven brands.
Experience
8-10+ years in marketing, team leadership, and business development.
8-10+ years in social media marketing and sales.
Strong e-commerce knowledge and experience preferred.
Job Details
Job Type: Full-time, on-site (Culver City, CA)
Compensation: $204,000 - $252,000 per year (commensurate with experience)
Benefits: Medical, Dental, Vision Insurance; additional Life & Health Insurance; 401(k)
Marketing Director
Marketing manager job in Los Angeles, CA
Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in
Vogue
,
Cosmopolitan
, and
Golf Digest
, and recognized by the
LA Times
and
Inc. 5000
as one of the fastest-growing private companies in the U.S., we're redefining the category of functional wellness apparel.
We're a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you'll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people's lives.
The Role
We're looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you'll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.
This is a full-time, in-office role based in Los Angeles.
You are:
A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
Fluent across brand storytelling and performance marketing, with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
Experienced in managing and coordinating with performance marketing agencies, ensuring strategies are aligned and execution delivers measurable results.
Built for urgency and adaptability - you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
A player-coach: you can build strategy, but you're also willing to roll up your sleeves and execute.
A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
A natural leader who inspires and develops teams while driving accountability and results.
Responsibilities:
Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency.
Build out and lead the marketing team, setting clear goals and developing talent.
Partner with product and operations to launch new products with effective go-to-market strategies.
Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
Analyze data, measure ROI, and continually refine strategies to maximize growth.
Work closely with the CEO and executive team to align marketing with company vision and business objectives.
Qualifications:
5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role.
Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
Proven track record of scaling marketing efforts in a high-growth, fast-paced environment.
Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
Experience managing external agencies and ensuring accountability to performance goals.
Exceptional leadership, communication, and cross-functional collaboration skills.
Ability to thrive in environments where intensity and urgency are the norm.
Role Details:
Location: Full-time, in-office at our Los Angeles office
Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products
To Apply: Send your resume to hiring@forme.science with answers to the following questions:
Tell us about a brand you've helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership?
What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why?
Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals?
What excites you about working at a company like Forme, and why do you think you're a strong fit for this stage of growth?
Director of Marketing
Marketing manager job in Baldwin Park, CA
As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions/Responsibilities:
1. Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence
E Commerce Digital Marketing Manager
Marketing manager job in Los Angeles, CA
Job Title: E-commerce and Digital Marketing Manager
Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA
Employment Type: Full-Time/On Site
Salary Range: $90-$120k
We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
● Own and optimize performance across the brand's owned e-commerce websites on Shopify
● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
● Collaborate on site promotions, A/B tests, landing pages, and product launches.
Marketplace Management
● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
● Implement competitive pricing and assortment strategies to grow share and profitability.
Digital Marketing
● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.
Reporting & Optimization
● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
● Provide weekly and monthly performance reporting and actionable insights to leadership.
● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.
Qualifications
● Bachelor's degree in Marketing, Business, E-commerce, or related field.
● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
● Proven experience managing both owned DTC websites and marketplace platforms.
● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
● Capable of driving action and communicating strategic insights and recommendations.
● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
● Excellent project management and communication skills.
● Passion for apparel, consumer behavior, data and building best-in-class online experiences.
Senior Marketing Manager
Marketing manager job in Beverly Hills, CA
A leading athleisure brand is seeking a dynamic, strategic, and highly analytical Senior Marketing Manager to elevate and scale our marketing initiatives. Our company creates premium athleisure apparel that blends style, comfort, and performance for the modern consumer.
In this role, you will own full-funnel marketing strategy across awareness, acquisition, retention, and loyalty. You'll lead channel execution, manage performance and lifecycle marketing, and partner closely with cross-functional teams to drive growth and strengthen brand equity.
Key Responsibilities
Develop and manage the holistic marketing calendar, coordinating cross-functional alignment with product, creative, e-commerce, and retail teams.
Lead execution across owned channels: email, SMS, loyalty, and website initiatives-ensuring strong brand consistency and performance.
Oversee paid media strategy across Meta, Google, TikTok, and affiliate channels; manage external agencies to optimize ROAS, CAC, and LTV.
Build and refine lifecycle marketing strategies that improve retention, repeat purchases, and customer lifetime value.
Partner with creative and brand teams to shape messaging and campaign narratives that resonate with our athleisure audience.
Manage budgets and strategic partners, driving efficient and data-backed growth.
Lead and mentor team members while coordinating with external vendors to deliver integrated, on-time campaigns.
Analyze marketing performance, translate insights into actionable optimizations, and implement scalable processes across marketing operations.
Oversee influencer, community, and PR initiatives to strengthen brand visibility and consumer engagement.
Qualifications
5-7 years of experience in performance, growth, or lifecycle marketing within DTC, fashion, beauty, consumer goods, or related industries.
2-3 years of experience managing marketing teams or agencies (paid social, paid search, email/SMS, retention, etc.).
Proven success executing data-driven campaigns that drive acquisition, retention, and customer loyalty.
Strong background in brand development, audience engagement, and lifecycle marketing methodologies.
Excellent leadership, communication, and project management skills; thrives in a fast-paced, high-growth environment.
Highly analytical mindset with the ability to interpret performance data and optimize continuously.
Marketing Coordinator
Marketing manager job in Los Angeles, CA
We are seeking a motivated and proactive
Marketing Coordinator
to join our team. This role supports the marketing department while acting as a conduit to the sales team, with a key focus on capturing and creating content for marketing initiatives. The ideal candidate will own the execution of these initiatives, particularly on social media platforms, ensuring seamless alignment with our overall marketing strategy and brand identity.
Location
Venice and Culver City, Los Angeles (in-office and in the field)
Key Responsibilities
• Support the marketing department by coordinating and executing high-impact marketing initiatives across multiple channels.
• Act as a conduit between the marketing and sales teams, facilitating communication and collaboration to capture key insights and content.
• Capture and create content in the field, such as at listings, open houses, community events, and more, to fuel marketing and social media efforts.
• Manage the execution of social media content strategies, including real-time posting, video, photography, and community engagement, across platforms like Instagram, Facebook, and LinkedIn.
• Utilize tools like Canva, Google Docs, Google Sheets, and other marketing software to design marketing collateral, track performance, and ensure content aligns with the brand voice and guidelines.
• Collaborate with internal teams to ensure the timely delivery of marketing materials and campaigns, while tracking and reporting on performance metrics.
• Manage community engagement, responding to comments, messages, and interactions in a way that builds strong relationships and reflects our brand's values.
Required Knowledge/Skills/Abilities
• Strong communication, organization, and time management skills, with the ability to manage multiple projects and deadlines.
• Experience in social media management, content creation, and community engagement.
• Familiarity with marketing tools like Canva, Google Docs, Google Sheets, and willingness to learn new platforms and software as needed.
• Ability to work independently, taking initiative to proactively identify marketing opportunities while also working collaboratively with teams as needed.
• A native understanding of social media trends, digital engagement strategies, and the nuances of each platform.
• Flexible and adaptable to a fast-paced environment, ready to be out in the field as necessary and collaborate with sales and marketing.
Required Qualifications
Valid driver's license with a driving record in good standing .
Ability to work on-site at our Venice and Culver City offices and at various Los Angeles Westside locations.
This role involves regular fieldwork, requiring attendance at property listings, events, and community functions.
Candidates must have their own mode of transportation, as travel is a core aspect of this position. Mileage reimbursement will be provided.
Previous real estate experience is a plus, but not required.
Retention Marketing Specialist
Marketing manager job in Beverly Hills, CA
An apparel brand that is growing quickly is seeking a Retention Marketing Specialist to execute expert customer-first, integrated marketing campaigns and initiatives. You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integrated marketing tactics and campaigns.
Compensation: Up to 100k base
Location: Beverly Hills (5x/week)
Visa SPONSORSHIP is NOT available
Responsibilities:
Oversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns
Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns
Be the expert in integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned areas
Review and provide copy development support to the creative team for marketing materials
Implement, update and manage campaigns end-to-end, including content creation, landing page development, workflow automation, A/B testing and metrics reporting
Conduct market research to build effective target audiences for messages to drive engagement and revenue performance against KPI goals
Requirements:
2+ years of experience in Marketing, Communications, or related fields
Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner
Experience with email and SMS marketing platforms, primarily Klaviyo, Attentive (or PostScript) and Shopify Plus
Strong written and verbal communication skills with an attention to detail
Ability to raise issues and lead project management of tactical elements of integrated campaigns
Ability to analyze and interpret data and solve practical problems
Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.)