Marketing manager jobs in Cheektowaga, NY - 83 jobs
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Manager, Online Technology and Automation
Rich Products Corporation 4.7
Marketing manager job in Buffalo, NY
Rich Entertainment Group (REG) operates a vast and dynamic collection of entertainment businesses dedicated to bringing friends and families together through unique and memorable experiences. Our love of food is reflected in our many dining and hospitality operations, including WNY's preferred caterer, Rich's Catering & Special Events; your source for incredible wedding cakes and desserts for all occasions; and our collection of restaurants in Islamorada, FA, Kaiyo Grill & Sushi and Green Turtle Inn. We operate three minor league baseball teams, including the Buffalo Bisons, where we combine our passion for sports, entertainment and delicious food to create an affordable family experience at the ballpark. Celebrating WNY's picturesque waterfront, we manage Canalside and Outer Harbor, which host a variety of arts, cultural, entertainment and fitness activities. The Travel Team, our esteemed full-service travel provider, delivers exceptional travel experiences to corporate, group and leisure customers around the world.
The many entities of REG are owned by Rich's, a family-owned food company working in 100 locations globally with annual sales exceeding $4 billion.
To learn more, visit *******************************
Purpose Statement
This position is responsible for overseeing all online technology and automation platforms within the organization. The role involves ensuring the smooth deployment and maintenance of various technological solutions that support the company's operations.
Key Accountabilities and Outcomes
Deployment of new/modified functionality for front-end, mid-office, and TTT business application platforms including Online Booking Tools and automation-related applications.
Maintaining certification in software administration where applicable for Online Booking Tools, Mid-Office and other related applications to TTT.
Management of profile and Agent Script workflow development projects.
Understanding of internal infrastructure and booking workflows to properly plan, test and deploy software solutions.
Leading, co-leading new client implementations or "change" projects for existing clients with online booking tools.
Oversee the department's internal support ticket system by reviewing, responding to, and resolving technical inquiries and updates daily. Ensure timely communication and follow-through to maintain operational efficiency and user satisfaction.
Maintain effective relationships with technology vendors and consultants by overseeing responsibilities and costs associated with software and hardware projects. Provide timely and professional responses to vendor inquiries, and manage the creation, escalation, and resolution of support tickets related to departmental software systems.
Responsible for reviewing automation processes and identifying opportunities for improvement to workflows related to front-end and mid-office workflows.
Keep informed of industry changes and trends related to front-end, mid-office, telecommunications and the incorporation of AI assisted technologies available in those verticals. Identify and recommend improvements based on industry trends and changes.
Participate in training, supplier, and engagement programs either virtually or in-person as required.
Express passion and energy within the organization and always act according to company Ethics, Values, and Compliance guidelines
Knowledge, Skills, and Experience
* Bachelor's Degree Desired.
* Minimum of 5 years travel experience.
* Minimum 2 years of Online Booking Tool utilization.
* Confident, detail oriented, ingenious problem solver, fast learner, flexible, and responsive.
* Responds positively to challenge and pressure.
* Knowledge and comfort in troubleshooting software/hardware issues.
* Knowledge of travel industry reservation and mid-office platforms. Reservation system (Sabre, Travelport, Amadeus, etc.), SAP Concur and other online booking tools, Quality Control and mid-office tools, Travel Profile Management tools.
Experienced in a compliance-driven software administration environment, preferrable around cloud-integrated solutions
#LI-HM1 #CORP123
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$67,405.00 - $91,195.00
Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at *************** if you need assistance completing this application or to otherwise participate in the application process.
BRINGING YOUR BEST SELF TO WORK.
As a family-owned company, caring for our associates-their whole selves-is a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life:
* Competitive compensation
* Health & financial benefits
* Paid time off
* Parental leave
* Family planning support
* Flexible work policy
* Associate resource groups
* Volunteering & community impact opportunities
* Holiday gatherings
* In-house taste tests (we are a food company after all)!
It's all part of how we support our family of associates. Because in the company of family, all things are possible.
MEET RICH'S.
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.
Job Segment: Manager, Management
$67.4k-91.2k yearly 42d ago
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Personal Lines Marketing Manager
Bing Recruitment 4.4
Marketing manager job in Buffalo, NY
Job Description
Independent Retail Insurance Agency with multiple locations in New York is seeking a dynamic and experienced Personal Lines MarketingManager. The successful candidate will be responsible for marketing new & renewal personal insurance accounts, providing exceptional service and ensuring their insurance needs are met with tailored solutions.
Responsibilities:
Serve as the primary point of contact for marketing new & renewal personal insurance clients
Analyze client insurance programs and recommend appropriate coverage enhancements or adjustments
Identify new market opportunities and develop strategies to expand our customer base
Build and maintain strong relationships, ensuring their needs are met
Prepare and present insurance proposals and renewals for clients
Stay updated on industry trends, regulatory changes, and development of new insurance products to identify potential business opportunities
Qualifications & Experience:
Current property and casualty license
5+ years of experience preferred in personal insurance
Experience with standard market and high net worth personal lines home, auto, umbrella coverages
Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients and colleagues
Detail-oriented with strong analytical and problem-solving abilities
Organizational skills with the ability to prioritize tasks effectively
Experience with multiple insurance carriers preferred
Role is hybrid/remote
$86k-130k yearly est. 21d ago
Digital Marketing Manager
Inns of Aurora
Marketing manager job in Aurora, NY
Job Description
RESORT & SPA:
The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life. Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape. The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design.
Described as “heaven on earth” by
Architectural Digest
, the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life. In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime.
INNS OF AURORA RESORT & SPA CORE VALUES:
While our employees' skill sets vary greatly from position to position, our core set of values remain the same. As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success. All Inns of Aurora employees are expected to demonstrate the following characteristics as defined in the Inns of Aurora handbook:
•Courage
•Initiative
•Dependability
•Flexibility
•Integrity
•Judgment
•Respect for others
POSITION PURPOSE:
As a direct report of the Director of Marketing/Creative Director, the Digital MarketingManager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital MarketingManager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.
KEY RESPONSIBILITIES:
Strategy Development & Execution
•Support in the direction of the resort's multichannel paid digital marketing agency to achieve target KPIs
•Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations
•As a member of the resort's Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material
•Contribute to the development of the resort's social media strategy
•Stay current on digital marketing trends, technologies, and best practices
Content Development
•Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers
•Manage and audit ongoing SEO work completed by the resort's digital marketing agency to improve online visibility and increase engagement and revenue production
•Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc.
Performance Analysis
•Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing
Requirements
QUALIFICATIONS:
•Bachelor's degree in marketing, communications, business, or a related field
•Two to five years of experience in a digital marketing or related role
•Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
•Strong understanding of current digital marketing concepts, strategy, and best practices
•Excellent analytical, organizational, and project management skills
•Creative thinker with strong communication and copywriting skills
PREFERRED SKILLS:
•Experience with Revinate CMS
•Certification in Google Analytics
•Experience in a luxury hospitality setting
Benefits
We are proud to offer outstanding benefits to all of our employees.
Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages.
Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits.
We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.
We have many opportunities available on our other career site pages. Click here to link to our careers page!
At Jared, we know that jewelry is more than a ring or pendant no matter how sparkling and brilliant. Which is why we empower every one of our jewelry consultants with the innovation, training and resources to help our customers Celebrate Life and Express Love in new and engaging ways. Jared is part of Signet Jewelers, a purpose-driven company who believes love inspires love. Signet is also “Great Place to Work-Certified”™. There are brilliant career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!
LUXURY FASHION AND TIMEPIECE MANAGER
Title: Luxury Fashion and Timepiece Manager
Reports To: General Manager or Assistant General Manager in their absence
Reporting to this Position:
Basic Function:
The Luxury Fashion and Timepiece Manager is a supporting management position within Jared Jewelers stores. This position will achieve store and individual sales goals by providing superior guest experience and expert knowledge on all fashion merchandise (diamond fashion, gold, and color) and timepiece brands. This position will be responsible for overseeing fashion and timepiece sales performance, fashion and timepiece merchandise launch executions, implementing fashion and timepiece product education provided by Signet, and developing training plans to improve areas of opportunity for store as a whole.
Minimum Requirements:
Meet or exceed three of the five performance standards. Sales must be one of the three.
No Code of Conduct written counseling within the past six months.
DCA certified.
Minimum six months with company or similar experience level with another company.
Completion of Minimum Training Requirements training module (Found on Signet Learning Portal) and completion of the Minimum Training Requirements Quiz with a passing score.
Responsibilities:
Serve guests and promote store and personal sales (40% time allocated)
Consistently attains sales and performance standards, special event and store promotion results.
Promotes an environment of total guest satisfaction by making the guest's shopping and jewelry needs the first priority.
Provides an exceptional guest experience by keeping with the guest's agenda and providing proper follow-up by utilizing the Clienteling system.
Consistently monitors the flow of guests and assists with matching the appropriate team member with the guest.
Supervises fashion merchandise categories (diamond fashion, gold, and color) and timepiece brands and effectively train all team members on fashion merchandise and timepieces (50% time allocated)
Oversees the implementation and administration of fashion and timepiece merchandise, including sales performance, promotions, incentives, launch executions, visual display and merchandising, while also attaining sales and product knowledge on other merchandise categories throughout the store.
Develops and maintains complete knowledge of all fashion and timepiece merchandise, becoming the Subject Matter Expert, to effectively train all team members on the features and benefits, quality, value, warranties, services, and procedures associated with each fashion and timepiece brand and collection.
Operates as a point of contact with vendor partners and is responsible for successful completion of all vendor trainings, eLearnings, and incentive submissions for the store.
Reviews weekly fashion and timepiece reporting and evaluates areas of opportunity regarding each fashion and timepiece brand and collection. Coordinates with the management team to develop effective training plans to improve behaviors relating to merchandise sales, standards performance, and guest experience.
Collaborates and assists with Management Team (10% time allocated)
Collaborates with the General Manager on recruiting, hiring, scheduling, performance appraisals, counseling's, updates related to all pertinent information about team members.
Communicates to the General Manager all pertinent information relating to team members including personnel and security concerns, merchandising needs, etc.
Responds to guest complaints and issues in a prompt and courteous manner in partnership with the General Manager.
Assists management team with primary responsibilities in their absence.
Other essential responsibilities
Acts in a manner that aligns with Signet's Core Values and respects guests and team members.
Consistent, regular scheduled attendance is considered an essential function of this job.
Strictly adheres to all company policies and procedures, including Loss Prevention, Sales and Credit policies. Maintains a high level of security awareness with all selling procedures.
Performs other duties as assigned.
Required Skills and Abilities:
Ability to lead by example by attaining required daily performance standards, special event goals and executing store promotions.
Positive, enthusiastic, team-spirited work style, exhibiting Signet's Core Values at all times.
Analytic thinking and reasoning.
Ability to train and develop team members, conduct store training meetings as needed.
Professional approach and image.
Tactful, friendly manner when dealing with people.
Ability to plan, organize, follow-up and supervise the work of others.
Excellent verbal and written communication skills, including phone etiquette.
Ability to accept responsibility, make decisions, delegate, and follow-up as appropriate.
Reliable and dependable.
Ability to operate all sales-related equipment.
Physical Demands:
Must possess the ability to stand for long periods of time; to reach with hands and arms; to move among and between display cases; to handle and feel merchandise; to sit, stoop, kneel and crouch; to lift and move up to 10 pounds; to see well enough to discern differences in quality of merchandise.
Work Schedule:
As required by the store to include evenings and weekends.
Three nights per week or as required by the General Manager.
Sunday on an alternating basis or as needed.
Store hours during Special Events and key selling times of the year.
Base pay, $15.80 - $20.10 plus commission on sales. Final pay rate shall be determined and is based on experience and qualifications.
Signet Jewelers is an equal opportunity employer committed to promoting diversity of all levels of employees. Please know that while we appreciate every applicant's interest, we can only contact those selected for further consideration.
Signet maintains an online registry system to encourage all interested employees to apply for careers in the management positions listed in this registry, and to ensure equal opportunities for advancement to all Signet employees. We particularly encourage women and minorities who are interested in management opportunities at Signet to participate in this program and use this online registry system to express your interest in a management position. Registration in this online system does not guarantee a promotion, but is necessary for consideration for any promotional opportunity to a management position listed in this registry.
Note: For internal candidates, please complete your Professional Profile in Workday by clicking on your picture or the cloud then select “Job” and “Professional Profile”. Enter your entire job history, education, skills and internal projects. To add your Military Service and tenure, select “Personal” and click “Edit.”
Don't forget, we have many opportunities available on our other career site pages. Click here to link to our careers page!
$96k-139k yearly est. Auto-Apply 60d+ ago
Director of Marketing
Reid Petroleum 4.0
Marketing manager job in Lockport, NY
About Us
At Reid Petroleum, LLC we fuel more than just vehicles - we fuel communities. As the parent company of Crosby's convenience stores, we're proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise.
Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we're looking for a Director of Marketing who's ready to lead the next phase of our brand's evolution and share our story across every channel and community we serve.
About the Role
We're seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You'll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby's) - shaping how our customers see, experience, and connect with our brand.
This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability.
Key Responsibilities
Brand Activation & Engagement
Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling.
Develop and manage a marketing calendar of promotions, campaigns, and outreach events.
Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms.
Adopt new tools and trends in AI-generated content and workflow efficiency.
Marketing & Outreach Strategy
Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement.
Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting.
Explore new technologies like AI, augmented reality, and automation for innovative content delivery.
Collaborate closely with Sales and Retail teams to align marketing and business objectives.
Strategic & Analytical Excellence
Monitor trends, competitors, and campaign results to inform ongoing strategy.
Develop marketing and communications plans that enhance brand awareness and customer loyalty.
Manage the marketing budget to ensure efficient use of resources and measurable ROI.
Track and report on campaign performance and market insights.
Leadership & Team Development
Lead, mentor, and inspire a creative, high-performing marketing team.
Model and uphold Reid Group Core Values:
Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism.
Qualifications
5+ years of marketing content and creative leadership experience
Experience in convenience retail, QSR, or fuel industries a plus
Experience in commodities marketing or direct-to-consumer promotions preferred
3+ years of management experience with direct reports
Bachelor's degree or higher in Marketing, Communications, or related field
Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau)
Strong written, verbal, and presentation skills
Proven ability to analyze data, manage budgets, and drive results
Ability to build strong internal and external relationships
Valid NYS Driver's License
Benefits & Perks
We value our employees and offer a comprehensive benefits package, including:
Competitive salary and performance-based incentives
Health, dental, and vision insurance
Company-paid life insurance
401(k) with company match
Profit Sharing
Paid time off (PTO) and paid holidays
Employee discounts at Crosby's locations
Fuel Discounts
Professional development opportunities
Collaborative culture with room to innovate and grow
Join the Reid Petroleum / Crosby's team and help us fuel growth, connection, and community - one campaign at a time.
Salary Description $95,000-$115,000
$95k-115k yearly 60d+ ago
Digital Marketing Manager
The Perillo Group
Marketing manager job in Buffalo, NY
We are looking for a highly skilled Digital MarketingManager to join our team in the greater Buffalo area. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services.
The Digital MarketingManager will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
Develop and implement digital marketing strategies
Manage and optimize online advertising campaigns
Oversee social media strategy and content marketing efforts
Analyze and report on the performance of digital marketing campaigns
Collaborate with internal teams to create landing pages and optimize user experience
Requirements:
Bachelor's degree in Marketing or relevant field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
The pay listed for this role is $80k.
$80k yearly 57d ago
Customer Marketing Manager
Inspiren
Marketing manager job in Boston, NY
Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.
Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes.
About the Role
Inspiren is entering its next phase of growth, and we're expanding and maturing our Customer Marketing Program to support scale in 2026 and beyond. We're looking for a strategic, execution-oriented Customer MarketingManager to strengthen the foundation and drive scalable, revenue-impacting outcomes.
In this role, you'll serve as the primary marketing partner to our customers - onboarding customer marketing teams, building tailored marketing plans, and delivering programs that drive adoption, trust, advocacy, and growth. You'll work cross-functionally with Clinical Success, Product Marketing, Content, Demand Gen, Training, Clinical, and Sales to ensure marketing is aligned throughout the customer lifecycle and consistently tied to outcomes.
This role blends strategy and hands-on execution and will play a key part in deepening customer relationships and amplifying Inspiren's brand through customer success.
What You Will Do Enhance & Scale the Customer Marketing Program
Evolve Inspiren's existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals
Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts
Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams
Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility
Customer Marketing Strategy & Enablement
Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams.
Support adoption, trust, and ROI through customer-facing enablement
Resident and family education materials
Staff-facing consent enablement packages
Product overview and onboarding materials, in collaboration with Training and Implementation
Develop tailored customer marketing plans that may include:
Social amplification and success storytelling
Case studies (written and video)
PR and announcement support (local and national)
Resident, family, and staff education campaigns
Adoption- and consent-focused initiatives
Build strong relationships with community-level and operator-level marketing stakeholders
Continuously assess effectiveness of enablement programs and recommend scalable improvements.
Serve as a trusted advisor to customers on positioning, messaging, and go-to-market execution using Inspiren
Customer Advocacy, Outcomes & Brand Amplification
Identify and manage customer advocacy opportunities, including:
Case studies and outcome storytelling
Thought leadership participation (events, webinars, panels, podcasts)
Customer success social campaigns
Establish clear guidance on timing, cadence, and criteria for advocacy asks post-implementation.
Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging.
Cross-Functional Collaboration & Revenue Support
Act as the primary marketing liaison post-signature across Clinical Success, Product, Growth, Sales, Clinical, and Training teams.
Support upsell and expansion motions by partnering with Clinical Success and Sales on:
Tailored decks and customer-specific marketing collateral
Proof points and outcome-driven narratives
Work closely with Product Marketing on the creation and distribution of product release communications (monthly and as-needed updates).
About You
6-8 years of experience in B2B marketing, ideally in SaaS, healthcare, or senior living.
Proven experience owning or scaling customer marketing programs in a growth-stage company.
Strong background in client and stakeholder relationship management.
Experience onboarding and working directly with customer marketing teams.
Ability to balance strategic thinking with hands-on execution.
Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities.
Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion.
Comfortable operating in fast-moving, ambiguous environments.
Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday).
Details
The annual salary for this role is $130,000 - $165,000 + equity + benefits (including medical, dental, and vision)
Location: Remote - US
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
Equal Employment Opportunity (EEO) Statement
Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
$130k-165k yearly Auto-Apply 18d ago
Marketing Specialist
Power Drives Inc. 3.9
Marketing manager job in Buffalo, NY
Power Drives, Inc. is a Buffalo‑based manufacturer specializing in custom‑engineered hose, tube, and fluid conveyance systems for a wide range of industrial and mobile equipment applications. Founded in 1946, PDI is known for delivering high‑quality, reliable solutions backed by strong engineering expertise and decades of industry experience.
Objective: The Marketing Specialist supports the planning and coordination of initiatives that strengthen brand presence, enhance customer engagement, and drive revenue. The role focuses on vendor management, CRM administration, and cross-functional alignment rather than hands-on campaign execution. Ideal candidates are organized, analytical, and effective at managing processes and external partners.
Minimum Requirements:
Bachelor's degree in Marketing, Communications, Business, or related field.
2-5 years of experience in marketing or CRM-related roles.
Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho).
Job Requirements:
Strong organizational, communication, and project management skills.
Ability to analyze data and provide actionable insights.
Skilled in managing multiple vendors and internal stakeholders.
CRM administration
Vendor and project coordination
Analytical thinking
Clear communication
Attention to detail
Cross-functional collaboration
Essential Duties and Responsibilities:
Vendor & Campaign Coordination
Act as the main contact for marketing agencies and vendors.
Oversee timelines, deliverables, and approvals for outsourced campaigns.
Ensure vendors receive required assets and direction.
Review vendor performance and campaign reporting.
Align vendor activities with business objectives.
CRM Administration
Serve as the primary administrator for the company CRM.
Maintain data quality, segmentation, and list hygiene.
Build and manage dashboards, reports, and workflows.
Train internal users and resolve CRM issues.
Partner with IT or CRM consultants on system improvements.
Content & Asset Management
Draft briefs, review content, and ensure brand consistency.
Manage content calendars and coordinate stakeholder approvals.
Maintain organized libraries of marketing assets and brand guidelines.
Digital Marketing Support
Monitor website content and coordinate updates.
Support SEO and analytics by gathering data and sharing insights.
Track performance across channels and prepare leadership reports.
Market Research & Insights
Conduct competitive and customer research.
Provide insights to guide vendor strategy and internal decisions.
Project & Stakeholder Management
Coordinate communication across marketing, sales, product, and leadership.
Manage project timelines, updates, and documentation.
Support budget tracking and vendor invoicing.
Pay Range: $53,000-65,000.
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands to operate a computer and other office equipment, and communicate effectively via phone and email. The employee may occasionally be required to stand, walk, reach with hands and arms, and lift or move items weighing up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
2026 Buffalo's Business First Best Places To Work Finalist
$53k-65k yearly Auto-Apply 5d ago
Commercial Lines Renewal Marketing Associate
Walsh Duffield Cos., Inc. 4.0
Marketing manager job in Buffalo, NY
Walsh Duffield Cos., Inc., is more than just an insurance agency. We are a fifth-generation family-owned business that has helped countless families and businesses since 1860, creating a legacy of helping others through both disasters and victories. We take our work seriously.
Though our scope and reach are large, we still think of ourselves as a small business. That means from the everyday occurrence to the bigger challenges, we get the call. We can then put our knowledgeable team, consisting of more than 100 associates with years of extensive experience, into action.
We are proud to be problem solvers who listen, evaluate, and guide you and your family or your business. Walsh Duffield maintains partnerships with some of the strongest and largest insurance carriers in the country, giving us flexibility and the ability to provide national support to our clients as we collaborate on an insurance program. Together, with our partners and customers, we are creating a community that is safe and well.
The Commercial Lines Renewal Marketing Associate will collaborate with our carrier partners, account managers and marketers to support renewal business marketing efforts.
Benefits
Annual Base Salary Based on Experience
Paid Time Off (PTO)
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Parental Leave
Mon-Fri Schedule
Career Growth Opportunities
Retirement Plan
Responsibilities
ESSENTIAL FUNCTIONS:
Agency specific training will be provided.
Provide support to the account managers, new business marketers, commercial lines department and WD management. Able to pull supporting information on a piece of business such as building information, experience mod history, running insurance to value estimators and running loss summaries as needed.
Resolve basic and routine administrative problems directly. Refers complex inquiries to more senior team members.
Complete online rating and quoting with various carriers.
Utilize strong communication skills to develop relationships with insurance carrier partners.
Participate in training and development opportunities for insurance coverage and marketplace knowledge.
Bind excess and surplus coverage as well as completing affidavits, total cost forms etc. This may include filing for WDs excess license as well as uploading documents to ELANY website.
Maintain detailed documentation in our agency management system.
Complete cross training as needed.
Adhere to the stated expectations of the E&O Plus Quality Management Program.
ADDITIONAL RESPONSIBILITIES:
As a Commercial Line Renewal Marketing Associate, major responsibilities include but are not limited to:
Collect account information, evaluate the clients needs; confidently discuss and agree on terms with carriers and clients and assist in preparing client proposals.
Interact with others effectively by utilizing good communication skills; cooperate positively and provide information and guidance as needed to contribute to the business efforts of the agency.
Maintain required and additional continuing education requirements for license and/or professional designations.
Data collection and entry of application for insurance coverage.
Develop and maintain knowledge of commercial coverage including carrier appetite, procedures, underwriting and risk management techniques.
Accurately document conversations in agency management system with clients, sending confirmations to clients and adhering to all other agency procedures that are established.
Lookup carrier LCMs and pull experience mods.
Actively refer clients to Group Benefits and Personal Lines Insurance Department for solicitation of new business.
Prepare analysis of clients program for presentation by utilizing customized insurance proposals or summaries as well as comparisons.
Review and verify policies for requested coverage, correct information and proper pricing for renewal.
Participate in training and seminar courses to maintain Property & Casualty license.
Perform other miscellaneous duties as assigned by agency management and team lead.
Requirements
EDUCATION AND EXPERIENCE:
3 years insurance industry knowledge, required
NYS Property & Casualty license (within 6 months of hire), required
KNOWLEDGE, SKILLS AND ABILITIES:
Strong commitment to high quality service delivery.
Ability to work independently.
Ability to understand written and oral communication and interpret abstract information.
Ability to communicate orally and in writing with others to explain complex issues, receive and interpret complex information and respond appropriately.
Knowledge of insurance products, usage and markets.
Ability to utilize computer systems and programs and understand functionality.
Proficiency in Microsoft office.
Time management, problem solving and decision making.
Ability to participate in a team environment.
Reports to/Department:
Marketing Team Lead
FLSA Job Classification
Exempt (Full-Time)
ADA Requirements
Walsh Duffield Cos., Inc. complies with the Americans with Disabilities Act. Reasonable accommodation may be made to qualified individuals with disabilities to perform the essential functions of this position.
Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit while using hands to use a computer or other technologies. The employee frequently is required to see, talk and hear. The employee is occasionally required to stand, walk, and reach with hands and arms.
The employee must regularly lift and/or move up to 10 pounds.
The noise level in the work environment is usually light.
This is intended to describe the normal level of work required by the person performing the work. The principal duties outlined are the essential responsibilities and duties. Other duties may be assigned as needs rise, or as required.
This description is not intended as a contract and is subject to change. Any written contractual agreements supersede this job description. All requirements may be modified to accommodate physically or mentally challenged staff members reasonably.
HOW TO APPLY:
**********************************
Walsh Duffield Cos., Inc. is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex orientation, national origin, genetic information, sex, age, disability, protected veteran status, or any other characteristic protected by law. We welcome diversity and highly encourage applications from diverse candidates, including those with disabilities.
$50k-80k yearly est. 8d ago
Secondary Marketing and Lock Desk Analyst
Howard Hanna Real Estate Services 4.1
Marketing manager job in Buffalo, NY
Schedule: Monday through Friday; Fully in-office
Summary: 1st Priority Mortgage is looking for a Secondary Marketing Analyst to join our team oriented Secondary Marketing department. The Secondary Marketing Analyst is responsible for optimizing mortgage pricing, managing pipeline risk, executing loan sales, and administering all rate lock functions.
Job Responsibilities:
· Review, process, and approve rate lock requests, extensions, and change updates.
· Provide support to Sales teams on pricing, product eligibility, and guidelines.
· Monitor lock expirations, fallout, and performance metrics.
· Maintain mortgage pricing engines with investor pricing and margins.
· Support margin strategy through competitive analysis.
Preferred Skills/Competencies:
· Bachelor's degree in finance, business, economics, mathematics, or related field preferred.
· 2-5 years of experience in mortgage secondary marketing, lock desk operations, or capital markets preferred.
· Strong Excel skills.
· Familiarity with Encompass loan origination system and ICE product pricing engine preferred.
HowardHanna.com
Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
$56k-83k yearly est. Auto-Apply 29d ago
Customs Brokerage Manager
Noatum
Marketing manager job in Buffalo, NY
Noatum Logistics is a leading supply chain management company with global coverage, specializing in international freight forwarding and supply chain management, customs clearance and compliance, warehouse and contract logistics, project logistics, and eSolutions. As an innovative logistics provider, Noatum Logistics offers specific, integrated, complex, and value-added solutions for our clients' supply chains, while maintaining long-term relationships built on trust and confidence to guarantee success.
The Noatum Logistics Customs Broker Manager develops and maintains an efficient, cost-effective customs brokerage operation. The manager measures plan to actual performance and develops and implements corrective action, as necessary. The manager develops and implements information and administrative systems to support import services and programs and trains and develops staff to achieve maximum efficiency and effectiveness.
The Noatum Logistics Customs Brokerage Manager develops a thorough understanding of clients' key business objectives and shipping and customs brokerage requirements. The manager ensures client satisfaction through workload coordination and prioritization of support resources. The manager monitors key internal and client-facing metrics and defines strategies for continuous improvement.
Duties and Responsibilities
* Oversee customs brokerage team in performing all assigned customs and compliance functions.
* Manages direct staff. Fosters a participative work environment. Serves as mentor and role model for department personnel. Completes performance reviews for assigned staff, ensuring timely and accurate performance feedback is received on a regular basis. Facilitates development and training activities for assigned staff, encouraging continuous learning and performance improvement. Interviews, hires, and maintains appropriate staffing levels. Manages the performance of the organization/department.
* Develop goals and objectives of the department/organization to align with the vision. Monitor the department's effectiveness, ensuring customer needs and expectations are consistently met. Manage the department within budget.
* Coordinate and lead team meetings disseminating company information, objectives, and client news to the team.
* Manage selected key accounts based upon size and complexity of requirements.
* Oversee, monitor, and actively manage key metrics and client margin factor while ensuring value proposition is being maintained. Target key accounts that need improvement and drive/facilitate improvement actions. Determine strategy to drive increased margin and minimize problems and issues with the account.
* Maintain client business review schedule and client continuous improvement efforts. Prepare and participate in either if required. Support Noatum Logistics continuous improvement efforts for internal processes and methodologies.
* Develop and implement standard operational processes to ensure high quality services for customers. Document processes and leverage training resources to institutionalize best practices. Perform regular evaluations of results accomplished.
* Responsible for administration and guidance on U.S. customs regulations, processes, and company policies for the region's import department, including performance metrics.
* Assist with classification of merchandise, harmonized tariff research, binding rulings, protests, and duty rates as needed.
* Assist with other government agency clearances.
* Maintain recordkeeping standards according to U.S. customs regulations.
* Prepare and submit documents to U.S. Customs as well as other government agencies in accordance with company policy.
* Supervise the timely and accurate processing of ABI statements.
* Assist in setting up new customs brokerage accounts to ensure all system functionality is available for ultimate compliance and processing efficiencies.
* Maintain a high level of communication, both written and verbal, with clients and U.S. Customs.
* Support the sales process to secure new business as well as maintain/grow our current base of accounts. Look for opportunities to increase market share by offering enhanced compliance services.
* Audit regional files to ensure compliance with company and regulatory policies.
* Provide regional support on post entry processing.
* Ensure that all direct reports receive training in import procedures.
* Provide management oversight/employee supervision in a multiple branch/employee environment.
$84k-125k yearly est. 22d ago
Marketing Manager - Technical
Ivoclar Vivadent 4.4
Marketing manager job in Amherst, NY
MarketingManager- Technical NA The salary range for this position is between $85,000 -$105,000 annually, depending on experience, qualifications and location. Final compensation will be determined during the interview process. Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world's leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile!
We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams.
Essential Functions:
* Create and maintain a safe, secure, diverse, inclusive, engaged and compliant work
environment that empowers employees to achieve departmental and company results
* Adhere to the corporate code of conduct
* Plan, organize and maintain department control in support of executing corporate and departmental business objectives that ensures productivity, goal achievement, budget and forecast adherence and allows for effective and efficient operations
* Recruit, select, onboard, and train new employees
* Lead and execute performance management activities and performance improvement plans that support employee development
* Commit and foster adherence to the company's quality management system and timely execution of tasks assigned within it
* Demonstrate complete knowledge of the products
* Responsibility for all aspects of introducing a new product into the market, from product inception to delivery into the market
* Develop and implement integrated marketing plans to achieve sales rolling forecast while keeping expenses below budge
* Work effectively with the Marketing Communications Department to
complete campaigns, promotions, digital assets & literature
* Coordinate advertising/media plans and public relations for Marketing Communications department
* Develop, analyze and report on market research data
* Work with Director of Marketing - Technical NA to develop pricing strategies for
products
* Present content relative to products to customers and
internal stakeholders
* Work with education department to support courses and internal training
initiatives for products
* Align with Technical Sales team on sales strategies through the development
of marketing and education tools
Your Qualifications:
* Four-year degree (BS or BA) in Marketing, Management or related field
* Masters degree preferred but not required
* Five years prior product management experience preferred
* Excellent communication, organization and interpersonal skills
* Strong computer skills in Microsoft Office Suite required
* Ability to travel, including international travel
Let's achieve our goal together.
If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile.
Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process.
Candidates must be legally authorized to work in the United States on a permanent basis. This position is not eligible for employer-based visa sponsorship now or in the future.
$85k-105k yearly Auto-Apply 4d ago
Pricing & Marketing Analyst
Imagine Staffing Technology 4.1
Marketing manager job in Tonawanda, NY
Job DescriptionJob Title: Pricing & Marketing AnalystLocation: Tonawanda, NYHire Type: Direct HirePay Range: $58,000 - $65,000Work Type: Full-time Work Model: HybridWork Schedule: Monday - Friday, 9am - 5pm Recruiter Contact: Karissa Lubberts, klubberts@imaginestaffing.net Nature & Scope:Positional OverviewThe Imagine Group is recruiting for a Pricing & Marketing Analyst on behalf of our client, a leading manufacturer of engineered fastening solutions in Tonawanda, NY. This organization designs, produces, and supplies high-quality fasteners, tooling, and automation systems used across diverse industries such as automotive, aerospace, and industrial manufacturing. With a strong engineering focus and global distribution network, it delivers innovative products that enhance joint performance and reduce assembly costs for customers worldwide.In this role, you will be responsible for analyzing pricing data, market trends, and competitive positioning to support pricing strategy development and optimize product profitability. You will also be responsible for partnering with cross-functional teams to inform marketing initiatives, prepare regular reports and insights, and help drive data-backed decisions that enhance revenue and market performance.Role & Responsibility:Tasks That Will Lead to Your Success
Understand and own the pricing process, including data collection, analysis, and maintenance of pricing models.
Analyze market environments, competitor pricing strategies, and economic trends to provide actionable recommendations for pricing adjustments and optimizations.
Evaluate the effectiveness of marketing campaigns through data analysis, KPI tracking (e.g., ROI, conversion rates, engagement metrics), and reporting to identify opportunities for improvement and drive better results.
Assist in creating compelling marketing content, including digital assets, product descriptions, email campaigns, social media posts, and promotional materials to support brand awareness and lead generation.
Support sales initiatives by developing tools, resources, and analyses such as competitive intelligence reports, sales collateral, and customer segmentation strategies.
Collaborate with cross-functional teams (e.g., sales, product development, finance) to align pricing and marketing efforts with overall business objectives.
Monitor industry trends, customer feedback, and performance data to inform strategic decisions and contribute to long-term planning.
Perform ad-hoc analyses and projects related to pricing, marketing, and sales as needed to support organizational goals.
Skills & ExperienceQualifications That Will Help You Thrive
Bachelor's degree in Business, Marketing, Economics, Finance, or a related field; advanced degree or certifications (e.g., in data analysis or marketing) is a plus.
2+ years of experience in pricing analysis, marketing analytics, or a similar role, preferably in manufacturing, industrial products, or B2B environments.
Proficiency in data analysis tools such as Excel, Google Analytics, experience with Salesforce, HubSpot and JD Edwards ERP system a plus.
Strong understanding of market research, competitive analysis, and pricing strategies.
Excellent written and verbal communication skills, with the ability to create engaging content and present insights clearly.
Analytical thinker with attention to detail and the ability to translate data into strategic recommendations.
Self-motivated team player who thrives in a collaborative setting and can manage multiple priorities.
$58k-65k yearly 13d ago
Senior Director, Head of US Wealth Marketing
Barings
Marketing manager job in Charlotte, NY
At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.
We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.
Title: Senior Director, Head of US Wealth Marketing
Business Unit: Marketing
Location: Charlotte, NC or New York, NY
Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe, and Asia Pacific.
Job Summary
The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings' wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings' investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management.
Primary Responsibilities
In this capacity, this role will be responsible in:
Develop and implement marketing campaigns to promote Barings' investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters.
Conduct market research to identify trends and opportunities.
Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
A minimum of 10 years of marketing experience
Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
Must be an effective communicator, both verbally and written
Highly collaborative and can work across teams to achieve results
Direct experience with brand management, sponsorship and events and digital marketing
Strong project management skills and experience
B.S. or B.A. in Marketing or related field is preferred
Base Salary Range: $120,000- $170,000 and additional incentive compensation.
#LI-JS1
Requisite Skills
Additional Skills
Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.
Barings offers a comprehensive benefits package including:
CORE BENEFITS & WELLNESS
Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
Fitness Center Reimbursement Program (Including Online Memberships)
Employee Assistance Program (EAP)
Fertility Benefits
FINANCIAL WELL-BEING
Highly competitive 401(k) Plan with Company Match
Health Savings Account (HSA) with Company Contributions
Flexible Spending Accounts (FSA) - Health Care & Dependent Care
Retirement Health Reimbursement Account
LIFE INSURANCE
Basic and Supplemental Life Insurance
Spouse and Child Life Insurance
TIME OFF, DISABILITY AND LEAVE OF ABSENCE
Paid Vacation, Sick Days and Annual Holidays
Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
Short and Long Term Disability Plans
Paid Volunteer Time
OTHER BENEFITS
Education Assistance Program
Charitable Matching Gifts Program
Commuter Reimbursement Program
Adoption and Surrogacy Reimbursement Program
$120k-170k yearly Auto-Apply 60d+ ago
Marketing Manager - Technical
Ivoclar North America
Marketing manager job in Amherst, NY
MarketingManager- Technical NA The salary for this position starts at $85,000 annual, depending on experience, qualifications and location. Final compensation will be determined during the interview process.
Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world's leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile!
We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams.
Essential Functions:
Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results.
Adhere to the corporate code of conduct
Recruit, select, onboard, and train new employees.
Lead and execute performance management activities including DIALOG sessions and performance improvement plans.
Foster a high-performance team culture aligned with company values and the quality management system.
Strategic Marketing Responsibilities
Demonstrate complete knowledge of the products and their applications in the dental
Own and manage the entire product lifecycle in alignment with North American strategy-from product inception to phase-out.
Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments.
Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs.
Define launch KPIs and track against market adoption and revenue goals post-launch.
Financial Planning & Forecasting
Develop and manage the annual marketing budget for the SBU, ensuring alignment with business priorities and return on investment (ROI)
Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products.
Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement.
Analyze the commercial impact of marketing activities and report on key financial indicators regularly.
Voice of Customer (VOC) & Market Insight
Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy.
Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities.
Collaborate with Product Management to bring customer and market insight into global product development processes.
Develop customer personas and segment-specific messaging strategies based on VOC data.
Cross-functional Collaboration & Communication
Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature.
Coordinate advertising/media plans and public relations activities for the SBU
Collaborate with the Education department to develop ICDE course content and internal product training programs.
Align with Technical Sales teams to develop and implement sales enablement tools and strategies.
Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment.
Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives.
Reporting & Analysis
Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement.
Analyze and report on market research data to identify actionable trends and inform business strategy.
Present product and market updates to internal stakeholders, leadership, and external partners as needed.
Your Qualifications
Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field
Master's degree preferred (MBA or relevant concentration)
Minimum 5+ years' experience in product or marketingmanagement; dental or medical device industry preferred
Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics.
Demonstrated experience with product launches, marketing planning, and cross-functional project management.
Excellent communication, analytical, and interpersonal skills
Proficient in Microsoft Office Suite and CRM/marketing automation platforms
Ability to travel (domestic and international) as needed (approx. 20-30%)
Let's achieve our goal together.
If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile.
Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process.
Candidates must be legally authorized to work in the United States on a permanent basis. This position is not eligible for employer-based visa sponsorship now or in the future.
$85k yearly 20d ago
Field Marketing Manager
Quantum MacHines
Marketing manager job in Boston, NY
Quantum Machines (QM) is a global leader in hybrid control systems for quantum computing, a field on the verge of exponential growth. Our innovative hardware and software offer a groundbreaking approach to controlling quantum computers, scaling from individual qubits to arrays of thousands. At the heart of QM is a passionate, ambitious team committed to transforming the construction and operation of quantum computers. Our deep understanding of customer needs drives us to deliver unmatched solutions in this revolutionary field.
We are looking for a Field MarketingManager to lead the planning and execution of field marketing activities for the North American region. In this role, you will become the internal expert on the local market dynamics, customers, and regional competition. You will use this knowledge to drive high-impact field marketing plans, working closely with Sales and Partners to execute regional events and campaigns. You will act as the regional marketing subject matter expert, collaborating with the global Marketing Programs Manager to align regional execution with business goals, while helping to generate powerful local content such as customer case studies and testimonials.
Main Responsibilities
* Field Marketing Planning: Develop and execute the regional field marketing plan, working closely with the Marketing team to ensure alignment with global strategies and business objectives.
* Event Execution: Lead the planning and execution of a robust regional events calendar, including industry trade shows, academic conferences, and proprietary QM-hosted events.
* Sales and BD Alignment: specific Work hand-in-hand with regional Sales and Business Development leadership to align marketing activities with pipeline targets and regional priorities.
* Regional Campaign Implementation: Collaborate with the Marketing Programs Managers to adapt and execute global campaigns within the region, ensuring they resonate with the local audience.
* Customer Advocacy Content: Identify and drive the creation of regional content assets, specifically focusing on securing customer case studies, success stories, and testimonials to support sales efforts.
* Market Intelligence: Serve as the Marketing eyes and ears on the ground, providing feedback to the global team on local market trends, competitor activities, and customer needs.
Requirements
Experience:
* 8+ years in B2B marketing roles, with significant focus on Field Marketing.
* Proven experience working closely with sales teams in the North American market to drive pipeline.
* Experience marketing hardware, semiconductors, or complex deep-tech products is highly preferred.
* Demonstrated success in planning and executing complex event strategies (trade shows, academic conferences, and hosted VIP events).
* Experience implementing global campaigns at a regional level.
* Experieince in planning and executing ABM campaigns.
* Experience marketing to academic and research institutions, national labs, and government agencies.
Technical Aptitude:
* BSc or MSc in physics, engineering, or a related technical field - an advantage.
* Strong ability to learn and comprehend complex scientific and engineering concepts to effectively engage with the regional community.
* Autodidact eager to master new technologies.
Skills & Competencies:
* Ability to acquire a deep understanding of the market, customers, and competition.
* Strong organizational skills with the ability to execute hands-on logistics for events and campaigns.
* Collaborative team player with excellent interpersonal and relationship-building skills to work across Sales, Product, and Global Marketing functions.
* Data-driven mindset with experience tracking regional KPIs (leads, event ROI).
* Willingness to travel frequently within North America (and occasionally globally) to support events and team meetings.
Preferred Skills
$78k-109k yearly est. 43d ago
Marketing Coordinator
Sarah's Shop 4.4
Marketing manager job in Williamsville, NY
Perform a range of functions in support of the marketing needs of the department and assigned business lines Will support the development of tactics for member acquisition, retention, loyalty and cross-selling of AAA products to members with the overall purpose of increasing Club revenues.
Responsible for billing:
Across all Marketing business lines
Includes: PO Creation, Check Requests, Invoice processing and reconciliation
Interface with Graphic Design:
Collateral development
Creative changes
Proofreading
Assist in writing marketing copy for assigned business lines
Coordinate email content for assigned business lines
Social Media Maintenance
Assist in direct mail audits
Create and maintain point-of-sale materials
Product pricing, tracking and maintenance
Event coordination and participation
Manage promotional programs
Marketing calendar maintenance
Perform other marketing support functions as assigned
Qualifications
Bachelor's degree in Business Administration or Marketing preferred.
One to two years with tactical marketing experience with exposure to a wide range of marketing and marketing support functions.
Must posses experience in successfully managing a marketing budget.
Advertising agency experience mandatory.
Status
Full Time
Type
Hourly
The AAA Way
Demonstrating expertise, passion, and accountability in our work by continuously pursuing growth and learning
$47k-69k yearly est. 60d+ ago
Digital Marketing Manager
Inns of Aurora
Marketing manager job in Aurora, NY
RESORT & SPA:
The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life. Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape. The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design.
Described as “heaven on earth” by
Architectural Digest
, the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life. In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime.
INNS OF AURORA RESORT & SPA CORE VALUES:
While our employees' skill sets vary greatly from position to position, our core set of values remain the same. As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success. All Inns of Aurora employees are expected to demonstrate the following characteristics as defined in the Inns of Aurora handbook:
• Courage
• Initiative
• Dependability
• Flexibility
• Integrity
• Judgment
• Respect for others
POSITION PURPOSE:
As a direct report of the Director of Marketing/Creative Director, the Digital MarketingManager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital MarketingManager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.
KEY RESPONSIBILITIES:
Strategy Development & Execution
• Support in the direction of the resort's multichannel paid digital marketing agency to achieve target KPIs
• Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations
• As a member of the resort's Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material
• Contribute to the development of the resort's social media strategy
• Stay current on digital marketing trends, technologies, and best practices
Content Development
• Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers
• Manage and audit ongoing SEO work completed by the resort's digital marketing agency to improve online visibility and increase engagement and revenue production
• Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc.
Performance Analysis
• Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing
Requirements
QUALIFICATIONS:
• Bachelor's degree in marketing, communications, business, or a related field
• Two to five years of experience in a digital marketing or related role
• Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Excellent analytical, organizational, and project management skills
• Creative thinker with strong communication and copywriting skills
PREFERRED SKILLS:
• Experience with Revinate CMS
• Certification in Google Analytics
• Experience in a luxury hospitality setting
Benefits
We are proud to offer outstanding benefits to all of our employees.
Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages.
Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits.
We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.
$84k-123k yearly est. Auto-Apply 43d ago
MARKETING SPECIALIST
Power Drives Inc. 3.9
Marketing manager job in Buffalo, NY
Job Description
Power Drives, Inc. is a Buffalo‑based manufacturer specializing in custom‑engineered hose, tube, and fluid conveyance systems for a wide range of industrial and mobile equipment applications. Founded in 1946, PDI is known for delivering high‑quality, reliable solutions backed by strong engineering expertise and decades of industry experience.
Objective: The Marketing Specialist supports the planning and coordination of initiatives that strengthen brand presence, enhance customer engagement, and drive revenue. The role focuses on vendor management, CRM administration, and cross-functional alignment rather than hands-on campaign execution. Ideal candidates are organized, analytical, and effective at managing processes and external partners.
Minimum Requirements:
Bachelor's degree in Marketing, Communications, Business, or related field.
2-5 years of experience in marketing or CRM-related roles.
Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho).
Job Requirements:
Strong organizational, communication, and project management skills.
Ability to analyze data and provide actionable insights.
Skilled in managing multiple vendors and internal stakeholders.
CRM administration
Vendor and project coordination
Analytical thinking
Clear communication
Attention to detail
Cross-functional collaboration
Essential Duties and Responsibilities:
Vendor & Campaign Coordination
Act as the main contact for marketing agencies and vendors.
Oversee timelines, deliverables, and approvals for outsourced campaigns.
Ensure vendors receive required assets and direction.
Review vendor performance and campaign reporting.
Align vendor activities with business objectives.
CRM Administration
Serve as the primary administrator for the company CRM.
Maintain data quality, segmentation, and list hygiene.
Build and manage dashboards, reports, and workflows.
Train internal users and resolve CRM issues.
Partner with IT or CRM consultants on system improvements.
Content & Asset Management
Draft briefs, review content, and ensure brand consistency.
Manage content calendars and coordinate stakeholder approvals.
Maintain organized libraries of marketing assets and brand guidelines.
Digital Marketing Support
Monitor website content and coordinate updates.
Support SEO and analytics by gathering data and sharing insights.
Track performance across channels and prepare leadership reports.
Market Research & Insights
Conduct competitive and customer research.
Provide insights to guide vendor strategy and internal decisions.
Project & Stakeholder Management
Coordinate communication across marketing, sales, product, and leadership.
Manage project timelines, updates, and documentation.
Support budget tracking and vendor invoicing.
Pay Range: $53,000-65,000.
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands to operate a computer and other office equipment, and communicate effectively via phone and email. The employee may occasionally be required to stand, walk, reach with hands and arms, and lift or move items weighing up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
2026 Buffalo's Business First Best Places To Work Finalist
$53k-65k yearly 6d ago
Secondary Marketing and Lock Desk Analyst
Howard Hanna 4.1
Marketing manager job in Buffalo, NY
Schedule: Monday through Friday; Fully in-office Summary: 1st Priority Mortgage is looking for a Secondary Marketing Analyst to join our team oriented Secondary Marketing department. The Secondary Marketing Analyst is responsible for optimizing mortgage pricing, managing pipeline risk, executing loan sales, and administering all rate lock functions.
Job Responsibilities:
* Review, process, and approve rate lock requests, extensions, and change updates.
* Provide support to Sales teams on pricing, product eligibility, and guidelines.
* Monitor lock expirations, fallout, and performance metrics.
* Maintain mortgage pricing engines with investor pricing and margins.
* Support margin strategy through competitive analysis.
Preferred Skills/Competencies:
* Bachelor's degree in finance, business, economics, mathematics, or related field preferred.
* 2-5 years of experience in mortgage secondary marketing, lock desk operations, or capital markets preferred.
* Strong Excel skills.
* Familiarity with Encompass loan origination system and ICE product pricing engine preferred.
HowardHanna.com
Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
How much does a marketing manager earn in Cheektowaga, NY?
The average marketing manager in Cheektowaga, NY earns between $70,000 and $150,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.
Average marketing manager salary in Cheektowaga, NY
$102,000
What are the biggest employers of Marketing Managers in Cheektowaga, NY?
The biggest employers of Marketing Managers in Cheektowaga, NY are: