Marketing manager jobs in Easton, PA - 141 jobs

We are seeking three highly specialized Regulatory Data Translators to act as the essential bridge between Regulatory Strategy and our advanced Data and AI teams. These roles are critical for enabling the organization to leverage Large Language Models (LLMs) and Generative AI (GenAI) capabilities using complex, unstructured regulatory data. This position requires a unique blend of regulatory expertise and a deep passion for data, focusing specifically on supporting high-priority Therapeutic Areas (TAs): Oncology, Immunology, and Neurology. The primary focus of the role is to ensure regulatory compliance and robust AI governance while translating data needs into actionable data products. Core Responsibilities The Regulatory Data Translator will drive the strategic application of data capabilities within their assigned Therapeutic Area (TA) through the following responsibilities: 1. Data Translation and Stakeholder Communication: • Serve as the translating layer between the regulatory strategy function and the internal teams building data products and capabilities. • Connect the TA's specific data needs directly to the personnel responsible for building the necessary data products. • Effectively communicate the features of existing data products, the capabilities of already built AI models, and upcoming data development pipelines to key stakeholders, including Global Regulatory Leads. • Maintain comprehensive knowledge of the sources of truth for regulatory data pertinent to the assigned TA. 2. AI Governance and Risk Management (FDA Compliance): • Own and manage AI governance within the assigned Therapeutic Area. • Implement risk frameworks by conducting risk stratification for all Gen AI use cases, aligning with recent FDA guidance on AI governance. • Ensure that high-risk use cases-those affecting regulatory decisions, patient-related data, efficacy, or safety-incorporate a human-in-the-loop reviewer to maintain appropriate oversight. 3. Data Product Management and Auditability: • Oversee the transformation of unstructured regulatory data, including submission archives, labels, and correspondence, to prepare it for LLM capabilities. • Ensure that LLM outputs and data products support a complete audit trail back to the source documents (labels, correspondence, and health authority submissions). This involves working with vectorized text and associated metadata tags to guarantee traceability. • Manage the handling of restricted data, such as all submissions to health authorities, ensuring strict access control and compliance standards are maintained. Required Qualifications and Experience The ideal candidate will be a "unicorn" profile, blending strong regulatory strategy expertise with a fundamental understanding of AI application Regulatory Expertise (Approximately 90% of Skill Set): • 3-5 years of experience in Regulatory Strategy is essential, balancing foundational knowledge with enthusiasm for hands-on, AI-focused work. Candidates who are too junior may lack understanding of necessary developmental questions, while those who are too senior may not be interested in the hands-on AI focus. • Experience in the Pharma industry is strongly preferred, demonstrating a proven prioritization of compliance over speed. • Prior experience as a North America regulatory lead for Oncology, Immunology, or Neurology would be ideal. Data & Technology Fluency: • Demonstrated passion for data and IT-driven topics. • Familiarity with the application of Generative AI (GenAI) concepts and practical AI use cases. • Must have history collaborating with IT teams and some experience with solution building, although this is not a data science role. Education: • Advanced degrees (such as Master's, PhD, or PharmD) are common for regulatory strategists and preferred, but demonstrated experience is prioritized over a specific degree.

Education: High School Diploma Required, College Degree Preferred Other Skills/Competencies: 1-2 years related experience, strong communication and organizational skills Highly Proactive, not just waiting for direction from leadership Demonstrated ability to work in a fast-paced environment Strong problem solving, organization, and interpersonal, skills Excellent verbal and written communication skills Computer literacy (word processing, graphics, and database) Strict attention to detail; work well under pressure while meeting tight deadlines Ability to prioritize workload and manage multiple tasks simultaneously

The Marketing Manager will be a strong steward of Profeta Farms' brand, overseeing all internal marketing, merchandising, and events; as well as developing and executing a strong external marketing and PR program. The Communications Manager will interface with all farm and on-farm market leadership across all departments to ensure a consistent brand, style, and voice. This position will report to the CEO. Duties and Responsibilities ● Develop, implement, and maintain the farm's marketing plan and corresponding budget. Profeta Farms' marketing strategy includes internal (in-store), external, community events, and public relations. The goal of our external marketing strategy is to continuously cultivate new customers, while delighting our current customers with exciting and engaging content. ● Develop the market signage program in concert with GM and department managers to meet their needs and create an outstanding shopping experience. Work to continuously improve the market signage program while maintaining a balance of efficiency. Monitor signage program for compliance. ● Create the brand's style guide to ensure consistency over time. ● Engage in creative marketing tasks as necessary to execute the plan, such as, but not limited to, writing press releases, designing print marketing pieces, designing digital marketing posts, writing email content, and designing email blasts. ● Keep the Profeta Farms' website updated. ● Buy advertising and media space as needed, as dictated by the CEO. ● Develop relationships with local publications and send press releases as appropriate. ● Promote opportunities to build email list and manage email marketing program. Train staff as needed to support. ● Manage a robust social media program, including copywriting and image collection. Engage market managers and team leaders to contribute content. ● Promote, and maintain customer loyalty programs. ● Promote, and maintain seasonal events in collaboration with the market's leadership team. ● Promote, and maintain the farm's agritourism and education programs. ● Receive and respond to requests from managers for marketing materials. ● Receive and respond to requests from community organizations for donations and collaborations. Establish a protocol and criteria for selection. Decide what community events are a best fit for the business calendar and budget. ● Develop a plan for annual customer surveys to improve customer service and offerings. ● Supervise and monitor the work of any marketing contractors, interns, or associates. Qualifications and Experience Affinity for local food and knowledge of a wide variety of produce; a match for our values ● 4+ years experience in a design and marketing role with strategy and budget responsibility. ● 2+ years experience in a retail role that involved a store signage program. ● General knowledge of specialty/natural foods, farm market retail operations, and culinary trends - a strong frame of reference for competition, products, pricing, and promotions. ● Event experience preferred. ● Strong skills in graphic design and publishing software such as Photoshop, Canva and InDesign. ● Proficient in Microsoft Excel to manage and budget. ● Proficient in general computer applications such as email, file sharing, and Microsoft Word. ● Highly organized and able to manage multiple projects and a complex marketing calendar with a high output of weekly deliverables. ● Good sense of humor - able to project a relaxed demeanor while under stress. ● Excellent verbal and written communication skills ● Organized and systems oriented approach to problem solving ● Leadership skills ● Flexible schedule including evenings, weekends, and some holidays as needed for events. Physical Requirements The physical demands described here represent those that must be met in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ● Sit and review information on a computer screen or on paper for long periods of time ● Reach with hands and arms ● Walk, climb, balance, and stoop ● Lift or move up to 25 pounds, unassisted Compensation: Based on experience. Competitive base salary plus upside based on financial performance of market and successful utilization of Profeta Farms products. Benefits include PTO, medical insurance, life insurance, and a stipend of food from the farm. DISCLAIMER The duties, elements, responsibilities, skills, functions, experience, requirements, and conditions listed in this are representative only, and are not inclusive of all tasks an employee may be required to perform. The employer reserves the right to revise this job description at any time, and require employees to perform other tasks as circumstances or conditions of the business, competition, or work environment change. All qualified applicants will receive consideration without discrimination because of race, color, religion, national origin, sex, marital status, status with regard to public assistance, member or activity in local commission, the presence of disabilities, sexual orientation, age, or any other characteristic protected by law.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at ******************* Job Function: Digital Marketing Job Sub Function: Digital Engagement Job Category: Professional All Job Posting Locations: Raritan, New Jersey, United States of America Job Description: Johnson & Johnson is recruiting for a Manager, Digital Engagement, US Marketing - Biosurgery Platform to join our MedTech Surgery business located at our Raritan, NJ site. About Surgery Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that's reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world's most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting! Your unique talents will help patients on their journey to wellness. Learn more at *******************/medtech Key Responsibilities: We are seeking a dynamic digital marketer to join our J&J Medtech surgery Biosurgery Platform marketing team. This pivotal position will play a key role in shaping and driving our digital presence across multiple channels, ensuring that all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach. The digital marketer will collaborate with cross-functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies. This role will help deliver impactful campaigns that educate, inform, and inspire our partners. Duties & Responsibilities: Develop, manage and optimize digital campaigns in collaboration with media SMEs to increase brand visibility, generate leads and drive engagement among healthcare professionals and key decision-makers across channels such as email, social media, search engines, and display advertising, among others. Create, curate, and publish compelling content tailored to the needs of key partners (clinicians, economic customers, and patients). Monitor, analyze, and report on creative performance, providing actionable insights to improve content effectiveness, in collaboration with commercial and content analytics teams. Collaborate with marketing strategy to align digital efforts with overall business objectives and account plans. Collaborate with Global teams to drive SEO and social media, and ensure alignment and integration with enterprise channels and platforms in support of US business objectives. Drive execution of Key Opinion Leader (KOL) and industry influencer programs to amplify our reach and credibility. Stay current with digital marketing trends, compliance standards, and best practices in the healthcare and med tech industries. Collaborate with agencies or vendors as needed. Qualifications · A minimum of a bachelor's degree required; Advanced degree preferred. · Minimum of 5 years of experience in business experience (marketing, communications, public relations, business development, etc.), including 2 years digital marketing experience with proven track record of success required. · Understanding of customer journeys and omnichannel marketing required · Healthcare marketing experience preferred · Strong interpersonal, communication, and presentation skills. · Ability to work independently, with a proactive and results-oriented approach. · Ability to collaborate and lead teams in a complex, evolving environment and within a matrixed organization This position will be based in Raritan, NJ and require up to 20% travel, US domestic. Benefits Summary: Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Employees are eligible for the following time off benefits: Vacation - up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year Holiday pay, including Floating Holidays - up to 13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below! ********************************************* Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via *******************/contact-us/careers . Internal employees contact AskGS to be directed to your accommodation resource. Required Skills: Preferred Skills: The anticipated base pay range for this position is : $100,000 - $ 172,500 Additional Description for Pay Transparency: The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at ******************* Job Function: Digital Marketing Job Sub Function: Digital Engagement Job Category: Professional All Job Posting Locations: Raritan, New Jersey, United States of America Job Description: Johnson & Johnson is recruiting for a Manager, Digital Engagement, US Marketing - Biosurgery Platform to join our MedTech Surgery business located at our Raritan, NJ site. About Surgery Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that's reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world's most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting! Your unique talents will help patients on their journey to wellness. Learn more at *******************/medtech Key Responsibilities: We are seeking a dynamic digital marketer to join our J&J Medtech surgery Biosurgery Platform marketing team. This pivotal position will play a key role in shaping and driving our digital presence across multiple channels, ensuring that all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach. The digital marketer will collaborate with cross-functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies. This role will help deliver impactful campaigns that educate, inform, and inspire our partners. Duties & Responsibilities: Develop, manage and optimize digital campaigns in collaboration with media SMEs to increase brand visibility, generate leads and drive engagement among healthcare professionals and key decision-makers across channels such as email, social media, search engines, and display advertising, among others. Create, curate, and publish compelling content tailored to the needs of key partners (clinicians, economic customers, and patients). Monitor, analyze, and report on creative performance, providing actionable insights to improve content effectiveness, in collaboration with commercial and content analytics teams. Collaborate with marketing strategy to align digital efforts with overall business objectives and account plans. Collaborate with Global teams to drive SEO and social media, and ensure alignment and integration with enterprise channels and platforms in support of US business objectives. Drive execution of Key Opinion Leader (KOL) and industry influencer programs to amplify our reach and credibility. Stay current with digital marketing trends, compliance standards, and best practices in the healthcare and med tech industries. Collaborate with agencies or vendors as needed. Qualifications · A minimum of a bachelor's degree required; Advanced degree preferred. · Minimum of 5 years of experience in business experience (marketing, communications, public relations, business development, etc.), including 2 years digital marketing experience with proven track record of success required. · Understanding of customer journeys and omnichannel marketing required · Healthcare marketing experience preferred · Strong interpersonal, communication, and presentation skills. · Ability to work independently, with a proactive and results-oriented approach. · Ability to collaborate and lead teams in a complex, evolving environment and within a matrixed organization This position will be based in Raritan, NJ and require up to 20% travel, US domestic. Benefits Summary: Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Employees are eligible for the following time off benefits: Vacation - up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year Holiday pay, including Floating Holidays - up to 13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below! ********************************************* Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via *******************/contact-us/careers . Internal employees contact AskGS to be directed to your accommodation resource. Required Skills: Preferred Skills: The anticipated base pay range for this position is : $100,000 - $ 172,500 Additional Description for Pay Transparency: The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis.

Job DescriptionJob Title: Marketing & Communications ManagerLocation: [Philadelphia, PA]Job Type: Part-TimeReports To: Chief Operations Officer/ Franchise OwnerAbout UsThe Picklr is positioned to be one of the most influential voices in pickleball and is already the industry leader of indoor clubs. A recent partnership with the Professional Pickleball Association means the best players in the world now train and instruct at The Picklr, and we own Stack Athletics, one of the fastest growing pickleball apparel brands. The Stack Pro team has some of the most recognizable names in the sport and elevates short-court style with a youthful approach. We even have part ownership of a professional MLP team. Pickleball is the fastest-growing sport in the world, and The Picklr is meeting the demand for the ultimate pickleball experience with an inspiring, athlete- driven brand. If you're ready to work hard and play hard, come join our team. Position SummaryWe are seeking a dynamic and results-driven Marketing & Communications Manager to lead and execute strategic marketing initiatives that drive brand awareness, franchise growth, and player engagement. This individual will oversee all aspects of marketing and communications, from digital campaigns and local promotions to social media management and public relations. Key Responsibilities Strategic Planning: Develop and implement integrated marketing and communications plans to support franchise expansion and local club engagement. Brand Management: Ensure consistency in brand messaging, tone, and visuals across all platforms and franchise locations. Digital Marketing: Lead email marketing and content marketing initiatives; analyze and report on campaign performance. Social media: Manage content creation, scheduling, and engagement across platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.). Community Engagement: Coordinate local events, partnerships, sponsorships, and outreach to grow the member base and community presence. Public Relations: Craft press releases, pitch media stories, and maintain media relationships to generate positive brand exposure at the local level. Franchise Support: Provide toolkits, promotional assets, and marketing guidance to franchise club coordinators to support local marketing efforts. Content Creation: Oversee production of marketing materials, blog posts, newsletters, and branded content (including video/photo). Analytics: Track KPIs, conduct market research, and use data to drive decision-making and refine marketing strategies. Qualifications Bachelor's degree in marketing, Communications, Public Relations, or a related field 3-5 years of experience in marketing, preferably in sports, fitness, or franchise environments Strong understanding of social media, digital advertising, and marketing analytics tools Exceptional written and verbal communication skills Creative thinker with a passion for community-building and brand storytelling Proficiency in marketing software (e.g., HubSpot, Mailchimp, Canva, Adobe Creative Suite) Ability to work independently, manage multiple projects, and collaborate with cross-functional teams Passion for pickleball or sports is a strong plus! Perks & Benefits Competitive salary and performance-based bonuses Flexible work schedule and hybrid/remote opportunities Complimentary pickleball membership and merchandise Opportunity to grow with a fast-paced, emerging sports franchise Fun, energetic team culture centered on wellness and community E04JI802neor4082j9m

This role is to develop and deploy healthcare professional (HCP) targeted Relationship Marketing (RM) strategies and tactical plans across the North America Pharma portfolio of brands. As a member of the Marketing Effectiveness (ME) function, s/he will report in to the Relationship Marketing Director and partner with the Marketing Partners and Media Planners in ME and Brand Managers in the Business Units (BUs) to engage HCPs and deliver experiences that meet their needs, in a manner consistent with the strategy for the brand. The candidate will be a subject matter expert in relationship marketing/direct marketing best practices and technologies and be a driver in establishing a world class standard for relationship marketing. Leveraging this experience, the candidate will be able to deliver in-market campaigns that deliver high value (ROI and customer engagement) in a timely and cost-effective manner. This role involves coordinating among multiple stakeholders, including Brand Managers, Media, IT, Relationship Marketing vendor partners and Business Intelligence. S/he will also have a strong metrics orientation with an understanding of the importance of measuring engagement and calculating and improving the ROI on marketing investments. Role Responsibilities: - Understand customer needs and behaviors in partnership with other functions to identify and shape relationship marketing opportunities that deliver on brand strategies - Proactively partner with the Marketing Partners and Media team to develop comprehensive Relationship Marketing strategies for healthcare providers - Ensure pull-through and execution of plans: develop new Relationship Marketing campaigns, refine existing campaigns, analyze results, and appropriately scale Relationship Marketing programs - Manage outside partners, such as email platform providers, digital partners and agencies on day-to-day campaign design and implementation - Develop Relationship Marketing measurement plans & KPIs, in partnership with Business Intelligence, to ensure all activities are tied to measureable results and incorporated into decision-making to improve effectiveness of HCP Relationship Marketing investments - Identify and share learnings across the portfolio and ensure best practices are understood and applied - Be a subject matter expert and thought leader in HCP Relationship Marketing, providing expertise in marketing channels and technologies across all phases of Relationship Marketing strategy, planning and execution - Utilize the most effective tactics to engage HCPs through Relationship Marketing to realize marketing objectives and targets - Ensure that campaigns adhere to privacy policies and regulatory requirements for HiPPA compliance - Partner with other marketing experts within the functions to ensure that end-to-end Relationship Marketing campaigns meet business goals and maximize ROI - This role is key to ensuring relevant experiences are designed for HCPs - The candidate must have a deep understanding of Relationship Marketing & Direct Marketing principles and needs to have a robust Relationship Marketing background in and out of Pharma with documented success - The candidate needs to understand the dynamics that are shaping the healthcare landscape. S/he must synthesize the external environment, brand strategies, and ME resources to yield the greatest possible positive impact on business performance - The ideal candidate must exhibit strong interpersonal and collaboration skills. S/he must have proven success at advancing initiatives across organizational and geographic boundaries Qualifications MBA preferred Requires 8+ or more years of related marketing experience, including at least 5 years in Relationship Marketing/direct marketing or database marketing Previous experience particularly in healthcare and/or consumer packaged goods Clear ability to develop Relationship Marketing plans and then to roll up sleeves to execute programs with excellence Familiarity with marketing in regulated industries Experience partnering with internal business intelligence, IT and brand marketing organizations Experience managing agencies, especially in the relationship or database marketing sector Passion for customers, especially in the healthcare sector Additional Information All your information will be kept confidential according to EEO guidelines. Direct Staffing Inc

ADP is hiring a Sr. Manager, Account-Based Marketing. In this position, you will be responsible for leading and implementing the Account-Based Marketing (ABM) / Account-Based Experience (ABX) strategy and execution to drive predictable activity and improve the quality of sales pipeline. The successful candidate will have the ability to convert desired business outcomes into an always-on ABM/ABX programs, including one-to-one, one-to-few, and one-to-many approaches. You will co-develop and manage the overall ABM/ABX program, including ideal customer profile design (ICP), buyer journey mapping, execution and optimization of digital and offline demand generation initiatives, display advertising, website personalization, email, social, events and others. You will coordinate with all related functions (e.g., Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to co-build a comprehensive ABM/ABX approach to meet key objectives and drive growth. At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. RESPONSIBILITIES: Partners with sales and marketing leaders/functions and ABX CoE to develop and own ABM/ABX program roadmap aligned to specific business outcomes Partner on overall ABM/ABX strategy and development, including the management and ongoing maintenance of ICP/segment criteria, buyer journey mapping and design, marketing/sales ABM/ABX program portfolio Assist in identify, develop and maintain ABM/ABX segmentation approach and design build of ideal customer profile (ICP) for strategic targeting and dynamic personalization Partner with marketing technologists for hands-on development, execution, and orchestration of online (paid media, website personalization, email, etc.) and offline (direct mail, phone, etc.) ABM initiatives to drive new opportunities and nurture existing database of target ICP leads/accounts Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend Take a data-driven approach to develop and optimize the efficiency and effectiveness of marketing channels to better nurture leads, increase conversion rates and improve the integrity of the overall database Work with Analytics Team to analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and to continuously optimize our targeting and marketing mix Continuously seek improvement and automation opportunities, and pursue different approaches & tools to experiment with Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity. Manage responsibility for all internal stakeholder approval for assigned programs and campaigns. Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP. Manages, schedules and controls daily activities and budget of projects with cross-functional management of teams across Marketing and Sales. This may include very complex initiatives that require a highly strategic approach to development. Identifies gaps and escalates requests for incremental funding if deemed necessary.

Requisition Number: 35 Manager External Description: External Descriptionxxxx City: New Hope State: Pennsylvania Community / Marketing Title: Senior Marketing Manager Company Profile: Location_formattedLocationLong: New Hope, Pennsylvania US CountryEEOText_Description:

Do you want to build an impactful career to change the world for the better? Geosyntec has an exciting opportunity for a Marketing and Proposal Specialist in our Pennington, NJ, Acton, MA or Columbia, MD office. A hybrid work schedule is available for this position at the discretion of the Company. The position will be responsible for working with technical leads and marketing teams to develop compliant, comprehensive, and compelling submittals (proposals and opportunity-specific statements of qualifications (SOQs)) on a regional or corporate level. Responsible for coordinating, scheduling, editing, and producing proposals, opportunity-related SOQs, project descriptions, resumes, and other marketing materials Geosyntec is an innovative, international engineering and consulting firm serving private and public-sector clients to address new ventures and complex problems involving our environment, natural resources, and civil infrastructure. Our engineers, scientists, technical and project employees serve our clients from offices across the world. Ranked by ENR as one of the top environmental engineering design firms, Geosyntec is internationally known for its technical leadership, broad experience, and exceptional client service. We invest in our people. Each employee is unique, and your career at Geosyntec will be too. We offer competitive pay and benefits, and well-being programs to support you and your family. To Learn More Visit: ********************************* Essential Duties and Responsibilities Coordinate all aspects of the competitive proposal preparation - from initial planning through delivery; Act on and filter data related to clients, competitors, past, current, and prospective markets, and relevant corporate experience by distributing to technical and marketing leads; Prepare and assemble written and visual information for client presentations; Lead production of proposals/Statement of Qualifications (SOQs), including compliance with applicable criteria; ensuring win themes are properly presented; editing and graphics; prepare for digital and/or print reproduction and ensure on-time delivery; Maintain scheduling and tracking systems for individual pursuit and proposal elements and update technical / marketing teams on status; Assist in developing pursuit plans and client outreach activities ahead of RFP release; Identify needed content from team and consultants, integrate onto pursuit platforms (local drives, SharePoint, OneDrive, Teams folders) and organize and inform pursuit teams of the organization; Maintain systems to extract, categorize, and retrieve information related to clients, consultants, personnel, projects, prior proposals, boilerplate, and visuals, and mailing lists; Manage the Region's or Branch's procurement platform initiatives (identify platforms [e.g., BidSync], register accounts, select appropriate categories, monitor email/solicitation details, coordinate with appropriate technical staff for go/no-go bid opportunities); Prepare storyboards for marketing materials and/or submittals, demonstrate writing proficiency; Work with technical teams to create compelling and informative content, demonstrating our position as thought leader in focus areas; Coordinate and support implementation of targeted marketing campaigns for the branch/region/business development initiative/company as needed (assist with strategy development, approach/method, help identify and/or create campaign materials such as videos, brochures, PDs, etc. and support the debrief of analytics and lead follow-up); Coordinate the development of new material and updates to existing material, with marketing teams, business development initiative teams, and practitioners/subject matter experts; Create first draft of news announcements for internal and external posting, as directed; revise & circulate for comment news announcements for internal and external posting; Coordinate with practitioners to maintain master resumes, project descriptions, and imagery; Maintain and manage content libraries, including prior proposals, boilerplates, and visuals; Assist with content for online presence, including social media, website, and email; Track & distribute events planning info to practitioners and research event attendees and enter industry event information; Maintain corporate memberships in industry and client organizations & key meeting calendars; Conduct research related to competitors; past, current, and prospective markets; and relevant corporate experience; Assist with graphics concepts and development, writing/content, and proofreading; Handle requested edits to marketing content such as press releases and article drafts; Perform special projects and related work as required. Skills, Experience and Qualifications A Bachelor's degree with four (4) years or more progressive relevant experience is required, Associates degree and 6 years of experience, or eight (8) years of directly related experience or any equivalent combination of experience and training that provides the knowledge, skills and abilities to perform the responsibilities of the position. (required) Demonstrated writing skills, including the ability to think critically and analytically about the purpose of the document and how the content might be improved. (required) Experience with the RFQ/RFP process. Formatting, writing, editing, and proofreading skills with strong attention to detail. (required) Advanced computer literacy using MS applications (Teams, Outlook, Word, PowerPoint, Excel) (required) and Desktop Publishing Software (Adobe Suite, including Acrobat, InDesign) (preferred) Familiarity with Illustrator and some graphic design experience. (preferred) Ability to understand and follow complex oral and written instructions. (required) Ability to multitask, prioritize, and manage workflow. (required) Ability to work both collaboratively and independently to perform effectively under tight deadlines. (required) This opportunity will be posted for at least five days. Below are the potential compensation ranges that we in good faith believe are applicable for this role at the time of this posting and are only applicable for jobs to be performed in the specified location(s) below. The typical base salary range for this position is just one component of Geosyntec's total compensation package for employees. Actual compensation will be determined based on education, experience, skill set and location. Minimum Salary: $76,345/year / Maximum Salary: $114,520/year (Pennington, NJ) Minimum Salary: $72,875/year / Maximum Salary: $109,315 /year (Columbia, MD) Minimum Salary: $79,815/year / Maximum Salary: $119,725/year (Acton, MA) We offer a comprehensive benefits package including, paid holidays, vacation, sick, and personal paid time off, medical, dental, vision, life, and disability insurance, 401(k), and other benefits to eligible employees. #LI-DD1 #LI-Onsite #LI-Hybrid

Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE 500's, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it's about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey. Job Description Digital Marketing Strategist If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Location: Allentown, PA These roles are in-office, Monday-Friday opportunities. Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Key Management Areas of Responsibility - Define requirements, tasks, and resources associated to digital marketing strategies - Manage and execute implementation of digital marketing strategies - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Keep pace with SEO, search engine, social media and internet marketing industry trends and development - Contribution to the company blog and at least one social media community Professional Competencies - Passion for digital marketing strategies - Outstanding ability to think creatively, strategically and identify and resolve problems - Ability to foster strong client relationships at various levels - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Ability to clearly and effectively articulate thoughts and points - High levels of integrity, autonomy, and self-motivation - Excellent analytical, organizational, project management and time management skills Professional Qualifications Skills & Qualifications - 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing - Google Analytics Certification - Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process - Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) - Experience working with CMS and building/administering content in multiple CMS environments - Knowledge of HTML/CSS and website administration - High-level proficiency in MS Excel, PowerPoint, and Word - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools - Knowledge of PPC programs and optimizing data gathered from both organic and paid sources - BS/BA degree preferred Job Type: Full-time Salary: $40,000.00 to $60,000.00 /year Additional Information All your information will be kept confidential according to EEO guidelines.

Meet Instinct 👋 Instinct Science is an animal health software company that helps the world's leading veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout. Our easy-to-use EMR platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a company providing trusted education (Clinician's Brief) and clinical decision support (Standards of Care™, Plumb's) for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes. We're fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA. If these values speak to you, you might be a good fit for our Marketing Campaign Manager job. A Sneak Peek of Your Role 🔭 This job, and the team at Instinct, is remote. Instinct Science is looking for an experienced and motivated Marketing Campaign Manager to be responsible for the development, launch, and optimization of marketing programs to drive demand for Instinct software products. These programs are built across the entire buyer's journey and are a comprehensive set of tactics including, but not limited to email campaigns, digital advertising, paid social, events, publications, associations, and partner marketing. The Campaign Manager will work with internal and external cross-functional teams to build campaign assets, execute programs, measure, and report on campaign effectiveness, and optimization for peak performance. What You'll Do 🐱 💻 Strategy: Align business strategies into campaign strategies to increase lead flow and achieve sales pipeline goals Understand the buyer - pain points, personas, how they buy, and how to engage them Build monthly/quarterly campaign tactics aligned to the buyer's journey/product roadmap following modern marketing best practices Help implement a campaign strategy balancing the need to produce immediate low funnel pipeline while also developing future demand with thought leadership campaigns Understand evolving marketing trends and channels that increase demand creation and brand awareness Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact, SDR lead follow-up (sequences), and support Account-Based Marketing (ABM) targeting top accounts in ICP Collaboration: Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives Leverage internal and external subject matter experts for thought leadership, compelling content, and increased campaign effectiveness Delivery: Build, manage, and communicate monthly/quarterly campaign plans Coordinate the ongoing development of campaign content Create and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys in the marketing automation system (HubSpot) Test and optimize campaign mix to maximize return on investment, sales pipeline, and bookings Analyze data to monitor the success of programs and optimize activities based on results Findings: Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance Ensure that the Instinct brand and identity is adhered to in all program tactics and channels Stay abreast of marketing best practices to ensure programs remain cutting edge Who You Are 🐱 💻 Must Haves: A minimum of 4+ years' experience in a similar role managing marketing campaigns, preferably in a B2B technology environment. A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings Proven success in a high growth company environment, working closely with sales and product teams. Strong analytical, interpersonal, and project management skills. Creative thinker with strong oral and written communication skills High degree of business acumen and understanding of B2B SaaS KPIs Good understanding of the communications process for corporate software products. Ability to combine strategic thinking with strong implementation skills - instinctively understands angles and positioning. Direct experience with marketing automation tools (Hubspot, Marketo, Pardot, etc.) Relationship building, vendor management, and negotiating skills. Preferred: Strategic marketing experience within the veterinary industry is preferred How Instinct will Care about YOU 🌞 We offer a supportive and caring work environment. We are transparent, open, honest, and empathic, both internally and externally. We pay our team well. We offer medical, dental and vision benefits and 401K with match. We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays. We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work. We provide all-expense-paid time throughout the year together, including at our annual retreat. The compensation range for this role is $85,000 - $115,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience. Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status. If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]

You're driven, resourceful, and above all else - remarkably smart. You love a good challenge. You are the first to roll up your Syneos Health is seeking a strategic and hands-on recruitment marketing leader to elevate our global employer brand and attract top commercial talent across Deployment Solutions, Consulting, and Communications business units. This role partners closely with Talent Acquisition, HR, and business leaders across regions to position Syneos Health as an employer of choice in the life sciences industry. Key Responsibilities * Lead and execute global recruitment marketing strategies aligned with business goals and talent needs. * Manage digital and social media campaigns, career site content, and global branding initiatives to drive candidate engagement. * Collaborate with internal stakeholders and external partners to deliver high-impact campaigns. * Ensure alignment with corporate communications and compliance standards across all global recruitment marketing efforts. * Champion the Employee Value Proposition (EVP) and lead initiatives such as the Talent Ambassador Program to enhance employee engagement and retention. * Develop scalable toolkits, templates, and self-service resources to support regional and local execution. * Monitor and report on campaign performance, ROI, and channel effectiveness to inform data-driven decisions. * Manage team of Employment Advertising specialists to construct business support and prioritize projects while ensuring unique needs by business and region are supported. * Responsible for overseeing direct/external recruitment models as well as internal. Qualifications * Bachelor's degree in Marketing, Communications, or a related field. * 7+ years of experience in recruitment marketing, employer branding, or digital advertising. * Prior experience managing recruitment marketing professionals. * Previous experience as a recruiter, sourcer, or similar. * Experience working for a Marketing agency or Recruitment Process Outsourcing (RPO) firms. * Strong understanding of global recruitment practices, technologies (CRM, ATS), and digital platforms. * Excellent communication, project management, and stakeholder engagement skills. * Ability to work effectively across time zones and cultures in a matrixed, global environment. * The drive for self-development, the ability to collaborate, and an action-oriented work ethic. At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. Why Syneos Health? We partner with industry experts to solve and execute against today's toughest commercialization challenges facing the world's leading healthcare companies. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities on our Commercial Operations and Leadership teams. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients' lives around the world. Work Here Matters Everywhere | How are you inspired to change lives? Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements. At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

SEI is seeking to hire a Director of Digital Marketing focused on optimizing and transforming digital marketing efforts SEI. SEI is seeking to hire a Director of Digital Marketing, a creative leader with a proven track record in driving transformative digital strategies. This role is pivotal in shaping SEI's digital presence, optimizing marketing performance, and leveraging technology to deliver measurable business outcomes. You will lead a team of digital specialists, fostering innovation and collaboration across marketing, sales and business teams to ensure SEI remains at the forefront of digital marketing excellence. As the Director of Digital Marketing, your impact on SEI's business will be profound. Your leadership will directly influence SEI's ability to expand market reach, enhance brand visibility, and accelerate revenue growth. By integrating data-driven insights and advanced mar-tech solutions, you will position SEI as a digital-first organization, ensuring competitive advantage and sustained growth. What you will do Lead Digital Strategy: Define and execute a comprehensive digital marketing roadmap aligned with SEI's business objectives. Optimize Performance: Drive initiatives across SEO/GEO, SEM/GEM, paid media, social, and content marketing to maximize ROI. Innovate with Technology: Leverage marketing automation, analytics, and personalization tools to enhance customer engagement. Collaborate Across Teams: Partner with product, sales, and analytics teams to deliver integrated campaigns. Optimize Vendors & Compliance: Oversee vendor relationships and ensure adherence to internal compliance and risk management standards. Champion Data-Driven Decisions: Establish KPIs and reporting frameworks to measure success and inform strategy. What we need from you Minimum of 10 years of experience in marketing leadership roles. Expertise in SEO/GEO, SEM/GEM, paid media, social media, and marketing automation platforms. Strong analytical skills with experience in data-driven decision-making. Exceptional budgeting and resource management capabilities for successful program execution. Proven ability to lead cross-functional teams and manage complex projects. Excellent communication and stakeholder management skills. Bachelor's degree in Marketing, Business, Finance or related field; advanced degree preferred. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more… After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. AI Acceptable Use in the application and interview process: SEI acknowledges the growing integration of artificial intelligence (AI) tools into individuals' personal and professional lives. If you intend to incorporate the use of any AI tools at any stage of the application and/or interview process, please ensure you have reviewed and adhere to our AI use guidelines.

This position is responsible for marketing strategy along with all marketing communications for the industrial division customers. Working in partnership with the Director of Marketing and Product, this role leads marketing initiatives across all channels, with ownership over campaign planning, customer outreach, and messaging alignment. While the Director of Marketing and Product provides overarching strategy and direction for marketing across the division, the Marketing Manager drives the day-to-day execution by developing content, literature, and lead generation strategies to deliver high-impact results. Duties and Responsibilities: Collaborate with Industrial Division senior leadership to define and develop marketing strategies needed to attract and communicate with users in all core and targeted growth markets Develop high impact content and literature to support and progress agreed upon market strategies and growth plans. Develop and execute on strategies for lead generation within core and targeted growth markets to drive expansion in the Industrial division Coordinate product information updates across platforms (e.g., descriptions, filters, pricing, technical documentation, distributor lists) to ensure accurate and consistent message to the markets. Manage and optimize online platforms and websites, including e-commerce, through site performance, timely product updates, and content intended to drive traffic to sites and increase conversion. Create and manage annual budget for marketing campaigns, tradeshows, dues, and subscriptions. Execute marketing component of new product launch activities including product label review, trademark applications, photos, videos and all communications Lead planning and execution for tradeshows-registration, logistics, booth coordination, and on-site presence. Address company wide Trademark, copyrighting infringement/unlawful sellers as needed. Conduct online market research and prepare competitive or market-entry studies as needed for new products or categories. Other duties, as assigned Requirements: Effective at building relationships, collaborating, and influencing others; experience working with large customers, senior executives, and cross-functional teams Deep expertise in strategy and planning as well as all aspects of sales/marketing Strict attention to detail in all aspects of job duties Strong analytical and financial skills as applied to a marketing organization Ability to work effectively across a geographically dispersed team Strong communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing. Must be able to effectively present information to a variety of audiences both in person and virtually. Strong ROI focus and ability to articulate goals and results Entrepreneurial self-starter who enjoys working in a fast-paced, innovative high-growth environment Travel required up to 15% Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms Requires the ability to occasionally lift office products and supplies, up to 20 pounds Use of a computer keyboard and monitor Required Education and Experience: Bachelor's degree in sales/marketing required; MBA preferred 10+ years total work experience in marketing or business development Solid technical acumen and writing skills All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Title Sales and Marketing Director - Industrial Equipment - PA #2710 Manufacturer of industrial x-ray inspection machines primarily for the Food Processing market segment, is searching for a US Sales and Marketing Director. As the Sales and Marketing Director of a small manufacturing company, the candidate will be required to fill many roles, but primarily responsible for planning, implementing and directing all sales and marketing activities. Extensive travel will be required. Company is looking for a mature person, which can work unsupervised and represent their company as a responsible professional. Experience selling industrial equipment to Food Processing facilities is a plus. This is an excited opportunity to join a smaller company as their growth is accelerated. As an early addition to their staff, the opportunity for promotion is high. The candidate will be exposed to all aspects of operating a manufacturing business and therefore ample opportunity for career advancement. Bottom line requirements we need notes on with candidate submittal: 1. Bachelor's Degree. 2. 15+ years of experience in marketing and sales of industrial equipment. 3. Sales and Marketing experience of industrial equipment to food processing facilities is a plus. Additional Information All your information will be kept confidential according to EEO guidelines.

Job Description Stern & Eisenberg is a full-service law firm. The Marketing Specialist will report to the Stern & Eisenberg Value department. The Marketing Specialist is a cross-functional role combining digital marketing, CRM strategy, and business development. This individual will be responsible for identifying and cultivating relationships with real estate agents, brokers, lenders, banks, and businesses, while executing marketing strategies that enhance the firm and its parent companies, visibility and credibility in the marketplace. This role is ideal for a proactive and results-oriented professional who thrives on building relationships, generating new business opportunities, and creatively driving brand engagement. Key Responsibilities Marketing & Business Development Responsibilities Manage the firm's presence across social media platforms, particularly LinkedIn, including scheduling, engagement, and performance analysis. Coordinate updates and improvements to the company website, including content creation, layout, and user experience enhancements. Create compelling content and design assets using Canva or similar tools for print and digital collateral, including brochures, presentations, and client alerts. Coordinate the local event marketing, sponsorships, webinars, and CLE programs, ensuring consistent branding and measurable outcomes. Lead the buildout and day-to-day management of our CRM system (HubSpot), ensuring accurate tracking of contacts, companies, opportunities, and campaigns. Support internal and external communications, including newsletters, announcements, and client outreach strategies. Implements and tracks marketing blasts, invitations and other communications Assist with the development of branded materials for events, client presentations, webinars, and sponsorships. Ensure consistency in brand messaging and design across all platforms. Collaborate with attorneys and internal teams to develop client pitch decks, RFP responses, and custom engagement materials. Assist with client onboarding, survey distribution, and performance reporting related to business development initiatives. Sales & Business Development Actively identify and engage real estate agents, brokers, mortgage lenders, title partners, and financial institutions to drive residential and commercial closing referrals. Promote the firm's title, closing, and legal services by building relationships with referral sources through in-person meetings, virtual calls, networking events, and community involvement. Represent the firm at industry functions and maintain a strong presence in real estate and lending communities. Deliver and promote the firm's key value proposition: “We handle both residential and commercial closings, serving buyers, sellers, investors, and lenders, with attorneys on site to support each transaction from start to finish.” Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 3-5 years of experience in marketing, business development, or client relations-experience in real estate, legal, or title industry preferred. Strong understanding of relationship-based sales and client development strategies. Proficient in HubSpot CRM, Canva, Microsoft Office, and basic digital marketing tools. Excellent communication, writing, and organizational skills. Highly motivated, self-starter, with the ability to work independently and across departments.

Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE 500's, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it's about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey. Job Description Digital Marketing Strategist If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Location: Allentown, PA These roles are in-office, Monday-Friday opportunities. Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Key Management Areas of Responsibility - Define requirements, tasks, and resources associated to digital marketing strategies - Manage and execute implementation of digital marketing strategies - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Keep pace with SEO, search engine, social media and internet marketing industry trends and development - Contribution to the company blog and at least one social media community Professional Competencies - Passion for digital marketing strategies - Outstanding ability to think creatively, strategically and identify and resolve problems - Ability to foster strong client relationships at various levels - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Ability to clearly and effectively articulate thoughts and points - High levels of integrity, autonomy, and self-motivation - Excellent analytical, organizational, project management and time management skills Professional Qualifications Skills & Qualifications - 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing - Google Analytics Certification - Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process - Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) - Experience working with CMS and building/administering content in multiple CMS environments - Knowledge of HTML/CSS and website administration - High-level proficiency in MS Excel, PowerPoint, and Word - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools - Knowledge of PPC programs and optimizing data gathered from both organic and paid sources - BS/BA degree preferred Job Type: Full-time Salary: $40,000.00 to $60,000.00 /year Additional Information All your information will be kept confidential according to EEO guidelines.

Title Sales and Marketing Director - Industrial Equipment - PA #2710 Manufacturer of industrial x-ray inspection machines primarily for the Food Processing market segment, is searching for a US Sales and Marketing Director. As the Sales and Marketing Director of a small manufacturing company, the candidate will be required to fill many roles, but primarily responsible for planning, implementing and directing all sales and marketing activities. Extensive travel will be required. Company is looking for a mature person, which can work unsupervised and represent their company as a responsible professional. Experience selling industrial equipment to Food Processing facilities is a plus. This is an excited opportunity to join a smaller company as their growth is accelerated. As an early addition to their staff, the opportunity for promotion is high. The candidate will be exposed to all aspects of operating a manufacturing business and therefore ample opportunity for career advancement. Bottom line requirements we need notes on with candidate submittal: 1. Bachelor's Degree. 2. 15+ years of experience in marketing and sales of industrial equipment. 3. Sales and Marketing experience of industrial equipment to food processing facilities is a plus. Additional Information All your information will be kept confidential according to EEO guidelines.