How To Become A Marketing Manager, Email: What It Is and Career Path

What is a marketing manager, email and how to become one

Updated January 8, 2025

3 min read

As an email marketing manager, your role is to reach out to customers through email campaigns and inform them about new products and events. Your main duties include running end-to-end email marketing campaigns, managing email databases, and creating newsletters. Ultimately, you should be able to promote the company's brand and ensure customers stay in touch with the company's updates.

Your responsibilities include developing contact strategies, designing and implementing direct email marketing campaigns, ensuring mobile-friendly email templates, ensuring prompt and accurate communication with clients through emails, and creating email databases for lead generations.

To be an email marketing manager, you should have a bachelor's degree in marketing or a relevant field. You should also have strong project management skills and the ability to work under tight deadlines. Plus, you should also have excellent written and copywriting skills and strong project management skills. An email marketing manager earns an average annual salary of $76,025.

ScoreMarketing Manager, EmailUS Average

Salary

5.8

Avg. Salary $74,487

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 57.23%

male 42.77%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing manager, email

Explore marketing manager, email education requirements

Most common marketing manager, email degrees

Bachelor's

83.0 %

Master's

9.1 %

Associate

5.1 %

Start to develop specific marketing manager, email skills

Skills	Percentages
Email Marketing	17.43%
Digital Marketing	7.76%
B Testing	6.71%
A/B	5.97%
HTML	4.40%

Complete relevant marketing manager, email training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing managers, email learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing manager, email based on U.S. Bureau of Labor Statistics data and data from real marketing manager, email resumes.

Research marketing manager, email duties and responsibilities

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.

Prepare your marketing manager, email resume

When your background is strong enough, you can start writing your marketing manager, email resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing manager, email resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing manager, email resume templates

Build a professional marketing manager, email resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing manager, email resume.